11x
AI digital workers (Alice for outbound SDR work, Julian for inbound phone qualification) that run revenue workflows autonomously end to end.
11x is a go-to-market automation company that sells what it calls digital workers: autonomous AI agents built to take on entire sales roles rather than simply adding AI features to a human's workflow. Its pitch is an AI workforce that runs around the clock, and its central product is an AI sales development representative named Alice, with a companion AI phone agent named Julian for voice conversations.
Alice is designed to own the outbound sales motion end to end.
You define your ideal customer profile, your messaging angle, and what counts as a qualified meeting, and Alice handles the rest: she identifies and prioritizes matching prospects, researches each one, writes personalized outreach instead of templated blasts, runs multi-touch sequences across email and LinkedIn, classifies and responds to replies, fields simple objections, and books qualified meetings directly on a calendar while syncing activity to the CRM.
She operates continuously, works in many languages, and is built to improve from each interaction rather than stay static. The platform also includes its own mailbox-management and deliverability infrastructure, and can act on buying signals such as website visits, job changes, or prospects actively searching, and revive dormant leads sitting in a CRM.
Julian extends the same digital-worker idea to the phone, handling voice conversations such as instant qualification of inbound interest and adapting as it learns from calls. Together the two are positioned as a top-of-funnel team that scales pipeline creation without scaling headcount.
11x is an autonomous-first, enterprise-oriented platform: rather than acting as a copilot that a rep approves at every step, it aims to run the workflow itself while a human sets the strategy and reviews performance.
It connects natively to systems like Salesforce, HubSpot, LinkedIn, Gmail, and Slack, and is sold through a sales-led process with a configuration and onboarding period rather than self-serve signup.
Because the agents send outreach autonomously at volume, the approach rewards teams with a clearly defined target market and a willingness to monitor messaging and deliverability, and it carries enterprise security practices including SOC 2 compliance and encryption of customer data.
Vendor details
Canonical URL
https://www.11x.ai
Category
GTM / revenue agent
Funding status
Raised over 70 million dollars from Andreessen Horowitz and Benchmark.
Company status
independent
Use cases & customers
Target customers
Deployment options
Integrations
Native integrations with Salesforce and HubSpot CRMs, Slack, G2, Gmail, Outlook, Google Calendar, LinkedIn, and WhatsApp, plus a bi directional API with webhooks that can trigger workflows from any system in the customer's stack.
In practice
Your small team can't prospect, personalize, and follow up at the volume you need. 11x's Alice runs outbound end to end, identifying ICP-fit leads, writing tailored messages, handling replies, and booking meetings across email and LinkedIn.
You want to act on buying signals the moment they happen, around the clock. Alice can engage website visitors, people changing jobs, or active searchers automatically, and revive dormant leads sitting in your CRM.
You'd rather set strategy than approve every touch. 11x is autonomous-first: you define the ICP and what qualifies a meeting, and the digital worker runs the workflow, syncing activity back to Salesforce or HubSpot.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
9.0 / 14 capabilities · 64%
| Integrations & Tool Calling | Full |
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Cross class native integrations are documented: Salesforce and HubSpot CRM sync, Slack, G2, Gmail, Outlook, Google Calendar, LinkedIn, and WhatsApp channels, plus a bi directional API; breadth spans CRM, email, calendar, messaging, and review platforms. Source11x.ai/worker/alice and platform integration pagesread 2026-08-30 |
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| Workflow Orchestration | Full |
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Two coordinated digital workers execute multi step workflows end to end: research, personalization, multi channel sequences, reply handling, meeting booking, and inbound qualification with intelligent lead routing, all running autonomously. Source11x.ai/worker/alice and worker/julianread 2026-08-30 |
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| Knowledge Grounding & RAG | Full |
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A first class Knowledge Base feature grounds both workers on the customer's own content: PDFs, docs, URLs, call transcripts, and battle cards are uploaded and structured for reference in every interaction, with campaign level scoping and version history with rollback. Source11x.ai/platform/research-messaging/knowledge-baseread 2026-08-30 |
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| Human Oversight & Guardrails | Partial |
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Humans configure playbooks and the sequence builder and a shipped Consented Outbound Calling guardrail constrains who can be called, but the product is autonomous first and no per action approval mechanism is documented. Source11x.ai platform pagesread 2026-08-30 |
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| Security, Identity & Governance | Full |
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SOC 2 Type II certification with annual audits and report on request, CASA Tier 3 covering identity and access management, a trust center at trust.11x.ai, DPAs for EU customers, TLS in transit and AES-256 at rest on AWS, and logging of security related events are all documented on a dedicated security page. Source11x.ai/securityread 2026-08-30 |
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| Observability & Auditability | Partial |
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Deep analytics dashboards, campaign activity feeds, call recordings and transcripts, structured records of every interaction retrievable via API, and knowledge base change history showing what changed, when, and by whom are documented; visibility into the what rather than audit tooling reconstructing the why. Source11x.ai platform pagesread 2026-08-30 |
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| Memory & State Persistence | Partial |
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Persistent conversation state across multi touch sequences and self learning that improves from every interaction are documented, but no first class memory or state persistence feature with customer control appears anywhere on the platform pages. Source11x.ai/worker/aliceread 2026-08-30 |
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| Deployment & Data Residency | Unable to verify |
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The security page states all data resides in AWS facilities with no region selection, VPC, or self host option documented; GDPR alignment and EU DPAs are legal cover rather than residency control, and the SaaS is the only deployment surface. Source11x.ai/securityread 2026-08-30 |
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| Prebuilt Agents, Templates & Packs | Full |
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The products are prebuilt digital workers, Alice for outbound and Julian for inbound, shipped with a catalog of prebuilt use case playbooks including lead nurture, reactivation, closed lost, PLG conversion, and event workflows. Source11x.ai worker and use case pagesread 2026-08-30 |
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| Triggers & Channel Coverage | Full |
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A dedicated Signals and Triggers feature, website visitor tracking, job change and intent signals, event workflows, and API triggered motions from CRM events, product signals, or form submissions with webhooks are documented across email, LinkedIn, phone, and WhatsApp channels. Source11x.ai platform pagesread 2026-08-30 |
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| Model Flexibility & Routing | Unable to verify |
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No model provider is named and no routing is described anywhere in vendor materials; per the model axis floor, undisclosed provider is N. Third party engineering write ups naming providers are not vendor disclosure. Source11x.airead 2026-08-30 |
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| APIs, SDKs & MCP Extensibility | Full |
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A full bi directional API spans both workers, with webhooks for real time event subscriptions and workflow triggering from any external system, documented as a first class platform integration page; no public SDK or MCP server found. Source11x.ai/platform/integrations/apiread 2026-08-30 |
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| Testing, Debugging & Optimization | Partial |
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Deep analytics dashboards, a self optimizing messaging engine, and knowledge base version rollback when messaging underperforms are documented; a customer facing testing, debugging, or evaluation product is not. Source11x.ai platform pagesread 2026-08-30 |
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| Browser & Computer Use | Unable to verify |
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The workers act through native integrations, email, LinkedIn, and telephony rather than operating third party software through a browser; no browser or computer use capability is documented on any platform page. Source11x.airead 2026-08-30 |
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The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
11x published transparent starting prices for its Growth tier plans, shifting away from an exclusively quote-based enterprise model. The outbound AI SDR, Alice, now lists plans from $2,000 per month based on lead volume, while the inbound agent, Julian, starts at $5,333 per month for voice capabilities and $2,417 per month for chat on the Growth plan. Pro and Enterprise plans remain custom-quoted.
Bears on: Pricing / packaging
View source11x published a post claiming Ramp spend data ranked it first in enterprise adoption for AI-first GTM, with 40 percent of enterprises buying in that category choosing 11x.
Bears on: Funding / partnership
View sourceJulian operates across voice, chat, SMS, and WhatsApp in IBM Agent Connect materials.
Bears on: Integrations
View sourcePricing
Contact sales
flat
What is public
11x (11x.ai - AI SDR platform: 'Alice' autonomous digital outbound rep (research, outreach, email + LinkedIn sequencing, reply handling, meeting booking) + 'Julian' voice agent; positions as a 'digital worker' replacing SDR headcount) is sales-led/quote-based - no public price card.
Billing mechanics
Custom enterprise subscription (sales-led, annual contracts, no monthly option); the metering basis is described inconsistently across sources - variously a flat enterprise subscription, per-booked-meeting (outcome-based), or per-lead. No official figures.
Cost watchouts
Annual contracts standard (no monthly); enterprise implementation/onboarding can run high (third-party: setup fees common in the AI-SDR category); lead database bundled but email infrastructure/deliverability + human oversight add to true cost.
Variable cost rationale
Depending on the negotiated model, cost tracks either a fixed annual subscription or outcomes/volume (booked meetings or leads contacted) - unclear without a quote.
Additional watchouts
Premium enterprise pricing (third-party ~$5K-$10K+/mo); annual lock-in; pricing basis ambiguous - pin down whether you're billed flat, per-meeting, or per-lead before signing.
Overage / add-ons
Packages matched to outreach volume; no public amounts
Sales call required
Yes, required for paid access
Free / trial
n/p
Lowest paid plan
n/p
Commercial notes
AI SDR ('Alice'/'Julian'); enterprise-positioned ('replace ~10 SDRs'); competes with Artisan, AiSDR, Alta, Regie.ai, Qualified, Salesforce Agentforce
Key ambiguities
No official figures, and the pricing BASIS itself is reported inconsistently - flat enterprise subscription vs per-booked-meeting (outcome) vs per-lead. Third-party estimates (NOT official): ~$5,000-$10,000+/mo, targeted at $100M+ ARR / high-ACV teams.
Cancellation / refund
Annual contracts (no monthly); custom enterprise terms via sales.
Support SLA / resale
Bundled lead database; email + LinkedIn (Alice) + voice (Julian); enterprise onboarding; CRM integrations
Missing data
No official figures, and the pricing basis itself is reported inconsistently across sources - flat enterprise subscription vs per-booked-meeting (outcome-based) vs per-lead. Third-party estimates (NOT official): ~$5,000-$10,000+/mo, annual contracts, aimed at high-ACV teams. Pin down the metering basis before signing.
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Alternatives to 11x
The closest documented capability profiles to 11x among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Common Room9.0 / 14Matches 11x across all 14 documented capabilities
- Demandbase9.0 / 14Matches 11x across all 14 documented capabilities
- Gong9.0 / 14Matches 11x across all 14 documented capabilities
- Otter.ai8.5 / 14A lighter documented profile than 11x
- Outreach8.5 / 14A lighter documented profile than 11x
- Totango8.5 / 14A lighter documented profile than 11x
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded