11x
AI digital workers (Alice for outbound SDR work, Julian for inbound phone qualification) that run revenue workflows autonomously end to end.
11x is a go-to-market automation company that sells what it calls digital workers, autonomous AI agents built to take on entire sales roles instead of simply adding AI features to a human's workflow. Its pitch is an AI workforce that runs around the clock, and its central product is an AI sales development representative named Alice, with a companion AI phone agent named Julian for voice conversations.
Alice is designed to own the outbound sales motion end to end. You define your ideal customer profile, your messaging angle, and what counts as a qualified meeting, and Alice handles the rest.
She identifies and prioritizes matching prospects, researches each one, writes personalized outreach instead of templated blasts, runs multi-touch sequences across email and LinkedIn, classifies and responds to replies, fields simple objections, and books qualified meetings directly on a calendar while syncing activity to the CRM. She operates continuously, works in many languages, and is built to improve from each interaction instead of staying static.
The platform also includes its own mailbox-management and deliverability infrastructure, and can act on buying signals such as website visits, job changes, or prospects actively searching, and revive dormant leads sitting in a CRM.
Julian extends the same digital-worker idea to the phone, handling voice conversations such as instant qualification of inbound interest and adapting as it learns from calls. Together the two are positioned as a top-of-funnel team that scales pipeline creation without scaling headcount.
11x is an autonomous-first, enterprise-oriented platform. Instead of acting as a copilot that a rep approves at every step, it aims to run the workflow itself while a human sets the strategy and reviews performance. It connects natively to systems like Salesforce, HubSpot, LinkedIn, Gmail, and Slack, and is sold through a sales-led process with a configuration and onboarding period instead of self-serve signup. Because the agents send outreach autonomously at volume, the approach rewards teams with a clearly defined target market and a willingness to monitor messaging and deliverability, and it carries enterprise security practices including SOC 2 compliance and encryption of customer data.
Vendor details
Canonical URL
https://www.11x.ai
Category
GTM / revenue agent
Funding status
Raised over $70 million from Andreessen Horowitz and Benchmark.
Company status
independent
Use cases & customers
Target customers
Deployment options
Integrations
Native integrations with Salesforce and HubSpot CRMs, Slack, G2, Gmail, Outlook, Google Calendar, LinkedIn, and WhatsApp, plus a bi directional API with webhooks that can trigger workflows from any system in the customer's stack.
In practice
Your small team can't prospect, personalize, and follow up at the volume you need. 11x's Alice runs outbound end to end, identifying ICP-fit leads, writing tailored messages, handling replies, and booking meetings across email and LinkedIn.
You want to act on buying signals the moment they happen, around the clock. Alice can engage website visitors, people changing jobs, or active searchers automatically, and revive dormant leads sitting in your CRM.
You'd rather set strategy than approve every touch. 11x is autonomous first, so you define the ICP and what qualifies a meeting, and the digital worker runs the workflow, syncing activity back to Salesforce or HubSpot.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
8.0 / 14 capabilities · 57%
| Integrations & Tool Calling | Full |
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Native integrations cross several classes, with Salesforce and HubSpot CRM sync, Slack, G2, Gmail, Outlook, Google Calendar, LinkedIn and WhatsApp, plus a bi directional API, so the reach spans CRM, email, calendar, messaging and review platforms. Source11x.ai/worker/alice and platform integration pagesread 2026-08-30 |
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| Workflow Orchestration | Full |
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Two coordinated digital workers run multi step workflows end to end, covering research, personalization, multi channel sequences, reply handling, meeting booking, and inbound qualification with intelligent lead routing, all autonomously. Source11x.ai/worker/alice and worker/julianread 2026-08-30 |
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| Knowledge Grounding & RAG | Full |
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A dedicated Knowledge Base feature grounds both workers in the customer's own content. PDFs, docs, URLs, call transcripts and battle cards are uploaded and structured for reference in every interaction, with campaign level scoping and version history with rollback. Source11x.ai/platform/research-messaging/knowledge-baseread 2026-08-30 |
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| Human Oversight & Guardrails | Partial |
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Humans configure playbooks and the sequence builder, and a shipped Consented Outbound Calling guardrail limits who can be called, but the product is autonomous first and has no approval step for each action. Source11x.ai platform pagesread 2026-08-30 |
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| Security, Identity & Governance | Partial |
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SOC 2 Type II certification comes with annual audits and the report available on request, alongside CASA Tier 3 certification covering identity and access management, data security, infrastructure, application security and incident management, with DPAs for EU customers, TLS in transit, AES-256 at rest in AWS and logging of security related events. Customers get no access model of their own, with no single sign on, SAML, SCIM, roles or permissions to control who in their organization can make the digital workers act. CASA's identity and access criteria describe 11x's own controls, not a surface the customer operates. Source11x.ai security pageread 2026-09-29 |
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| Observability & Auditability | Partial |
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Deep analytics dashboards, campaign activity feeds, call recordings and transcripts, structured records of every interaction retrievable via API, and a knowledge base change history showing what changed, when and by whom give visibility into what happened, but no audit tooling reconstructs why. Source11x.ai platform pagesread 2026-08-30 |
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| Memory & State Persistence | Not documented |
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Conversation state carries across a multi touch sequence as the product's own record of the prospect. 11x also says the workers are always learning and self optimizing, which it presents as an improvement loop. There is no memory layer, and 11x says nothing about what a memory would cover, how long it would last or how to delete it. Source11x.ai and 11x.ai/worker/aliceread 2026-10-01 |
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| Deployment & Data Residency | Not documented |
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All data resides in AWS facilities, with no region selection, VPC or self host option. 11x aligns with GDPR and signs DPAs with EU customers, but neither lets a customer choose where data lives. The SaaS is the only way to deploy. Source11x.ai/securityread 2026-08-30 |
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| Prebuilt Agents, Templates & Packs | Full |
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The products are prebuilt digital workers, Alice for outbound and Julian for inbound, shipped with a catalog of prebuilt use case playbooks including lead nurture, reactivation, closed lost, PLG conversion, and event workflows. Source11x.ai worker and use case pagesread 2026-08-30 |
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| Triggers & Channel Coverage | Full |
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A dedicated Signals and Triggers feature covers website visitor tracking, job change and intent signals, event workflows, and API triggered motions from CRM events, product signals or form submissions with webhooks, across email, LinkedIn, phone and WhatsApp. Source11x.ai platform pagesread 2026-08-30 |
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| Model Flexibility & Routing | Not documented |
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11x names no model provider and describes no routing. Source11x.airead 2026-08-30 |
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| APIs, SDKs & MCP Extensibility | Full |
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A full bi directional API spans both workers, with webhooks for real time event subscriptions and workflow triggering from any external system. 11x offers no public SDK or MCP server. Source11x.ai/platform/integrations/apiread 2026-08-30 |
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| Testing, Debugging & Optimization | Partial |
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Customers get deep analytics dashboards, a self optimizing messaging engine and knowledge base version rollback when messaging underperforms, but no testing, debugging or evaluation product of their own. Source11x.ai platform pagesread 2026-08-30 |
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| Browser & Computer Use | Not documented |
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The workers act through native integrations, email, LinkedIn and telephony instead of operating third party software through a browser, and 11x has no browser or computer use capability. Source11x.airead 2026-08-30 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Product updates
11x published transparent starting prices for its Growth tier plans, shifting away from an exclusively quote-based enterprise model. The outbound AI SDR, Alice, now lists plans from $2,000 per month based on lead volume, while the inbound agent, Julian, starts at $5,333 per month for voice capabilities and $2,417 per month for chat on the Growth plan. Pro and Enterprise plans remain custom-quoted.
Bears on: Pricing / packaging
View source11x published a post claiming Ramp spend data ranked it first in enterprise adoption for AI-first GTM, with 40 percent of enterprises buying in that category choosing 11x.
Bears on: Funding / partnership
View sourceJulian operates across voice, chat, SMS, and WhatsApp in IBM Agent Connect materials.
Bears on: Integrations
View sourcePricing
Contact sales
quoted; basis not published
What is public
Nothing on price: 11x.ai/pricing returns a 404 and every route is a live demo.
Billing mechanics
Quote after a live demo; the billing basis is not published.
Cost watchouts
Not published; the quote follows a demo.
Variable cost rationale
Not assessable: no billing basis is published.
Additional watchouts
Establish the billing basis and contract term in the sales conversation before comparing.
Overage / add-ons
Packages matched to outreach volume; no public amounts
Sales call required
Yes, required for paid access
Free / trial
No published trial; a live demo and an embedded Julian call demonstration
Commercial notes
Sold through a live demo; the home page also embeds a live Julian phone call as a demonstration.
Key ambiguities
No figure and no billing basis is published; the quote comes after a demo.
Cancellation / refund
Not published; terms come with the quote.
Support SLA / resale
Bundled lead database; email + LinkedIn (Alice) + voice (Julian); enterprise onboarding; CRM integrations
Missing data
Any price, the billing basis and contract terms.
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Alternatives to 11x
The closest documented capability profiles to 11x among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Common Room8.5 / 14Fuller documented coverage on Security, Identity & Governance
- Demandbase8.5 / 14Fuller documented coverage on Security, Identity & Governance
- Gong8.5 / 14Fuller documented coverage on Security, Identity & Governance
- Mutiny8.5 / 14Fuller documented coverage on Human Oversight & Guardrails
- Conveyor9.0 / 14Adds documented Browser & Computer Use
- Otter.ai8.0 / 14Fuller documented coverage on Security, Identity & Governance
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded