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GTM / revenue agentindependentVerified 2026-06-28

AI sales workers (Alice for outbound, Jordan for inbound) that operate autonomously within revenue workflows.

11x is a go-to-market automation company that sells what it calls digital workers: autonomous AI agents built to take on entire sales roles rather than simply adding AI features to a human's workflow. Its pitch is an AI workforce that runs around the clock, and its central product is an AI sales development representative named Alice, with a companion AI phone agent named Julian for voice conversations.

Alice is designed to own the outbound sales motion end to end. You define your ideal customer profile, your messaging angle, and what counts as a qualified meeting, and Alice handles the rest: she identifies and prioritizes matching prospects, researches each one, writes personalized outreach instead of templated blasts, runs multi-touch sequences across email and LinkedIn, classifies and responds to replies, fields simple objections, and books qualified meetings directly on a calendar while syncing activity to the CRM. She operates continuously, works in many languages, and is built to improve from each interaction rather than stay static. The platform also includes its own mailbox-management and deliverability infrastructure, and can act on buying signals such as website visits, job changes, or prospects actively searching, and revive dormant leads sitting in a CRM.

Julian extends the same digital-worker idea to the phone, handling voice conversations such as instant qualification of inbound interest and adapting as it learns from calls. Together the two are positioned as a top-of-funnel team that scales pipeline creation without scaling headcount.

11x is an autonomous-first, enterprise-oriented platform: rather than acting as a copilot that a rep approves at every step, it aims to run the workflow itself while a human sets the strategy and reviews performance. It connects natively to systems like Salesforce, HubSpot, LinkedIn, Gmail, and Slack, and is sold through a sales-led process with a configuration and onboarding period rather than self-serve signup. Because the agents send outreach autonomously at volume, the approach rewards teams with a clearly defined target market and a willingness to monitor messaging and deliverability, and it carries enterprise security practices including SOC 2 compliance and encryption of customer data.

Vendor details

Canonical URL

https://www.11x.ai

Category

GTM / revenue agent

Company status

independent

Use cases & customers

Target customers

sales teamsenterprises

Deployment options

SaaS

In practice

Your small team can't prospect, personalize, and follow up at the volume you need. 11x's Alice runs outbound end to end, identifying ICP-fit leads, writing tailored messages, handling replies, and booking meetings across email and LinkedIn.

You want to act on buying signals the moment they happen, around the clock. Alice can engage website visitors, people changing jobs, or active searchers automatically, and revive dormant leads sitting in your CRM.

You'd rather set strategy than approve every touch. 11x is autonomous-first: you define the ICP and what qualifies a meeting, and the digital worker runs the workflow, syncing activity back to Salesforce or HubSpot.

Capability coverage

8.5 / 14 capabilities · 61%

Integrations & Tool CallingAgent Features research report + JSON Feature Rubric Full
Workflow OrchestrationAgent Features research report + JSON Feature Rubric Full
Knowledge Grounding & RAGAgent Features research report + JSON Feature Rubric Partial
Human Oversight & GuardrailsAgent Features research report + JSON Feature Rubric Partial
Security, Identity & GovernanceAgent Features research report + JSON Feature Rubric Partial
Observability & AuditabilityAgent Features research report + JSON Feature Rubric Partial
Memory & State PersistenceAgent Features research report + JSON Feature Rubric Full
Deployment & Data ResidencyAgent Features research report + JSON Feature Rubric Unable to verify
Prebuilt Agents, Templates & PacksAgent Features research report + JSON Feature Rubric Full
Triggers & Channel CoverageAgent Features research report + JSON Feature Rubric Full
Model Flexibility & RoutingAgent Features research report + JSON Feature Rubric Unable to verify
APIs, SDKs & MCP ExtensibilityAgent Features research report + JSON Feature Rubric Partial
Testing, Debugging & OptimizationAgent Features research report + JSON Feature Rubric Full
Browser & Computer UseAgent Features research report + JSON Feature Rubric Unable to verify

Recent platform changes

2026-07-17·Pricing / packagingVerified

11x published transparent starting prices for its Growth tier plans, shifting away from an exclusively quote-based enterprise model. The outbound AI SDR, Alice, now lists plans from $2,000 per month based on lead volume, while the inbound agent, Julian, starts at $5,333 per month for voice capabilities and $2,417 per month for chat on the Growth plan. Pro and Enterprise plans remain custom-quoted.

View source
2026-05-14·Funding / partnershipPublicly Claimed

11x published a post claiming Ramp spend data ranked it first in enterprise adoption for AI-first GTM, with 40 percent of enterprises buying in that category choosing 11x.

View source
2025-10-07·IntegrationsVerified

Julian operates across voice, chat, SMS, and WhatsApp in IBM Agent Connect materials.

View source
View all 5 changes for 11x →Tracked since May 2025 · Verified from public vendor sources

Pricing

Contact sales

flat

Contact onlyHigh variable cost

What is public

11x (11x.ai - AI SDR platform: 'Alice' autonomous digital outbound rep (research, outreach, email + LinkedIn sequencing, reply handling, meeting booking) + 'Julian' voice agent; positions as a 'digital worker' replacing SDR headcount) is sales-led/quote-based - no public price card.

Billing mechanics

Custom enterprise subscription (sales-led, annual contracts, no monthly option); the metering basis is described inconsistently across sources - variously a flat enterprise subscription, per-booked-meeting (outcome-based), or per-lead. No official figures.

Cost watchouts

Annual contracts standard (no monthly); enterprise implementation/onboarding can run high (third-party: setup fees common in the AI-SDR category); lead database bundled but email infrastructure/deliverability + human oversight add to true cost.

Variable cost rationale

Depending on the negotiated model, cost tracks either a fixed annual subscription or outcomes/volume (booked meetings or leads contacted) - unclear without a quote.

Additional watchouts

Premium enterprise pricing (third-party ~$5K-$10K+/mo); annual lock-in; pricing basis ambiguous - pin down whether you're billed flat, per-meeting, or per-lead before signing.

Overage / add-ons

Packages matched to outreach volume; no public amounts

Sales call required

Yes — required for paid access

Free / trial

n/p

Lowest paid plan

n/p

Commercial notes

AI SDR ('Alice'/'Julian'); enterprise-positioned ('replace ~10 SDRs'); competes with Artisan, AiSDR, Alta, Regie.ai, Qualified, Salesforce Agentforce

Key ambiguities

No official figures, and the pricing BASIS itself is reported inconsistently - flat enterprise subscription vs per-booked-meeting (outcome) vs per-lead. Third-party estimates (NOT official): ~$5,000-$10,000+/mo, targeted at $100M+ ARR / high-ACV teams.

Cancellation / refund

Annual contracts (no monthly); custom enterprise terms via sales.

Support SLA / resale

Bundled lead database; email + LinkedIn (Alice) + voice (Julian); enterprise onboarding; CRM integrations

Missing data

No official figures, and the pricing basis itself is reported inconsistently across sources - flat enterprise subscription vs per-booked-meeting (outcome-based) vs per-lead. Third-party estimates (NOT official): ~$5,000-$10,000+/mo, annual contracts, aimed at high-ACV teams. Pin down the metering basis before signing.

Verified 2026-06-25

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