Aktify
Also known as: Aktify AI
Autonomous AI sales rep that texts inbound and outbound leads over SMS, qualifies them, handles objections, and books meetings 24/7 with TCPA compliant guardrails.
Aktify is an autonomous AI sales representative that works over SMS, texting inbound and outbound leads at scale, holding natural two way conversations, qualifying interest, handling objections, and booking meetings or transferring warm calls to a human team.
The premise is that text messaging is the highest conversion channel in many consumer facing industries but the hardest to scale with people because of working hours and licensing limits, so an always on AI that responds within seconds captures leads that would otherwise go cold.
Founded in 2018 in Lehi, Utah by Jacob Carter and Chuck Pettid, Aktify predates the recent wave of large language model products and has run in production for years.
Rather than a generic chatbot, Aktify is purpose built for sales and trained on more than ten million real conversations across over fifty enterprise customers, with each industry getting its own model tuned on real text message exchanges and scheduling.
It serves business to consumer and business to business to consumer verticals where SMS converts well, including auto services, insurance, mortgage, home security, pest control, HVAC, roofing, and education enrollment. A central differentiator is compliance: the system operates with TCPA compliant guardrails, which matters in the regulated consumer categories it targets. It reports 99 percent SMS deliverability and responds to new leads in under a minute, around the clock.
The product comes in two tiers of capability. Nurture AI automates lead qualification and appointment scheduling, engaging and qualifying leads at scale, while Closer AI adds deeper product knowledge and more sophisticated conversation to guide leads further through the sales process. When a lead is ready, Aktify books the appointment, delivers a live warm call to a rep, or sends a click to convert link. Getting started is light: teams connect through a CRM integration, an API, or a simple CSV upload, and Aktify integrates with existing CRM systems so qualified, ready to talk prospects flow back to the sales team.
Aktify's pricing page publishes the structure but no rates: per record pricing with volume discounts, a monthly platform fee and a one time implementation fee, with SMS and calling costs included, and a 90 day trial that leads into a one year agreement. The company has raised around $26M, is backed by Bonfire Ventures, and counts high volume consumer brands such as Vivint among its customers.
Vendor details
Canonical URL
https://aktify.com
Category
GTM / revenue agent
Subcategory
Conversational SMS sales
Funding status
Independent. Founded in 2018 by Jacob Carter and Chuck Pettid, headquartered in Lehi, Utah, with around $26M raised and backing from Bonfire Ventures. Built on more than 10 million real conversations across 50+ enterprise customers.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Leads arrive by CRM integration, documented API or CSV upload. Documented actions into outside systems: CRM lead syncing with a dedicated Salesforce documentation section, appointment scheduling written to the customer's calendar, live warm call transfer into their call center over supplied inbound and outbound DID numbers, and branded link shortening. Webhooks push SMS and WebChat events out. A published integrations catalog exists at aktify.com/integrations. Aktify is also listed on the Five9 CX Marketplace following a partnership announced in 2022.
In practice
Your inbound leads go cold because reps cannot text everyone back fast enough, especially after hours. Aktify texts each new lead within a minute, qualifies them, and books the appointment automatically, around the clock.
You run an insurance or auto business where SMS converts but TCPA compliance is a real risk. Aktify handles the two way texting with compliance guardrails built in, then warm transfers ready buyers to a licensed agent.
You have a pile of aging leads no one has time to work. Aktify re engages them over text, handles objections and rescheduling, and routes only the ones ready to talk back to your reps.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
7.5 / 14 capabilities · 54%
| Integrations & Tool Calling | Full |
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The agent takes authenticated action in outside systems and the catalog is not closed. Documented actions include CRM lead syncing with its own documentation section including a Salesforce subsection with setup and troubleshooting, appointment scheduling written directly onto the customer's calendar, live warm call transfer into the customer's call center over supplied inbound and outbound DID numbers, and branded link shortening. Leads arrive by CRM integration, API or CSV upload, and webhooks push events out. The published API with an OpenAPI specification is the route to anything not pre-integrated, so a buyer is not confined to a fixed list, and a published integrations catalog exists at aktify.com/integrations. Sourcedocs.aktify.io CRM lead syncing, appointment scheduling and Salesforce sections, aktify.com how-it-worksread 2026-09-01 |
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| Workflow Orchestration | Full |
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The platform carries the control flow across a multi-step conversation and routes on outcome. In the documented flow the agent opens with a personalized message, conducts a fully automated two-way exchange responding to queries and objections, then branches on the lead's stated availability and preference to either place a direct call, schedule one for later, or send a click-to-convert link, with a successful engagement delivered as a live inbound transfer to the customer's call center. Rescheduling and re-engagement of cold leads are separate documented paths. Sourceaktify.com/how-aktify-works and aktify.com solutions pagesread 2026-09-01 |
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| Knowledge Grounding & RAG | Partial |
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Closer AI incorporates product knowledge to answer lead questions during conversations. This is configured product knowledge rather than a general retrieval system over a document base. Sourceaktify.com/pricingread 2026-10-01 |
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| Human Oversight & Guardrails | Partial |
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A human handoff exists in one place and no general approval mechanism does. The handoff is the product's centerpiece: when a lead is qualified and ready the agent transfers a live warm call to a human rep or books the appointment, and the vendor states the AI knows when to transfer to humans. Guardrails are real but regulatory rather than configurable oversight: immediate STOP and UNSUBSCRIBE processing, HELP keyword support, maintained do-not-contact lists, enforced quiet hours with no messaging before 8am or after 9pm local time, and 10DLC campaign registration. Nothing lets a buyer decide which actions need sign-off, who signs off, or what happens while approval is pending, and the agent sends autonomously without a per-message gate. Sourceaktify.com/compliance and aktify.com/how-aktify-worksread 2026-09-01 |
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| Security, Identity & Governance | Not documented |
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The compliance page describes HIPAA Security Rule safeguards, Business Associate Agreements, TLS 1.2 and AES-256 encryption, least privilege access inside Aktify and logical isolation between accounts. It names no certification or audit and no SSO, roles or permissions the buyer operates; a BAA is a contract, not an attestation. Sourceaktify.com/complianceread 2026-10-01 |
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| Observability & Auditability | Partial |
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A customer-facing operational surface is documented: the Aktify Portal has its own documentation tree with an introduction, nine company pages and eight campaign pages, and the how-it-works page states that CRM integrations are available if the customer wishes to track the status of each lead. Nothing documents a per-conversation trace, a record of why the agent replied as it did, or an audit log of who changed what, and campaign-level reporting answers how many rather than why. Sourcedocs.aktify.io Aktify Portal section, aktify.com/how-aktify-worksread 2026-09-01 |
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| Memory & State Persistence | Partial |
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Conversation state persists well beyond a single exchange: the agent holds a two way SMS conversation across objections, scheduling and rescheduling and re-engages leads that went cold, so the thread is picked up again with context. No memory layer with a stated scope and lifetime is documented. Sourceaktify.comread 2026-10-01 |
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| Deployment & Data Residency | Not documented |
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Aktify is delivered only as a cloud SaaS service, with no self host, on premises or in VPC deployment option documented. Sourceaktify.comread 2026-10-01 |
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| Prebuilt Agents, Templates & Packs | Full |
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A browsable library of named agents aimed at named jobs. Eight industry agents each have their own page and their own model trained on that vertical's real SMS conversations: pest control, HVAC, roofing, home security, home services, auto services, insurance and finance, and the site lets a buyer text a live demo agent per industry before buying. Three named packaged solutions sit alongside them, Live Call Transfers, Calendar Scheduling and Branded Link Tracking, each with its own page and all including TCPA-compliant SMS. Sourceaktify.com/industries and aktify.com solutions pagesread 2026-09-01 |
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| Triggers & Channel Coverage | Full |
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The agent starts on an event rather than on a person typing: a new lead arriving by CRM integration, API or CSV upload triggers a response in under sixty seconds, running continuously for inbound and outbound, and the API documentation adds event listening across SMS and WebChat campaigns with webhooks. Channel coverage runs SMS, WebChat and voice, and it reaches the buyer inside the systems they already work in rather than only in a console of its own: warm calls transferred live into their call center over supplied DID numbers, appointments written to their calendar, and lead status synced back to their CRM. Sourceaktify.com, aktify.com/how-aktify-works, docs.aktify.io webhooksread 2026-09-01 |
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| Model Flexibility & Routing | Not documented |
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Aktify runs on its own purpose built models trained on sales conversations, and model choice and routing are not exposed to the user. Sourceaktify.comread 2026-10-01 |
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| APIs, SDKs & MCP Extensibility | Full |
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The developer documentation site publishes a real external surface: the Aktify API with a published OpenAPI specification, a live API Explorer at api.aktify.io, campaign-scoped API keys passed in an x-api-key header, and documented sections for webhooks, CRM lead syncing, appointment scheduling and link shortening. The customer's own systems can call that API and write through it, rather than only read from a feed. No SDK and no MCP server is documented. Sourcedocs.aktify.io developer guide and OpenAPI specificationread 2026-09-01 |
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| Testing, Debugging & Optimization | Partial |
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Aktify states that its AI learns from every interaction, an asserted improvement loop on the agent's own conversations. Nothing says what feeds it, what it tunes or how a change is measured, and no test or evaluation surface is documented beyond live demo agents. Sourceaktify.comread 2026-10-01 |
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| Browser & Computer Use | Not documented |
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As a conversational SMS sales agent, Aktify does not provide browser automation or computer use. Sourceaktify.comread 2026-10-01 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Custom quote: per record pricing plus a monthly platform fee and a one time implementation fee
per record worked, plus a monthly platform fee
Included quota
Three performance based tiers. Nurture AI (lead qualification + appointment scheduling). Closer AI (advanced, deeper product knowledge and conversation). Pricing scoped to lead volume and use case; not publicly disclosed.
What is public
The pricing structure is public: per record pricing with volume discounts, a monthly platform fee and a one time implementation fee, with SMS and calling costs included, and a 90 day trial into a one year agreement. No dollar figures are published.
Billing mechanics
Per record pricing with volume discounts, a monthly platform fee set by channels, integrations and agent scope, and a one time implementation fee that is refunded when the one year agreement begins after the 90 day trial; exact prices are given on the first sales call.
Cost watchouts
Cost scales with the number of records worked, and a one year agreement follows the 90 day trial.
Variable cost rationale
Pricing is performance based and scoped to lead volume, so cost scales with how many leads the AI works and qualifies. Without a public rate card, total cost depends on negotiated terms and lead throughput, which makes spend harder to predict in advance.
Additional watchouts
No public rates means budgeting requires a sales conversation, and per record pricing ties cost to lead volume. As a fully autonomous outbound agent in regulated B2C verticals, configuration and compliance setup matter.
Overage / add-ons
Per record pricing with volume discounts as the program scales; SMS and calling costs are included.
Sales call required
Yes, required for paid access
Free / trial
90 day trial; the implementation fee is refunded when the one year agreement begins
Lowest paid plan
Not published; quoted on the first call
Commercial notes
Sales led, with exact prices given on the first sales call. Aktify has been in production since 2018, specializes in B2C verticals and builds in TCPA compliance for regulated consumer categories.
Key ambiguities
The structure is published (per record, platform fee, implementation fee) but no rate is; exact pricing is given on the first sales call.
Cancellation / refund
Annual agreement after a 90 day trial; the implementation fee is refunded when the agreement begins.
Support SLA / resale
Enterprise onboarding and support implied by its enterprise customer base; specifics not public.
Missing data
All dollar figures are unpublished.
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Alternatives to Aktify
The closest documented capability profiles to Aktify among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- 11x8.5 / 14Adds documented Testing, Debugging & Optimization
- Otter.ai8.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Security, Identity & Governance
- Outreach8.5 / 14Adds documented Testing, Debugging & Optimization
- Totango8.5 / 14Adds documented Testing, Debugging & Optimization
- Apollo.io9.0 / 14Adds documented Model Flexibility & Routing and Testing, Debugging & Optimization
- Attention7.0 / 14Fuller documented coverage on Knowledge Grounding & RAG
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded