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Entry priceFree plan · MCP tier from $50/mo plus $0.05 per question · Starter $300/mo · Plus $900/mo · Enterprise custom · Answer Hub $1,000/moFull pricing detail

AI answer engine for sales teams that automates RFPs and security questionnaires and answers product questions from a grounded company knowledge base.

1up is an AI knowledge automation platform for sales teams, built to answer the steady stream of detailed product, pricing, security, and compliance questions that slow deals down. Its core job is turning a company's scattered internal knowledge into fast, accurate, source grounded answers, whether a rep needs a quick reply in chat or a team needs to complete a long request for proposal. The company, based in New York and founded by George Avetisov, frames the problem as one of knowledge that cannot simply be Googled or asked of a general AI because it depends on sensitive, company specific information.

1up builds a knowledge base from the sources a team already trusts, including its website, product documentation, previously completed questionnaires, Google Drive, SharePoint, Confluence, and Notion, and keeps it current automatically. On top of that base it applies large language models with guardrails to limit hallucinations, and every answer cites its sources so reviewers can trace where information came from. For questionnaires, it classifies and routes questions, generates hundreds of answers in minutes, supports more than twenty languages, and can fill Word, Excel, and web forms, the last through a browser extension that auto-fills web portals.

Beyond bulk questionnaire work, 1up surfaces answers where reps already work. Ask 1up lives in Slack, Microsoft Teams, and Google Chat, appearing as another user that responds to questions instantly, and the Answer Hub gives customers a self serve portal for security, compliance, and IT answers around the clock. Analytics surface trending questions, answer quality, and content gaps so teams can see what the field is asking. On security, 1up shows SOC 2 Type 2, ISO 27001 and GDPR badges, was built by cybersecurity engineers, encrypts data at rest and in transit, isolates each workspace, and never uses customer documents to train models.

Pricing is published: a free plan, an MCP plan at $50 a month plus $0.05 per question answered, Starter at $300 a month and Plus at $900, with the Answer Hub at $1,000 a month and Enterprise on request. The company has raised more than $8M and counts WalkMe, Gladly, and Deliveroo among its customers.

Vendor details

Canonical URL

https://1up.ai

Category

GTM / revenue agent

Subcategory

RFP and questionnaire automation

Funding status

Independent. New York City startup founded by George Avetisov (CEO), with more than $8M raised (seed) from investors including 8-Bit Capital and RRE Ventures. Customers include WalkMe, Gladly, and Deliveroo.

Company status

independent

Use cases & customers

Primary use cases

RFP automationsecurity questionnaire automationsales knowledge Q&Asales enablementtrust center

Target customers

sales teamsenterprise

Deployment options

SaaS (AWS)Choice of US, EU, or AU availability zone

Integrations

Builds a knowledge base from sources including a company website, product docs, previously completed questionnaires, Google Drive, SharePoint, Confluence, and Notion, and surfaces answers in Slack, Microsoft Teams, and Google Chat. Chrome and Edge extensions fill answers into web based questionnaire portals, and a 1up MCP server connects the knowledge base to the customer's own AI platform.

In practice

Your team gets a 300 question security questionnaire and dreads the manual work. You upload it to 1up, which classifies the questions and drafts grounded, cited answers in minutes for review.

A rep on a call needs a precise answer about your product's compliance posture. They ask 1up in Slack and get an instant, source backed reply without pinging a solutions engineer.

Prospects keep emailing your team for security and compliance documents. You stand up a 1up Trust Hub so they can self serve answers and download approved files without distracting your reps.

Agentic Index coverage score

7.0 / 14 capabilities · 50%

Integrations & Tool Calling Partial

Connectors span document stores (Google Drive, SharePoint, Confluence, Notion), chat surfaces (Slack, Microsoft Teams, Google Chat), Chrome and Edge extensions, and any web URL, advertised as hundreds of connectable data sources; these ingest knowledge and deliver answers rather than calling tools to act in those systems.

Source1up.ai/integrationsread 2026-08-30

Workflow Orchestration Not documented

Questionnaire completion classifies and routes questions and runs collaboration and review workflows, but no multi step or multi agent workflow execution is documented; the product drafts answers for review rather than orchestrating autonomous work.

Source1up.ai/rfp-automation and 1up.ai/pricingread 2026-08-30

Knowledge Grounding & RAG Full

Core product. Builds a knowledge base from the customer's own website, product docs, previously completed questionnaires, and connected file stores, answers only from those trusted sources, and returns links to the source documents with every answer; the security FAQ states 1up knows nothing about the world beyond the data the customer connects.

Source1up.ai/rfp-automation and 1up.ai/securityread 2026-08-30

Human Oversight & Guardrails Partial

Teammates are invited to review, approve, and edit generated responses with RBAC controlling who can view and edit, and the Answer Hub automatically loops in a human at strategic moments; oversight is document review of drafted answers rather than runtime gates on an autonomous agent.

Source1up.ai/pricing and 1up.ai/securityread 2026-08-30

Security, Identity & Governance Full

Security page displays SOC 2 Type II and ISO 27001 badges alongside GDPR, with AES-256 encryption at rest, per workspace data isolation, RBAC controlling who can view and edit responses, Single Sign-On shipped on all paid tiers, a customer facing trust hub at trust.1up.ai, and a commitment never to train models on customer documents.

Source1up.ai/security and 1up.ai/pricingread 2026-08-30

Observability & Auditability Partial

Analytics surface trending questions from the field, answer quality, and content gaps, the Answer Hub tracks what buyers ask word for word, and every answer links its source documents; this is content and usage analytics with answer traceability rather than agent execution tracing or an audit log.

Source1up.ai/sales-enablement-automation and 1up.ai/pricingread 2026-08-30

Memory & State Persistence Partial

Questions asked of 1up are logged in the workspace to improve future answers for that organization only, according to the security page; that is a system-written store that persists across sessions with its scope stated. Customers may modify or delete uploaded data at any time, but no lifetime, review or delete path is documented for the logged question history itself.

Source1up.ai/securityread 2026-09-29

Deployment & Data Residency Partial

The security page states hosting in North America, Europe, and Australia and its FAQ confirms customers may choose between US, EU, and AU availability zones, real region selection rather than legal cover alone; no VPC, on premises, or self host option is documented.

Source1up.ai/securityread 2026-08-30

Prebuilt Agents, Templates & Packs Not documented

The knowledge base is built entirely from each customer's own connected sources and no prebuilt agents, answer libraries, industry templates, or installable packs appear on the product, pricing or integrations pages.

Source1up.airead 2026-08-30

Triggers & Channel Coverage Full

The Answer Hub is a customer-facing portal where the buyer's own prospects and customers ask questions and 1up answers them unattended from approved sources ("Give your customers an easy way to get self-service answers. 1up's Answer Hub moves deals forward while you sleep"), looping in a human only when needed; inbound questions from the buyer's customers wake the agent. Slack, Teams and Google Chat plugins, browser extensions and document upload remain on-demand surfaces.

Source1up.ai and 1up.ai/pricingread 2026-09-29

Model Flexibility & Routing Partial

A first party company blog post states the platform leverages multiple Large Language Models to generate answers; no model is named, routing is vendor internal, and no customer facing model selection surface appears on any current product page.

Source1up.ai/blogread 2026-08-30

APIs, SDKs & MCP Extensibility Partial

A 1up MCP server ships as a first class billed product, sold standalone at fifty dollars per month with questionnaire automation metered at five cents per question answered and included on Starter, Plus, and Enterprise tiers, alongside Chrome and Edge extensions; no public REST API, SDK or webhooks are documented.

Source1up.ai/pricing and 1up.ai/integrationsread 2026-08-30

Testing, Debugging & Optimization Not documented

Answer quality and content gap analytics let teams see where the knowledge base is thin, and hallucination is constrained by refusing answers not grounded in connected sources, but no customer facing testing, debugging, or evaluation product is documented.

Source1up.ai/sales-enablement-automation and 1up.ai/securityread 2026-08-30

Browser & Computer Use Partial

Chrome and Edge extensions auto fill answers directly into customer and vendor web based questionnaire portals, third party software 1up does not control and which exposes no programmatic interface; scope is targeted form filling rather than general browser or computer operation.

Source1up.ai/rfp-questionnaire-browser-extension and 1up.ai/integrationsread 2026-08-30

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

Free plan · MCP tier from $50/mo plus $0.05 per question · Starter $300/mo · Plus $900/mo · Enterprise custom · Answer Hub $1,000/mo

Tiered subscription metered by annual questionnaire volume, with unlimited users on paid tiers; MCP tier billed per question answered.

Free tierTrial available

Included quota

Free: 1 admin, 50 knowledge uploads, 50 answers per month. MCP: MCP server plus pay as you go automation. Starter: unlimited users and answers, 1 questionnaire, 50 knowledge files, SSO, chat and browser plugins. Plus: 6 questionnaires, 200 files. Enterprise: custom.

What is public

Full rate card is public: Free, MCP $50/mo, Starter $300/mo, Plus $900/mo, with Enterprise on request, plus the customer-facing Answer Hub at $1,000/mo. Feature comparison table and per question MCP rate are published.

Billing mechanics

Published self serve tiers with monthly or annual billing (annual saves 15%). Metering is by annual questionnaire count, not seats; paid tiers include unlimited users. The MCP tier is consumption priced per question answered.

Cost watchouts

Tiers cap annual questionnaire volume (Starter 1, Plus 6), so questionnaire load rather than team size drives upgrades. MCP tier automation is metered at $0.05 per question answered and is uncapped. Answer quality depends on the coverage of the connected knowledge base, a content maintenance effort.

Variable cost rationale

Subscription tiers are fixed and predictable, but the MCP tier adds uncapped per question consumption billing, and questionnaire volume caps drive tier upgrades.

Additional watchouts

Answer quality depends on the quality and coverage of the knowledge base you connect; thin or stale source content reduces accuracy. Questionnaire volume caps, not headcount, drive moves to higher tiers.

Overage / add-ons

Questionnaire automation via the MCP server is billed at $0.05 per question answered ($5 per 100 answers); higher questionnaire volumes move to Plus or Enterprise.

Sales call required

No, self serve available

Free / trial

Free plan with 1 admin, 50 knowledge uploads, and 50 answers per month; 14 day free trial on paid plans.

Lowest paid plan

MCP at $50 per month plus $0.05 per question answered; lowest full featured tier is Starter at $300 per month.

Commercial notes

Notably transparent pricing in a category where incumbents (Responsive, Loopio, Qvidian) require a sales call. A free plan, a $50/mo MCP tier and a published $300/mo Starter make it accessible to SMB and mid market, with custom enterprise tiers. The security page FAQ still quotes plans from $250 per month; the pricing page is taken as authoritative.

Key ambiguities

The vendor's own security page FAQ still advertises plans from $250 per month while the pricing page shows a $300 Starter tier and a $50 MCP tier; the pricing page is treated as authoritative.

Cancellation / refund

Free and self serve plans with standard cancellation; enterprise terms are contractual.

Support SLA / resale

Standard support on self serve plans; enterprise support on custom tiers.

Missing data

Exact current per tier user limits and enterprise pricing are not fully itemized.

Agentic Index verified 2026-09-29

Alternatives to 1up

The closest documented capability profiles to 1up among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Alta8.0 / 14Adds documented Workflow Orchestration and Prebuilt Agents, Templates & Packs
  • Laxis7.0 / 14Adds documented Workflow Orchestration and Prebuilt Agents, Templates & Packs
  • Aomni5.5 / 14Adds documented Workflow Orchestration and Prebuilt Agents, Templates & Packs
  • Closely6.5 / 14Adds documented Workflow Orchestration and Prebuilt Agents, Templates & Packs, among others
  • Topo6.5 / 14Adds documented Workflow Orchestration and Prebuilt Agents, Templates & Packs
  • Unify8.5 / 14Adds documented Workflow Orchestration and Prebuilt Agents, Templates & Packs, among others

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

Head to head

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