Agentic Index
11x vs Nooks (2026)
This is the real strategic question in AI sales development: replace the SDR function or supercharge the humans in it. 11x sells Alice and Jordan as autonomous digital workers that own outbound and inbound. Nooks arms human SDR teams with a parallel dialer, a virtual salesfloor, signals, sequencing, and coaching, quote priced with third party estimates near 5,000 dollars per user a year. Many teams genuinely need to answer this question before comparing anything else.
| At a glance | 11x | Nooks |
|---|---|---|
| Category | GTM / revenue agent | GTM / revenue agent |
| Entry price | Contact sales | Not public (quote-based after demo, annual-only) · third-party estimate ~$5,000/user/year (~$417/mo); some deal data lower · free trial |
| Free / trial | n/p | Free trial available. No self-serve pricing; annual-only commitment (no monthly option). |
| Pricing confidence | contact only | contact only |
| Feature |
1
11x
|
N
Nooks
|
|---|---|---|
| Action & orchestration | ||
|
Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
Full / Explicit | Partial |
|
Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
Full / Explicit | Partial |
|
Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
Full / Explicit | Full / Explicit |
| Knowledge & context | ||
|
Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
Partial | Partial |
|
Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
Full / Explicit | No / Not documented |
| Control & trust | ||
|
Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
Partial | Partial |
|
Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
Partial | Partial |
|
Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
Partial | Partial |
|
Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
No / Not documented | No / Not documented |
| Solution readiness | ||
|
Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
Full / Explicit | Partial |
| Platform extensibility | ||
|
Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
No / Not documented | No / Not documented |
|
APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
Partial | No / Not documented |
|
Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
Full / Explicit | Partial |
| Specialist automation | ||
|
Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
No / Not documented | Partial |
Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing |
1
11x
|
N
Nooks
|
|---|---|---|
|
Entry price Lowest public entry point |
Contact sales | Not public (quote-based after demo, annual-only) · third-party estimate ~$5,000/user/year (~$417/mo); some deal data lower · free trial |
|
Pricing confidence How public the numbers are |
Contact only | Contact only |
|
Billing Primary billing axis |
flat | Per-seat annual subscription quoted via sales; packages for AI dialer, sequencing, signals and intelligence, and coaching; volume discounts above ~20 seats |
|
Variable cost Workload / overage exposure |
High variable cost | High variable cost |
|
Free tier / trial Try before you buy |
No free tier
|
No free tierTrial
|
|
Buying motion Self-serve vs sales call |
Sales call | Sales call |
Choose 11x if
- You are not backfilling SDR headcount, and the economics of a digital worker beat a seat plus tooling.
- Email and LinkedIn motions dominate your pipeline math rather than live calling.
- Inbound response coverage comes bundled through Jordan.
Choose Nooks if
- Calling is your motion, and nothing autonomous replaces a rep on a parallel dialer yet.
- The virtual salesfloor preserves the energy and coaching culture that make SDR teams work.
- You believe augmented humans outperform autonomous agents on complex conversations, and your data agrees.