Spoki
Also known as: Spoki WhatsApp, NextAI Spoki
WhatsApp first conversational commerce and customer experience platform on the official Meta Business API, unifying AI support, sales and voice agents, broadcasts, a conversational CRM and 100+ integrations across WhatsApp, Voice, SMS, Email and RCS.
Spoki is a WhatsApp first customer experience and conversational commerce platform built on the official Meta WhatsApp Business API, made by the Italian company NextAI Srl. It unifies AI agents for customer support, sales and voice, broadcast marketing campaigns, a conversational CRM with deal pipelines and tickets, product catalogs with in chat checkout and cart recovery, and multichannel orchestration across WhatsApp, Spoki Voice, Email, SMS, RCS, Instagram and TikTok in a single workspace. Its AI agents are trained on the customer's catalog, handle complex multi turn conversations, qualify leads and provide 24/7 support, while Spoki Voice runs a predictive power dialer that calls, qualifies prospects and books appointments in the same conversation as messaging. The platform ships a visual drag and drop flow builder, an automation engine with event triggers such as cart abandonment and payment confirmation, more than 100 native integrations including Shopify, WooCommerce, HubSpot and Salesforce plus thousands more through Zapier, Make and n8n, and a REST API, webhooks and a WebMCP endpoint that exposes ten tools to external AI agents such as ChatGPT and Claude. Spoki is an official Meta Tech Partner and Business Solution Provider with European data residency and GDPR native handling, unlimited operators on every plan, and public pricing that starts with a permanent free tier, a Service plan from nineteen euro per month and a Marketing plan from forty nine euro per month, plus pass through Meta conversation fees. Founded in 2021 and used by more than 4,500 businesses across 120 countries, NextAI raised a €5.5 million Series A in January 2025.
Vendor details
Canonical URL
https://spoki.com/en
Category
Customer support agent
Funding status
Bootstrapped from 2021, a 2023 seed round, and a €5.5 million Series A in January 2025 with Blacksheep MadTech Fund, CDP Venture Capital, Finint Investments and Apside. Made by NextAI Srl, San Vito dei Normanni, Italy.
Company status
private
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
More than 100 native integrations including Shopify, WooCommerce, HubSpot and Salesforce, plus thousands of additional apps through Zapier, Make and n8n, and a REST API with webhooks for custom setups. A WebMCP endpoint exposes ten tools so external AI agents such as ChatGPT, Claude and Cursor can operate Spoki directly.
Sources & related URLs
Capability coverage
9.5 / 14 capabilities · 68%
| Integrations & Tool CallingMore than 100 native integrations including Shopify, WooCommerce, HubSpot and Salesforce, thousands more through Zapier, Make and n8n, plus a REST API and webhooks; AI agents take actions across CRM, catalog, checkout and payments (spoki.com features and API pages). | Full |
|---|---|
| Workflow OrchestrationA visual drag and drop flow builder plus an automation engine with event triggers (cart abandonment, payment confirmation, scheduled), conditional logic, delays, A/B branches and multichannel actions, with bot to human hand offs (spoki.com features). | Full |
| Knowledge Grounding & RAGAI agents are trained on the customer's product catalog and use sentiment and intent analysis to ground responses, but no general document retrieval augmented generation or knowledge base ingestion is documented (spoki.com features and Spoki Voice pages). | Partial |
| Human Oversight & GuardrailsA shared multi operator inbox with bot to human hand offs, conversation routing and assignment, ticketing and role based operator and supervisor access keeps humans in control of AI handled conversations (spoki.com features). | Full |
| Security, Identity & GovernanceAn official Meta Tech Partner and Business Solution Provider with certified WhatsApp Business API access, GDPR native data handling, European data residency and role based access controls (spoki.com WhatsApp Business API and platform pages). | Full |
| Observability & AuditabilityReal time dashboards report delivery, open and click rates, conversion and revenue per conversation attribution for campaigns and conversations, though agent run tracing and audit logs are not documented as first class (spoki.com features). | Partial |
| Memory & State PersistenceA conversational CRM maintains a unified customer profile and full conversation history across channels, providing persistent contact state, though explicit agent level memory is not separately documented (spoki.com features). | Partial |
| Deployment & Data ResidencyDelivered as a cloud SaaS with European data residency and GDPR native handling, but no self hosted or on premises deployment option is documented (spoki.com WhatsApp Business API page). | Partial |
| Prebuilt Agents / Templates / PacksShips prebuilt AI agent types for sales, customer service, custom and voice use cases plus a library of prebuilt message and flow templates that customers deploy and adapt (spoki.com features and Spoki Voice pages). | Full |
| Triggers & Channel CoverageBroad channel coverage across WhatsApp, Spoki Voice, Email, SMS, RCS, Instagram and TikTok, with event triggers such as form submissions, cart abandonment, payment confirmation and schedules, plus webhooks (spoki.com features and Spoki Voice pages). | Full |
| Model Flexibility & RoutingNo model choice, routing or bring your own model capability is documented for Spoki's AI agents in retrieved sources (spoki.com features). | Unable to verify |
| APIs / SDKs / MCP ExtensibilityOffers a REST API and webhooks plus a WebMCP endpoint exposing ten tools so external AI agents such as ChatGPT, Claude and Cursor can operate Spoki directly (spoki.com API and platform pages). | Full |
| Testing, Debugging & OptimizationSupports A/B testing of campaign variants and predictive send time optimization with campaign analytics to improve performance, though a dedicated agent testing or debugging toolkit is not documented (spoki.com features). | Partial |
| Browser / Computer-useNo browser control or computer use capability is documented for Spoki in retrieved sources (spoki.com features). | Unable to verify |
Pricing
Free plan at zero euro per month; paid plans from nineteen euro per month (Service) and forty nine euro per month (Marketing), plus pass through Meta WhatsApp conversation fees.
Monthly subscription tier plus pass through per conversation Meta WhatsApp fees
Cost watchouts
Meta WhatsApp per conversation fees are passed through on top of the subscription and can exceed the platform fee at scale; a dedicated number is from nineteen euro per month.
Variable cost rationale
The platform subscription is a low fixed monthly fee, but Meta WhatsApp conversation fees are passed through per conversation by category and country and scale directly with message volume, so total cost is largely usage driven at scale.
Sales call required
No — self-serve available
Free / trial
Permanent free plan at zero euro per month plus a free trial with no credit card
Lowest paid plan
Service from nineteen euro per month
Key ambiguities
Subscription prices are exact and public, but effective total cost depends on Meta's per conversation fees, which vary by conversation category, country and volume and are billed separately.
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