Spoki
Also known as: Spoki WhatsApp, NextAI Spoki
WhatsApp first conversational commerce and customer experience platform on the official Meta Business API, unifying AI support, sales and voice agents, broadcasts, a conversational CRM and 100+ integrations across WhatsApp, Voice, SMS, Email and RCS.
Spoki is a WhatsApp first customer experience and conversational commerce platform built on the official Meta WhatsApp Business API, made by the Italian company NextAI Srl. It unifies AI agents for customer support, sales and voice, broadcast marketing campaigns, a conversational CRM with deal pipelines and tickets, product catalogs with in chat checkout and cart recovery, and multichannel orchestration across WhatsApp, Spoki Voice, Email, SMS, RCS, Instagram and TikTok in a single workspace.
Its AI agents are trained on the customer's catalog, handle complex multi turn conversations, qualify leads and provide 24/7 support, while Spoki Voice runs a predictive power dialer that calls, qualifies prospects and books appointments in the same conversation as messaging.
The platform ships a visual drag and drop flow builder, an automation engine with event triggers such as cart abandonment and payment confirmation, more than 100 native integrations including Shopify, WooCommerce, HubSpot and Salesforce plus thousands more through Zapier, Make and n8n, and a REST API, webhooks and a WebMCP endpoint that exposes ten tools to external AI agents such as ChatGPT and Claude.
Spoki is an official Meta Tech Partner and Business Solution Provider with European data residency and GDPR native handling, unlimited operators on every plan, and public pricing that starts with a permanent free tier, a Service plan from nineteen euro per month and a Marketing plan from forty nine euro per month, plus pass through Meta conversation fees. Founded in 2021 and used by more than 4,500 businesses across 120 countries, NextAI raised a €5.5 million Series A in January 2025.
Vendor details
Canonical URL
https://spoki.com/en
Category
Customer support agent
Funding status
Bootstrapped from 2021, a 2023 seed round, and a €5.5 million Series A in January 2025 with Blacksheep MadTech Fund, CDP Venture Capital, Finint Investments and Apside. Made by NextAI Srl, San Vito dei Normanni, Italy.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Spoki has more than 100 native integrations including Shopify, WooCommerce, HubSpot and Salesforce, plus thousands of additional apps through Zapier, Make and n8n, and a REST API with webhooks for custom setups. A WebMCP endpoint exposes ten tools so external AI agents such as ChatGPT, Claude and Cursor can operate Spoki directly.
In practice
Your online store loses sales when shoppers abandon their carts. Spoki's automation engine fires on cart abandonment and messages the shopper on WhatsApp, where the agent can complete checkout in the conversation.
Your sales team wants more booked meetings without dialing by hand. The Spoki Voice predictive power dialer calls and qualifies prospects, books the appointment and continues the thread on WhatsApp.
Your support team wants the AI to handle product questions but pass harder cases to a person. Spoki's agents answer from your product catalog, and bot to human handoff moves the conversation into a shared inbox where your operators pick up the same thread.
Sources & related URLs
Agentic Index coverage score
8.0 / 14 capabilities · 57%
| Integrations & Tool Calling | Full |
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More than 100 native integrations include Shopify, WooCommerce, HubSpot and Salesforce, with thousands more reachable through Zapier, Make and n8n, and a public REST API with signed webhooks covers anything else. The agent writes into commerce systems with authenticated actions instead of only looking things up. Product catalogs sync into the chat, checkout completes in the conversation, and cart recovery and payment confirmation events flow both ways between the store and the agent. Spoki Voice adds telephony, dialing out and booking appointments. Sourcespoki.com/en/featuresread 2026-09-05 |
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| Workflow Orchestration | Full |
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Orchestration runs on two layers, one deterministic and one agentic. The visual drag and drop flow builder and automation engine sequence multi step journeys on event triggers such as cart abandonment and payment confirmation, with conditional logic branching the path and A/B variants running inside it. Above that sit two AI layers, both generally available. Language models handle conversation, and autonomous agents take actions, handling complex multi turn conversations, qualifying leads and completing commerce journeys from catalog through checkout. Spoki Voice extends the same orchestration to telephony. Its predictive power dialer calls, qualifies and books an appointment and then continues the thread on WhatsApp, so one journey crosses channels without restarting. Sourcespoki.com/en/featuresread 2026-09-05 |
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| Knowledge Grounding & RAG | Partial |
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Agents are trained on the customer's product catalog, so they answer product questions, recommend items and complete a purchase from live inventory. Intent detection, sentiment analysis, auto replies, template generation and auto translation sit on top. There is no document knowledge base, website crawl, help center ingestion, retrieval architecture or source citation, so a support question that is not about an order or a product has no corpus behind it. Sourcespoki.com/en/identikitread 2026-09-05 |
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| Human Oversight & Guardrails | Partial |
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Conversations can pass from the bot to a person, but customers cannot control what the agent does before that. Bot to human handoff feeds a shared inbox where several operators and the AI work the same conversation thread. Routing rules decide where a conversation lands, and supervisor roles govern which people see and do what. Every plan has unlimited operators, so escalation is not limited by license cost. Customers can author when a bot stops through the visual flow builder and its conditional logic. There is no guardrail configuration, content policy, approval gate or autonomy setting for the agent itself. Sourcespoki.com/en/featuresread 2026-09-05 |
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| Security, Identity & Governance | Partial |
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Access is role based, with operator and supervisor roles in the shared inbox. Webhooks are signed, data handling is GDPR native with EU data residency, and Spoki holds Official Meta Tech Partner status with certified WhatsApp Business API access. Spoki holds no security certification or attestation. There is no SOC 2, no ISO 27001, no trust center and no report to request. Meta Tech Partner and Business Solution Provider status is a commercial accreditation for API access from Meta's program, not an audit of Spoki's own controls. Sourcespoki.com/en/identikitread 2026-09-05 |
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| Observability & Auditability | Partial |
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Real time dashboards show campaign analytics and revenue per conversation attribution, so a team can see what the platform earned and where. Spoki calls both AI layers, the conversational models and the autonomous agents, observable and generally available, but does not say what that covers. There is no reasoning trace per conversation, no tool call log, no source attribution on an answer and no audit trail of configuration changes. Sourcespoki.com/en/identikitread 2026-09-05 |
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| Memory & State Persistence | Partial |
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The conversational CRM holds one customer record and one conversation thread across every channel, with deal pipelines, tickets and full interaction history. An agent picking up a returning contact on WhatsApp sees what happened on the previous call or campaign, so the customer does not repeat themselves. The business loads, segments and queries the CRM as a database. There is no separate memory product, and the agent keeps nothing of its own between conversations. Sourcespoki.com/en/featuresread 2026-09-05 |
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| Deployment & Data Residency | Partial |
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Data stays in the EU, with GDPR native handling and European data residency as a headline commitment. Spoki positions itself as the European alternative to US WhatsApp platforms. There is one region and nothing for the customer to select. Spoki names no data center, offers no other region and no self hosted or private cloud option, and publishes no DPA or subprocessor list. Sourcespoki.com/en/identikitread 2026-09-05 |
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| Prebuilt Agents / Templates / Packs | Partial |
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Spoki ships AI agent types for sales, support and voice, plus a custom option. The visual builder adds message templates and reusable flow templates. WhatsApp requires outbound templates to be approved in advance, so template management is a core part of the product. There is no catalog of agents for a customer to browse and put into service. Sourcespoki.com/en/featuresread 2026-09-05 |
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| Triggers & Channel Coverage | Full |
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One inbox gathers WhatsApp on the official Meta Business API, Spoki Voice AI, Email, SMS and RCS, with Instagram and TikTok alongside. Spoki uses the WhatsApp Business API, not the mobile Business App, and only the API supports programmatic automation at volume. Work starts in three ways. Conversations come in on any channel, the automation engine fires on cart abandonment, payment confirmation and similar commerce events, and outbound work runs through broadcast marketing campaigns and the Spoki Voice predictive power dialer, which places calls, qualifies prospects and books appointments. Spoki reports 15.3 million messages a month across 4,500 businesses in 120 countries. Sourcespoki.com/en/identikitread 2026-09-05 |
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| Model Flexibility & Routing | Not documented |
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Customers get no model selector, routing configuration or way to bring their own key, and no provider is named. Spoki has two AI layers, language models for conversation and autonomous agents that take actions, without saying whose models sit underneath either. The product is sold as a managed outcome, measured in open rates, recovery rates and attributed revenue, not as a configurable runtime. Sourcespoki.com/en/identikitread 2026-09-05 |
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| APIs / SDKs / MCP Extensibility | Full |
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Outside systems can call Spoki through a public REST API with signed webhooks. The API documentation is public as a Postman collection at a named URL, so an integrator can read the endpoints without a sales conversation. Spoki also supports MCP and WebMCP for AI agents, exposing ten tools at /api/webmcp so an external AI agent such as ChatGPT, Claude or Cursor can operate Spoki directly. Around these sit 100+ native integrations plus thousands more through Zapier, Make and n8n. Sourcespoki.com/en/identikitread 2026-09-05 |
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| Testing, Debugging & Optimization | Partial |
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Testing covers campaigns, not agents. A/B tests run on message variants inside flows, and predictive send time optimization picks when to send, with real time dashboards and revenue per conversation attribution reading the result. A marketer can show one message outperformed another on a readable number. There is no simulation, staging environment, scenario suite, regression run or scored evaluation of an agent before it goes live. Sourcespoki.com/en/featuresread 2026-09-05 |
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| Browser / Computer-use | Not documented |
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Agents act through programmatic routes, with no browser control, hosted session or interface automation. Those routes are 100+ native integrations, a public REST API with signed webhooks, and catalog and checkout flows that write into the customer's commerce platform, reaching people over WhatsApp, Voice, Email, SMS, RCS, Instagram and TikTok. The WebMCP endpoint works the other way round. Its ten tools let an external AI browser agent operate Spoki, so another company's agent drives Spoki, and Spoki's own agent drives no interface. Sourcespoki.com/en/identikitread 2026-09-05 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Free plan at €0 per month; paid plans from €19 per month (Service) and €49 per month (Marketing), plus pass through Meta WhatsApp conversation fees.
Monthly subscription tier plus pass through per conversation Meta WhatsApp fees
Cost watchouts
Meta WhatsApp per conversation fees are passed through on top of the subscription and can exceed the platform fee at scale; a dedicated number is from €19 per month.
Variable cost rationale
The platform subscription is a low fixed monthly fee, but Meta WhatsApp conversation fees are passed through per conversation by category and country and scale directly with message volume, so total cost is largely usage driven at scale.
Sales call required
No, self serve available
Free / trial
Permanent free plan at €0 per month plus a free trial with no credit card
Lowest paid plan
Service from €19 per month
Key ambiguities
Subscription prices are exact and public, but effective total cost depends on Meta's per conversation fees, which vary by conversation category, country and volume and are billed separately.
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Alternatives to Spoki
The closest documented capability profiles to Spoki among customer support agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- BIK8.0 / 14Fuller documented coverage on Prebuilt Agents, Templates & PacksSpoki vs BIK →
- Maven AGI8.0 / 14Fuller documented coverage on Security, Identity & Governance
- DigitalGenius8.0 / 14Fuller documented coverage on Prebuilt Agents, Templates & Packs and Testing, Debugging & Optimization
- Cendra7.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & Guardrails
- Glia10.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & Guardrails
- LivePerson8.5 / 14Fuller documented coverage on Human Oversight & Guardrails and Security, Identity & Governance
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded