BIK vs Spoki (2026)

The native Shopify integration ties two way conversational messaging to store events, draws AI product recommendations from the connected catalog and takes order actions through an AI Order Management module. Beyond Shopify, BIK says any app can be connected and calls itself an open API platform using webhooks and REST API blocks. Its REST endpoints create and update customer profiles, sync the product catalog, ingest events and trigger flows, and webhooks send real time notifications back out.

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More than 100 native integrations include Shopify, WooCommerce, HubSpot and Salesforce, with thousands more reachable through Zapier, Make and n8n, and a public REST API with signed webhooks covers anything else. The agent writes into commerce systems with authenticated actions instead of only looking things up. Product catalogs sync into the chat, checkout completes in the conversation, and cart recovery and payment confirmation events flow both ways between the store and the agent. Spoki Voice adds telephony, dialing out and booking appointments.

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Journey and campaign builders cover revenue flows including abandoned cart recovery, order confirmation, welcome, upsell and cross-sell. A Flows API triggers automated journeys programmatically, and an Events API ingests customer events to build the cohorts those journeys act on.

In Agent Studio, a brand defines an agent's goal, success criteria and instructions, so the agent works toward an objective instead of following a fixed script. Work moves between surfaces, with AI Classify routing on intent and handing off into the shared inbox when a person is needed. A drip module sequences follow up over time.

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Orchestration runs on two layers, one deterministic and one agentic. The visual drag and drop flow builder and automation engine sequence multi step journeys on event triggers such as cart abandonment and payment confirmation, with conditional logic branching the path and A/B variants running inside it. Above that sit two AI layers, both generally available.

Language models handle conversation, and autonomous agents take actions, handling complex multi turn conversations, qualifying leads and completing commerce journeys from catalog through checkout. Spoki Voice extends the same orchestration to telephony. Its predictive power dialer calls, qualifies and books an appointment and then continues the thread on WhatsApp, so one journey crosses channels without restarting.

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Work runs over six channels and starts in three ways. The channels are WhatsApp, Instagram, a website chatbot, Facebook Messenger, SMS and email, and the Messages API delivers WhatsApp, email and SMS directly. Work starts inbound through the helpdesk and chatbot.

It also starts from events, as the Events API ingests customer events and store activity that fire journeys such as abandoned cart, back in stock and price drop. On social, Instagram comment-to-DM turns a public comment into a private conversation. Outbound campaigns and AI drip sequences let the agent start conversations, not only receive them. The Flows API lets an external system start a journey on its own schedule.

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One inbox gathers WhatsApp on the official Meta Business API, Spoki Voice AI, Email, SMS and RCS, with Instagram and TikTok alongside. Spoki uses the WhatsApp Business API, not the mobile Business App, and only the API supports programmatic automation at volume. Work starts in three ways.

Conversations come in on any channel, the automation engine fires on cart abandonment, payment confirmation and similar commerce events, and outbound work runs through broadcast marketing campaigns and the Spoki Voice predictive power dialer, which places calls, qualifies prospects and books appointments. Spoki reports 15.3 million messages a month across 4,500 businesses in 120 countries.

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Agents draw on the connected Shopify catalog. AI Product Recommendation works off that integration, so suggestions match what the store actually sells, and the Products API keeps the catalog synced as a maintained source. Agents are configured with instructions and brand context so responses stay on brand, and AI Classify interprets intent against that setup. There is no document knowledge base, help center ingestion, retrieval architecture, refresh behavior or source citation. Grounding is structured commerce data, and support agents have no knowledge layer to answer policy questions from.

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Agents are trained on the customer's product catalog, so they answer product questions, recommend items and complete a purchase from live inventory. Intent detection, sentiment analysis, auto replies, template generation and auto translation sit on top. There is no document knowledge base, website crawl, help center ingestion, retrieval architecture or source citation, so a support question that is not about an order or a product has no corpus behind it.

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An Agentic CDP module is one of BIK's named capability areas. A Customers API creates and updates profiles, and an Events API ingests behavioral events to build cohorts and segments. A persistent unified profile follows the customer across WhatsApp, Instagram, SMS and email with conversation history attached. The CDP is a database the brand loads, segments and queries. There is no agent memory product and no scope, lifetime or deletion control for retained agent state. BIK does not say what an agent itself carries between separate conversations.

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The conversational CRM holds one customer record and one conversation thread across every channel, with deal pipelines, tickets and full interaction history. An agent picking up a returning contact on WhatsApp sees what happened on the previous call or campaign, so the customer does not repeat themselves. The business loads, segments and queries the CRM as a database. There is no separate memory product, and the agent keeps nothing of its own between conversations.

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Humans and agents share a workspace. In the multi channel CRM and AI Helpdesk, human and AI agents work the same inbox across WhatsApp, Instagram, Messenger, SMS and email. AI Reply drafts responses, AI Assistant and AI Summary support the human, and AI Classify routes by intent so a case reaches the right resolution path.

There is no guardrail configuration, content policy, approval step, autonomy ceiling or set escalation rule. A person can step in through the shared inbox, but nothing limits what the agent does before then. Spam limiters throttle outbound message volume for campaign deliverability.

Sourcebik.ai/multichannel-crmread 2026-09-05

Conversations can pass from the bot to a person, but customers cannot control what the agent does before that. Bot to human handoff feeds a shared inbox where several operators and the AI work the same conversation thread. Routing rules decide where a conversation lands, and supervisor roles govern which people see and do what.

Every plan has unlimited operators, so escalation is not limited by license cost. Customers can author when a bot stops through the visual flow builder and its conditional logic. There is no guardrail configuration, content policy, approval gate or autonomy setting for the agent itself.

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SOC 2, GDPR and ISO marks sit alongside a Meta Business Partner badge, under BIK's statement that customer data is its first priority. The company has a dedicated GDPR page, a privacy policy, terms and a master agreement. Nothing backs the certifications beyond the badges. There is no trust portal and no report to download or request. BIK states no ISO standard number or SOC 2 type and names no auditor. Customers get no controls either, with no SSO, role based access control, audit log or retention configuration.

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Access is role based, with operator and supervisor roles in the shared inbox. Webhooks are signed, data handling is GDPR native with EU data residency, and Spoki holds Official Meta Tech Partner status with certified WhatsApp Business API access. Spoki holds no security certification or attestation. There is no SOC 2, no ISO 27001, no trust center and no report to request. Meta Tech Partner and Business Solution Provider status is a commercial accreditation for API access from Meta's program, not an audit of Spoki's own controls.

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Reporting covers outcomes, not how each run executed. Advanced Analytics, one of BIK's named capability areas, covers campaign performance, real time growth insight and revenue attribution. BIK's headline claim rests on measurable ROI from those dashboards. Through the Events API, the brand can query the underlying activity stream. There is no reasoning trace per conversation, tool call log, session history view or configuration audit trail for an individual agent run. A customer can see what an agent achieved in aggregate but cannot reconstruct what it did in a given case or who changed it.

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Real time dashboards show campaign analytics and revenue per conversation attribution, so a team can see what the platform earned and where. Spoki calls both AI layers, the conversational models and the autonomous agents, observable and generally available, but does not say what that covers. There is no reasoning trace per conversation, no tool call log, no source attribution on an answer and no audit trail of configuration changes.

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There is no stated hosting region, data center location, residency option or self hosted deployment. BIK's legal documents are a privacy policy, a dedicated GDPR page, terms and a master agreement. Delivery is cloud only SaaS, installed either directly or through the Shopify App Store, with no self hosted or private cloud option. BIK repeatedly says the brand owns its data, which is about rights, not about where the data sits.

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Data stays in the EU, with GDPR native handling and European data residency as a headline commitment. Spoki positions itself as the European alternative to US WhatsApp platforms. There is one region and nothing for the customer to select. Spoki names no data center, offers no other region and no self hosted or private cloud option, and publishes no DPA or subprocessor list.

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BIK offers more than 100 prebuilt AI commerce agents across retention, acquisition and support. A brand can choose one of them or build an agent of its own by giving it a goal, success criteria and instructions.

Agents span nine capability areas (agentic acquisition, agentic retention, AI order management, AI helpdesk, agentic gamification, agentic CDP, advanced analytics, Agent Studio and AI campaign), with prebuilt revenue flows and gamification modules alongside. More than 500 global brands use BIK, a figure that counts brands, not agents. The catalog of agents itself is not on public display.

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Spoki ships AI agent types for sales, support and voice, plus a custom option. The visual builder adds message templates and reusable flow templates. WhatsApp requires outbound templates to be approved in advance, so template management is a core part of the product. There is no catalog of agents for a customer to browse and put into service.

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Customers configure an agent through its goal, success criteria and instructions, not through a choice of model. There is no model selection, routing configuration or way to bring your own key. The API at docs.bik.ai covers messaging, events, flows, customers and products and has no model parameter. BIK names no model provider.

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Customers get no model selector, routing configuration or way to bring their own key, and no provider is named. Spoki has two AI layers, language models for conversation and autonomous agents that take actions, without saying whose models sit underneath either. The product is sold as a managed outcome, measured in open rates, recovery rates and attributed revenue, not as a configurable runtime.

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Public REST API documentation at docs.bik.ai has a getting started guide, an authentication section, a full API reference and a Postman collection, all reachable without a login. The API has six named groups. Messages delivers WhatsApp, email and SMS, Events ingests customer events to build cohorts, Flows triggers automated journeys, Customers creates and manages profiles, Products syncs the catalog, and Webhooks sends real time event notifications. BIK calls itself an open API platform connected through webhooks and REST API blocks. There is no client SDK or MCP server.

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Outside systems can call Spoki through a public REST API with signed webhooks. The API documentation is public as a Postman collection at a named URL, so an integrator can read the endpoints without a sales conversation. Spoki also supports MCP and WebMCP for AI agents, exposing ten tools at /api/webmcp so an external AI agent such as ChatGPT, Claude or Cursor can operate Spoki directly. Around these sit 100+ native integrations plus thousands more through Zapier, Make and n8n.

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A target is set at build time and measured after launch, and nothing tests the agent in between. In Agent Studio the customer defines an agent's goal, success criteria and instructions, which set a standard to read performance against. Advanced Analytics reports outcomes once the agent is live.

On the delivery side, spam protection, rate limiters and reattempt logic optimize whether a message lands. There is no simulation, staging environment, test case, regression suite or scored pre release evaluation of a proposed agent, so nothing catches a bad agent before customers meet it. The deliverability modules act on message transmission, not on agent behavior.

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Testing covers campaigns, not agents. A/B tests run on message variants inside flows, and predictive send time optimization picks when to send, with real time dashboards and revenue per conversation attribution reading the result. A marketer can show one message outperformed another on a readable number. There is no simulation, staging environment, scenario suite, regression run or scored evaluation of an agent before it goes live.

Sourcespoki.com/en/featuresread 2026-09-05

Agents act programmatically, through the native Shopify integration, REST endpoints for messages, customers, products, events and flows, and webhooks. They reach people over conversational channels instead of operating a screen. There is no browser control, hosted session, virtual desktop or interface automation. Instagram comment-to-DM and in-chat purchase run on platform APIs, not on an agent driving the Instagram interface.

Sourcebik.airead 2026-09-05

Agents act through programmatic routes, with no browser control, hosted session or interface automation. Those routes are 100+ native integrations, a public REST API with signed webhooks, and catalog and checkout flows that write into the customer's commerce platform, reaching people over WhatsApp, Voice, Email, SMS, RCS, Instagram and TikTok. The WebMCP endpoint works the other way round. Its ten tools let an external AI browser agent operate Spoki, so another company's agent drives Spoki, and Spoki's own agent drives no interface.

Sourcespoki.com/en/identikitread 2026-09-05