Gallabox
Conversational platform that needs no code and runs AI agents across WhatsApp, Instagram, web chat and voice, with a configurable RAG knowledge base, a browsable chatbot template library and outcome scoring for each session.
Gallabox is a conversational platform for small and medium businesses that needs no code. It is built on the official WhatsApp Business API and extends to Instagram, an embedded web chat widget, and voice on both WhatsApp and connected phone lines. The operator configures its Chat AI Agent by writing a role, goal and instructions, connecting a knowledge base, and picking the language model from a dropdown spanning several providers, with temperature and reasoning depth set alongside it.
The knowledge base is a retrieval system with configurable chunking, hybrid semantic and keyword search, reranking and reindexing of single documents, so agents answer from a customer's own manuals, price lists and FAQs. Agents can assign conversations to a named team, call any external HTTP endpoint in the middle of a conversation, and escalate to a person with the full history and a stated reason. Teams work from a shared omnichannel inbox with routing rules, business hours and an AI drafting mode where a human reviews before sending.
Alongside the agents sit a drag and drop chatbot flow builder, broadcasts and drip sequences, Click-to-WhatsApp ad tracking, catalogs and payments inside the chat, and a browsable library of chatbot templates ready to use, organized by industry and use case. Analytics for each session record the chat log, the model used and the credits spent, and score conversations against outcomes the business defines. Gallabox is headquartered in India and backed by Prime Venture Partners, FUSE and Neon Fund.
Vendor details
Canonical URL
https://gallabox.com
Category
Customer support agent
Funding status
Seed
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Named connectors cover CRM (HubSpot, Zoho, Salesforce, Pipedrive, LeadSquared, Kylas, Odoo, Sangam), commerce (Shopify, WooCommerce, Shopflo), payments (Razorpay, Stripe, Cashfree), logistics (Shiprocket, Shipway) and marketing (CleverTap, MoEngage, WebEngage, Fyno, Facebook Leads), plus Calendly, Zoho Books, Google Sheets, MiiTel, Pabbly, Zapier and generic webhooks. CRM push and pull nodes move records both ways. Agents call any external HTTP endpoint through the apiCall action. The API reference on api-docs.gallabox.com carries request samples in more than twenty languages. More than twenty five webhook events push outward with HMAC-SHA256 signing, retries and a delivery log kept for seven days.
In practice
A clinic runs a WhatsApp agent that answers patient questions from its own uploaded documents through the Knowledge Base and escalates to the Omnichannel Inbox, with the full history and the agent's reason for escalating, when a person is needed.
An online store's agent fetches an order through the apiCall action, takes payment inside WhatsApp through catalog and checkout, and hands the conversation to the fulfillment team when the order needs attention.
A sales team runs Click-to-WhatsApp ads into a lead qualification agent, with outcome evaluations scoring each conversation against the goal the team set and dropped sessions showing where the flow loses people.
Sources & related URLs
Research sources
Agentic Index coverage score
11.5 / 14 capabilities · 82%
| Integrations & Tool Calling | Full |
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Connectors cover CRM with HubSpot, Zoho, Salesforce, Pipedrive, LeadSquared, Kylas, Odoo and Sangam, commerce with Shopify, WooCommerce and Shopflo, payments with Razorpay, Stripe and Cashfree, logistics with Shiprocket and Shipway, and marketing with CleverTap, MoEngage, WebEngage, Fyno and Facebook Leads, along with Calendly, Zoho Books, Google Sheets, MiiTel, Pabbly, Zapier and generic webhooks. They work in both directions: CRM push and pull nodes move records both ways, a Zoho lead panel renders CRM data inside the conversation, and payment integrations take money inside WhatsApp through catalog and checkout. On top sits the apiCall agent action, which issues HTTP requests of any standard method, from GET to DELETE, to any endpoint with operator-supplied headers and body and feeds the response back into the conversation. The agent invokes it when the condition the operator wrote is met, with a configurable fallback when the call fails, and actions chain in sequence. Sourcegallabox.com docs Integrations overview, Connectors and Agent Actions pages; docs.gallabox.com/integrations/overviewread 2026-09-05 |
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| Workflow Orchestration | Full |
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Two orchestration models run side by side. The rule-based Flow Builder is a canvas where nodes are arranged, a trigger set, and the flow tested and then published live. Its nodes come in four kinds, send, ask, action and flow-control nodes, and the flow-control nodes form the logic layer that branches conversations, adds delays, calls external APIs and routes into other flows through a Jump Flow node. Condition and branching depth is tiered, from basic through advanced to full custom. The agent path orchestrates by instruction instead, chaining actions in sequence, so in one example the agent fetches an order through apiCall and then hands the conversation to a fulfillment team, with a fallback response configured for a failed call. Around both sit assignment rules, round-robin routing within teams, drip sequences with triggers, delays and conditional steps, and Smart Retry on broadcasts. Sourcegallabox.com docs Flow Builder, Flow Control Nodes, Agent Actions and Sequences pages; docs.gallabox.com/ai-agents-and-bots/bots/flow-builderread 2026-09-05 |
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| Knowledge Grounding & RAG | Full |
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The Knowledge Base works as a RAG system, where the agent searches it when a visitor asks, retrieves the most relevant chunks, includes them in the prompt and answers from the customer's own documents. Vector storage runs on a managed Qdrant provider or against the customer's own OpenAI Assistant vector store. Chunking is configurable, defaulting to 800 tokens with 400 tokens of overlap, and retrieval is configurable, defaulting to two documents per query at a relevance threshold of 0.7, with hybrid semantic plus keyword search and reranking enabled by default. Sources ingest as PDF, Word, CSV, Excel, text, Markdown and JSON, plus URL crawling. Documents show a Pending, Processing or Completed indexing state and can be re-indexed individually without rebuilding the base, and an agent can hold up to three Knowledge Bases. Knowledge base size is gated by tier, 10 MB on Essential and 100 MB on Advanced, with DOC and PDF on Essential widening to URL, PDF and DOC on Advanced. Sourcegallabox.com docs Knowledge Base overview and add data sources pages; docs.gallabox.com/ai-agents-and-bots/chat-ai-agent/knowledge-base/overviewread 2026-09-05 |
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| Human Oversight & Guardrails | Full |
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The operator writes the agent's Role, Goal and Instructions, stating topics to refuse, tone rules, escalation conditions and how to handle off-topic questions, so behavior is bounded by a policy the customer writes. Agent Actions limit what the agent can do, and Gallabox's answer to a wrong or harmful answer is to restrict the agent through Actions, which are individually gated and invoked only on conditions the operator specifies. AI Reply is a separate mode in which the AI drafts and a person reviews and sends, so every message can be approved before it goes out. Escalation through assignTo and assignmentRule routes to a named user, team or bot, and the conversation lands in the Omnichannel Inbox carrying full history, captured customer details, the agent's stated reason for escalating and its notes. Availability hours and an agent active or inactive toggle bound when it runs at all. Web Chat has no Inbox for a live session, so assignTo and assignmentRule do not work there and the only escalation path is redirecting the visitor to WhatsApp. Sourcegallabox.com docs Agent Actions, Chat AI Agent overview and AI Reply pages; docs.gallabox.com/ai-agents-and-bots/chat-ai-agent/agent-actionsread 2026-09-05 |
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| Security, Identity & Governance | Full |
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Customers control who inside their organization can do what, with multi-factor authentication enforced for all users, role-based access control that is team-based and channel-based, and custom roles carrying per-module permissions such as the developer permission governing webhooks and API keys, alongside phone and number masking, IP whitelisting restricting workspace access, and SSO and SAML on the Enterprise tier. Security controls also include AES-256 at rest and TLS 1.2 or 1.3 in transit, a cloud web application firewall, SIEM logging, endpoint detection, periodic penetration testing, and PII-permission masking on webhook payload views. The pricing page says Gallabox is SOC 2 Type II compliant and the footer carries an AICPA SOC mark, while the documentation security page says the company is in the process of becoming SOC 2 and GDPR compliant, and no trust center, report request path or auditor letter is published. Sourcegallabox.com docs Data Security, Two Factor Authentication and Users, Teams and Roles pages, gallabox.com pricing and footer; docs.gallabox.com/privacy-and-security/data-securityread 2026-09-05 |
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| Observability & Auditability | Full |
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Every agent session appears as a row in a sessions table, and opening one shows a detail drawer with the full Chat Log, the session ID, channel, contact, created date, session status with a drop reason where it applies, the AI credits the run consumed and the model that answered, so a specific reply can be attributed to a specific model and cost after the fact. Sessions export to Excel with an export history, and a Conversation.AI.Analyze webhook pushes completed analyses into a system the customer already runs. Underneath sit an Activity Log of data interactions, audit trails the security page calls exhaustive, and conversation, broadcast, sequence, bot and template analytics. The same Analyze tab carries outcome evaluation and a Successful sessions metric, and the Agent Analyze surface sits on the Advanced tier. Sourcegallabox.com docs AI Agent Analytics, Webhooks and Data Security pages; docs.gallabox.com/ai-agents-and-bots/chat-ai-agent/ai-agent-analyticsread 2026-09-05 |
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| Memory & State Persistence | Partial |
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Within a session the Chat AI Agent holds full conversational context across multiple turns, whereas bot flows carry single-turn context and AI Reply a single message. Outside the session, contact fields, conversation fields, tags and dynamic segments persist against the customer record indefinitely, and an escalated conversation hands a person the full history. There is no memory product, and Gallabox does not say what an agent retains between separate conversations with the same contact, for how long, at what scope, or how an operator inspects or deletes it. The session is the unit throughout the analytics surface. Sourcegallabox.com docs Chat AI Agent overview, Contacts and Segments pages; docs.gallabox.com/ai-agents-and-bots/chat-ai-agent/overviewread 2026-09-05 |
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| Deployment & Data Residency | Not documented |
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Gallabox's subprocessor table names seventeen processors and places every one in the United States, including AWS for storage and CDN, MongoDB for the database, Vercel and Heroku for hosting, and Redis and ClickHouse for infrastructure, and backups span multiple zones with a primary data center in the US. For a vendor headquartered in India selling into Indian and Gulf support teams, that means the data leaves the region, and customers cannot choose where it sits. The Enterprise tier lists on-prem or private cloud and data residency as a pricing-page bullet, naming no region, mechanism or configuration surface, and the documentation describes neither. Sourcegallabox.com docs Subprocessors and Data Security pages, gallabox.com pricing; docs.gallabox.com/privacy-and-security/subprocessorsread 2026-09-05 |
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| Prebuilt Agents / Templates / Packs | Full |
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The chatbot template library can be filtered by eight industries (ecommerce, healthcare, automobile, education, travel, real estate, finance and a popular set) and by seven use cases covering lead generation, booking and scheduling, sales, support FAQ, product recommendation, surveys and discovery. Each template has its own URL, description, live Try action and usage count, among them a Lead Validation Bot, an emergency ambulance booking bot, a medical records retrieval bot, a membership booking bot and a vehicle rental recommendation bot. Inside the product, the Chat AI Agent creation wizard asks for an industry and then a use case such as Lead Qualification, Sales, FAQ or Receptionist, and generates the agent's role, goal and instructions from that starting point. Sourcegallabox.com chatbot templates library and docs Chat AI Agent overviewread 2026-09-05 |
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| Triggers & Channel Coverage | Full |
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Text channels are WhatsApp on the official Business API, Instagram DMs with public comment automation driven by configured intents, and a Web Chat widget that Gallabox controls outright, so no 24-hour messaging window applies. Voice covers human WhatsApp calling inbound and outbound with routing to the right agents, AI voice agents answering inbound WhatsApp calls, and AI voice on phone lines where the customer connects its own telephony provider. Inbound triggers include Click-to-WhatsApp ads with conversion signals returned to Meta through the Conversions API, QR codes, chat links, a website click-to-chat button and the embedded widget. Outbound, broadcasts reach segmented audiences from ten thousand contacts a month to unlimited by tier, and drip sequences fire on a trigger and step through delays and conditions. Business hours, special days and holiday configuration bound when agents run, and agents carry per-channel greetings, instructions and availability. Sourcegallabox.com docs Compare Channels, WhatsApp Calling, Broadcasts, Sequences and Comment Automation pages; docs.gallabox.com/concepts/channelsread 2026-09-05 |
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| Model Flexibility & Routing | Full |
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Each Chat AI Agent has an AI Model Settings section whose Model field lists the models enabled for the account's AI wallet, with the catalog naming the GPT-4o, 4.1 and 5 family, grok-4.3, Gemini 2.5 Pro and Flash, DeepSeek, Kimi and Qwen. Alongside the model the operator sets LLM Temperature from 0 to 2, defaulting to 0.1, and a Thinking Level of None, Low, Medium or High on reasoning-capable models. Two provider versions exist, v2 defaulting to grok-4.3 and legacy v1 defaulting to gpt-4o-mini, with a one-click migration between them. Credit consumption varies by model at its own per-token rate, and the model used is recorded on each agent session. The v2 agent generation carries this selector, and v1 is deprecated. Sourcegallabox.com docs Chat AI Agent overview, AI Model Settings and v1-to-v2 migration pages; docs.gallabox.com/ai-agents-and-bots/chat-ai-agent/overviewread 2026-09-05 |
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| APIs / SDKs / MCP Extensibility | Full |
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The API reference on Gallabox's api-docs subdomain is a Postman collection with request samples in more than twenty languages including cURL, Python, Node, Java, PHP, Go and Ruby, and the API is what a customer calls to query data or take actions in Gallabox, while webhooks push outward. Message and Contact APIs come with Basic and all APIs with higher tiers, with messaging rate limits of 100, 200 and 1,000 messages per minute by tier. Credentials have their own permission, held by custom roles that can view and manage webhooks and API keys. Outbound, more than twenty-five subscribable events across contact, conversation, message, template and broadcast each carry the event name in an x-event-name header, with a configurable HTTP method, custom headers, an optional shared secret producing a base64 HMAC-SHA256 signature in x-gallabox-signature, automatic retry up to five attempts, and a delivery log holding status and payload for seven days. Sourcegallabox.com docs Webhooks and pricing pages, api-docs.gallabox.com; docs.gallabox.com/settings/webhooksread 2026-09-05 |
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| Testing, Debugging & Optimization | Full |
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The Test Widget is the step before going live, and operators run it before launch and again after configuring actions or connecting a Knowledge Base, while bot flows are tested in the Flow Builder and then published. Outcome evaluations, a named plan feature, score a conversation against the business outcome the operator defined, appear per session in the Analyze tab as a goal outcome, and roll up into a Successful sessions metric that measures whether the agent achieved its intended outcome rather than merely reaching an end state. Dropped sessions carry a drop reason, and operators read them to find where a flow loses people, change the flow and republish it. Each evaluation deducts AI credits when a conversation is scored against an outcome. Outcome evaluations sit on the Advanced tier and custom evaluation rules on Enterprise, and there is no regression suite, versioned test set or prerelease scoring run against a fixed corpus. Sourcegallabox.com docs AI Agent Analytics, Chat AI Agent and Flow Builder pages, gallabox.com pricing; docs.gallabox.com/ai-agents-and-bots/chat-ai-agent/ai-agent-analyticsread 2026-09-05 |
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| Browser / Computer-use | Not documented |
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The route out of the platform is entirely programmatic. Named connectors write into CRM, commerce, payment and logistics systems, the apiCall action issues HTTP requests to any endpoint, bot flows carry an API node and a Google Sheets node, and outbound webhooks push events to systems the customer runs. The closest capability is codeExecution, which is limited to a sandbox for basic mathematics and string manipulation, not full programming. Gallabox's customer-facing surface is a chat widget it renders, and nothing in the product controls a browser, runs a hosted session or automates an interface. Sourcegallabox.com docs Agent Actions, Connectors and Flow Control Nodes pages; docs.gallabox.com/ai-agents-and-bots/chat-ai-agent/agent-actionsread 2026-09-05 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Gallabox introduced platform support for WhatsApp's new username feature and Business-Scoped User IDs (BSUIDs), reducing the historic reliance purely on phone numbers for customer identity. The update adds updated contact-matching logic to prevent duplicate customer records when transitioning from a single identifier to two. Additionally, agents and bots on the Gallabox platform have been updated to recognize and correctly display username-based contacts.
Bears on: Integrations
View sourcePricing
Basic from $112 per month billed annually, or $150 billed quarterly
Tiered subscription by user count and feature set, plus AI credits metered per agent action, plus pass through WhatsApp conversation fees and AI voice minutes.
Cost watchouts
Basic caps users at three with no option to add more, so team growth forces a tier upgrade rather than a per seat addition. Plan AI credits expire monthly. WhatsApp conversation fees carry a vendor markup on all tiers except Enterprise, which gets a discounted markup. Extra channels beyond the one included cost about $20 per month each and are unavailable on Basic. The AI Solutions Engineer build engagement is a $499 one time fee, required as an add on to get a production agent built on Advanced and included on Enterprise.
Variable cost rationale
Three things are metered on top of the platform fee. WhatsApp fees per message are charged by Meta and passed through with a markup. AI credits are deducted per agent action, including replies, rewrites, translations, knowledge base lookups and outcome evaluations. AI voice is charged per minute on the Advanced and Enterprise tiers. The bill grows with message volume, agent activity and voice minutes. Plan credits reset monthly and do not carry forward, while purchased top ups are bought in blocks of 5,000, roll over and do not expire. An alert fires at 80 percent of credit consumption.
Overage / add-ons
AI credits alert at 80 percent consumption. Plan credits reset on the first of each month and do not carry forward. Purchased top ups roll over and do not expire. Top ups are sold in multiples of 5,000. Upgrades prorate mid cycle, and downgrades take effect at the next cycle.
Sales call required
No, self serve available
Free / trial
Seven day free trial with 500 AI credits and about $2 of conversation credits, no card required, and no free plan
Lowest paid plan
Basic at $112 per month billed annually, or $150 billed quarterly, with 3 users and 500 AI credits a month
Key ambiguities
AI credit top ups carry two prices on Gallabox's pricing page. The add on card reads Rs 1,000, $10 or AED 36 per 5,000 credits, while the FAQ reads Rs 1,000, $18 or AED 65 per 5,000. The INR figure agrees across both, and the USD and AED figures do not. WhatsApp conversation fees vary by country and message category and are published separately in the docs rate card.
Cancellation / refund
Billed quarterly or annually, with multi year contracts on Enterprise. Upgrades prorate mid cycle, and downgrades take effect at the next cycle.
Support SLA / resale
Basic carries a 48 hour support SLA, and Essential and Advanced a 24 hour SLA. Enterprise adds a custom SLA, a dedicated CSM and an uptime SLA.
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Alternatives to Gallabox
The closest documented capability profiles to Gallabox among customer support agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Aisera11.0 / 14A lighter documented profile than Gallabox
- Infobip12.0 / 14Adds documented Deployment & Data Residency
- Kustomer11.0 / 14A lighter documented profile than Gallabox
- Retell AI12.0 / 14Fuller documented coverage on Memory & State Persistence
- Sprinklr11.0 / 14A lighter documented profile than Gallabox
- Cresta10.5 / 14A lighter documented profile than Gallabox
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded