Zaapi
AI-first omnichannel customer messaging and conversational commerce platform for Southeast Asian e-commerce sellers, with a trainable AI Agent and no-code Flow Builder that unify Shopee, Lazada, TikTok Shop, and social channels into one inbox.
Zaapi is a Southeast Asian digital commerce company (founded 2021 by Wilfried Buiron, backed by GFC, Flourish Ventures, Partech, and others with roughly 4.5 million dollars in seed funding) that provides an AI-first omnichannel customer messaging and conversational commerce platform for e-commerce sellers. It unifies customer conversations from Shopee, Lazada, TikTok Shop, Facebook, Instagram, WhatsApp, LINE OA, and website live chat into a single AI-powered inbox, pulling marketplace order and customer data directly into chat for contextual responses. A trainable AI Agent uses merchant-provided FAQs, help-center content, and historical chats to automate replies, qualify leads, triage intents, and escalate to humans when needed, while a no-code drag-and-drop Flow Builder lets teams create cross-channel automations for order confirmation, abandoned-cart follow-up, and re-engagement. A lightweight CRM consolidates chat history and purchase data into one customer view, and real-time analytics track resolution times, agent performance, ticket volume, and CSAT. Zaapi partners directly with Meta and TikTok and integrates natively with Shopify and HubSpot.
Vendor details
Canonical URL
https://www.zaapi.com
Category
Customer support agent
Funding status
Private, seed stage. Founded 2021 in Bangkok, Thailand (headquarters listed as Singapore on the source CSV) by Wilfried Buiron; raised roughly 4.5 million dollars in seed funding led by GFC, Flourish Ventures, and Partech, with Iterative, Kaya Founders, 1982 Ventures, and others.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Natively unifies Shopee, Lazada, TikTok Shop, Facebook, Instagram, WhatsApp, LINE OA, and website live chat into one inbox, syncs order and customer data from Shopify, Shopee, and Lazada, integrates HubSpot, and has webhook support on the roadmap.
Sources & related URLs
Related / legacy domains
Capability coverage
5.0 / 14 capabilities · 36%
| Integrations & Tool CallingNative Shopee, Lazada, TikTok Shop, Meta, WhatsApp, LINE OA, and website live chat plus Shopify and HubSpot order and data sync (zaapi.com, help.zaapi.com). | Full |
|---|---|
| Workflow OrchestrationA no-code Flow Builder creates cross-channel automations and handoffs; not multi-tool agent orchestration (zaapi.com/compare/pancake). | Partial |
| Knowledge Grounding & RAGThe AI Agent is trained on merchant FAQs, help-center content, and historical chats; not a broad document RAG system (capterra.com.sg). | Partial |
| Human Oversight & GuardrailsAI clears first-cut chats and escalates to humans when needed (capterra.com.sg, zaapi.com). | Partial |
| Security, Identity & GovernanceNo named security certifications are documented (zaapi.com). | Unable to verify |
| Observability & AuditabilityReal-time analytics on resolution times, agent performance, ticket volume by category, and CSAT (help.zaapi.com). | Partial |
| Memory & State PersistenceA lightweight CRM consolidates chat history and purchase data into one customer view; no first-class agent memory documented (zaapi.com/compare/botnoi). | Partial |
| Deployment & Data ResidencyCloud SaaS; no self-host or residency options documented (zaapi.com). | Partial |
| Prebuilt Agents / Templates / PacksA trainable AI Agent plus reusable Flow Builder templates and channel-specific flows; not a broad prebuilt agent library (zaapi.com/compare/page365). | Partial |
| Triggers & Channel CoverageChat-triggered automations across connected channels plus scheduled broadcast campaigns; webhook triggers are on the roadmap (zaapi.com, zaapi.com/compare/zwiz-ai). | Partial |
| Model Flexibility & RoutingNo user-facing model choice is documented (zaapi.com). | Unable to verify |
| APIs / SDKs / MCP ExtensibilityWebhook integration is planned for early 2026 but not yet shipped; no public API or SDK documented (zaapi.com/compare/page365). | Unable to verify |
| Testing, Debugging & OptimizationNo agent testing or evaluation tooling is documented (zaapi.com). | Unable to verify |
| Browser / Computer-useNo browser or computer use is documented (zaapi.com). | Unable to verify |
Pricing
Self-serve tiered plans sized via an interactive pricing calculator, with a 7-day free trial of all features and no credit card required; exact tier rates are set through the calculator rather than a fixed public list.
Self-serve subscription tiers sized by business needs.
Cost watchouts
Pricing is sized by an interactive calculator rather than a fixed public list, so cost scales with channels, seats, and volume; competitor comparison copy notes full automation can sit on higher tiers.
Variable cost rationale
Tiers scale with connected channels, seats, and message or automation volume, so cost grows with usage.
Overage / add-ons
Move up a tier as channels, seats, or volume grow; sized via calculator.
Sales call required
No — self-serve available
Free / trial
A 7-day free trial of all features on any plan, no credit card required.
Lowest paid plan
Set via the on-site pricing calculator; no single fixed entry amount published.
Key ambiguities
Exact tier dollar amounts are surfaced through the on-site calculator rather than a static published table.
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