Infobip
Global CPaaS leader whose AgentOS orchestration layer runs autonomous AI agents across more than fifteen channels, with built in MCP servers and human in the loop oversight.
Infobip is a global cloud communications platform, one of the largest CPaaS providers in the world, that has spent twenty years building the omnichannel messaging infrastructure it now uses to run autonomous AI agents. Founded on April 13, 2006 in Vodnjan, Croatia by Silvio Kutic, Izabel Jelenic, and Roberto Kutic on a twenty five thousand euro loan, the company bootstrapped for roughly fourteen years to a billion dollar valuation before taking its first outside funding, over two hundred million dollars from One Equity Partners in 2020, followed by a raise of about five hundred million dollars in 2021. It reaches more than seven billion devices through over ten thousand connections in one hundred ninety countries, and has been a Gartner Magic Quadrant Leader for CPaaS for four consecutive years.
In 2026 Infobip launched AgentOS, an AI native orchestration layer that turns its communications backbone into a control plane for agentic AI. AgentOS unites a conversational customer data platform, real time journey orchestration, and autonomous AI agents so that agents can decide the channel, timing, and content of every interaction across more than fifteen natively integrated channels including SMS, RCS, WhatsApp, email, and voice. Crucially, Infobip has built Model Context Protocol servers into the platform, giving agents a universal way to act on third party systems, whether that is booking a flight or setting up two factor authentication, and letting brands use Infobip or third party agents on the same rails. A human in the loop model keeps specialists available for complex cases while agents handle scale.
Because Infobip owns the underlying network, with more than eight hundred direct operator connections, it can deliver agentic communication at a scale and reliability few can match, and it pairs that with identity, authentication, and fraud prevention that regulated industries require. The dedicated agent orchestration is new, so some agent evaluation and memory tooling is still maturing relative to the messaging core. For a large enterprise that needs autonomous customer communication across every channel and country with carrier grade reach, Infobip is a category leading option; a small team wanting a simple single channel chatbot will find the platform far larger than it needs.
Vendor details
Canonical URL
https://www.infobip.com
Category
Customer support agent
Subcategory
Agentic CPaaS and customer engagement
Funding status
Independent, headquartered in London with roots in Vodnjan, Croatia, founded on April 13, 2006 by Silvio Kutic, Izabel Jelenic, and Roberto Kutic. Bootstrapped for roughly fourteen years on a twenty five thousand euro loan to a billion dollar valuation before its first external funding, over two hundred million dollars from One Equity Partners in 2020, followed by a raise of about five hundred million dollars in 2021 ahead of a planned public listing. Employs more than four thousand people across seventy five offices, reaches over seven billion devices in one hundred ninety countries, and is a four time Gartner Magic Quadrant Leader for CPaaS.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Spans more than fifteen natively integrated channels including SMS, RCS, WhatsApp, Viber, email, voice, and social, backed by over eight hundred direct operator connections. Exposes programmable channel APIs, the modular CPaaS X API stack, and built in Model Context Protocol servers that let AI agents act on third party systems, working with both Infobip and third party agents.
In practice
Your customer conversations are scattered across SMS, WhatsApp, email, voice, and social, each managed separately. Infobip AgentOS runs autonomous agents across all fifteen plus channels from one orchestration layer with a shared view of the customer.
You want an AI agent that can actually do things, not just chat. Infobip's built in MCP servers let agents act on third party systems to book a flight, verify identity, or resolve a billing issue end to end.
You need to automate customer communication at global scale without losing compliance. Infobip pairs agentic AI with carrier grade reach, identity, authentication, and fraud prevention across one hundred ninety countries.
Sources & related URLs
Research sources
Research notes
Added via Crunchbase agentic discovery CSV, enriched full fidelity 2026-07-07. Agentic layer is AgentOS, launched 2026.
Capability coverage
12.0 / 14 capabilities · 86%
| Integrations & Tool CallingBuilt in Model Context Protocol servers let agents act on third party systems such as booking flights and setting up authentication, across more than fifteen channels and the CPaaS X API stack, Infobip docs 2026-07-07 | Full |
|---|---|
| Workflow OrchestrationAgentOS is an orchestration layer that decides channel, timing, and content of every interaction, moving enterprises from campaigns and workflows to autonomous goal driven journeys, Infobip docs 2026-07-07 | Full |
| Knowledge Grounding & RAGAgentOS combines a conversational customer data platform that unifies data across marketing, sales, and support to give agents a grounded, unified view of the customer, Infobip docs 2026-07-07 | Full |
| Human Oversight & GuardrailsHuman oversight is built into AgentOS, with a human in the loop model where specialists intervene on complex cases and continuously train and refine the agents, Infobip docs 2026-07-07 | Full |
| Security, Identity & GovernanceProvides enterprise grade identity, user authentication, and fraud prevention, ranked the number one established leader in mobile messaging fraud prevention, for regulated industries, Infobip docs 2026-07-07 | Full |
| Observability & AuditabilityDelivers insights and analytics across journeys and channels with measurable engagement metrics that let teams monitor and optimize agent driven interactions, Infobip docs 2026-07-07 | Full |
| Memory & State PersistenceThe conversational customer data platform gives agents a persistent unified view of every customer touchpoint over time, which AgentOS uses to adapt interactions in real time to customer context, Infobip docs 2026-07-07 | Full |
| Deployment & Data ResidencyRuns as global cloud SaaS with regional presence across one hundred ninety countries and privacy first options, but on premise or explicit customer controlled residency is not documented, Infobip docs 2026-07-07 | Partial |
| Prebuilt Agents, Templates & PacksShips a no code AI chatbot builder, prebuilt AI Agents, and a cloud contact center on top of AgentOS so teams can compose agents rather than build from scratch, Infobip docs 2026-07-07 | Full |
| Triggers & Channel CoverageCovers more than fifteen natively integrated channels including SMS, RCS, WhatsApp, Viber, email, and voice with proactive and two way real time engagement, Infobip docs 2026-07-07 | Full |
| Model Flexibility & RoutingModel Context Protocol integration lets brands use Infobip or third party agents and models on the same rails, giving an open, model agnostic path rather than a single fixed model, Infobip docs 2026-07-07 | Full |
| APIs, SDKs & MCP ExtensibilityOffers extensive programmable channel APIs, the modular CPaaS X API stack, a no code builder, and native MCP servers for deep developer extensibility, Infobip docs 2026-07-07 | Full |
| Testing, Debugging & OptimizationOffers analytics and optimization of engagement, but a dedicated agent testing, evaluation, or debugging surface within AgentOS is not yet clearly documented, Infobip docs 2026-07-07 | Partial |
| Browser & Computer UseAgents act on third party systems through MCP and APIs rather than driving a browser or operating a computer interface, Infobip docs 2026-07-07 | Unable to verify |
Pricing
Usage based per message and interaction, varying by channel and country; platform and AgentOS tiers quoted through sales
per message and interaction by channel and country, plus platform tier
What is public
Per channel messaging rates are broadly available and volume based, but AgentOS and full platform pricing is quoted through sales.
Billing mechanics
Consumption billing on messages and interactions across channels and countries, layered with platform and agent orchestration tiers for enterprise deployments.
Cost watchouts
Premium channels such as voice and international SMS, plus carrier and operator fees, ride on top of the platform cost and can dominate the bill.
Variable cost rationale
Cost is dominated by per message and per interaction charges that vary by channel and destination country, with telco fees passed through, so spend scales directly with volume and geography rather than a flat platform fee.
Additional watchouts
Channel and country rates vary widely and telco surcharges apply, so model expected volume by channel and destination carefully before committing.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free trial and developer access to channel APIs; platform quoted through sales
Key ambiguities
AgentOS and full platform pricing is not published, so the cost of the agentic layer requires a quote.
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