How much does Broccoli cost?

Broccoli does not publish pricing. It sells through a demo led motion to contractors and multi-location operators, so cost is quoted rather than listed, and no public self serve tier or rate is documented.

What are the best alternatives to Broccoli?

Based on documented capability coverage across the Agentic Index 14 point taxonomy, the closest alternatives to Broccoli among voice agents are Avoca, Futwork, Hello Patient, Kastle. Each is graded on the same public evidence, and no vendor pays for placement.

Does Broccoli have SOC 2, SSO and role based access control?

Partial under the Agentic Index verification standard. Broccoli publishes some public evidence of security and identity controls, but narrower than the full set of SOC 2, single sign on (SSO) and role based access control (RBAC). Evidence basis: Broccoli runs a hosted trust center at trust.broccoli.com that loads only in a browser, so its attestations, SOC 2 status among them, are unconfirmed. No roles, SSO or other access controls are documented, and the help center publishes no a. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Does Broccoli give you tracing and observability into agent runs?

Partial under the Agentic Index verification standard. Broccoli publishes some public evidence of logging or observability, but narrower than full tracing and auditability across agent runs. Evidence basis: AI QA reviews and scores every call, with transcripts and summaries, and surfaces coaching points and lost revenue. No per call view of the actions the agent took, such as the booking written to ServiceTitan, is documented. Broccoli, brocco. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Does Broccoli require human approval before an agent acts?

Partial under the Agentic Index verification standard. Broccoli publishes some public evidence of guardrails or oversight, but narrower than a documented human approval step before an agent acts. Evidence basis: The Receptionist transfers calls to staff, and emergency calls are handed to the on call technician after the agent collects symptoms, urgency and contact details; per location priority rules constrain what the agent books. No step where a. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Back to vendors

Broccoli

Q: Who is Broccoli for?

Plumbing, HVAC, and electrical contractors, Home service businesses, Multi-location trade operators

Also known as: Broccoli AI

Visit site

Voice agentindependentVerified 2026-09-28

Entry priceNot public; demo led, quoted to contractors and multi-location operatorsFull pricing detail

AI voice agents built for the trades, answering every call for plumbing, HVAC, and electrical contractors, booking jobs in real time into CRMs like ServiceTitan, and following up on leads around the clock.

Broccoli (Broccoli Intelligence Inc., trading as Broccoli AI, San Francisco) sells AI voice agents for home service businesses: HVAC, plumbing, electrical, roofing, solar, pest control, garage door repair and residential cleaning. The agents come as named roles.

An AI CSR and an AI Receptionist answer inbound calls around the clock, book jobs directly into ServiceTitan or Housecall Pro, transfer calls, block spam and route emergencies to the on call technician. On the outbound side, a Sales Agent sells services such as tune ups and inspections, a Happy Calls Specialist follows up after a job, and an Open Estimate Specialist works open estimates. Leads from Google Local Services Ads, Yelp, Angi, Thumbtack and Meta get an instant response.

Broccoli configures each deployment to the business, down to job types, dispatch fees, scheduling windows and priority rules per location, and customers pick from more than 75 voices. In September 2026 the company added an expressive voice mode and said some customers are in an early adopter program running OpenAI's GPT-Live-1 model. An AI QA product reviews and scores every call and surfaces coaching points and lost revenue.

The public estate is a marketing site: there is no developer API or public documentation, the help center publishes no articles, and the trust center at trust.broccoli.com renders only in a browser. Pricing is quoted through a demo.

Vendor details

Canonical URL

https://www.broccoli.com

Subcategory

Voice AI for home services

Funding status

Independent, headquartered in San Francisco, a Y Combinator company founded by Abhishek Jain and Aditya Ketkar, who previously built Telematica together. Broccoli raised a Series A led by Khosla Ventures, with total funding reported between roughly twenty four and twenty six million dollars across sources, and investors including All In Capital, Climate Capital, Collaborative Fund, Purple Seed Capital, and WorldQuant Ventures. The company reports growth from zero to more than eight hundred contractors in under two years.

Company status

independent

Use cases & customers

Primary use cases

Answering and qualifying inbound calls around the clockReal time job booking into the CRMOutbound lead follow-upEmergency call triage and technician alerts

Target customers

Plumbing, HVAC, and electrical contractorsHome service businessesMulti-location trade operators

Deployment options

Cloud

Integrations

Broccoli books jobs directly into ServiceTitan and Housecall Pro and takes leads from Google Local Services Ads, Yelp, Angi, Thumbtack and Meta; the connection mechanism is not documented publicly and there is no public API.

In practice

A plumbing company misses after-hours calls and loses emergency jobs to competitors. Broccoli answers every call around the clock, books the job, and routes urgent calls to the on-call technician.

An HVAC operator relies on an answering service that just takes messages. Broccoli's AI CSR qualifies the caller and books the appointment directly into ServiceTitan or Housecall Pro.

A contractor's open estimates and seasonal tune-ups go unworked when the phones are busy. Broccoli's outbound agents follow up on estimates, memberships and past jobs so quotes turn into booked work without staff chasing.

Sources & related URLs

Research sources

https://www.broccoli.com/ https://www.ycombinator.com/companies/broccoli-ai https://pitchbook.com/profiles/company/496239-85 https://www.crunchbase.com/organization/broccoli-db01 https://www.voiceaispace.com/tool/broccoli-ai

Agentic Index coverage score

6.0 / 14 capabilities · 43%

Integrations & Tool Calling	Full
The AI CSR books jobs directly into ServiceTitan, the agents work in ServiceTitan and Housecall Pro, and leads arrive from Google Local Services Ads, Yelp, Angi, Thumbtack and Meta, so the agent writes to the contractor's field service system during a call. How the ServiceTitan and Housecall Pro connections are made and authorized is not documented. SourceBroccoli, broccoli.com homepageread 2026-09-28
Workflow Orchestration	Partial
Each deployment follows the business's process: in one customer story Broccoli configured job types, dispatch fees, scheduling windows and priority rules per location, and emergency calls are routed to the right technician or on call process. The workflow is set up by Broccoli, and no builder, branching or multi step workflow surface the buyer operates is documented. SourceBroccoli, broccoli.com customer story (Any Hour Services) and HVAC pageread 2026-09-28
Knowledge Grounding & RAG	Not documented
The agent is configured to the business's services, rules and process, but no knowledge base, document upload or retrieval over the business's content is described, and the help center at help.broccoli.com publishes no articles. SourceBroccoli, broccoli.com homepage and help.broccoli.comread 2026-09-28
Human Oversight & Guardrails	Partial
The Receptionist transfers calls to staff, and emergency calls are handed to the on call technician after the agent collects symptoms, urgency and contact details; per location priority rules constrain what the agent books. No step where a person approves an agent action before it commits is documented. SourceBroccoli, broccoli.com homepage and HVAC pageread 2026-09-28
Security, Identity & Governance	Partial
Broccoli runs a hosted trust center at trust.broccoli.com that loads only in a browser, so its attestations, SOC 2 status among them, are unconfirmed. No roles, SSO or other access controls are documented, and the help center publishes no articles. SourceBroccoli, trust.broccoli.com and broccoli.comread 2026-09-28
Observability & Auditability	Partial
AI QA reviews and scores every call, with transcripts and summaries, and surfaces coaching points and lost revenue. No per call view of the actions the agent took, such as the booking written to ServiceTitan, is documented. SourceBroccoli, broccoli.com homepageread 2026-09-28
Memory & State Persistence	Not documented
No memory the agent keeps across calls is described; customer and job records live in the contractor's ServiceTitan or Housecall Pro account, which is the business's data model rather than agent memory. SourceBroccoli, broccoli.com homepageread 2026-09-28
Deployment & Data Residency	Not documented
Delivered as a hosted service with a web app at app.broccoli.com; no region choice, private deployment or customer environment option is described, and the privacy policy names no hosting location. SourceBroccoli, broccoli.com homepage and privacy policyread 2026-09-28
Prebuilt Agents, Templates & Packs	Full
Five named agents doing separate jobs: an AI CSR that books jobs, an AI Receptionist that greets, transfers and blocks spam, a Sales Agent for tune ups and inspections, a Happy Calls Specialist for post job follow up, and an Open Estimate Specialist, with industry versions for HVAC, plumbing, electrical and five other trades. SourceBroccoli, broccoli.com homepage and industries pagesread 2026-09-28
Triggers & Channel Coverage	Full
Inbound calls are answered around the clock with no one at the business starting the work, new leads from Google Local Services Ads, Yelp and Angi get an instant response, and outbound agents follow up on tune ups, memberships and open estimates; texting is offered beside calls. SourceBroccoli, broccoli.com homepage and HVAC pageread 2026-09-28
Model Flexibility & Routing	Partial
Some customers run on OpenAI's GPT-Live-1 voice model through an early adopter program arranged with their customer success manager, a customer choice of a third party model behind an access gate; the providers behind the standard voices (75+ options) and language model are not disclosed. SourceBroccoli, broccoli.com Expressive Voices post (18 Sep 2026) and AI Voices pageread 2026-09-28
APIs, SDKs & MCP Extensibility	Not documented
No API, SDK, webhook or MCP server is published, and the help center publishes no articles. SourceBroccoli, broccoli.com sitemap and help.broccoli.comread 2026-09-28
Testing, Debugging & Optimization	Partial
AI QA scores every call and the customer story uses it to coach staff (how often people verify details and ask for emails). The scoring is tied to CSR coaching rather than to testing changes to the voice agent, and no test calls, scored test cases or release checks for the agent are documented. SourceBroccoli, broccoli.com homepage and customer story (Any Hour Services)read 2026-09-28
Browser & Computer Use	Not documented
The agents work by phone and text and book into field service software; no browser, desktop or computer control is described. SourceBroccoli, broccoli.com homepageread 2026-09-28

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-10-02·Agent capabilityVerified

Broccoli launched Voice Studio, which gives its AI phone agents a custom voice. Customers can clone a team member's voice from a short call recording or a three minute script read in the browser, generate a new voice from a one sentence description, or pick from more than 30 stock voices in several English accents and Spanish. Voices can be compared on the same sample call and switched in one click.

Bears on: Agent capability

View source

View all 1 change for Broccoli →Tracked since Oct 2026 · Verified from public vendor sources

Pricing

Not public; demo led, quoted to contractors and multi-location operators

Not published

What is public

No list prices are published and the site has no pricing page. The agent roles, the ServiceTitan and Housecall Pro booking, and the reported booking rates are public; rates are not.

Billing mechanics

Not published. Broccoli quotes through a demo; whether it bills per location, per call or minute, or as a flat subscription is not stated on its site.

Cost watchouts

Call volume growth and adding locations may raise cost beyond an initial quote, and outbound follow-up campaigns may be scoped separately from inbound answering.

Variable cost rationale

Cost presumably scales with call volume and number of locations covered, so growing contractors will see spend rise with usage, though pricing is quoted as a subscription rather than metered publicly.

Additional watchouts

Confirm whether pricing is per location or per call, how after-hours and overflow coverage are scoped, and whether CRM integration setup carries a one time fee.

Sales call required

Yes, required for paid access

Free / trial

No public free tier; demo led

Key ambiguities

Whether pricing is per location, per call or minute, or a flat subscription, and how it compares against the answering services it replaces.

Missing data

No public anchor for entry price, billing unit, or contract structure.

Agentic Index verified 2026-09-28

Official pricing page

Related vendors

Alternatives to Broccoli

The closest documented capability profiles to Broccoli among voice agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

Avoca6.5 / 14Adds documented Knowledge Grounding & RAG
Futwork7.5 / 14Adds documented Knowledge Grounding & RAG and APIs, SDKs & MCP Extensibility
Hello Patient5.0 / 14Adds documented Knowledge Grounding & RAG
Kastle7.0 / 14Adds documented APIs, SDKs & MCP Extensibility
Rauda6.0 / 14Adds documented Knowledge Grounding & RAG
Slang.ai5.0 / 14Adds documented Knowledge Grounding & RAG

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

Compare Broccoli with other vendors →Compare all voice agents →See where Broccoli ranks →

Data confidence: medium

Head to head

Broccoli vs Sameday