Broccoli
Also known as: Broccoli AI
AI voice agents built for the trades, answering every call for plumbing, HVAC, and electrical contractors, booking jobs in real time into CRMs like ServiceTitan, and following up on leads around the clock.
Broccoli is a San Francisco company, backed by Y Combinator with a Series A led by Khosla Ventures, building what it calls the AI-native operating system for home service businesses. Its AI voice agents are built specifically for the trades, answering phones around the clock for plumbing, HVAC, and electrical contractors, qualifying leads, booking jobs in real time, following up on leads, and alerting technicians when emergencies hit. The founders, Abhishek Jain and Aditya Ketkar, have worked together for nine years across multiple startups, and the company reports growing from zero to more than eight hundred contractors in under two years.
The platform handles both inbound and outbound work: human-like agents cover phone calls and messaging, automated job booking writes directly into the contractor's systems, outbound follow-ups keep leads warm, and call quality review gives operators a check on every conversation. Agents come pre-trained for plumbing, HVAC, and electrical service workflows and can be tailored to a business's specific rules and services. It integrates with leading home service CRMs, with ServiceTitan named, for real time data sync, and customers report two to three times higher booking rates than traditional answering services alongside sharply faster response times.
Broccoli sits in the voice agent lane with a customer support orientation, competing with answering services and generic voice platforms by going deep on one vertical rather than broad. It is a strong fit for home service contractors and multi-location trade operators that miss calls and lose jobs outside staffed hours, and a weaker fit for buyers needing documented enterprise security certifications, model choice, or a developer API, none of which are publicly documented.
Vendor details
Canonical URL
https://www.broccoli.com
Category
Voice agent
Subcategory
Voice AI for home services
Funding status
Independent, headquartered in San Francisco, a Y Combinator company founded by Abhishek Jain and Aditya Ketkar, who previously built Telematica together. Broccoli raised a Series A led by Khosla Ventures, with total funding reported between roughly twenty four and twenty six million dollars across sources, and investors including All In Capital, Climate Capital, Collaborative Fund, Purple Seed Capital, and WorldQuant Ventures. The company reports growth from zero to more than eight hundred contractors in under two years.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Broccoli integrates directly with leading home service CRMs, with ServiceTitan named, providing real time data sync, automated job booking with direct system integration, and workflow automation so calls convert into booked jobs inside the contractor's existing system of record.
In practice
A plumbing company misses after-hours calls and loses emergency jobs to competitors. Broccoli answers every call around the clock, books the job in real time, and alerts the on-call technician when it is urgent.
An HVAC operator relies on an answering service that just takes messages. Broccoli qualifies the lead, checks the schedule, and books the appointment directly into ServiceTitan, with customers reporting two to three times higher booking rates.
A multi-location contractor's leads go cold between visits. Broccoli runs outbound follow-ups by phone and messaging so quotes turn into booked work without staff chasing.
Sources & related URLs
Capability coverage
5.0 / 14 capabilities · 36%
| Integrations & Tool CallingIntegrates directly with leading home service CRMs, with ServiceTitan named, providing real time data sync and automated job booking with direct system integration, voiceaispace listing and PitchBook profile retrieved 2026-07-07 | Full |
|---|---|
| Workflow OrchestrationAgents chain answering, qualification, booking, follow-ups, and technician alerts into automated workflows, though general workflow orchestration tooling is not documented, ycombinator profile retrieved 2026-07-07 | Partial |
| Knowledge Grounding & RAGAgents can be tailored to business rules and services, but knowledge grounding or retrieval over business content is not documented, voiceaispace listing retrieved 2026-07-07 | Unable to verify |
| Human Oversight & GuardrailsCall quality review lets operators check conversations and emergency calls alert technicians for human action, though approval controls are not documented, PitchBook profile and ycombinator retrieved 2026-07-07 | Partial |
| Security, Identity & GovernanceNo security certifications, identity, or governance features are documented in retrievable sources, broccoli.com retrieved 2026-07-07 | Unable to verify |
| Observability & AuditabilityCall quality review is documented as a platform capability, though agent level tracing and audit tooling are not, PitchBook profile retrieved 2026-07-07 | Partial |
| Memory & State PersistenceNo agent memory or state persistence capability is documented, broccoli.com retrieved 2026-07-07 | Unable to verify |
| Deployment & Data ResidencyDelivered as cloud SaaS with no self hosted, on premises, or documented residency option, broccoli.com retrieved 2026-07-07 | Unable to verify |
| Prebuilt Agents, Templates & PacksShips agents pre-trained for plumbing, HVAC, and electrical service workflows, customizable to specific business rules and services, voiceaispace listing retrieved 2026-07-07 | Full |
| Triggers & Channel CoverageAnswers around the clock, books jobs in real time, runs outbound follow-ups across phone and messaging, and alerts technicians when emergencies hit, ycombinator profile and PitchBook retrieved 2026-07-07 | Full |
| Model Flexibility & RoutingNo customer model choice or routing is documented, broccoli.com retrieved 2026-07-07 | Unable to verify |
| APIs, SDKs & MCP ExtensibilityCRM integrations are documented but no public developer API, SDK, or MCP surface is, broccoli.com and voiceaispace retrieved 2026-07-07 | Unable to verify |
| Testing, Debugging & OptimizationCall quality review provides an inspection surface over agent conversations, though testing and optimization tooling is not documented, PitchBook profile retrieved 2026-07-07 | Partial |
| Browser & Computer UseNo browser or computer use capability is described, broccoli.com retrieved 2026-07-07 | Unable to verify |
Pricing
Not public; demo led, quoted to contractors and multi-location operators
subscription for contractors, believed scaled to call volume and locations
What is public
No list prices are published. The product scope, ServiceTitan integration, and reported booking rate outcomes are public, but rates are not.
Billing mechanics
Presumed subscription quoted through a demo led sales motion, positioned against traditional answering services, with scope believed tied to call volume, locations, and CRM configuration.
Cost watchouts
Call volume growth and adding locations may raise cost beyond an initial quote, and outbound follow-up campaigns may be scoped separately from inbound answering.
Variable cost rationale
Cost presumably scales with call volume and number of locations covered, so growing contractors will see spend rise with usage, though pricing is quoted as a subscription rather than metered publicly.
Additional watchouts
Confirm whether pricing is per location or per call, how after-hours and overflow coverage are scoped, and whether CRM integration setup carries a one time fee.
Sales call required
Yes — required for paid access
Free / trial
No public free tier; demo led
Key ambiguities
Whether pricing is per location, per call or minute, or a flat subscription, and how it compares against the answering services it replaces.
Missing data
No public anchor for entry price, billing unit, or contract structure.
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