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Qualified

Also known as: Piper the AI SDR, Piper the AI SDR Agent, PiperX

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Entry priceNot public; Premier, Enterprise and Ultimate through salesFull pricing detail

Agentic marketing platform whose always on AI SDR, Piper, converts inbound website and email traffic into qualified pipeline. Acquired by Salesforce in April 2026.

Qualified is an agentic marketing platform built around Piper, an always on AI SDR agent that turns a company's website and email inbox into a real time pipeline engine. Founded in 2019 in San Francisco by former Salesforce executives Kraig Swensrud and Sean Whiteley, the company raised about one hundred sixty three million dollars across four rounds before Salesforce completed its acquisition on April 1, 2026. The product continues to ship under the Qualified name, sold through the Salesforce AppExchange, while Salesforce integrates its agentic marketing capability into the Agentforce line.

Piper works the inbound funnel end to end. She engages website visitors in real time through chat, voice, and video, answers questions, qualifies buyers against the company's criteria, books meetings on the right rep's calendar, and follows up in the email inbox with personalized nurture, carrying context between the website and the inbox without the buyer losing their place.

Because Qualified is built natively on the Salesforce Platform, Piper reads and writes across leads, contacts, accounts, opportunities, custom fields and business processes, so she greets a known buyer by name, gives a buyer with an open opportunity a direct line to their account owner, and creates a new lead and books a meeting when an unknown visitor matches the profile. Around that sit account based buying intent, waterfall enrichment, and third party research signals from sources including 6sense, Demandbase, and Bombora, and Slack alerts that keep reps informed. PiperX, released generally in March 2026, extends her across the full funnel as what the company calls a superagent.

The platform is documented in unusual depth for its category. A published trust center records an annual SOC 2 Type II audit, annual third party penetration testing, SAML single sign on with Okta, Azure, and OneLogin, AES 256 encryption at rest, customer configurable data retention, a sub processor list, and an AI trust framework. A REST API and an Enterprise Reporting API are published for developers, and Qualified University carries product courses and certifications. Data resides in AWS US East, and the company states it has no EU storage option at present.

Qualified is deeply tied to Salesforce and requires a Salesforce CRM to run at all. Pricing is custom across Premier, Enterprise, and Ultimate tiers with no public rates, and it targets mid market and enterprise teams. For a Salesforce anchored revenue team with high website traffic that wants to convert inbound around the clock, Qualified is a strong option; teams on another CRM, teams that need EU data residency, or teams wanting a lightweight or outbound first tool will find it a poor fit.

Vendor details

Canonical URL

https://www.qualified.com

Category

GTM / revenue agent

Subcategory

AI SDR and agentic marketing

Funding status

Acquired by Salesforce, which completed its purchase on April 1, 2026 and is integrating the product into its Agentforce marketing lineup, with founders Kraig Swensrud and Sean Whiteley rejoining Salesforce. Founded in 2019 in San Francisco, Qualified had raised about one hundred sixty three million dollars across four rounds as an independent company, including a ninety five million dollar Series C in April 2022 at roughly a four hundred seventy one million dollar valuation, backed by Salesforce Ventures, Tiger Global, Sapphire Ventures, Norwest Venture Partners, and Redpoint Ventures. Reports use by more than five hundred companies with net customer retention around one hundred fifty percent.

Company status

acquired

Use cases & customers

Primary use cases

inbound website conversionAI SDR lead qualification and meeting bookingagentic lead nurtureaccount based marketing engagement

Target customers

mid-marketenterprise

Deployment options

SaaScloud

Integrations

Runs natively on Salesforce CRM and syncs live CRM data for personalization and routing, with more than twenty go to market integrations including Demandbase, Gong, HubSpot, Marketo, Outreach, Salesloft, Slack, 6sense, and Bombora intent. Offers an AI SDR Agent Studio for shaping agent behavior and an Enterprise Reporting API, and requires a Salesforce CRM to operate.

In practice

Most of your inbound website visitors leave without ever talking to sales because your team cannot staff live coverage. Piper greets, qualifies, and books every interested visitor in real time, around the clock, on the site and in the inbox.

Leads that are not sales ready get dumped into rigid nurture campaigns that almost never convert. Piper autonomously nurtures them with the right content at the right moment based on live buyer signals until they turn into pipeline.

A buyer from a target account lands on your site but is not on any list. Piper checks account based intent, decides in the moment whether they fit your profile, and books the meeting while alerting the account owner in Slack.

Agentic Index coverage score

8.0 / 14 capabilities · 57%

Integrations & Tool Calling Full

Piper takes authenticated action in the customer's Salesforce, reading and writing across leads, contacts, accounts, opportunities, custom fields, objects and business processes, creating leads and booking meetings, and every plan connects Salesforce plus more than twenty other go to market systems (qualified.com Salesforce and pricing pages).

Sourcequalified.com/salesforceread 2026-10-01

Workflow Orchestration Full

A flow the buyer configures: every plan includes advanced routing and automated workflows, and teams set segments and routing rules by ownership or region that decide how Piper qualifies, routes, books and nurtures each lead across website and email (qualified.com pricing and Salesforce pages).

Sourcequalified.com/pricingread 2026-10-01

Knowledge Grounding & RAG Partial

Grounding is context assembled per engagement. Piper taps live Salesforce leads, contacts, accounts and opportunities at the moment a visitor arrives, and layers account-based buying intent, waterfall enrichment and third-party research signals from sources such as 6sense, Demandbase and Bombora on top. No index, graph, embeddings layer or maintained knowledge base over the customer's own content is documented, and nothing describes grounding that persists between engagements.

Sourcequalified.com/salesforce and qualified.com/signals/buyer-intent-dataread 2026-09-01

Human Oversight & Guardrails Partial

Customer controlled constraints govern what Piper does: the team defines visitor segments from Salesforce fields, sets routing rules by ownership or region, configures the agent in AI SDR Agent Studio, and on Enterprise hands conversations to human owners. No step where a person approves a message or meeting before Piper sends or books it is documented, and a handoff is where autonomy ends rather than a gate (qualified.com Salesforce and pricing pages).

Sourcequalified.com/salesforceread 2026-10-01

Security, Identity & Governance Full

Qualified publishes a full trust surface. Attestation: a SOC 2 Type II audit conducted annually with the current report available on request, alongside a CSA badge and a GDPR program, plus annual black-box penetration testing by an independent third party with a summary published in the trust center.

Controls: SAML 2.0 single sign-on as a standard Enterprise feature with Okta, Azure and OneLogin named, MFA, least-privilege access with regular access reviews, AES-256 block-level encryption at rest and TLS in transit, customer-configurable data retention settings, and a maintained sub-processor list with a signable data processing agreement.

Around them sit seventeen named written policies reviewed annually and tested in each third-party audit, background checks, annual security training, intrusion detection and SIEM monitoring, a responsible disclosure program and a third-party bug bounty, and a published AI Trust Framework.

Sourcequalified.com/trustread 2026-09-01

Observability & Auditability Partial

Qualified offers reporting rather than auditing. What is documented is performance measurement: real-time event notifications, reporting inside Qualified and inside Salesforce, and an Enterprise Reporting API for pulling metrics such as visitor-to-conversation rate, meetings booked and pipeline generated. No agent run history, decision trace or per-action audit trail is documented; conversation transcripts persist as activities in the customer's own Salesforce, and the intrusion detection and SIEM tooling named on the trust page is Qualified's internal security monitoring.

Sourcequalified.com/api, qualified.com/salesforce and qualified.com/trustread 2026-09-01

Memory & State Persistence Partial

Piper carries real cross-session state: she recognizes returning visitors and buyers in an active deal cycle, greets them with reference to prior interactions and to their open opportunity, and carries a conversation across the website and the email inbox without losing context. No memory layer is named, scoped or given a lifetime; the state is the customer's Salesforce record plus Qualified's own visitor and conversation history, so an agent's accumulated knowledge is not separable from the customer's CRM data.

Sourcequalified.com/salesforce and qualified.com/emailread 2026-09-01

Deployment & Data Residency Not documented

The vendor states the position outright on its trust page: Qualified data resides in the US-East region of AWS in Northern Virginia, and Qualified does not have any data storage options in the EU at this time. No region selection, VPC, on-premises or customer-tenant deployment exists, and cross-border transfers run on standard contractual clauses, which is legal cover rather than residency.

Sourcequalified.com/trust, data storage sectionread 2026-09-01

Prebuilt Agents, Templates & Packs Partial

One prebuilt agent, Piper the AI SDR, described as pre built for pipeline generation, with its skills for website conversations, email nurture and meetings configured in AI SDR Agent Studio; each plan carries one SDR agent profile and Ultimate adds multiple profiles of the same agent. Skills and profiles of one agent are one product rather than a set of separate packaged agents (qualified.com pricing and Salesforce pages).

Sourcequalified.com/pricingread 2026-10-01

Triggers & Channel Coverage Full

A buyer's arrival starts the agent: Piper engages high intent buyers in real time when they land on the website and through the email inbox, around the clock, capturing and routing new leads without a person starting the work (qualified.com Salesforce page).

Sourcequalified.com/salesforceread 2026-10-01

Model Flexibility & Routing Not documented

Piper runs on Qualified's own AI stack and does not expose customer choice of underlying model or routing across external model providers.

Sourcequalified.com/salesforceread 2026-09-01

APIs, SDKs & MCP Extensibility Full

Qualified documents a general-purpose API for its own platform. The developer entry in the site footer leads to a page titled Qualified API Reference which states the API allows developers to access Qualified resources, that URLs are resource based with standard HTTP authentication and verbs, and that responses carry a JSON body with HTTP response codes, with the full reference at app.qualified.com/docs/api. It sits alongside the AI SDR Agent Studio and an Enterprise Reporting API, and the pricing page lists MCP and API access on the Enterprise plan.

Sourcequalified.com/apiread 2026-09-01

Testing, Debugging & Optimization Partial

Inspection after the fact rather than a documented way to evaluate a change. Qualified reports on Piper's activity and outcomes through its own analytics, Salesforce reporting and the Enterprise Reporting API, so a team can see visitor-to-conversation rate, meetings booked and pipeline generated and adjust from there. Agent Studio is where behavior and guardrails are configured, and no sandbox, preview, replay, scored test case or controlled experiment on the agent is documented, so a change goes live and is judged by its results in aggregate.

Sourcequalified.com/ai-sdr and qualified.com/apiread 2026-09-01

Browser & Computer Use Not documented

Qualified operates as an embedded website and email agent and acts through integrations rather than driving a browser or operating a computer interface.

Sourcequalified.com/salesforceread 2026-10-01

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

Not public; Premier, Enterprise and Ultimate through sales

annual platform subscription by tier, plus required Salesforce CRM

Trial available

Included quota

Premier: 1 SDR agent profile, 250K monthly web sessions, 2.5K monthly active email contacts. Enterprise: 2M sessions, 10K contacts, agent handoff, MCP and API access, Salesforce sandbox. Ultimate: 5M sessions, 24K contacts, multiple agent profiles, high volume databases, dedicated IP.

What is public

No list pricing. Qualified quotes through sales across three tiers, and now sits inside Salesforce following the April 2026 acquisition.

Billing mechanics

Subscription by tier, sized by web sessions and active email contacts; quoted through sales; terms not published.

Cost watchouts

Tiers are sized by monthly web sessions and active email contacts; MCP and API access start at Enterprise; Qualified runs on Salesforce CRM, a separate subscription.

Variable cost rationale

Sold by tier against session and email contact volumes, so higher traffic moves a buyer up a tier; Salesforce CRM is a separate line item.

Additional watchouts

Requires Salesforce CRM to run at all, so total cost includes that separate subscription, and post acquisition packaging into Agentforce may shift toward bundle pricing.

Sales call required

Yes, required for paid access

Free / trial

Demo on request; no free tier

Key ambiguities

No public rate for any tier, and post acquisition packaging inside Agentforce is still settling, so the future pricing model is uncertain.

Agentic Index verified 2026-10-01

Alternatives to Qualified

The closest documented capability profiles to Qualified among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Outreach8.5 / 14A lighter documented profile than Qualified
  • Totango8.5 / 14A lighter documented profile than Qualified
  • Amplemarket10.0 / 14Adds documented Deployment & Data Residency
  • Apollo.io9.0 / 14Adds documented Model Flexibility & Routing
  • Common Room9.0 / 14Fuller documented coverage on Knowledge Grounding & RAG
  • Demandbase9.0 / 14Fuller documented coverage on Knowledge Grounding & RAG

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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