Qualified
Also known as: Piper the AI SDR
Agentic marketing platform whose always on AI SDR, Piper, converts inbound website and email traffic into qualified pipeline. Acquired by Salesforce in April 2026.
Qualified is an agentic marketing platform built around Piper, an always on AI sales development representative that turns a company's website and email inbox into a real time pipeline engine. Founded in 2019 in San Francisco by former Salesforce executives Kraig Swensrud and Sean Whiteley, the company raised about one hundred sixty three million dollars across four rounds, including a ninety five million dollar Series C in April 2022 at roughly a four hundred seventy one million dollar valuation, from Salesforce Ventures, Tiger Global, Sapphire Ventures, Norwest, and Redpoint. Salesforce completed its acquisition of Qualified on April 1, 2026, and is folding Piper into its Agentforce marketing lineup, with the founders rejoining Salesforce.
Piper works the inbound funnel end to end. She engages website visitors in real time through chat, voice, and video, answers questions, qualifies buyers against a company's criteria, books meetings, and follows up in the email inbox with personalized nurture, all while synthesizing go to market data as it changes. The platform reads live Salesforce data to recognize returning accounts, personalize greetings, and route conversations to the right owner, and it layers on account based buying intent, waterfall enrichment, and third party research signals from sources like Bombora and Demandbase. Newer skills extend Piper from top of funnel nurture through bottom of funnel conversion and into product led growth, and an AI SDR Agent Studio lets teams shape her behavior within set guardrails.
Ranked the number one AI SDR on G2 with more than one thousand four hundred reviews and used by over five hundred companies including Asana, Box, Brex, and GE Healthcare, Qualified is a proven category leader, but it is deeply tied to Salesforce and requires a Salesforce CRM to run at all. Pricing is custom and typically starts around forty thousand dollars a year for the platform alone, with three year minimum contracts, so it targets mid market and enterprise teams with six figure inbound budgets. For a Salesforce anchored revenue team with high website traffic that wants to convert inbound around the clock, Qualified is a strong option; teams on another CRM, or wanting a lightweight or outbound first tool, will find it a poor fit.
Vendor details
Canonical URL
https://www.qualified.com
Category
GTM / revenue agent
Subcategory
AI SDR and agentic marketing
Funding status
Acquired by Salesforce, which completed its purchase on April 1, 2026 and is integrating the product into its Agentforce marketing lineup, with founders Kraig Swensrud and Sean Whiteley rejoining Salesforce. Founded in 2019 in San Francisco, Qualified had raised about one hundred sixty three million dollars across four rounds as an independent company, including a ninety five million dollar Series C in April 2022 at roughly a four hundred seventy one million dollar valuation, backed by Salesforce Ventures, Tiger Global, Sapphire Ventures, Norwest Venture Partners, and Redpoint Ventures. Reports use by more than five hundred companies with net customer retention around one hundred fifty percent.
Company status
acquired
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Runs natively on Salesforce CRM and syncs live CRM data for personalization and routing, with more than twenty go to market integrations including Demandbase, Gong, HubSpot, Marketo, Outreach, Salesloft, Slack, 6sense, and Bombora intent. Offers an AI SDR Agent Studio for shaping agent behavior and an Enterprise Reporting API, and requires a Salesforce CRM to operate.
In practice
Most of your inbound website visitors leave without ever talking to sales because your team cannot staff live coverage. Piper greets, qualifies, and books every interested visitor in real time, around the clock, on the site and in the inbox.
Leads that are not sales ready get dumped into rigid nurture campaigns that almost never convert. Piper autonomously nurtures them with the right content at the right moment based on live buyer signals until they turn into pipeline.
A buyer from a target account lands on your site but is not on any list. Piper checks account based intent, decides in the moment whether they fit your profile, and books the meeting while alerting the account owner in Slack.
Sources & related URLs
Research sources
Research notes
Added via Crunchbase agentic discovery CSV, enriched full fidelity 2026-07-07. Acquired by Salesforce, close completed 2026-04-01.
Capability coverage
10.0 / 14 capabilities · 71%
| Integrations & Tool CallingRuns natively on Salesforce CRM and integrates with more than twenty go to market systems including Demandbase, Gong, HubSpot, Marketo, Outreach, Salesloft, Slack, 6sense, and Bombora, Qualified docs 2026-07-07 | Full |
|---|---|
| Workflow OrchestrationPiper reasons and strategizes across the full funnel, engaging on website and email, qualifying, routing conversations, booking meetings, and nurturing from top to bottom of funnel, Qualified docs 2026-07-07 | Full |
| Knowledge Grounding & RAGSynthesizes go to market data in real time, reads live Salesforce records, and layers account based buying intent, waterfall enrichment, and third party research signals to ground each engagement, Qualified docs 2026-07-07 | Full |
| Human Oversight & GuardrailsPiper acts within guardrails the team sets, routes conversations to human account owners, and keeps reps informed through real time notifications and Slack collaboration, Qualified docs 2026-07-07 | Full |
| Security, Identity & GovernanceEnterprise tier adds single sign on, custom cookie and data retention policies, and Salesforce Sandbox support for governed deployment, Qualified docs 2026-07-07 | Full |
| Observability & AuditabilityA central platform monitors Piper's performance with real time event notifications, Qualified and Salesforce reporting, and an Enterprise Reporting API, Qualified docs 2026-07-07 | Full |
| Memory & State PersistenceRecognizes returning accounts and observes evolving buyer signals through live CRM context, but a distinct persistent agent memory beyond the connected CRM is not documented, Qualified docs 2026-07-07 | Partial |
| Deployment & Data ResidencyDelivered as cloud SaaS with enterprise data retention and cookie policy controls, but no on premise option and residency is tied to its Salesforce anchored hosting, Qualified docs 2026-07-07 | Partial |
| Prebuilt Agents, Templates & PacksShips Piper as a prebuilt AI SDR with packaged skills for conversations, email, meetings, offers, nurture, and product led growth, plus documented plays to deploy, Qualified docs 2026-07-07 | Full |
| Triggers & Channel CoverageOperates always on twenty four seven, responding in real time to website visits, ad clicks, and inbound signals across website and email, and re engaging dormant leads, Qualified docs 2026-07-07 | Full |
| Model Flexibility & RoutingPiper runs on Qualified's own AI stack and does not expose customer choice of underlying model or routing across external model providers, Qualified docs 2026-07-07 | Unable to verify |
| APIs, SDKs & MCP ExtensibilityOffers an AI SDR Agent Studio, an Enterprise Reporting API, and automated workflow actions in third party systems, but a broad public developer SDK or MCP surface is not documented, Qualified docs 2026-07-07 | Partial |
| Testing, Debugging & OptimizationProvides performance monitoring and reporting on Piper's activity, but a dedicated agent testing, evaluation, or debugging surface is not documented, Qualified docs 2026-07-07 | Partial |
| Browser & Computer UseOperates as an embedded website and email agent and acts through integrations rather than driving a browser or operating a computer interface, Qualified docs 2026-07-07 | Unable to verify |
Pricing
Not public; custom quotes across Premier, Enterprise, and Ultimate tiers, estimated around forty thousand dollars a year and up for the platform
annual platform subscription by tier, plus required Salesforce CRM
What is public
No list pricing. Qualified quotes through sales across three tiers, and now sits inside Salesforce following the April 2026 acquisition.
Billing mechanics
Annual platform subscription sized by tier and pipeline volume, typically on three year minimum terms, with Salesforce CRM as a hard prerequisite.
Cost watchouts
The mandatory Salesforce CRM stack adds roughly thirty to sixty thousand dollars a year on top of the platform, and heavy Piper usage can add AI usage or add on costs.
Variable cost rationale
Sold as an annual subscription by tier, but heavy Piper usage for inbound pipeline can raise AI usage costs and feature add ons, and the required Salesforce CRM adds a large separate line item.
Additional watchouts
Requires Salesforce CRM to run at all, so total cost includes that separate subscription, and post acquisition packaging into Agentforce may shift toward bundle pricing.
Sales call required
Yes — required for paid access
Free / trial
Demo on request; no free tier
Key ambiguities
No public rate for any tier, and post acquisition packaging inside Agentforce is still settling, so the future pricing model is uncertain.
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