UserGems
Also known as: Gem-E, ShelfFlip, Inc., ShelfFlip, User Gems
Signal-driven outbound and ABM platform whose Gem-E agents score accounts against 600+ ICP criteria derived from a company's own closed deals, then research, draft and orchestrate outreach through the sales tools it already runs on. Also connects to Claude or ChatGPT as an MCP server that builds and runs campaigns by prompt.
UserGems is a signal-driven outbound and ABM platform for B2B revenue teams, built on the idea that the moment to reach an account matters more than the size of the list. It watches 21+ native signals, including job changes and champion movements, contact-level buyer intent, website visits, hiring, funding, M&A, tech-stack shifts and 10-K filings, and takes in the company's own first-party material alongside them: call transcripts, product usage, event attendance, marketing engagement and NPS.
From a company's own opportunities, customers and deal outcomes it derives more than 600 ICP criteria and works out the personas and value proposition that actually convert, then maps accounts into buying stages with weights the team can inspect and edit and a decay that keeps prioritization current. A set of specialized Gem-E agents carries the work from there.
A research agent reads call transcripts and past email exchanges to recover why a deal was lost and what the buyer objected to, a writing agent drafts personalized multi-step sequences that reference those past interactions and refer back to their own earlier emails, discovery agents find and enrich the missing contacts at an account, and an orchestration agent coordinates the result across systems, creating records in Salesforce or HubSpot, enrolling contacts into Outreach or Salesloft, syncing contact-level audiences to LinkedIn, Google and Meta, and alerting the team in Slack.
A Chrome extension puts the same signals and context in front of reps inside whichever tool they are already working in. UserGems does not send email itself, so a connected sales engagement platform is part of the setup. The platform is also reachable as an MCP server, letting a team run outbound and ABM from Claude or ChatGPT by prompt, and it calls other MCP-connected tools mid-campaign to pull transcripts, fetch the right case study or trigger a gift.
It is delivered as multi-tenant cloud software hosted in the United States with no region or self-hosted option, holds a SOC 2 Type II attestation published through its trust portal, and supports SAML single sign-on. Plans are published at $40,000, $75,000 and $150,000 a year with credit pools and unlimited users, plus a quoted Enterprise tier.
Vendor details
Canonical URL
https://usergems.com
Category
GTM / revenue agent
Subcategory
Sales — GTM signals + AI outbound
Funding status
Independent. The vendor of record is ShelfFlip, Inc., trading as UserGems, of 2443 Fillmore St, San Francisco. The company's own news index carries a $2.4M seed announcement and a $20M raise announced in October 2021; no later round appears on that index. Customers named on its own property include Outreach, Mimecast, Docebo, Quickbase, CaptivateIQ, Sendoso, Lattice, Segment, Mixpanel and Cato Networks.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Writes into Salesforce and HubSpot, enrols contacts into sequences in Outreach and Salesloft, syncs contact-level audiences to LinkedIn, Google and Meta, posts alerts to Slack and triggers gifts through Sendoso. Pulls call transcripts from Gong and content from a Webflow CMS mid-campaign, and ingests 21+ native signal types plus the customer's own first-party data. A UserGems MCP server lets any MCP-compatible assistant drive the platform and lets the agents call other MCP tools during a run, which is the documented route to extend beyond the named connectors. A product-level API page is published; no SDK or public developer documentation site is.
In practice
A buyer who championed you changes jobs and your pipeline doesn't notice. UserGems watches for champion moves and surfaces the warm opening while it's still warm.
Your reps chase accounts that don't fit while good-fit ones sit idle. UserGems scores accounts against criteria drawn from your own closed deals, and shows you which signals moved each one, so you can argue with the ranking rather than take it on faith.
A deal you lost a year ago quietly comes back into market. UserGems notices the signals, reads the call transcripts and emails from the original cycle to recover what the buyer actually objected to, and drafts the re-approach around it.
Signals are useless if acting on them means leaving your sequencer. UserGems creates the records in Salesforce or HubSpot and enrols contacts into Outreach or Salesloft, so the play runs in the tools your team already uses.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
8.0 / 14 capabilities · 57%
| Integrations & Tool Calling | Full |
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Authenticated action across genuinely different classes of system, not depth inside one. Outward the agents create and enrich records in Salesforce and HubSpot, enrol contacts into sequences in Outreach and Salesloft, sync contact-level audiences to LinkedIn, Google and Meta, post alerts to Slack, and trigger physical gifts through Sendoso. Inward they ingest 21+ native signal types plus the customer's own first-party material including call transcripts, product usage, events and content engagement, and pull call transcripts from Gong and matching customer stories from a Webflow CMS mid-run. Crucially there is a documented route to add more: any MCP-compatible tool can be wired into a workflow and called by the agents during a campaign, which is an open extension path rather than a fixed connector list. That spans CRM, sales engagement, advertising, messaging, conversation intelligence, content management and gifting. Sourceusergems.com/product/mcp and usergems.com/product/overviewread 2026-09-02 |
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| Workflow Orchestration | Full |
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Specialized agents running a named chain end to end, on a schedule, across systems the vendor does not own. The vendor's own worked campaign detects past-champion movements at ICP accounts, enriches or creates the records in Salesforce, writes a personalized five-email sequence, enrols the contacts into a named Outreach sequence, syncs them to a LinkedIn ad audience and triggers a gift through Sendoso for anyone scoring above 85, then repeats every Monday without being asked again. A second runs on closed-lost accounts that reach Tier A, pulling Gong transcripts and the right Webflow case study before drafting. Output passes between agents rather than between separate tools: data agents capture and enrich, intelligence agents score and prioritize, the writing agent drafts from that context and the orchestration agent coordinates outbound, ads, alerts and CRM writes. Set once, runs forever is the vendor's own framing and it is documented as shipped behavior with named steps. Sourceusergems.com/product/mcp and usergems.com/product/overviewread 2026-09-02 |
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| Knowledge Grounding & RAG | Full |
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A maintained structure built out of the customer's own history, read by the agents on every run. UserGems analyses the customer's opportunities, customers and deal outcomes to derive 600+ ICP criteria and to identify personas and value proposition, and that model is continuously updated as outcomes accumulate rather than assembled per request. The customer's own material is ingested directly: call transcripts, email exchanges, product usage, event attendance and content engagement. The research agent reads that corpus rather than relying on what reps wrote down, analyzing call transcripts and email exchanges to recover a buyer's goals, objections and pain points and carrying them into the messaging, and the writing agent is additionally trained on uploaded brand guidelines, best-performing emails and customer stories. Grounding is therefore on the customer's own knowledge on both sides, who they sell to and how they sell. Sourceusergems.com/product/overview and usergems.com/product/ai-emailsread 2026-09-02 |
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| Human Oversight & Guardrails | Partial |
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Real control at design time, and nothing standing between the agent and the send. The customer can edit the scoring weights directly, so the targeting decisions that determine who gets worked are set by the team rather than by the model, and Gem-E is trained on uploaded brand guidelines, best-performing emails and approved customer stories, which bounds what it may produce. UserGems ships no send capability. Drafts are enrolled into Outreach or Salesloft, so the review-and-send step belongs to the sequencer the customer already runs, not to UserGems. No approval step, review queue, hold or confidence threshold is documented inside UserGems, and the always-on campaigns run the other way entirely, detecting movements, creating CRM records, writing outreach, enrolling contacts and triggering gifts on a weekly schedule with no human step in the loop. Sourceusergems.com/product/mcp and usergems.com/product/ai-emailsread 2026-09-02 |
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| Security, Identity & Governance | Full |
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The customer controls who gets in, and the compliance documentation sits behind it. The security page names SAML single sign-on through the customer's own identity provider, stating explicitly that an organization controls authentication to UserGems and enforces its own password policy, account recovery and multi-factor requirements, alongside Sign-in with Outreach via OpenID, least-privilege access to customer data and MFA on administrative access. Behind that sit AES-256 encryption at rest, TLS and HSTS in transit, KMS-protected secrets, annual third-party penetration testing, a Salesforce AppExchange security review including a further independent test, and a SafeBase trust portal publishing a SOC 2 Type II report alongside a pentest report, subprocessor list, data processing agreement, SIG Core and CAIQ questionnaires, data flow diagram and certificate of insurance, with GDPR, CCPA and an EU AI Act limited-risk classification. The security page states active SOC 2 without a type; the Type II is stated on the trust portal. Vendor of record is ShelfFlip, Inc. trading as UserGems; the attestation and the trading name sit with the same entity. Sourceusergems.com/legal-security/security and trust.usergems.comread 2026-09-02 |
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| Observability & Auditability | Partial |
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A real why, covering one decision and no others. Transparent scoring is a shipped capability rather than a claim: accounts are mapped into buying stages with customizable weights and automatic decay, and teams can see exactly why an account sits in a given stage, which signals moved it there and how close it is to sales-ready, positioned against opaque intent-only scoring. Alongside it, reporting covers TAM progression, pipeline generated and return on dollar spent. Prioritization is one decision among many, and nothing traces the agent's actions. No record shows what Gem-E wrote for a given contact and on what basis, what the research agent read, which campaign step fired, or what was enrolled and when, and no log surface, export, retention setting or configuration audit trail is documented. A customer can reconstruct why an account was chosen and not why it was approached the way it was. The security page documents central logging of API and operating-system calls fed through detection rules; that is the vendor's own internal monitoring rather than a customer-facing audit trail. Sourceusergems.com/product/overview and usergems.com/ai-agents/gem-e-for-abmread 2026-09-02 |
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| Memory & State Persistence | Partial |
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State the agent writes and reads back, bounded to the run it is in. When Gem-E composes a multi-step sequence it knows which signals it has already used and refers to its own previous emails so the thread reads as continuous, and it remembers previous steps and adjusts later messaging based on the reply received or on signals that arrived since. That is the agent consulting a record of its own prior output. Around it, always-on campaigns persist their configuration and re-run on schedule indefinitely once set. The persistent account, contact and signal store synchronized with the CRM is a shared data store rather than a memory layer. What persists is within-sequence and campaign-level. No cross-session recall, no per-agent scratchpad carried between campaigns, no learned preferences accumulating across runs, and no retention, inspection or forgetting control exposed to the customer is documented. Sourceusergems.com/product/ai-emails and usergems.com/product/mcpread 2026-09-02 |
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| Deployment & Data Residency | Not documented |
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Multi-tenant cloud in one fixed location, with the vendor stating so plainly. The security page says UserGems leverages data centers of a cloud service provider in the United States, and adds that customer data is not authorized to leave the production service environment. The trust portal's own summary is AWS US hosting with EU data transfer documentation, which is legal cover for moving data out of Europe rather than an option to keep it there. No region selection, EU or other non-US option, private VPC, single-tenant tier, on-premises route or install inside the customer's own tenant is published. Knowing where the single region is tells a buyer where the data sits; it does not give them a choice. The VPC and firewall configuration described on the security page is UserGems' own production network, not a customer-controlled deployment. Sourceusergems.com/legal-security/security and trust.usergems.comread 2026-09-02 |
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| Prebuilt Agents, Templates & Packs | Partial |
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Named agents arrive built and there is a great deal to read, but nothing to adopt. The platform ships a fixed roster the customer does not author: Signals, Research, Account and Contact Discovery and Data Hygiene as data agents, and Scoring, List Building, Personalization, Orchestration and Advertising as intelligence agents, on top of 21+ native signal types. The Playbooks library is browsable and filterable by team, with each play tagged to the signal it runs on, but it sits under Resources beside the blog, guides and webinars, its entries are authored articles carrying bylines and named-person collaborations, and a customer reads one and then builds the campaign themselves rather than selecting a packaged configuration into the product. The MCP page publishes three worked setup prompts a customer can paste to stand up an always-on campaign, which is closer to an adoptable asset than the playbooks are, but three examples on a product page are not a catalog. Sourceusergems.com/playbooks and usergems.com/product/overviewread 2026-09-02 |
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| Triggers & Channel Coverage | Full |
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Work arrives from several genuinely different directions and leaves by several more. The agents take in 21+ native signal types including job changes and champion movements, buyer intent, website visits, role changes, hiring, funding, M&A and 10-K filings, plus contact-level resolution that identifies which individual is researching rather than only that an account is in market, plus the customer's own first-party feeds of marketing engagement, form submissions, event attendance, product usage and NPS, and a research agent for custom signals. Alongside signals, campaigns run on a clock, with the vendor's worked examples firing weekly and monthly. Results go out as email sequences through connected engagement platforms, contact-level ad audiences to LinkedIn, Google and Meta, Slack alerts, CRM record creation, and insights surfaced in the rep's browser during calls. Sourceusergems.com/product/overview and usergems.com/product/mcpread 2026-09-02 |
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| Model Flexibility & Routing | Not documented |
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The customer does not choose the model, and the vendor does not say which one it uses. No model selector, per-agent choice, routing policy, bring-your-own-model or bring-your-own-key is published, and no provider is named for the models powering Gem-E. The MCP page names Claude and ChatGPT and mentions GPT-4o, but those are the assistants the customer prompts from, calling UserGems as a tool. That is the customer picking the interface that reads the vendor, not the customer choosing what powers the product. Sourceusergems.com/product/mcp and usergems.com/product/overviewread 2026-09-02 |
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| APIs, SDKs & MCP Extensibility | Full |
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Outside callers can drive the platform, and the vendor ships that as a product. UserGems MCP is added as an MCP server in any MCP-compatible interface, with Claude and ChatGPT named, and the vendor draws the distinction that matters to a buyer: it executes rather than returns data, so a connected assistant builds campaigns, creates ad audiences, enrols contacts into sequences, drafts outreach and updates the CRM using the same agent that runs inside the product. It also accepts inbound connections from the customer's existing GTM tools and calls other MCP servers mid-workflow, and the vendor documents the build case explicitly, feeding a customer's homegrown model the signals, scored accounts and enriched contacts it needs. A product-level API page exists on the property as its own offering, and the vendor announced the MCP in its own news index. A help center runs at help.usergems.com, but no public developer documentation site, SDK, client library or endpoint reference is published, and the MCP is documented on a marketing product page rather than in developer docs. Sourceusergems.com/product/mcp and usergems.com/product/apiread 2026-09-02 |
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| Testing, Debugging & Optimization | Not documented |
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A dashboard, not an engine. Reporting covers TAM progression, pipeline generated and return on dollar spent, and reply rates are measured against the agent's own output, but reporting is not a mechanism however detailed it is. Nothing runs a controlled comparison against a criterion: no A/B test of message or sequence variants, no holdout, no scored test set, no sandbox, dry run or regression check when a prompt or scoring model changes. The nearest candidate is the writing agent adjusting messaging in light of a reply or a newly arrived signal, which is adaptation inside a single sequence rather than an experiment, and it is the vendor's model doing it with no surface the customer drives. A customer can therefore read what happened and cannot test anything before it reaches a prospect. The money-back ROI guarantee is a commercial warranty, and the vendor's own claim of 6-20% reply rates against an industry average is marketing rather than a result the customer can reproduce. Sourceusergems.com/product/overview and usergems.com/product/ai-emailsread 2026-09-02 |
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| Browser & Computer Use | Not documented |
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The one candidate is an extension that assists rather than operates. The vendor describes the AI Chrome extension as bringing AI assistance into the reps' browsers so they get insights while working in their CRM, sales engagement tools or during calls, with the stated purpose that there are no new tools for reps to learn. It surfaces signals and context into a page a person is already looking at and the person acts; nothing describes the agent driving an interface itself. Everything else the platform does runs through programmatic routes: CRM writes, sequence enrollment, ad audience sync, Slack alerts and gifting all go through integrations, and the MCP executes against the product's own surface. No headless browsing, virtual desktop, screen or click automation, or navigation of a third-party console appears anywhere on the property. Sourceusergems.com/product/overviewread 2026-09-02 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
UserGems launched an MCP server that exposes its AI command center to assistants such as Claude and ChatGPT, along with new writing and research capabilities.
Bears on: MCP / tool calling / API
View sourcePricing
Core $40,000 a year with 4,000,000 credits · Advanced $75,000 a year with 10,000,000 credits · Elite $150,000 a year with 25,000,000 credits · Enterprise quoted · unlimited admin and end users · money back guarantee on ROI
annual platform subscription with a credit pool spent on data actions and AI actions; unlimited admin and end users
Included quota
Core: 4,000,000 credits (40K data actions or 400K AI actions), TAM coverage of 2,000 to 4,000 accounts, $3k implementation. Advanced: 10,000,000 credits (100K data actions or 1M AI actions), 4,000 to 10,000 accounts, $5k implementation. Elite: 25,000,000 credits (250K data actions or 2.5M AI actions), 10,000+ accounts, $10k implementation. Unlimited admin and end users on every plan.
What is public
A pricing page with three priced annual plans, Core $40,000, Advanced $75,000 and Elite $150,000, each with a credit pool stated in data actions and AI actions, TAM coverage, implementation fees and unlimited users, plus a quoted Enterprise tier. Every plan's call to action is Contact Us, and the page carries a money back guarantee if a customer does not see ROI in closed won revenue.
Billing mechanics
Annual subscription per plan with a pooled credit allowance; one data action costs 100 credits and one AI action 10, per the plan lines (4,000,000 credits equal 40K data actions or 400K AI actions). Users are unlimited. An implementation fee applies by plan, and add-ons include Retroactive Job Change Leads at $3k and a vendor sponsored SPIFF. Purchase runs through Contact Us.
Cost watchouts
Implementation fees of $3k on Core, $5k on Advanced and $10k on Elite sit on top of the annual price, and Retroactive Job Change Leads is $3k. UserGems drafts and enrols outreach but does not send it, so a connected sales engagement platform such as Outreach or Salesloft is a separate subscription.
Variable cost rationale
Plans are fixed annual fees with a pooled credit allowance stated in data actions and AI actions; the price of credits beyond the pool is not published.
Additional watchouts
Budget for the sequencer as well as the platform, because Gem-E writes and enrols but does not send. Implementation fees and add-ons are priced separately from the annual plan.
Overage / add-ons
Not published.
Sales call required
Yes, required for paid access
Free / trial
No trial is offered on the property, and no self-serve route exists: the only account link is a login for existing customers. The vendor publishes a money-back guarantee instead, promising at least 1x ROI in revenue generated.
Lowest paid plan
Core, $40,000 a year with 4,000,000 credits (40K data actions or 400K AI actions) and TAM coverage of 2,000 to 4,000 accounts.
Commercial notes
Signal-driven outbound and ABM with Gem-E agents, sold through a demo-led motion to B2B revenue teams. Publicly documented commercial terms are limited to a money-back guarantee at 1x revenue generated and a typical three to four week implementation. Customers named on the vendor's own property include Outreach, Mimecast, Docebo, Quickbase, CaptivateIQ and Sendoso.
Key ambiguities
Contract length, renewal terms and the cost of credits beyond the pool are not published, and the terms of the money back guarantee beyond ROI in closed won revenue are not stated.
Cancellation / refund
Not published beyond a money back guarantee if a customer does not see ROI in closed won revenue; contract length, notice and renewal terms are not stated.
Support SLA / resale
Not published. Implementation typically takes three to four weeks per the vendor's homepage. Native Salesforce and HubSpot integration, sales engagement integration with Outreach and Salesloft, and ad platform sync to LinkedIn, Google and Meta are documented on product pages; whether any is tier-gated is not published, since no tiers are published. SAML single sign-on is documented on the security page with no indication that it is an add-on.
Missing data
Published: the three plan prices, credit pools, TAM coverage, implementation fees, add-on prices and unlimited users. Not published: contract length, renewal terms, Enterprise pricing and the price of extra credits.
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Alternatives to UserGems
The closest documented capability profiles to UserGems among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Otter.ai8.5 / 14Fuller documented coverage on Prebuilt Agents, Templates & Packs
- Alta8.0 / 14Adds documented Deployment & Data Residency
- Common Room9.0 / 14Adds documented Testing, Debugging & Optimization
- Conveyor9.0 / 14Adds documented Testing, Debugging & Optimization and Browser & Computer Use
- Day AI8.0 / 14Fuller documented coverage on Memory & State Persistence
- Demandbase9.0 / 14Adds documented Testing, Debugging & Optimization
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded