Blits.ai
Also known as: Blits, blits.ai, Blits BV
Enterprise platform for chat, voice and digital human agents, with agentic workflows, more than 15 model providers, in conversation payments, and deployment in the customer's own cloud or data center.
Blits.ai is an enterprise conversational and agentic AI platform from Amsterdam. One orchestration layer carries chatbots, voice bots, outbound calling campaigns, photorealistic digital humans, kiosks and agentic payments, and the same agent can be published to web chat, WhatsApp, SMS, phone, Microsoft Teams, Slack, email and a 3D avatar. It runs in production at banks and enterprises across Europe, Qatar, the UAE, Saudi Arabia, Egypt and Libya, it is tuned for Arabic and its regional dialects, and its trust center names Mastercard, WSP, FAB and KPMG among the companies that use it.
Agents are built on a drag and drop canvas in the BPMN style, with more than 40 flow blocks, subflows, custom functions and LLM agent blocks, or generated from a written use case with Create with AI. Agentic workflows run an agent loop that calls tools on its own and start from a dialog, on a schedule or through an API token, while agentic tasks wait for a condition before acting.
Agents reach 56 enterprise systems, any REST or SQL source and custom JavaScript in an isolated sandbox, and they can use outside MCP servers or publish their own tools as a hosted MCP server. Knowledge comes from documents, crawled websites, email and SQL databases through hybrid vector and keyword retrieval with source citations. Actions above a configurable threshold wait for a person to approve or reject them, and test suites grade multi turn conversations with deterministic rules or an LLM judge.
The platform is model agnostic. An admin picks from more than 15 language model providers, among them OpenAI, Anthropic, Google, Mistral, Meta, DeepSeek and Qwen, or connects an OpenAI compatible model with its own key, and Google models can be routed to EU or UAE regions. Speech runs on 15 text to speech and 11 speech to text providers, including self hosted transcription.
Blits.ai runs as a managed service with regional endpoints in the EU, the US, the UAE, Qatar and Australia, in the customer's own AWS, Azure or Google Cloud account, or on premises, including air gapped sites. Certifications include ISO 27001, ISO 42001 and SOC 2 Type II, with PCI DSS certification in progress, single sign on through Microsoft Entra ID or Google, more than 60 permissions and PII masking at the gateway. Plans are annual and priced on request.
The fit is regulated enterprises, especially banks, card issuers, insurers and telecom operators in Europe and the Middle East, that want one platform for chat, voice, avatars and payments under data residency rules, with implementation, training and premium support sold beside the platform. Teams that want a self serve start, a public price or a library of prebuilt agents to switch on are less well served.
Vendor details
Canonical URL
https://www.blits.ai/
Category
Customer support agent
Subcategory
Enterprise conversational and agentic AI platform for chat, voice, digital humans and agentic payments
Funding status
Funding not disclosed. Started in 2018 and independent since 2020, headquartered in Amsterdam.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
A catalog of 56 enterprise systems covers Salesforce, SAP, ServiceNow, Workday, Zendesk, Oracle, Jira, Snowflake, Databricks, UiPath, DocuSign, Okta, Slack and Google Workspace, and business tools reach HubSpot, Freshdesk, Zoho, Notion, Odoo, Dynamics 365, Microsoft 365, SharePoint and Power BI through OAuth connection flows. Custom functions call REST and SQL sources or run JavaScript in an isolated sandbox, outside MCP servers connect over SSE or HTTP, and a hosted MCP server exposes an agent's own tools to outside clients. Payments run through Stripe, Mollie, Adyen and Qi, telephony through Twilio or the customer's own SIP estate, and live handover through Salesforce, Freshdesk and Zoho SalesIQ.
In practice
A Gulf bank needs an Arabic speaking service agent whose data never leaves the country. It runs Blits.ai in its own data center, uses dialect aware speech so balances and dates are read the way callers say them, and routes card disputes to a Salesforce agent with the conversation attached.
An insurer launches an outbound renewal campaign. Blits.ai dials the contact list inside the statutory calling window, opens every call with a spoken AI disclosure, detects voicemail, books callbacks when a customer asks for a better time, and pauses the campaign on its own when it reaches the spend cap.
A retailer lets its web chat agent close a sale. The agent sends a hosted payment link through Adyen, the card data stays vaulted at the payment provider, and a signed webhook confirms the payment back into the conversation.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
12.5 / 14 capabilities · 89%
| Integrations & Tool Calling | Full |
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Agents act in outside systems through three routes. A catalog covers 56 enterprise systems, among them Salesforce, SAP, ServiceNow, Workday, Zendesk, Oracle, Jira, Snowflake and Databricks, and business tools for HubSpot, Freshdesk, Zoho, Notion, Odoo, Dynamics 365 and Microsoft 365 connect through per system OAuth. Custom functions call REST or SQL sources, or run JavaScript in an isolated sandbox, with versioning and publishing. External MCP servers connect over SSE or HTTP, and their tools appear to the agent. Built in tools add web search, file generation, payment links, lead capture, handover, and call control on voice such as transfer, DTMF and callback scheduling. Sourceblits.ai/featuresread 2026-10-13 |
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| Workflow Orchestration | Full |
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A BPMN style canvas lays out each conversation as flows of dialog, action, condition and AI blocks, with subflows, functions and agents referenced from any flow and versions published separately to Test and Live. The agent block hands a turn to an LLM agent, and the trigger workflow block starts an agentic workflow, an agent loop that calls tools on its own until the task is done. Workflows carry instructions, configuration, a validation check and an on or off switch. Agentic tasks hold a deferred action of the do X when Y kind, with scheduled rechecks, an expiry and a dry run mode, so a step can wait days for its condition before it runs. Sourceblits.ai/featuresread 2026-10-13 |
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| Knowledge Grounding & RAG | Full |
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Retrieval runs over a maintained document library that ingests PDF, Word, PowerPoint, Excel, CSV, JSON, Markdown, images and Outlook messages, crawls websites and their subpages on a recrawl, and keeps version history with revert. Chunk size and overlap are configurable, storage sits on PostgreSQL pgvector or file based HNSW indexes, and search combines dense vectors with BM25 keyword matching and deduplication. Agents can also query registered PostgreSQL or SQLite databases directly. Answers cite the document, page and source date, newer content ranks ahead when sources overlap, and retention rules expire outdated material automatically. Sourceblits.ai/featuresread 2026-10-13 |
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| Human Oversight & Guardrails | Full |
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Agentic actions above a configurable threshold pause for a person, who approves or rejects them before they run, and a tool execution policy limits which tools an autonomous agent may call at all. Agentic tasks offer a dry run mode, and an anomaly review queue flags unusual conversations for review and can push them into a test suite. For purchases, authorize then capture holds a payment for later capture, with amount ceilings and velocity limits. Staff can watch live conversations and take over, phone calls included, and blocked topics are enforced deterministically, independent of the model's judgment. Sourceblits.ai/featuresread 2026-10-13 |
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| Security, Identity & Governance | Full |
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Single sign on works with Microsoft Entra ID and Google accounts, with multi factor authentication on admin login, and role based access control offers more than 60 permissions, custom roles per tenant, roles per bot, and separate publish rights for Test and Production. Tenants are isolated down to every record and query, API keys are hashed and validated server side, and PII and card numbers are masked at the gateway before text reaches a model. Certifications cover ISO 27001:2022, ISO 42001 and SOC 2 Type II, and the trust center also shows GDPR compliance, with policies and controls available on request. Payments run on an isolated service built to PCI DSS v4.0.1 Level 1, with tokenization at the payment provider and encrypted credentials, while PCI DSS certification itself is still in progress. Sourceblits.ai/featuresread 2026-10-13 |
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| Observability & Auditability | Full |
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Every agent turn can be inspected with token counts and trace detail, including each tool and SQL call with its origin, arguments and latency, and per agent statistics track token use and cost. Agentic workflow runs keep a full audit trail per run with downloadable run data, and the platform records user audit logs and tamper evident event logs. Conversation logs open in a permission gated transcript viewer, live conversations can be watched as they happen, and outbound campaigns log every call attempt. Sourceblits.ai/featuresread 2026-10-13 |
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| Memory & State Persistence | Partial |
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A conversation keeps its state across turns and page refreshes, and a client can reconnect to an existing conversation, load or delete one user's history, and push state variables such as a customer name or account number into the session. Inside a flow, a get history block reads the transcript, and a user data provider turns verified balances, loyalty points and tiers into variables. Data removal and retention controls sit in the GDPR toolkit. Nothing the agent learns is written to a store of its own for later conversations, so what it knows about a returning customer is the history and the variables the host system supplies. Sourceblits.ai/api-docsread 2026-10-13 |
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| Deployment & Data Residency | Full |
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Three deployment routes are offered, a managed service, the customer's own AWS, Azure or Google Cloud account, and an on premises install in the customer's data center, including air gapped sites. The managed cloud has regional endpoints in the EU, the US, the UAE, Qatar and Australia, each with the same API, and data sent to a regional endpoint stays in that region. Deployment is Kubernetes native, a self contained Docker Compose stack covers local installs, Google models can be routed to EU or UAE regions through Vertex AI, and transcription can run on GPU servers that Blits.ai operates itself. Sourceblits.ai/deployment-optionsread 2026-10-13 |
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| Prebuilt Agents / Templates / Packs | Partial |
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Create with AI turns a written use case into a working bot with agents, flows, guardrails, knowledge suggestions and a go live checklist, and a solution portfolio in the admin console groups curated use cases by sector with their capabilities and channels. More than 45 rich card types cover flights, hotels, orders, loyalty points, card benefits, balances and charts, each with its own prompt instructions. Each agent is still assembled for the customer, and there is no gallery of prebuilt agents to switch on. The public AI Use Case Library of 282 use cases is research on deployments across the market, not a set of installable agents. Sourceblits.ai/featuresread 2026-10-13 |
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| Triggers & Channel Coverage | Full |
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Fourteen channels carry work to an agent, from the web chat widget, WhatsApp, SMS and phone to Microsoft Teams, Slack, Telegram, Facebook Messenger, email, Alexa and Google Assistant, an in app webview, a digital human and a REST or WebSocket API. Agentic workflows also start on a schedule, or when an outside system calls a per workflow token endpoint, which queues the run with the request body as its input and allows 30 runs a minute per workflow by default. Agentic tasks recheck a condition on a schedule before acting, outbound campaigns dial a contact list inside a set calling window, and an incoming email webhook turns mail into conversations. Sourceblits.ai/api-docsread 2026-10-13 |
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| Model Flexibility & Routing | Full |
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An admin chooses the model for each agent from more than 15 providers, including OpenAI, Azure OpenAI, Anthropic, Google Gemini and Gemma, Meta Llama, Mistral, Microsoft Phi, Qwen, DeepSeek, GPT OSS, Hugging Face, Humain, Fanar and OpenRouter, and can move an agent to another provider without rebuilding it. Any OpenAI compatible model connects with the customer's own key. Regional routing sends traffic to EU or UAE regions, reasoning effort is set per agent, and models above a plan's level stay visible but disabled. Embeddings come from OpenAI, Google, Nomic or OpenRouter, and intent recognition can run on Microsoft CLU, Dialogflow, Watson, Wit.ai or an LLM. Sourceblits.ai/featuresread 2026-10-13 |
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| APIs / SDKs / MCP Extensibility | Full |
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A REST API and a WebSocket API drive the platform from outside, authenticated with bot, agent or workflow JWTs sent as bearer tokens to platform.blits.ai or a regional host. Endpoints open a conversation, send text, speech or files, check whether it is active, erase a user's data and run intent analysis on a message, and the WebSocket adds streaming speech, history loading and state variables. Separate endpoints run an agent with streamed NDJSON output, start an agentic workflow and return metered interaction counts per tenant. Each hosted MCP server has its own URL and exposes an agent's tools to outside MCP clients over Streamable HTTP with an API key. Sourceblits.ai/api-docsread 2026-10-13 |
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| Testing, Debugging & Optimization | Full |
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Test suites run automated conversations against agents, bots and workflows through the real chat pipeline, and multi turn sets play out as one continuous session with notes per turn for the grader. Grading uses deterministic rules or an LLM judge with a configurable prompt, a selectable model and knowledge base evidence, and run reports show the pass rate, per turn verdicts, grader reasoning and run history, with regrading. Test cases import from JSON. Monitors run scheduled health checks against rule based or LLM expectations and alert by email or webhook, and separate checks compare speech to text providers on word error rate and test MCP tool discovery. Sourceblits.ai/featuresread 2026-10-13 |
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| Browser / Computer-use | Partial |
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A web browsing tool sits among the built in agent tools beside web search and Wikipedia, so an agent can open and read web pages while it works. UiPath is one of the 56 connectable systems, and the agentic product connects RPA tools, which lets an agent hand screen based work to a robot the customer already runs. There is no hosted browser or desktop session for the agent to drive itself. Real browser testing, which loads the live chat widget under simulated network and CPU conditions, is quality assurance on Blits.ai's own product. Sourceblits.ai/featuresread 2026-10-13 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
No public price. All four plans are quoted on request and billed annually in advance.
An annual plan sized by interactions, bots, seats, channels and AI engines, with extra interactions and AI engine costs billed beyond it.
What is public
The plan structure is public, without prices. Basic covers 1,000 interactions a month, one bot, one seat, two channels and two AI engines at a 98.0 percent SLA. Pro covers 100,000 interactions, five bots and five seats at 99.0 percent, Business 250,000 interactions, ten bots and 15 seats at 99.5 percent, and Enterprise 1 million interactions with unlimited bots and seats at 99.9 percent. Pro and above include unlimited channels and AI engines.
Billing mechanics
Prices exclude VAT and are charged annually in advance. Extra interactions are billed beyond each plan's allowance. A metering API reports a tenant's interaction counts and billing figures for the current period, a calendar month or a custom date range.
Cost watchouts
AI engine costs and extra interactions sit outside the plan allowance, and implementation, training and premium support are separate services. Customer cloud and on premises deployments add the customer's own infrastructure and operations.
Variable cost rationale
Each plan carries a monthly interaction allowance, from 1,000 on Basic to 1 million on Enterprise, and extra interactions are billed on top. Interactions are metered across bot, agent, workflow and knowledge base use, and AI engine costs appear as their own line on every plan. No overage rate, interaction price or AI engine rate is public. Outbound campaigns carry per campaign spend caps that pause a campaign automatically.
Additional watchouts
Every plan goes through sales, so there is no way to start without a call. The step from 1,000 interactions on Basic to 100,000 on Pro is large, and premium models stay disabled on plans below their level.
Sales call required
Yes, required for paid access
Free / trial
No public free tier or trial. Evaluation starts with a working demo built on the buyer's own use case.
Lowest paid plan
Not published
Commercial notes
Implementation consulting, custom use cases, multi region deployments, training programs, premium support with a one hour response time, and security and compliance services such as penetration testing are sold as additional services beside the platform.
Key ambiguities
No figure is published for any plan, for extra interactions or for AI engine costs, and whether AI engine costs pass through at the provider's rate is not stated. The metering API sample response carries EUR figures (a 1,500 monthly license and 10,000 included interactions) that are an illustrative payload, not a price.
Missing data
Plan prices, the rate for extra interactions, the terms for AI engine costs, and any price difference between the managed service, customer cloud and on premises deployment.
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