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Salesforce

Also known as: Agentforce, Agentforce 360, Atlas Reasoning Engine, Salesforce Inc

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Entry price$500 per 100,000 Flex Credits (a standard action consumes 20 credits, $0.10); per-conversation and per-user options also offeredFull pricing detail

CRM platform whose Agentforce layer builds and deploys autonomous agents across sales, service, and marketing.

Agentforce is Salesforce's platform for building and running AI agents on top of its CRM applications and data. Agents are defined in Agentforce Builder and in Agent Script, where every request passes an agent router that classifies it and hands it to the right subagent, and variables carry context through the session. Agents act through Salesforce's own automation, including flows, Apex and prompt templates, and through external MCP servers, and are grounded in the customer's material through Agentforce Data Libraries alongside Data 360 records.

Agents do not have to wait to be asked. A flow action can invoke any active agent, and headless agents run from an Apex trigger or a scheduled job as part of a background process, while customer-facing agents converse through web and in-app messaging, mobile and voice. When a conversation needs a person, a built-in escalation hands it to a human service rep through Omni-Channel routing.

The development loop is documented end to end. Agents are tested before release with test specs that score utterances against expected behavior and can run in continuous integration, every session is traced step by step, from turns and model calls to actions and metric scores, and traces export in OpenTelemetry format. Administrators choose the model for the org, and Agent Script can override it for an individual agent, across models from OpenAI, Anthropic, Google and Amazon that mostly run inside the Salesforce trust boundary; customers can also bring their own.

Salesforce publishes attestations scoped to Agentforce itself, including SOC 2 and ISO 42001, and the Einstein Trust Layer masks sensitive data, detects toxicity, keeps an audit trail and holds zero-data-retention agreements with model providers. Hyperforce keeps customer data in the org's country where services allow, with a paid EU Operating Zone. Agentforce is bought through Flex Credits at $500 per 100,000 credits, a per-conversation rate or per-user licensing, on top of Salesforce edition subscriptions.

Vendor details

Canonical URL

https://salesforce.com

Category

Enterprise operations agent

Subcategory

CRM Agentforce agents

Funding status

Public company listed on the New York Stock Exchange under the ticker CRM.

Company status

independent

Use cases & customers

Primary use cases

customer service case resolutionsales and revenue automationagentic commerce and marketingCRM grounded voice agents

Target customers

enterprisemid-market

Deployment options

SaaS

Integrations

Agentforce Builder connects agents to Salesforce data and channels and to existing assets including Flows, Apex, MuleSoft APIs and prompt templates, and agents can consume external MCP servers. From outside, the Agent API opens conversations with an agent synchronously or as a stream, an invocable action runs any active agent from Flow or Apex, and Salesforce Hosted MCP Servers expose Salesforce data and automation to external AI agents. Customer-facing conversations run through Messaging for In-App and Web, the Agentforce mobile SDKs and voice.

In practice

Your service team drowns in routine cases. Agentforce agents answer and act across web, in-app and voice channels, grounded in your own knowledge and records, and hand the conversation to a human rep through Omni-Channel when it needs one.

You want agents to act without anyone asking. A record-triggered flow, an Apex trigger or a scheduled job can invoke an agent in the background, so work reaches the agent the moment the data changes.

You need agents you can test and defend. Test specs score agent behavior before release and run in continuous integration, every session is traced step by step and exports to your observability tools, and attestations such as SOC 2 and ISO 42001 are scoped to Agentforce itself.

Agentic Index coverage score

12.5 / 14 capabilities · 89%

Integrations & Tool Calling Full

Agents act on the customer's systems through documented actions: Agentforce Builder connects agents to data, channels and existing Salesforce assets including Flows, Apex, MuleSoft APIs and prompt templates, and out-of-the-box actions cover common jobs such as order and reservation management.

Sourcesalesforce.com/agentforce/agent-builderread 2026-09-18

Workflow Orchestration Full

Agent Script defines how work moves through an agent: every request begins at an agent router that sets initial variables and classifies the request, then the agent processes a subagent and transitions between subagents along paths the script defines. Across agents, an orchestrator agent can invoke specialized agents in other Salesforce orgs and outside Salesforce through the Agent API, and a flow action can invoke an agent as one step of a longer automation.

Sourcedeveloper.salesforce.com/docs/ai/agentforce/guide/ascript-flow.mdread 2026-09-18

Knowledge Grounding & RAG Full

Agents are grounded in the customer's own material. An Agentforce Data Library connects an agent to trusted unstructured or semi-structured sources, such as files or a knowledge base, which the customer adds to the library and the agent retrieves from when it answers, so new material enters by adding it rather than by retraining.

Sourcedeveloper.salesforce.com/docs/ai/agentforce/guide/headless-examples-agent-adl.mdread 2026-09-18

Human Oversight & Guardrails Full

Escalation to a person is a built-in agent utility: utils.escalate hands the conversation to a human service rep through an Omni-Channel routing connection the customer defines, and instructions tell the agent when to call it. Agent Script structures what the agent may do, with every request passing an agent router that classifies it before any subagent runs and explicit transitions between subagents, and Salesforce's own guidance recommends a person check model responses before they are shared in most use cases.

Sourcedeveloper.salesforce.com/docs/ai/agentforce/guide/ascript-ref-utils.mdread 2026-09-18

Security, Identity & Governance Full

Salesforce's compliance site publishes attestations scoped to the agent layer itself: a SOC 2 report and a SOC 3 report for the Einstein Platform and Agentforce on Hyperforce, an ISO 42001 certificate covering the Salesforce AI Platform and Agentforce, a PCI attestation of compliance for Data Cloud, the Einstein Platform and Agentforce, a C5 report, an IRAP assessment and Spain ENS High for the Einstein Platform and Agentforce, alongside FedRAMP High and Moderate and ISO 27001 categories.

Sourcecompliance.salesforce.com/enread 2026-09-18

Observability & Auditability Full

Every step of an agent interaction is recorded: the Agentforce Session Tracing data model and the Generative AI Audit and Feedback data model capture turns, messages, LLM calls, actions, metric scores and feedback, and the Session Trace OTel API exports a full session as OpenTelemetry-format JSON for any observability tool or OTLP collector. Trace files can also be managed from the command line during development, and the Einstein Trust Layer keeps an audit trail of generations.

Sourcedeveloper.salesforce.com/docs/ai/agentforce/guide/otel-api.mdread 2026-09-18

Memory & State Persistence Partial

Agent Script variables let an agent deterministically remember information across conversation turns and keep context throughout the session, shared by every subagent, and a session ID carries that context across invocations. Data 360 and Customer 360 give agents live customer records, but those are the business records themselves, not a memory the agent keeps.

Sourcedeveloper.salesforce.com/docs/ai/agentforce/guide/ascript-ref-variables.mdread 2026-09-18

Deployment & Data Residency Full

Salesforce runs on Hyperforce, its public-cloud infrastructure, where customer data is generally stored in the country where the customer's org is located, provided the services in use are available in that Hyperforce country, and a secure backup of an org can be held in a secondary Hyperforce region.

Sourcesalesforce.com/platform/public-cloud-infrastructureread 2026-09-18

Prebuilt Agents, Templates & Packs Full

Salesforce ships customer-adoptable packaged assets: Agentforce Builder starts agents from out-of-the-box subagents, actions and templates that cover common jobs such as order management, reservation management and general FAQs, which the customer then extends and refines with natural-language instructions.

Sourcesalesforce.com/agentforce/agent-builderread 2026-09-18

Triggers & Channel Coverage Full

Work reaches Agentforce agents without a person asking. Salesforce documents headless agents that are called without a human trigger from a user interface: an Apex trigger or a scheduled job calls the agent as part of a background process, and a standard AI Agent action lets any flow, including one started by a record change, invoke an active agent with a prompt.

Sourcedeveloper.salesforce.com/blogs/2025/04/build-headless-agents-with-the-agent-api.htmlread 2026-09-18

Model Flexibility & Routing Full

The customer chooses the model. An administrator sets the org-level model for Agentforce on the Agentforce Agents page in Setup, and Agent Script overrides it for a specific agent or subagent with a model configuration naming any supported model. The supported list spans Salesforce-managed models from OpenAI, Anthropic on Amazon Bedrock, Google Gemini on Vertex AI and Amazon Nova, most running inside the Salesforce trust boundary, and customers can also bring their own model.

Sourcedeveloper.salesforce.com/docs/ai/agentforce/guide/ascript-model.mdread 2026-09-18

APIs, SDKs & MCP Extensibility Full

Agents are callable from outside Salesforce. The Agent API opens a conversation with an agent, sends prompts synchronously or as a server-sent event stream with progress, text-chunk and end-of-turn events, and closes the session, authenticated through a connected app with OAuth scopes, with a published Postman collection and Node.js client. Inside the platform, an invocable action runs any active agent from Apex or Flow, and Salesforce Hosted MCP Servers expose Salesforce data and automation to external AI agents and LLM applications over MCP.

Sourcedeveloper.salesforce.com/blogs/2025/04/build-headless-agents-with-the-agent-api.htmlread 2026-09-18

Testing, Debugging & Optimization Full

Agents are tested before release with scored test cases. A test spec describes test cases as utterances with the expected agent behavior, can set context variables and include out-of-the-box metrics in the output, and is created and run in a development org from the command line or the Agentforce Testing Center, with pass and fail results.

Sourcedeveloper.salesforce.com/docs/ai/agentforce/guide/agent-dx-test.mdread 2026-09-18

Browser & Computer Use Not documented

Nothing on the Agentforce estate documents an agent operating a browser or desktop interface. Agents act through actions: flows, Apex, APIs, prompt templates and MCP tools, reached through the agent router and subagents in Agent Script.

Sourcedeveloper.salesforce.com/docs/llms-genai.txtread 2026-09-18

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-09-21·Agent capabilityVerified

Salesforce announced beta availability of Agent Optimizer, which connects agent configuration, conversational testing, and production session analysis. It can identify failure patterns, propose improvements, build regression tests, and stage changes with review points chosen by the user. The help guide documents enablement for eligible Enterprise, Performance, and Unlimited Edition customers with qualifying Einstein subscriptions.

Bears on: Observability / auditability

View source
2026-09-11·Agent capabilityVerified

Salesforce introduced seven job ready Agentforce agents for service, IT and HR, commerce, supply chain, inbound and outbound sales, and customer experience. Six are generally available now; Hunter, the outbound sales agent, is in pilot until a November 2026 release and is the first to run on a new long horizon runtime with memory, durable execution and dynamic steering.

Bears on: Agent capability

View source
2026-08-29·Agent capabilityPartially Verified

Salesforce released updates for Agentforce Voice, adding custom SIP header support and flexible call recording controls via the Voice Toolkit API. The update allows inbound calls to capture custom SIP X-headers to deliver contextual information, and enables developers to pause and resume call recordings without requiring the Control Call Recording user permission.

Bears on: Agent capability

View source
View all 4 changes for Salesforce →Tracked since Aug 2026 · Verified from public vendor sources

Pricing

$500 per 100,000 Flex Credits (a standard action consumes 20 credits, $0.10); per-conversation and per-user options also offered

Flex Credits per agent action, or a per-conversation rate, or per-user licensing, on top of Salesforce edition subscriptions

Trial available

Included quota

100,000 Flex Credits at no cost through Salesforce Foundations for Enterprise Edition and above.

What is public

The Flex Credit rate ($500 per 100,000), the standard per-action consumption (20 credits, $0.10), worked examples of credit use by scenario on the pricing page, the three buying models, and 100,000 included credits for Enterprise Edition and above through Salesforce Foundations.

Billing mechanics

Flex Credits are pre-purchased in packs of 100,000 and drawn down per agent action, tracked in the Salesforce Digital Wallet; a Flex Agreement lets customers reallocate budget between licenses and credits. Conversation pricing charges per customer conversation, and per-user licensing covers employee use.

Cost watchouts

Credits sit on top of the Salesforce edition subscriptions the agents run in. Credit consumption varies by action type: the pricing page's worked examples charge 20 credits for a knowledge answer and more for multi-step or voice interactions, so a chattier or more autonomous agent costs more per outcome. Flex Credits and conversation pricing are separate meters.

Variable cost rationale

Credits are consumed per agent action and vary by action type, so cost scales directly with agent volume and complexity on top of edition subscriptions; per-user licensing is the fixed-cost alternative for employee-facing agents.

Additional watchouts

Credit burn scales with action complexity and volume; model expected actions per conversation, not just agent count, and confirm which platform subscriptions and clouds are prerequisites.

Sales call required

Yes, required for paid access

Free / trial

Developer Edition for building; 100,000 Flex Credits included at no cost through Salesforce Foundations on Enterprise Edition and above

Key ambiguities

The credit rate and per-action consumption are published; the edition subscription and per-user license prices are quoted through sales. The pricing page localizes currency by visitor location, so the US dollar rate here rests on Salesforce's own pricing announcement of May 2025, which the current page's buying models still match.

Missing data

US dollar list prices for Agentforce editions and per-user add-ons; the pricing page localizes currency by visitor location.

Agentic Index verified 2026-09-18

Alternatives to Salesforce

The closest documented capability profiles to Salesforce among enterprise operations agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Boomi12.5 / 14Matches Salesforce across all 14 documented capabilities
  • Fabrix.ai12.5 / 14Matches Salesforce across all 14 documented capabilities
  • Atomicwork12.0 / 14A lighter documented profile than Salesforce
  • Beam AI12.0 / 14A lighter documented profile than Salesforce
  • Glean12.0 / 14A lighter documented profile than Salesforce
  • Oracle12.0 / 14A lighter documented profile than Salesforce

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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