Yellow.ai
Omnichannel conversational assistant for support and e-commerce workflows.
Yellow.ai is an enterprise agentic AI platform for automating both customer experience (CX) and employee experience (EX) conversations across more than 35 digital and voice channels. Rather than a single generalist bot, it is built around a multi-agent architecture meant to mirror how a real support organization is structured.
At the center sits the Orchestrator LLM, Yellow.ai's in-house agent model that acts as the manager: it routes each request, holds the brand voice, keeps context across topic shifts through a memory window, and hands off to specialized worker agents for narrower domains like billing, logistics, or technical support. Keeping each worker agent narrow is a deliberate choice to reduce hallucination and increase depth. Those agents act through secure function calling, connecting to enterprise CRMs and ERPs over REST or GraphQL so they can execute real transactions, such as processing a credit, instead of only describing a policy.
The platform is multi-LLM, drawing on a range of large language models and selecting the best fit for each task so a team is not locked into one provider's pricing or capabilities. For voice, Yellow.ai offers VoiceX, its human-like voice AI for complex autonomous conversations, with fast voice cloning and very broad language coverage. Agents are built, tested, and deployed through a no-code builder using natural-language prompts, with automated testing in the same interface.
Yellow.ai connects to enterprise systems through a large library of pre-built integrations and supports multimodal interactions across image, voice, document, and video. For live teams, it adds seamless human escalation plus an AI copilot that offers sentiment detection, coaching insights, and tone adjustment, alongside a support CRM that records full customer history.
Governance is built in through guardrails, Responsible AI principles, and compliance controls, and deployment is flexible across public cloud, private, and on-premise to meet requirements. Yellow.ai is widely adopted in Asia-Pacific and emerging markets, where multilingual, WhatsApp-first service is a practical necessity, and it serves large enterprises worldwide across CX and EX use cases.
Vendor details
Canonical URL
https://yellow.ai
Category
Customer support agent
Subcategory
Support — omnichannel
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
In practice
A customer's request crosses from billing into logistics mid-conversation. Yellow.ai's Orchestrator LLM routes it to the right specialized worker agent and hands off without losing context, instead of dropping the customer into a new bot.
Your bot explains the refund policy but can't actually issue the refund. Yellow.ai's agents use secure function calling into your CRM and ERP, so they execute the transaction rather than just describing it.
You run global call centers and need voice support in many languages. Yellow.ai's VoiceX handles complex voice conversations with fast voice cloning and broad language coverage, deployable in cloud, private, or on-prem.
Agentic Index coverage score
10.5 / 14 capabilities · 75%
| Integrations & Tool Calling150 plus pre built enterprise integrations named to include Salesforce, Zendesk, Genesys and NICE, plus a documented deep integration with Epic on the healthcare surface, Yellow.ai platform and healthcare pages 2026-07-30 | Full |
|---|---|
| Workflow OrchestrationAI Agent Builder is presented as design, orchestrate and deploy in one surface, driven by a goal first no code builder on a multi LLM architecture that produces dynamic goal oriented conversations rather than fixed scripts, Yellow.ai platform pages 2026-07-30 | Full |
| Knowledge Grounding & RAGConversational KB is a named module delivering enterprise knowledge through agentic RAG, and the analytics layer closes the loop by intelligently generating knowledge base articles from analysed conversations, Yellow.ai platform pages 2026-07-30 | Full |
| Human Oversight & GuardrailsSafe AI is named as the guardrail layer behind enterprise grade security and the platform is built around agent to human escalation in a contact centre context, but no approval gates, configurable autonomy ceiling or documented guardrail configuration surface was retrieved on the pages reviewed, Yellow.ai platform pages 2026-07-30 | Partial |
| Security, Identity & GovernanceSOC 2 Type II, ISO 27001, ISO 27018, ISO 27701, HIPAA, GDPR and PDPA, with PII masked at the data layer, TLS 1.3 in transit and AES 256 at rest, role based access, SSO via Google, Microsoft, ADFS and Azure AD at platform level and AD, LDAP, SAML and OAuth2 at bot level, plus documented penetration testing and vulnerability management covering WAF, DDoS, IPS and IDS, Yellow.ai enterprise security page and terms of service 2026-07-30 | Full |
| Observability & AuditabilityThe Analyze module supplies agent performance analytics positioned as actively improving agents rather than passive dashboards, analysing conversations and optimising responses in real time, but no per decision reasoning trace, audit log or change auditing surface was retrieved, Yellow.ai platform pages 2026-07-30 | Partial |
| Memory & State PersistenceFull conversational context is maintained across an interaction and preserved when the customer moves between channels, but this is session and cross channel context rather than a documented persistent agent memory store spanning conversations, Yellow.ai platform pages 2026-07-30 | Partial |
| Deployment & Data ResidencyTerms of service commit contractually to customer selected data residency across India, the Middle East, Asia, Indonesia, Singapore, the USA and the European Union, chosen by the customer at registration to meet legal, regulatory and contractual requirements, with a documented default assignment rule where no choice is made, Yellow.ai terms of service 2026-07-30 | Full |
| Prebuilt Agents, Templates & PacksIndustry specific prebuilt solutions are published for verticals such as healthcare, retail and banking alongside the 150 plus prebuilt integrations, but no agent template library, marketplace or named prebuilt agent catalogue was retrieved on the pages reviewed, Yellow.ai industry pages 2026-07-30 | Partial |
| Triggers & Channel Coverage35 plus channels across 135 plus languages with context carried when a customer switches channel, for example email to WhatsApp or chat to voice, plus VoiceX voice agents and outbound calling with SMS and MMS as an initiating path, Yellow.ai platform pages and terms of service 2026-07-30 | Full |
| Model Flexibility & RoutingMulti LLM architecture spanning 15 plus large language models with the customer choosing the best fit model per task, stated expressly to preserve flexibility to adopt superior models as they emerge and to avoid single vendor pricing and capability constraints, Yellow.ai platform pages 2026-07-30 | Full |
| APIs, SDKs & MCP ExtensibilityOAuth2 and SAML support at bot level and a 150 plus integration surface indicate programmatic connectivity, but no public API reference, SDK or MCP surface was retrieved on the pages reviewed, Yellow.ai platform and enterprise security pages 2026-07-30 | Partial |
| Testing, Debugging & OptimizationTwo named testing products ship on the platform: Yellow.ai Automated Testing positioned on shipping reliable agents faster, and AI Copilot for testing, debugging and refining agents, backed by the Analyze module optimising responses in real time, Yellow.ai platform pages 2026-07-30 | Full |
| Browser & Computer UseNo browser control or computer use capability documented; agents act through the 150 plus integrations and 35 plus conversational channels rather than by operating a browser or a human interface, Yellow.ai platform pages 2026-07-30 | Unable to verify |
The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Contact sales
usage
What is public
Yellow.ai (yellow.ai - generative-AI customer-service automation platform (Service Cloud + Commerce Cloud); multi-LLM chatbot/voicebot/live-chat across channels in 135+ languages) is enterprise/quote-based - 'success-based,' custom pricing, no fixed public tiers.
Billing mechanics
Customized 'success-based' pricing (sales-led, quote-based); cost depends on # conversations/month, features (generative AI, omnichannel, analytics), # channels, and support level. Not publicly itemized. No public figures.
Additional watchouts
Custom enterprise pricing only (no public figures); cost driven by conversation volume + channels; quote process is a barrier for smaller/quick buyers
Sales call required
Yes, required for paid access
Commercial notes
San Mateo; founded 2016; ~$102M raised; 1,100+ enterprises (Sony, Domino's, Hyundai, Logitech, Volkswagen, OYO) across 85+ countries; competes with Kore.ai, Cognigy, Sprinklr, Ada, Sierra
Support SLA / resale
Bot builder (no-code/low-code) + multi-LLM NLP engine; CRM/helpdesk/e-commerce integrations; analytics dashboard; a limited free tier to test flows + 14-day trial
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Alternatives to Yellow.ai
The closest documented capability profiles to Yellow.ai among customer support agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Cognigy11.0 / 14Fuller documented coverage on Observability & Auditability and APIs, SDKs & MCP Extensibility
- Lorikeet11.0 / 14Fuller documented coverage on Human Oversight & Guardrails and Observability & Auditability
- Kore.ai12.5 / 14Fuller documented coverage on Human Oversight & Guardrails and Observability & AuditabilityYellow.ai vs Kore.ai →
- Zendesk10.5 / 14Fuller documented coverage on Human Oversight & Guardrails and Observability & Auditability
- ASAPP11.0 / 14Fuller documented coverage on Human Oversight & Guardrails and Observability & Auditability
- Botpress11.0 / 14Fuller documented coverage on Human Oversight & Guardrails and Prebuilt Agents, Templates & Packs
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded