Amplemarket

Authenticated action across several classes. CRM is native and two-way with Salesforce and HubSpot, syncing contacts, leads, activities and pipeline with automatic activity logging, field mapping and exclusion-list management, and skills in the published library operate on HubSpot deals directly, reading open opportunities and writing back.

Beyond CRM the platform connects mailboxes and calendars, social for LinkedIn automation, dialers for telephony, and messaging for WhatsApp and SMS, with integrations included on every plan. A Zapier route extends reach to general tooling. The integrations page has listed 28-plus integrations across nine categories.

Sourceamplemarket.com/pricing, amplemarket.com/skills and amplemarket.com/integrationsread 2026-09-02

A documented chain of agents runs the top of the funnel end to end.

The vendor says Duo Copilot is powered by multiple AI agents working together across signals, research and outreach: the signal agent scans the market daily for contact-level buying signals, the research agent gathers the context behind each signal into a brief, and the sequence agent drafts a full multichannel sequence tailored to that person and that signal.

Output passes between them without the rep assembling it, deliverability protection and mailbox rotation apply across the same flow, and territories route the results to the right rep. Duo Copywriter, Duo Voice and Duo Inbox are further shipped stages around the chain.

Sourceamplemarket.com/duoread 2026-09-02

Grounding uses the customer's own material as well as the vendor's. On the customer's side, Duo builds its picture from CRM data, supports custom signals defined against the customer's own CRM records or brought in by API, surfaces account insights covering company context and recent activity before outreach, and drafts sequences learning from the customer's past conversations, which are held in Unibox as a standing record.

On the vendor's side there is a native contact database the platform searches rather than an imported list, and a research agent that compiles a per-prospect brief from the prospect's digital footprint at run time. The customer's own records and conversation history are read as a maintained basis rather than assembled fresh each time. No ingestion of the customer's collateral, positioning, case studies or brand guidelines into an indexed layer is documented.

Sourceamplemarket.com/duo and amplemarket.com/uniboxread 2026-09-02

The gate is built into the design, and the vendor states it as a position rather than a gap. Duo prepares: it surfaces the prospect, gives the full context behind the signal, and drafts a complete multichannel sequence. The rep decides: edit, regenerate, send or dismiss, in one click. In the vendor's words, reps stay in control at every step, and Duo suggests, learns and improves but never sends or changes things without visibility.

Dismissal is a first-class action with a reason captured, and the vendor argues explicitly against fully autonomous SDRs on quality and authenticity grounds. This is approval before send rather than configurable guardrails, so there is no documented spend cap, escalation threshold or policy layer a buyer configures, and the protection depends on a person actually reading each draft.

Sourceamplemarket.com/duoread 2026-09-02

Both certifications and access controls are documented.

On attestation, SOC 2 Type II certification is stated on the security page, with compliance documentation behind a Trust Portal at trust.amplemarket.com, third-party penetration tests by external application security specialists covering source code, the running application and the deployed environment, a public vulnerability disclosure form, and static analysis through GitHub Advanced Security and SonarQube in the development pipeline.

Data protection covers encryption at rest and in transit for all customers, with Google Cloud KMS managing keys in hardware security modules, secrets managers, and infrastructure on GCP managed services with Identity-aware Proxy and Event Threat Detection. For access control, Single Sign On is a named line on the plan comparison table.

Sourceamplemarket.com/legal/security and amplemarket.com/pricingread 2026-09-02

The reason is shown at decision time, and there is no trail afterwards. For each recommendation, Duo shows the signal that triggered it, who the person is, the account context and the specific signal details, so a rep sees the agent's reason before acting rather than inferring it afterwards. Around that sit outbound analytics across the funnel and a five-tool deliverability suite continuously monitoring domain and mailbox health.

Two published skills measure the agent itself: a dismiss diagnostic analyzing what drives the dismiss rate across reasons, signals, lead attributes and rep behavior, and a weekly Duo performance report on activity and outcomes over a rolling window. None of it is an audit trail: there is no run history, no per-action log of what an agent did and when, and no way to reconstruct a past decision, only live rationale and aggregate reporting.

Sourceamplemarket.com/duo, amplemarket.com/skills and amplemarket.com/analyticsread 2026-09-02

A stored preference the agents write and read back, with no exposed memory layer. The Duo page says "When reps consistently edit Duo's suggested sequences, Duo picks up those patterns and updates messaging preferences automatically", which is state the system writes from what reps do and applies to later drafts across sessions. The mechanism is not documented: nothing shows the preference object, and there is no way to inspect, correct, retain or forget it. Learning from dismissals is a feedback loop, and contact, signal and activity history are the platform's records rather than memory.

Sourceamplemarket.com/duoread 2026-10-01

Hosting is stated and fixed, and the customer chooses nothing. The security page states the application runs on Google Cloud, deployed as containers on GCP managed services, with encryption at rest and in transit and keys in hardware security modules, and the GDPR page has stated US-based data centers. No region selection, EU-hosted option, private deployment, VPC or single-tenant tier appears on the pricing table, the product pages or the legal pages. The location is disclosed but not selectable.

Sourceamplemarket.com/legal/security and amplemarket.com/pricingread 2026-10-01

A real browsable library.

The GTM Skills Library publishes 37 named plays in eight categories (Account Intelligence, Prospecting and Lead Generation, Signal Monitoring, Outreach and Personalization, Pipeline Management, Deliverability, Team and Coaching, and Configuration), each with its own page and each aimed at a named job: Competitor Displacement Targeting, Closed Lost Revival Scanner, Champion Tracker, Pre Call Research Brief, Deal Contact Gap Analysis, Rep Coaching Brief and so on.

The vendor's own instruction is to browse the library and add any skill instantly, and the skills run through Amplemarket's MCP inside Claude, ChatGPT, Gemini, Grok or Perplexity. Alongside it sit Workflow Recipes and a signal library a user picks from when creating a new signal, plus the three shipped Duo agents for signal, research and sequencing.

Sourceamplemarket.com/skills and amplemarket.com/workflows/recipesread 2026-09-02

Wide channel coverage and contact-level triggering. Channels documented across the product and plan pages: email with multiple mailboxes per user and automatic rotation, LinkedIn and social, an outbound dialer over verified numbers, WhatsApp, SMS and iMessage, and AI voice messages through Duo Voice.

Work starts on signals rather than a schedule: Duo scans daily for buying signals resolved to the individual rather than the account, spanning job changes, closed-lost reactivation, competitor reviews, community and Slack activity, profile and content engagement, funding, hiring and website visits, with a signal library to choose from and custom signals definable against the customer's CRM or brought in by API. Job change alerts are metered separately per tier.

Sourceamplemarket.com/duo, amplemarket.com/signals and amplemarket.com/pricingread 2026-09-02

No model is named and the customer has no choice anywhere on the property. The plan comparison table, the Duo product pages, the skills library, the security page and the API terms describe agents, credits and capabilities without identifying a provider, and offer no model selector, per-agent model choice, routing policy, bring-your-own-model or bring-your-own-key. MCP access and skills let a customer drive Amplemarket from Claude, ChatGPT, Gemini, Grok or Perplexity, but that is a choice of assistant calling Amplemarket, not of the model inside it.

Sourceamplemarket.com/legal/security and amplemarket.com/pricingread 2026-09-02

A documented public API with write operations, plus webhooks. docs.amplemarket.com publishes a getting started guide and an API reference covering people enrichment and search, accounts, sequences (list sequences, add leads), lead lists (create a list, add leads), calls (list, log a call), tasks (list, complete) and contacts (create), so an outside system can both read and act, and outbound webhooks deliver real-time notifications.

The vendor also publishes API Terms of Service and an llms.txt index. MCP is listed on every plan for prospecting, research and action inside Claude or ChatGPT, and the Skills Library runs its plays against it, but no MCP endpoint, auth or tool list is documented on the developer site.

Sourcedocs.amplemarket.com, docs.amplemarket.com/llms.txt and amplemarket.com/pricingread 2026-10-01

The agent is measured and adjusted after deployment, and nothing tests it before. The Duo page says that when reps dismiss a recommendation as the wrong company or person, Duo learns why and avoids similar leads, and that feedback on one recommendation improves others.

The Skills Library ships a dismiss diagnostic analyzing what drives the Duo dismiss rate across reasons, signals, lead attributes and rep behavior, a weekly Duo performance report on activity and outcome metrics, and a sequence performance analyzer surfacing A/B insights. The dismiss rate is a readable measure of the agent's own recommendation quality.

But the loop is named rather than documented (what it retunes and how a change is measured are not stated), there is no score against a baseline, no holdout, sandbox or replay, and no way to test a configuration change before it reaches a prospect; the one-click approval is the only pre-send check.

Sourceamplemarket.com/skills and amplemarket.com/duoread 2026-10-01

Every channel runs through a programmatic route. The dialer places telephony calls over verified numbers, Duo Voice sends generated voice messages, social and LinkedIn outreach runs through integrations and automation rather than by driving a browser, and CRM writes go through native two-way sync. Nothing on the product pages, the skills library, the pricing table or the developer material describes an agent operating an interface the vendor does not control, and no browser control, headless session or screen operation appears anywhere.

Sourceamplemarket.com/duo and amplemarket.com/pricingread 2026-09-02