Agentic Index
Amplemarket vs Artisan (2026)
Amplemarket and Artisan both consolidate the outbound stack around an AI agent; the split is trust model and entry price. Amplemarket's Duo agents keep human verification in the loop and start at 600 dollars a month for two users on annual billing. Artisan's Ava aims for fuller autonomy inside a consolidated platform, starting free with paid tiers at 280 and 660 dollars a month on credits.
| At a glance | Amplemarket | Artisan |
|---|---|---|
| Category | GTM / revenue agent | GTM / revenue agent |
| Entry price | Startup $600/mo (2 users, annual-only, $7,200/yr) · Growth/Elite custom (est. ~$3.5K / ~$10K+/mo) | Free ($0, 300 credits/mo) · Intern $280/mo ($250 annual, 12K credits) · Employee $660/mo ($600 annual, 30K credits) · Enterprise custom · ~10% off annual |
| Free / trial | — | n/p |
| Pricing confidence | public partial | public partial |
| Feature |
A
Artisan
|
|
|---|---|---|
| Action & orchestration | ||
|
Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
Full / Explicit | Full / Explicit |
|
Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
Full / Explicit | Full / Explicit |
|
Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
Full / Explicit | Full / Explicit |
| Knowledge & context | ||
|
Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
Full / Explicit | Partial |
|
Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
Partial | Partial |
| Control & trust | ||
|
Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
Full / Explicit | Partial |
|
Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
Full / Explicit | Unknown / Unspecified |
|
Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
Partial | Partial |
|
Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
Partial | No / Not documented |
| Solution readiness | ||
|
Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
Full / Explicit | Full / Explicit |
| Platform extensibility | ||
|
Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
Partial | No / Not documented |
|
APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
Partial | Partial |
|
Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
Partial | Partial |
| Specialist automation | ||
|
Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
No / Not documented | No / Not documented |
Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing |
A
Artisan
|
|
|---|---|---|
|
Entry price Lowest public entry point |
Startup $600/mo (2 users, annual-only, $7,200/yr) · Growth/Elite custom (est. ~$3.5K / ~$10K+/mo) | Free ($0, 300 credits/mo) · Intern $280/mo ($250 annual, 12K credits) · Employee $660/mo ($600 annual, 30K credits) · Enterprise custom · ~10% off annual |
|
Pricing confidence How public the numbers are |
Public — partial | Public — partial |
|
Billing Primary billing axis |
hybrid | hybrid |
|
Variable cost Workload / overage exposure |
Medium variable cost | High variable cost |
|
Free tier / trial Try before you buy |
No free tierTrial
|
Free tierTrial
|
|
Buying motion Self-serve vs sales call |
Mixed | Mixed |
Choose Amplemarket if
- Verified sends are non negotiable for your brand, and Duo builds the checkpoint in.
- Signal, research, and sequencing as separate cooperating agents matches your mental model.
- You have two users ready today and the annual startup plan fits.
Choose Artisan if
- The free tier and low entry let you prove the motion before committing budget.
- Credit based scaling fits variable outbound volume across the year.
- You want maximum autonomy from Ava rather than a supervised workflow.