Artisan
AI-native sales platform featuring Ava, an AI BDR that automates outbound prospecting.
Artisan is a go-to-market automation platform built around Ava, an AI business development representative designed to run outbound sales from end to end. Ava is positioned as a digital teammate, not a copilot a rep configures and supervises at every step. You define your ideal customer profile and campaign goals, and she handles prospecting, research, outreach, follow-ups, reply handling, and meeting booking. Artisan's framing is that AI should absorb the repetitive grind of cold outbound, the part that burns out human reps, while people focus on the conversations and relationships that need a person.
A distinguishing feature is that much of the outbound stack is built into one platform. Ava sources leads from a large built-in database of verified B2B contacts spanning many countries, enriches each prospect from numerous data sources, and prioritizes them with intent signals like funding rounds and leadership hires and an internal scoring model, so a team can often reduce reliance on a separate data vendor.
She then ghostwrites personalized sequences instead of filling in templates and runs multi-channel campaigns across email and social, sending from the team's own addresses on built-in domain warmup and deliverability infrastructure. Each campaign runs dozens of message variations at once, testing subject lines, structure, calls to action and tone, and Ava shifts volume toward the ones that are working.
Because Ava cannot place calls herself, Artisan pairs her with a native dialer: she assembles a list of qualified prospects with full context and talking points and queues call steps so human reps can click to dial without leaving the platform. On the reply side, Ava reads responses, handles objections, answers questions, and books meetings straight onto a calendar, and she can re-engage dormant leads, closed-lost deals, and churned accounts using context from the CRM.
Ava is autonomous by default but supports approvals at any stage so teams can build trust before letting her run unsupervised, and a conversational interface lets users manage campaigns in plain language. It integrates with Salesforce and HubSpot with real-time, granular sync, and plans are sized by lead volume and priced with sales. As with most AI BDRs, results tend to track the quality of the inputs, so it fits teams that already have a clear target market and want to scale outbound without adding headcount.
Vendor details
Canonical URL
https://www.artisan.co
Category
GTM / revenue agent
Funding status
Artisan AI, Inc., San Francisco. Legal entity confirmed on the DPA and site footer.
Company status
independent
Use cases & customers
Target customers
Deployment options
Integrations
Bi-directional CRM sync with Salesforce, HubSpot and custom CRMs, import from CRM or data warehouse, sending through reps' own mailboxes, calendar booking, Slack for performance reporting, custom webhooks as a data source, and a native dialer. Enrichment runs across 22-plus data providers against a 250M-plus contact database, which is the vendor's own data layer rather than a customer integration.
In practice
You're paying for a data vendor, a sequencer, a warmup tool, and a LinkedIn automation separately. Artisan's Ava builds outbound on one platform: a built-in B2B database, enrichment, personalized sequences, and deliverability infrastructure.
You want outreach handled but believe calls still need a human. Ava ghostwrites and runs email and social sequences autonomously, then queues qualified prospects with talking points in a native dialer for your reps to call.
You're nervous about letting AI send on your behalf unsupervised. Artisan lets you require approvals at any stage while you build trust, then go fully autonomous, with everything syncing to Salesforce or HubSpot.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
9.5 / 14 capabilities · 68%
| Integrations & Tool Calling | Full |
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Agents take authenticated action in outside systems, not just read from them or hand work back to a person. CRM sync works both ways and writes to Salesforce, HubSpot and custom CRMs, the agent sends from the reps' own mailboxes under ownership rules, and it books meetings directly onto AE and AM calendars. Customers can add their own connections through custom CRM support and custom webhooks as a data source, so the catalog is not a fixed list. Connections span five kinds, CRM, mail, calendar, messaging through Slack for performance reporting, and import from the customer's data warehouse, alongside a native dialer. Even so, Artisan publishes no full catalog. Sourceartisan.co/solutions/enterprise and artisan.co/pricingread 2026-09-01 |
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| Workflow Orchestration | Full |
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The agent runs five stages end to end without handoff. It sources from a 250M-plus contact database or the customer's CRM and data warehouse, researches and enriches each prospect across 22-plus sources, writes and sends personalized multi-channel sequences, handles replies and objections, and books meetings on the right AE or AM calendar. Execution branches on configured rules, not a fixed path. Coaching rules apply per campaign and per sequence step, escalation rules divert to a human, ownership rules and round-robin decide which mailbox sends, and call steps are queued to the right human owner while meetings route to the account owner. Campaigns run continuously across markets and over 50 languages. Sourceartisan.co/solutions/enterpriseread 2026-09-01 |
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| Knowledge Grounding & RAG | Full |
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A maintained knowledge base holds the customer's own material. Company knowledge as files, website URLs or text, case studies, customer lists and answered objections is processed before use, organized in folders, editable, and retrieved by vector similarity, about five chunks per query, across email and LinkedIn replies, web chat, live calls and sequence writing. Sourcesupport.artisan.co/knowledge-baseread 2026-10-01 |
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| Human Oversight & Guardrails | Full |
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Artisan ships both approvals and configurable guardrails. The customer controls escalation rules that decide when a human is in the loop, sets approvals and when a human steps in, and can require approvals at any stage before letting the agent run unsupervised. Guardrails include built-in compliance with banned phrases and the ability to coach the agent's writing, coaching rules defined per campaign and per sequence step, do-not-contact list enforcement, ownership rules governing which mailbox sends on whose behalf, a read-only CRM mode that pulls data into campaigns without writing back, and field-level export controls over what the agent may write. Sourceartisan.co/solutions/enterprise, artisan.co/pricing and artisan.co/blog/artisan-launches-ava-2-0-first-autonomous-ai-bdrread 2026-09-01 |
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| Security, Identity & Governance | Full |
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Artisan holds SOC 2 Type II certification, with SOC 2 and AICPA badges in the site footer and a trust center at trust.artisan.co carrying the sub-processor list. The DPA commits to providing the current SOC 2 Type II report or executive summary under NDA every year, with a bridge letter where a current report is unavailable. Customer-facing controls include SSO and SAML through the customer's identity provider, SCIM provisioning, role-based access control, team and workspace permissions with a separate workspace per brand, audit logs, field-level export controls, read-only CRM mode, AI guardrails, annual third-party penetration testing, a bug bounty program, just-in-time internal access with logged requests and six-monthly privilege review, TLS in transit and encryption at rest, 48-hour breach notification and 90-day deletion on termination. Custom MSA terms are offered. GDPR, UK and Swiss transfers are covered by SCCs with addenda, and CCPA service-provider certification with no sale or share. Sourceartisan.co, artisan.co/solutions/enterprise, artisan.co/dpa and artisan.co/pricingread 2026-10-22 |
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| Observability & Auditability | Partial |
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Audit logs are a shipped customer-facing feature, and every conversation and every number rolls up into a single view so one ops team can see activity across the org. Campaign performance reporting comes through Slack. This shows what happened, not why. There is no trace of the agent's reasoning over an individual send, no record of which enrichment sources or signals drove a given message, and no replay or inspection surface over a completed run. The extensive system logging in the DPA's security exhibit is Artisan's own infrastructure monitoring, not a customer surface. Sourceartisan.co/pricing and artisan.co/blog/artisan-launches-ava-2-0-first-autonomous-ai-bdrread 2026-09-01 |
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| Memory & State Persistence | Partial |
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State persists across sessions at the prospect and campaign level. The agent tracks a sequence through multiple steps and follow-ups, carries conversation history into reply handling and objection responses, and reaches back into CRM context to re-engage dormant, closed-lost and churned accounts. That persistence is record-keeping, not agent memory. There is no accumulation across runs, no corrections kept between campaigns and no memory store the agent writes to and reads back, and the coaching rules and brand voice that do persist are configuration the customer writes. Much of the durable state also lives in the customer's own CRM, not in Artisan's product. Sourceartisan.co/solutions/enterpriseread 2026-09-01 |
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| Deployment & Data Residency | Not documented |
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Artisan is cloud-only with no customer control over data location. Personal data may be accessed and processed on a global basis and transferred to Artisan AI, Inc. in the United States and to other jurisdictions where its affiliates and sub-processors operate. The infrastructure is multi-tenant and hosted with outsourced cloud providers, and Artisan does not own the hardware. Legal instruments cover this, not residency, with EU Standard Contractual Clauses with UK and Swiss addenda, and GDPR and CCPA commitments. No tier, Enterprise included, offers region selection, VPC, private tenancy, on-premises or self-hosted deployment, and Enterprise's differentiators are volume, security review and rollout support. Sourceartisan.co/dpa and artisan.co/pricingread 2026-09-01 |
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| Prebuilt Agents, Templates & Packs | Partial |
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Packaged campaign plays ship ready to run and appear in the product navigation. They cover cold outbound to net-new prospects, intent-signal campaigns, CRM reactivation of existing and churned contacts, cross-sell and upsell, and meeting booking, and advanced campaign types are a paid-tier feature. The agent itself arrives configured, not assembled. There is no browsable template library, importable starting configuration or gallery of prebuilt campaigns a customer selects from, and Artisan's own team does enterprise rollout as white-glove configuration, not self-serve adoption. Sourceartisan.co/solutions/enterprise and artisan.co/pricingread 2026-09-01 |
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| Triggers & Channel Coverage | Full |
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Work reaches the agent through several routes. Intent signals are detected automatically across Artisan's data sources and matching leads are instantly enrolled in tailored sequences, with funding rounds and leadership hires named as signals, and website visitor tracking triggers outreach to otherwise anonymous company visitors. CRM state triggers reactivation of dormant, closed-lost and churned accounts. Custom webhooks bring the customer's own data in as a source. Campaigns then run continuously, without manual invocation. Outbound channel coverage spans email, social and queued phone calls from a native dialer, sending from the reps' own mailboxes across more than 50 languages. Sourceartisan.co/intent-data, artisan.co/solutions/enterprise and artisan.co/pricingread 2026-09-01 |
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| Model Flexibility & Routing | Not documented |
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No model is named, and the customer has no choice. The service uses large language models and other AI technologies, and contractual terms bind sub-processors that provide foundation models against training on customer data, so third-party models sit behind the product. None is named, and the trust center holds the sub-processor list. There is no model selector, per-campaign model choice, bring-your-own-key or routing policy on any pricing tier, and the agent executes the customer's configured parameters, but the customer does not select the engine. Sourceartisan.co/dparead 2026-09-01 |
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| APIs, SDKs & MCP Extensibility | Full |
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Outside callers have two ways to drive the platform. An inbound webhook API at api.artisan.co/v1/webhooks/campaign/{campaign_id} takes an sk_live API key and a defined payload and adds leads to a campaign, with response codes and a rate limit stated. The Artisan connector for Claude is an MCP server at api-dashboard.artisan.co/mcp, signed in with the Artisan account, whose 30 tools search prospects, build lists, enrich contacts and create or edit campaigns and sequences as drafts. Sourcesupport.artisan.co/webhook-documentationread 2026-10-01 |
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| Testing, Debugging & Optimization | Partial |
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Testing runs inside the agent and is aimed at the outreach, not at the agent. Ava runs dozens of message variations per campaign at once, testing subject lines, structure, calls to action and tone, and shifts volume toward what is working so performance compounds. Results can then be read through an analytics page and live targeting metrics for contacted, pending and disqualified leads. What a customer cannot do is test a change before it reaches prospects, since there is no evaluation harness, holdout or scored test the customer runs. Sourceartisan.co and artisan.co/pricing; support.artisan.co/analyticsread 2026-10-22 |
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| Browser & Computer Use | Partial |
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Ava also replies autonomously to inbound LinkedIn messages, an action inside an interface Artisan does not control, while outbound outreach spans email and social, with call steps queued in a native dialer. Artisan does not say how the LinkedIn action works. Sourcesupport.artisan.co/knowledge-baseread 2026-10-01 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Product updates
Artisan updated its AI BDR, Ava, to autonomously monitor intent signals across target accounts, including first-hire-in-role, first-hire-in-department, and new funding rounds. Upon detecting a qualifying signal, the agent automatically identifies the relevant contact, enriches their data, and launches personalized outreach tied to the specific event.
Bears on: Workflow orchestration
View sourceAva 2.0 is publicly marketed by Artisan, but official pages conflict on whether it is fully live or still launching. This item requires manual review before relying on capability claims.
Bears on: Agent capability
View sourcePricing
No prices published. Team (about 2,500 leads contacted a month), Scale (about 6,000) and Enterprise (custom volume) are each priced with sales.
Plans are sized by leads contacted a month and priced with sales on lead volume, mailboxes and dialer seats, with the AI dialer billed per seat on top.
Included quota
Team includes about 2,500 leads contacted a month and Scale about 6,000, and Enterprise volume is custom. Every plan includes every campaign type, autonomous replies and meeting booking, 250M+ verified B2B contacts, Salesforce and HubSpot sync, and CSM support and onboarding.
What is public
Artisan names three plans by monthly volume, Team at about 2,500 leads contacted, Scale at about 6,000 and Enterprise at custom volume, and publishes no price for any of them. Pricing is scoped with sales. Enterprise adds advanced security controls and audit logs, and the AI dialer is a per seat add on.
Billing mechanics
Plans are sized by monthly lead volume (Team about 2,500 leads contacted, Scale about 6,000, Enterprise custom) and priced with sales, and no rates are published. The AI dialer is billed per seat as an add on, and larger plans can be structured across AI BDR and human AE seats.
Cost watchouts
Cost scales with leads contacted a month, and the AI dialer is priced per seat on top of the plan.
Variable cost rationale
Artisan meters lead volume. Each plan covers a monthly number of leads contacted, about 2,500 on Team and about 6,000 on Scale, and contacting more moves the account to a larger plan or to Enterprise's custom volume. The AI dialer adds a charge per seat, and larger plans can be structured across AI BDR and human AE seats. Sending infrastructure is billed separately. The plan is the limit. Volume is fixed per plan and scoped with sales, so the bill grows in steps as lead volume grows. No price is published for any plan or for the dialer.
Additional watchouts
No plan prices are published, so cost depends on the volume scoped with sales. Neither the way price scales with leads contacted nor the price of the per seat AI dialer is published. Results track the quality of the targeting inputs, so a clear target market matters.
Overage / add-ons
Plans are sized by leads contacted a month; more volume means a larger plan. The AI dialer is a per seat add on.
Sales call required
Yes, required for paid access
Free / trial
No free plan or trial published
Lowest paid plan
Not published
Commercial notes
Artisan sells Ava, an AI BDR relaunched as Ava 2.0. It has raised about $36M, including a $25M Series A led by Glade Brook in April 2025, with Y Combinator and HubSpot Ventures among its backers. Jaspar Carmichael-Jack founded the company.
Key ambiguities
Artisan names three plans by monthly lead volume but publishes no price for any of them. There is no free plan and no self serve tier, so every paid path runs through sales.
Cancellation / refund
Not published
Support SLA / resale
Every plan includes CSM support and onboarding. Scale adds a dedicated CSM, CRM setup and priority support, and Enterprise a forward deployed strategist who builds and launches the rollout, a full onboarding buildout and dedicated strategic support.
Missing data
No price is published for Team, Scale or Enterprise, or for the AI dialer add on, which is billed per seat.
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Alternatives to Artisan
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Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded