Artisan
AI-native sales platform featuring Ava, an AI BDR that automates outbound prospecting.
Artisan is a go-to-market automation platform built around Ava, an AI business development representative designed to run outbound sales from end to end. Rather than a copilot a rep configures and supervises at every step, Ava is positioned as a digital teammate: you define your ideal customer profile and campaign goals, and she handles prospecting, research, outreach, follow-ups, reply handling, and meeting booking. Artisan's framing is that AI should absorb the repetitive grind of cold outbound, the part that burns out human reps, while people focus on the conversations and relationships that need a person.
A distinguishing feature is that much of the outbound stack is built into one platform. Ava sources leads from a large built-in database of verified B2B contacts spanning many countries, enriches each prospect from numerous data sources, and prioritizes them with intent signals like funding rounds and leadership hires and an internal scoring model, so a team can often reduce reliance on a separate data vendor. She then ghostwrites personalized sequences rather than filling in templates, tests subject lines and send times, and runs multi-channel campaigns across email and social, with built-in domain warmup and deliverability infrastructure and sending from the team's own addresses.
Because Ava cannot place calls herself, Artisan pairs her with a native dialer: she assembles a list of qualified prospects with full context and talking points and queues call steps so human reps can click to dial without leaving the platform. On the reply side, Ava reads responses, handles objections, answers questions, and books meetings straight onto a calendar, and she can re-engage dormant leads, closed-lost deals, and churned accounts using context from the CRM.
Ava is autonomous by default but supports approvals at any stage so teams can build trust before letting her run unsupervised, and a conversational interface lets users manage campaigns in plain language. It integrates with Salesforce and HubSpot with real-time, granular sync, and recently became self-serve with a free start and fast onboarding. As with most AI BDRs, results tend to track the quality of the inputs, so it fits teams that already have a clear target market and want to scale outbound without adding headcount.
Vendor details
Canonical URL
https://www.artisan.co
Category
GTM / revenue agent
Company status
independent
Use cases & customers
Target customers
Deployment options
In practice
You're paying for a data vendor, a sequencer, a warmup tool, and a LinkedIn automation separately. Artisan's Ava builds outbound on one platform: a built-in B2B database, enrichment, personalized sequences, and deliverability infrastructure.
You want outreach handled but believe calls still need a human. Ava ghostwrites and runs email and social sequences autonomously, then queues qualified prospects with talking points in a native dialer for your reps to call.
You're nervous about letting AI send on your behalf unsupervised. Artisan lets you require approvals at any stage while you build trust, then go fully autonomous, with everything syncing to Salesforce or HubSpot.
Capability coverage
7.0 / 14 capabilities · 50%
| Integrations & Tool CallingAgent Features research report + JSON Feature Rubric | Full |
|---|---|
| Workflow OrchestrationAgent Features research report + JSON Feature Rubric | Full |
| Knowledge Grounding & RAGAgent Features research report + JSON Feature Rubric | Partial |
| Human Oversight & GuardrailsAgent Features research report + JSON Feature Rubric | Partial |
| Security, Identity & GovernanceAgent Features research report + JSON Feature Rubric | Unable to verify |
| Observability & AuditabilityAgent Features research report + JSON Feature Rubric | Partial |
| Memory & State PersistenceAgent Features research report + JSON Feature Rubric | Partial |
| Deployment & Data ResidencyAgent Features research report + JSON Feature Rubric | Unable to verify |
| Prebuilt Agents, Templates & PacksAgent Features research report + JSON Feature Rubric | Full |
| Triggers & Channel CoverageAgent Features research report + JSON Feature Rubric | Full |
| Model Flexibility & RoutingAgent Features research report + JSON Feature Rubric | Unable to verify |
| APIs, SDKs & MCP ExtensibilityAgent Features research report + JSON Feature Rubric | Partial |
| Testing, Debugging & OptimizationAgent Features research report + JSON Feature Rubric | Partial |
| Browser & Computer UseAgent Features research report + JSON Feature Rubric | Unable to verify |
Recent platform changes
Ava 2.0 is publicly marketed by Artisan, but official pages conflict on whether it is fully live or still launching. This item requires manual review before relying on capability claims.
View sourcePricing
Free ($0, 300 credits/mo) · Intern $280/mo ($250 annual, 12K credits) · Employee $660/mo ($600 annual, 30K credits) · Enterprise custom · ~10% off annual
hybrid
Included quota
Free: 300 credits/mo (lead search + list building). Intern ($280/mo, $250 annual): 12K credits/mo, autonomous campaigns, meeting booking, pipeline build, 300M+ database, email + LinkedIn, HubSpot sync, power dialer ~$67/seat/mo. Employee ($660/mo, $600 annual): 30K credits/mo, Salesforce sync, advanced campaign types, priority support. Enterprise (custom): higher lead volume + BDR/AE seat structuring + white-glove support/dedicated AM.
What is public
Artisan (artisan.co - AI SDR platform built around 'Ava,' an autonomous AI BDR: sources leads from a 250M+/300M+ contact database, writes personalized outreach, runs email + LinkedIn sequences (+ per-seat power dialer ~$67/seat/mo), handles replies and meeting booking; automates ~80% of outbound) publishes credit-based self-serve tiers (since the Ava 2.0 relaunch, May 2026). Free: $0, 300 credits/mo (search leads, build lists). Intern: $280/mo ($250 annual), 12K credits/mo - autonomous campaigns + meeting booking. Employee: $660/mo ($600 annual), 30K credits/mo. Enterprise: custom. Every action draws from a credit balance; sending infrastructure billed separately.
Billing mechanics
Credit-based subscription: tiers (Free / Intern $280 mo or $250 annual / Employee $660 mo or $600 annual / Enterprise custom) where every action (lead sourcing, enrichment, sends) draws from a monthly credit balance (Free 300 / Intern 12K / Employee 30K); self-serve onboarding. Scales primarily with lead/outreach volume; can also be structured across BDR (AI) and AE (human) seats on larger plans. ~10% off annual.
Cost watchouts
Credit-based cost climbs with volume; sending infrastructure + per-seat power dialer (~$67/seat/mo) billed separately; annual contracts typical on larger plans (some reviews flag cancellation difficulty - confirm terms).
Variable cost rationale
Cost scales with credit consumption (lead volume x actions) + any BDR/AE seat structuring on larger plans + separately-billed sending infrastructure.
Additional watchouts
Credit model makes high-volume cost climb; quality/control complaints in some reviews (template-driven, limited signal-based targeting); Enterprise pricing custom and reportedly much higher than entry tiers.
Overage / add-ons
Actions consume credits from the monthly balance (most campaigns ~20-25 credits per prospect contacted); higher volume = more credits; annual billing ~10% off. Sending infrastructure (mailboxes, phone numbers) billed separately in dollars.
Sales call required
Mixed (some tiers require a call)
Free / trial
n/p
Lowest paid plan
n/p
Commercial notes
AI SDR ('Ava'; relaunched as Ava 2.0 self-serve in May 2026); ~$36M raised (incl. $25M Series A led by Glade Brook, Apr 2025; YC + HubSpot Ventures); founder Jaspar Carmichael-Jack; G2 3.9/5 (22 reviews, bimodal); competes with 11x, AiSDR, Regie.ai, Alta, Qualified, Salesforge Agent Frank
Key ambiguities
Self-serve tiers (Free/Intern $280/Employee $660; ~$250/$600 annual) are published, but Enterprise + high-volume deployments are custom. The Ava 2.0 relaunch (May 2026) cut entry pricing ~10x (from ~$2,500/mo), so older/third-party figures (~$2,000-$10,000+/mo; Vendr median ~$26K/yr) reflect the pre-2026 V1/enterprise structure, not the current entry tiers.
Cancellation / refund
Free tier (300 credits/mo) + 30-day new-account trial grant (10K credits / ~$300 value); self-serve Intern/Employee billed monthly or annually (~10% off annual); Enterprise via sales; confirm cancellation terms (some user complaints).
Support SLA / resale
250M+/300M+ contact database bundled; email + LinkedIn + per-seat power dialer (~$67/seat/mo); white-glove onboarding + dedicated account manager (per Artisan's pricing FAQ); polished UI
Missing data
Self-serve tiers are published (Free $0 / Intern $280/mo or ~$250 annual / Employee $660/mo or ~$600 annual), each with a monthly credit allotment (300 / 12K / 30K); Enterprise is custom. Ava 2.0 (May 2026) cut entry pricing ~10x (from ~$2,500/mo) and made it self-serve, so older third-party figures (~$2,000-$10,000+/mo; Vendr median ~$26K/yr) reflect the pre-2026 V1/enterprise structure. Sending infrastructure (mailboxes, phone numbers) and the power dialer (~$67/seat/mo) are billed separately.
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