Artisan
AI-native sales platform featuring Ava, an AI BDR that automates outbound prospecting.
Artisan is a go-to-market automation platform built around Ava, an AI business development representative designed to run outbound sales from end to end. Rather than a copilot a rep configures and supervises at every step, Ava is positioned as a digital teammate: you define your ideal customer profile and campaign goals, and she handles prospecting, research, outreach, follow-ups, reply handling, and meeting booking. Artisan's framing is that AI should absorb the repetitive grind of cold outbound, the part that burns out human reps, while people focus on the conversations and relationships that need a person.
A distinguishing feature is that much of the outbound stack is built into one platform. Ava sources leads from a large built-in database of verified B2B contacts spanning many countries, enriches each prospect from numerous data sources, and prioritizes them with intent signals like funding rounds and leadership hires and an internal scoring model, so a team can often reduce reliance on a separate data vendor. She then ghostwrites personalized sequences rather than filling in templates, tests subject lines and send times, and runs multi-channel campaigns across email and social, with built-in domain warmup and deliverability infrastructure and sending from the team's own addresses.
Because Ava cannot place calls herself, Artisan pairs her with a native dialer: she assembles a list of qualified prospects with full context and talking points and queues call steps so human reps can click to dial without leaving the platform. On the reply side, Ava reads responses, handles objections, answers questions, and books meetings straight onto a calendar, and she can re-engage dormant leads, closed-lost deals, and churned accounts using context from the CRM.
Ava is autonomous by default but supports approvals at any stage so teams can build trust before letting her run unsupervised, and a conversational interface lets users manage campaigns in plain language. It integrates with Salesforce and HubSpot with real-time, granular sync, and recently became self-serve with a free start and fast onboarding. As with most AI BDRs, results tend to track the quality of the inputs, so it fits teams that already have a clear target market and want to scale outbound without adding headcount.
Vendor details
Canonical URL
https://www.artisan.co
Category
GTM / revenue agent
Funding status
Artisan AI, Inc., San Francisco. Legal entity confirmed on the DPA and site footer.
Company status
independent
Use cases & customers
Target customers
Deployment options
Integrations
Bi-directional CRM sync with Salesforce, HubSpot and custom CRMs, import from CRM or data warehouse, sending through reps' own mailboxes, calendar booking, Slack for performance reporting, custom webhooks as a data source, and a native dialer. Enrichment runs across 22-plus data providers against a 250M-plus contact database, which is the vendor's own data layer rather than a customer integration.
In practice
You're paying for a data vendor, a sequencer, a warmup tool, and a LinkedIn automation separately. Artisan's Ava builds outbound on one platform: a built-in B2B database, enrichment, personalized sequences, and deliverability infrastructure.
You want outreach handled but believe calls still need a human. Ava ghostwrites and runs email and social sequences autonomously, then queues qualified prospects with talking points in a native dialer for your reps to call.
You're nervous about letting AI send on your behalf unsupervised. Artisan lets you require approvals at any stage while you build trust, then go fully autonomous, with everything syncing to Salesforce or HubSpot.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
8.5 / 14 capabilities · 61%
| Integrations & Tool Calling | Full |
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Agents take authenticated action in outside systems rather than reading from them or handing work back to a person: bi-directional CRM sync writes to Salesforce, HubSpot and custom CRMs, the agent sends from the reps' own mailboxes under ownership rules, and it books meetings directly onto AE and AM calendars. The customer can add their own connections, through custom CRM support and custom webhooks as a data source, so the catalogue is not a fixed list. Breadth spans five classes: CRM, mail, calendar, messaging through Slack for performance reporting, and import from the customer's data warehouse, alongside a native dialer. No enumerated catalogue is published, which is a documentation limit reflected in the medium confidence rather than in the grade. Sourceartisan.co/solutions/enterprise and artisan.co/pricingread 2026-09-01 |
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| Workflow Orchestration | Full |
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The agent runs five stages end to end without handoff: sourcing from a 250M-plus contact database or the customer's CRM and data warehouse, researching and enriching each prospect across 22-plus sources, writing and sending personalised multi-channel sequences, handling replies and objections, and booking meetings on the right AE or AM calendar. Execution branches on configured rules rather than running a fixed path: coaching rules apply per campaign and per sequence step, escalation rules divert to a human, ownership rules and round-robin decide which mailbox sends, and call steps are queued to the right human owner while meetings route to the account owner. Campaigns run continuously across markets and over 50 languages. Sourceartisan.co/solutions/enterpriseread 2026-09-01 |
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| Knowledge Grounding & RAG | Partial |
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The agent grounds on the customer's own material: it researches each prospect across the customer's CRM, accepts import from the CRM or data warehouse, and writes in the customer's brand voice using coaching rules defined per campaign and sequence step, with compliance requirements and brand guidelines configured during rollout. External grounding runs across 22-plus enrichment sources plus intent data. Held at Partial because no maintained retrieval structure over customer knowledge is documented: no document or file ingestion, no knowledge base, no vector store and no retrieval configuration was reached on either pass, and brand voice and coaching rules are authored configuration rather than a grounding corpus. Sourceartisan.co/solutions/enterpriseread 2026-09-01 |
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| Human Oversight & Guardrails | Full |
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Both halves of the axis are shipped and configurable. The approval half: the vendor states the customer controls escalation rules deciding when a human is in the loop, sets approvals and when a human steps in, and can require approvals at any stage before letting the agent run unsupervised. The guardrail half: built-in compliance with banned phrases and the ability to coach the agent's writing, coaching rules defined per campaign and per sequence step, do-not-contact list enforcement, ownership rules governing which mailbox sends on whose behalf, a read-only CRM mode that pulls data into campaigns without writing back, and field-level export controls over what the agent may write. Upgraded from an April Partial that carried no vendor evidence. Sourceartisan.co/solutions/enterprise, artisan.co/pricing and artisan.co/blog/artisan-launches-ava-2-0-first-autonomous-ai-bdrread 2026-09-01 |
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| Security, Identity & Governance | Full |
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Attestation and control surface are both documented. SOC 2 Type II certification is stated on the enterprise page with SOC 2 and AICPA badges in the site footer, a trust centre at trust.artisan.co carrying the sub-processor list, and the DPA commits to providing the current SOC 2 Type II report or executive summary under NDA annually, with a bridge letter where a current report is unavailable. Named customer-facing controls: SSO and SAML through the customer's identity provider, role-based access control, team and workspace permissions, audit logs, field-level export controls, read-only CRM mode, annual third-party penetration testing, a bug bounty programme, just-in-time internal access with logged requests and six-monthly privilege review, TLS in transit and encryption at rest, 48-hour breach notification and 90-day deletion on termination. GDPR, UK and Swiss transfers covered by SCCs with addenda, and CCPA service-provider certification with no sale or share. Resolves an Unspecified cell straight to Full. Sourceartisan.co/solutions/enterprise, artisan.co/dpa and artisan.co/pricingread 2026-09-01 |
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| Observability & Auditability | Partial |
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Audit logs are named as a shipped customer-facing feature on the pricing page, and the vendor describes rolling every conversation and every number up into a single view so one ops team can see activity across the org. Campaign performance reporting is surfaced through Slack. Held at Partial because this is the what rather than the why: no trace of the agent's reasoning over an individual send, no record of which enrichment sources or signals drove a given message, and no replay or inspection surface over a completed run was reached on either pass. The extensive system logging described in the DPA's security exhibit is the vendor's own infrastructure monitoring, not a customer surface, and is not credited here. Sourceartisan.co/pricing and artisan.co/blog/artisan-launches-ava-2-0-first-autonomous-ai-bdrread 2026-09-01 |
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| Memory & State Persistence | Partial |
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State persists across sessions at the prospect and campaign level: the agent tracks a sequence through multiple steps and follow-ups, carries conversation history into reply handling and objection responses, and reaches back into CRM context to re-engage dormant, closed-lost and churned accounts. Held at Partial because the persistence is record-keeping rather than agent memory: no accumulation across runs, no corrections retained between campaigns and no memory store the agent writes to and reads back is documented, and the coaching rules and brand voice that do persist are customer-authored configuration, which is excluded from this axis. Much of the durable state also lives in the customer's own CRM rather than in the vendor's product. Sourceartisan.co/solutions/enterpriseread 2026-09-01 |
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| Deployment & Data Residency | Unable to verify |
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Cloud-only with no customer control over data location. The DPA states personal data may be accessed and processed on a global basis, transferred to Artisan AI, Inc. in the United States and to other jurisdictions where its affiliates and sub-processors operate, and that infrastructure is multi-tenant and hosted with outsourced cloud providers the vendor does not own hardware at. What covers this is legal instrument rather than residency: EU Standard Contractual Clauses with UK and Swiss addenda, GDPR and CCPA commitments. Under the standing rule that legal cover is not residency, none of that clears the bar, and no region selection, VPC, private tenancy, on-premises or self-hosted option appears on any tier including Enterprise, whose differentiators are volume, security review and rollout support. Confidence raised because the absence is now visible in the vendor's own legal text rather than inferred. Sourceartisan.co/dpa and artisan.co/pricingread 2026-09-01 |
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| Prebuilt Agents, Templates & Packs | Partial |
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Packaged campaign plays ship ready to run and are named in the product navigation: cold outbound to net-new prospects, intent-signal campaigns, CRM reactivation of existing and churned contacts, cross-sell and upsell, and meeting booking, with advanced campaign types listed as a paid-tier feature. The agent itself arrives configured rather than assembled. What was not reached is a catalogue: no browsable template library, no importable starting configurations and no gallery of prebuilt campaigns a customer selects from appears on the marketing site or pricing page, and enterprise rollout is explicitly described as white-glove configuration by the vendor's own team rather than self-serve adoption. Partial: packaged capability without adoptable packaged assets, consistent with the aomni grading the same day. Downgraded from an April Full that carried no vendor evidence. Sourceartisan.co/solutions/enterprise and artisan.co/pricingread 2026-09-01 |
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| Triggers & Channel Coverage | Full |
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Work reaches the agent through several documented routes rather than one. Event triggers: intent signals are detected automatically across the vendor's data sources and matching leads are instantly enrolled in tailored sequences, with funding rounds and leadership hires named as signals, and website visitor tracking triggers outreach to otherwise anonymous company visitors. CRM state triggers reactivation of dormant, closed-lost and churned accounts. Custom webhooks bring the customer's own data in as a source. Campaigns then run continuously rather than on manual invocation. Outbound channel coverage spans email, social and queued phone calls from a native dialer, sending from the reps' own mailboxes across more than 50 languages. Sourceartisan.co/intent-data, artisan.co/solutions/enterprise and artisan.co/pricingread 2026-09-01 |
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| Model Flexibility & Routing | Unable to verify |
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No model is named and no customer choice is offered. The DPA confirms the service uses large language models and other AI technologies and carries contractual terms binding sub-processors that provide foundation models against training on customer data, which establishes that third-party models sit behind the product, but it names none of them and points to the trust centre for the sub-processor list. No model selector, per-campaign model choice, bring-your-own-key or routing policy appears on the marketing site or any pricing tier, and the DPA describes the agent as executing the customer's configured parameters rather than the customer selecting the engine. Graded as not documented as first-class; confidence normalised from a non-canonical value. Sourceartisan.co/dparead 2026-09-01 |
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| APIs, SDKs & MCP Extensibility | Partial |
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Two extensibility surfaces are documented: custom webhooks that bring the customer's own data into the platform as a source, named as a paid-tier feature, and bi-directional CRM sync described as working with Salesforce, HubSpot and custom CRMs via API. Held at Partial because no public API documentation, developer portal or SDK was reached on either pass. The DPA's security exhibit does state that public product APIs may be accessed by API key or OAuth, but that exhibit is a boilerplate annex that also describes protecting hosted customer websites, which this vendor does not offer, so it is not read as a reliable statement about this product. A documented API reference would move this to Full. Sourceartisan.co/pricing, artisan.co/solutions/enterprise and artisan.co/dparead 2026-09-01 |
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| Testing, Debugging & Optimization | Partial |
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Campaign outcomes are readable: the pricing tiers quote expected positive reply ranges per package, performance is surfaced through Slack, and conversations and booked meetings roll up into a single view. Held at Partial because nothing the customer runs as a test is documented: no evaluation harness, no A/B or holdout framework the customer configures, no scored comparison between campaigns or sequence variants, and no sandbox or preview run before a sequence goes live was reached on either pass. Where optimisation happens it is the agent tuning itself rather than the customer measuring it, which the convention places outside this axis. Sourceartisan.co/pricing and artisan.co/solutions/enterpriseread 2026-09-01 |
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| Browser & Computer Use | Partial |
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The vendor documents its agent taking action inside LinkedIn, an interface it does not control, running social outreach as a channel within multichannel sequences alongside email and queued phone calls. That is action performed inside an external interface, which is the Partial band on this axis. Full requires documented control of a real interface, and no first-party page states how those actions are executed, so the mechanism is unrecorded and none is inferred here. The other channels run over email and telephony, which are programmatic routes rather than interface operation. Sourceartisan.co/solutions/enterpriseread 2026-09-01 |
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The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Artisan updated its AI BDR, Ava, to autonomously monitor intent signals across target accounts, including first-hire-in-role, first-hire-in-department, and new funding rounds. Upon detecting a qualifying signal, the agent automatically identifies the relevant contact, enriches their data, and launches personalized outreach tied to the specific event.
Bears on: Workflow orchestration
View sourceAva 2.0 is publicly marketed by Artisan, but official pages conflict on whether it is fully live or still launching. This item requires manual review before relying on capability claims.
Bears on: Agent capability
View sourcePricing
Free ($0, 300 credits/mo) · Intern $280/mo ($250 annual, 12K credits) · Employee $660/mo ($600 annual, 30K credits) · Enterprise custom · ~10% off annual
hybrid
Included quota
Free: 300 credits/mo (lead search + list building). Intern ($280/mo, $250 annual): 12K credits/mo, autonomous campaigns, meeting booking, pipeline build, 300M+ database, email + LinkedIn, HubSpot sync, power dialer ~$67/seat/mo. Employee ($660/mo, $600 annual): 30K credits/mo, Salesforce sync, advanced campaign types, priority support. Enterprise (custom): higher lead volume + BDR/AE seat structuring + white-glove support/dedicated AM.
What is public
Artisan (artisan.co - AI SDR platform built around 'Ava,' an autonomous AI BDR: sources leads from a 250M+/300M+ contact database, writes personalized outreach, runs email + LinkedIn sequences (+ per-seat power dialer ~$67/seat/mo), handles replies and meeting booking; automates ~80% of outbound) publishes credit-based self-serve tiers (since the Ava 2.0 relaunch, May 2026). Free: $0, 300 credits/mo (search leads, build lists). Intern: $280/mo ($250 annual), 12K credits/mo - autonomous campaigns + meeting booking. Employee: $660/mo ($600 annual), 30K credits/mo. Enterprise: custom. Every action draws from a credit balance; sending infrastructure billed separately.
Billing mechanics
Credit-based subscription: tiers (Free / Intern $280 mo or $250 annual / Employee $660 mo or $600 annual / Enterprise custom) where every action (lead sourcing, enrichment, sends) draws from a monthly credit balance (Free 300 / Intern 12K / Employee 30K); self-serve onboarding. Scales primarily with lead/outreach volume; can also be structured across BDR (AI) and AE (human) seats on larger plans. ~10% off annual.
Cost watchouts
Credit-based cost climbs with volume; sending infrastructure + per-seat power dialer (~$67/seat/mo) billed separately; annual contracts typical on larger plans (some reviews flag cancellation difficulty - confirm terms).
Variable cost rationale
Cost scales with credit consumption (lead volume x actions) + any BDR/AE seat structuring on larger plans + separately-billed sending infrastructure.
Additional watchouts
Credit model makes high-volume cost climb; quality/control complaints in some reviews (template-driven, limited signal-based targeting); Enterprise pricing custom and reportedly much higher than entry tiers.
Overage / add-ons
Actions consume credits from the monthly balance (most campaigns ~20-25 credits per prospect contacted); higher volume = more credits; annual billing ~10% off. Sending infrastructure (mailboxes, phone numbers) billed separately in dollars.
Sales call required
Mixed (some tiers require a call)
Free / trial
n/p
Lowest paid plan
n/p
Commercial notes
AI SDR ('Ava'; relaunched as Ava 2.0 self-serve in May 2026); ~$36M raised (incl. $25M Series A led by Glade Brook, Apr 2025; YC + HubSpot Ventures); founder Jaspar Carmichael-Jack; G2 3.9/5 (22 reviews, bimodal); competes with 11x, AiSDR, Regie.ai, Alta, Qualified, Salesforge Agent Frank
Key ambiguities
Self-serve tiers (Free/Intern $280/Employee $660; ~$250/$600 annual) are published, but Enterprise + high-volume deployments are custom. The Ava 2.0 relaunch (May 2026) cut entry pricing ~10x (from ~$2,500/mo), so older/third-party figures (~$2,000-$10,000+/mo; Vendr median ~$26K/yr) reflect the pre-2026 V1/enterprise structure, not the current entry tiers.
Cancellation / refund
Free tier (300 credits/mo) + 30-day new-account trial grant (10K credits / ~$300 value); self-serve Intern/Employee billed monthly or annually (~10% off annual); Enterprise via sales; confirm cancellation terms (some user complaints).
Support SLA / resale
250M+/300M+ contact database bundled; email + LinkedIn + per-seat power dialer (~$67/seat/mo); white-glove onboarding + dedicated account manager (per Artisan's pricing FAQ); polished UI
Missing data
Self-serve tiers are published (Free $0 / Intern $280/mo or ~$250 annual / Employee $660/mo or ~$600 annual), each with a monthly credit allotment (300 / 12K / 30K); Enterprise is custom. Ava 2.0 (May 2026) cut entry pricing ~10x (from ~$2,500/mo) and made it self-serve, so older third-party figures (~$2,000-$10,000+/mo; Vendr median ~$26K/yr) reflect the pre-2026 V1/enterprise structure. Sending infrastructure (mailboxes, phone numbers) and the power dialer (~$67/seat/mo) are billed separately.
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Alternatives to Artisan
The closest documented capability profiles to Artisan among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Wolfia9.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Browser & Computer Use
- Conveyor9.0 / 14Fuller documented coverage on Knowledge Grounding & RAG and APIs, SDKs & MCP Extensibility
- Loopio8.0 / 14Fuller documented coverage on Knowledge Grounding & RAG
- Qualified9.0 / 14Fuller documented coverage on Prebuilt Agents, Templates & Packs and APIs, SDKs & MCP Extensibility
- Responsive9.0 / 14Fuller documented coverage on Knowledge Grounding & RAG and APIs, SDKs & MCP Extensibility
- Salesloft8.0 / 14Fuller documented coverage on APIs, SDKs & MCP Extensibility
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded