Attention

Attention publishes a named catalog of more than two hundred integrations, with eighteen surfaced directly in the site navigation and each carrying its own page: Salesforce, HubSpot, GoHighLevel and Snowflake for data; Zoom, Microsoft Teams and Google Meet for call capture; Gmail, Outlook and Slack for communication; plus Aircall, Clay, Gong, Outreach, SalesLoft, OpenAI, Airtable and Linear.

The agent acts in these systems rather than only reading them: CRM Auto-Update writes notes, next steps and fields into Salesforce and HubSpot, and Follow-up Automation sends email. Other systems can be reached through the MCP server and open API.

Sourceattention.com/integrations and product pages for CRM auto-update and follow-up automationread 2026-09-01

Buyers configure their own flows in the Workflow Builder, which documents triggers, action steps and workflow runs, so a customer assembles multi step automations that start on an event and act across Attention and connected apps, beside the action engine that executes post call moves (docs.attention.com Builder 101 pages).

Sourcedocs.attention.com/builder-101/getting-startedread 2026-10-01

A maintained store holds the customer's own content. Super Agent ingests the customer's calls, CRM records, emails and connected sources, and the API manages knowledge base sources (create, upload, update, list and delete), so the corpus persists and is queried at run time through Ask Attention (attention.com Super Agent and docs.attention.com API reference).

Sourcedocs.attention.com/api-reference/knowledge-base/create-kb-sourceread 2026-10-01

A person approves before the agent acts. The home page describes the action engine as you approve, Attention executes, follow up emails are drafted for the rep, and the API documents confirming CRM intelligence before it is written and listing or dismissing proposed actions (attention.com and docs.attention.com API reference).

Sourceattention.comread 2026-10-01

Attention documents both its attestations and its access controls. The security page states SOC 2 Type II after an independent audit, HIPAA safeguards with a BAA, role based access controls, logged staff access and annual penetration tests. The documentation adds single sign on, SCIM provisioning through Okta, and managed users, roles and seats, with SCIM and role endpoints in the API (Attention security page and docs.attention.com workspace setup pages).

Sourcedocs.attention.com/workspace-setup/single-sign-onread 2026-10-01

Each automation run is on the record: workflow runs show when the trigger fired, which steps executed and any errors or failures, filterable by time range, and the API exposes conversation workflow logs. The home page states that all actions are auditable and traceable. Whether the run log shows each step's inputs and outputs is not stated (docs.attention.com workflow runs page and attention.com).

Sourcedocs.attention.com/builder-101/workflow-runsread 2026-10-01

State persists across deals, not just within a session: the platform retains conversations as an operating memory the agent recalls when asked about a deal, surfacing stakeholder context and where the team left off, and Super Agent holds the customer's accumulated call, CRM and email history as a standing corpus. Nothing documents whether memory is scoped per user, per team or per workflow, how long it is retained, or how a customer inspects or edits it.

Sourceattention.com homepage and super-agent product pageread 2026-09-01

Delivery is cloud SaaS only, and no self host, on premises or in-VPC deployment option is documented.

Sourceattention.comread 2026-10-01

A browsable library of named agents is published as its own product surface: the AI Sales Agents entry in the site navigation resolves to an agents directory, described as automating sales workflows. Alongside it sit named template sets aimed at named jobs: coaching scorecards prebuilt against BANT, MEDDIC and other methodologies and applied automatically to the right calls, and follow-up email templates generated by meeting outcome.

Sourceattention.com agents directory and AI coaching scorecards product pagesread 2026-09-01

Work reaches the agent without a person starting it. Workflows start on Attention events such as Conversation Analyzed, on changes in Gmail, Salesforce, HubSpot or Google Sheets, on schedules from every few minutes to weekly, and on incoming webhooks from any app, and call completion drives post call drafting (docs.attention.com workflow triggers page).

Sourcedocs.attention.com/builder-101/triggersread 2026-10-01

LLMs run internally, with no model choice or routing exposed to the user as a configurable capability.

Sourceattention.comread 2026-10-01

Attention can be driven from outside by several routes named on its homepage: a Claude Connector, an MCP server, an open API and more than two hundred integrations. The vendor says a customer can do almost everything available in the platform through the Connector and MCP server, and complex pipeline questions can be asked from Slack. Attention serves its own MCP server rather than only calling others, and developer documentation is published at docs.attention.com.

Sourceattention.com homepage and docs.attention.comread 2026-09-01

No user facing agent testing, debugging or evaluation product is offered. Scorecards evaluate rep performance, and the system learns from outcomes internally.

Sourceattention.com/solutions/sales-repsread 2026-10-01

No action inside another product's interface is documented. Call capture runs through native integrations with Zoom, Microsoft Teams and Google Meet, CRM updates are written through the Salesforce and HubSpot integrations, and everything else moves over the open API, the MCP server or the two-hundred-plus connector catalog, all of which are programmatic routes. No hosted or local browser, desktop session, remote computer control, web scraping or third-party browser engine appears anywhere on the site.

Sourceattention.com/integrations and homepageread 2026-09-01