Attention

Attention is an AI native revenue platform that turns sales conversations into actions and updated records, rather than just transcripts. It records touchpoints across meetings, calls, emails, and the CRM, then uses AI agents to automate the busywork that surrounds selling: writing follow up emails, capturing next steps, filling CRM fields, and grading calls with coaching scorecards. Its central argument is that most tools in this space only watch a call and summarize it, while Attention takes the next best action and, because it acts, can tie outcomes back to its own work and learn from them. The company was founded in late 2021 in New York by Anis Bennaceur and Matthias Wickenburg, former competitors who moved early on large language models.

The day to day value starts with eliminating manual CRM entry. After a call, Attention fills Salesforce or HubSpot records with notes, next steps, pain points, decision criteria, and competitive intel, which teams report saving five to ten hours per rep each week. It drafts personalized follow up emails in under a minute using the customer's own words, generating different types by meeting outcome. Coaching scorecards, customizable with prompts and mapped to methodologies like MEDDIC and BANT, are applied automatically to the right calls so managers can coach more reps and track trends. During live calls, AI battlecards and real time prompts help reps answer questions and stay on methodology.

On top of the conversation data, Attention builds a revenue intelligence layer. It scores every opportunity using AI trained on calls, emails, and CRM data, explains why each score moved, and raises deal risk and churn alerts on red flag phrases in real time. A Super Agent, available in the app and inside Slack, lets teams ask questions across every recorded call and get answers backed by real data without dashboards or manual review. Attention integrates with Zoom, Google Meet, Microsoft Teams, Salesforce, HubSpot, Gmail, Outlook, Slack, and more than two hundred tools overall, and it offers an API. Recording and translation work across multiple languages.

Attention positions itself against conversation intelligence incumbents like Gong by emphasizing action over observation, and it has moved upmarket into enterprise revenue organizations. The company reports running more than twenty million agent actions per month, annual recurring revenue up fourfold year over year, and more than five hundred customers including Abridge, Scale, Lovable, Preply, and BambooHR. It raised a $14M Series A in October 2024 and a $30M Series B in June 2026 led by RTP Global. Attention does not publish pricing; plans are quoted by its sales team and scoped to team size and needs.