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Sana

Also known as: Sana AI, Sana Labs, Sana Agents, Workday Sana

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Enterprise operations agentacquiredVerified 2026-07-02

Enterprise AI knowledge assistant and no code agent platform grounded in company data. Connects 100+ apps with permission aware retrieval, model choice, and citations. Now part of Workday.

Sana is an enterprise AI platform that turns a company's scattered knowledge into a single assistant and a set of custom agents that can find answers and do real work. It was founded in Stockholm in 2016 by Joel Hellemark and Anna Nordell Westling, originally as an AI native learning company, before expanding into the workplace knowledge assistant and agent platform it is known for today. The company raised more than one hundred thirty million dollars from investors including New Enterprise Associates, and in September 2025 it was acquired by Workday for approximately one point one billion dollars. The agent platform is now marketed both as Sana and as Workday Sana.

At its core Sana is grounded in your own information rather than the open web. Its retrieval system, which the company calls A-4, runs search across structured and unstructured sources at once and returns answers with citations that deep link back to the original document, meeting, or record. The assistant is multimodal and can read PDFs, slides, spreadsheets, images, tables, and video, and it can pull from more than one hundred connected applications. Retrieval is permission aware, so each person only ever sees results from the sources they are already entitled to access.

Beyond answering questions, Sana lets teams build custom agents with no coding required. These agents run multi step workflows end to end, work in parallel, take actions in connected systems such as updating a CRM or posting to Slack, and can critique and revise their own output until a task is resolved. The platform is built to be model agnostic, so administrators can choose and switch between leading providers including OpenAI and Anthropic, with a zero day retention policy applied to third party models. A no code workflow builder lets non technical staff assemble the steps an agent follows.

Sana is aimed at mid market and enterprise buyers who have knowledge spread across many tools and strict requirements around access and compliance. It is single tenant, SOC 2 Type II and ISO 27001 certified, and GDPR compliant, with encryption at rest and in transit, single sign on, SCIM provisioning, and optional data residency in the European Union. Commercially it runs on a free tier for individuals and small teams, a self serve Team plan at roughly thirty dollars per user each month, and a custom enterprise tier that adds single sign on, application programming interface access, analytics, and a single tenant deployment. It competes most directly with Glean and Microsoft Copilot in the enterprise knowledge and assistant category.

Vendor details

Canonical URL

https://sana.ai

Company status

acquired

Use cases & customers

In practice

A new sales rep needs to prep for a call but the answers are buried across the CRM, past decks, and old meeting recordings. They ask Sana and get a cited brief in seconds.

An operations team builds a no code agent that reads incoming vendor contracts, extracts the key terms, updates the system of record, and posts a summary to Slack for a human to approve.

A compliance lead worries staff will surface data they should not see. Because Sana mirrors each source system's permissions, every employee only gets answers drawn from documents they are already cleared to open.

Sources & related URLs

Research notes

Score 8.5 (5F/7P/2N) [net-new build Jul 2026]. Category: Enterprise operations agent; secondary Agent builder. Enterprise AI knowledge assistant + no-code agent platform grounded in company data via RAG (A-4 retrieval); universal search across structured+unstructured; multimodal (PDF/slides/sheets/images/tables/video); 100+ integrations with permission-aware retrieval (mirrors source-system permissions); citations with deep links; builds custom no-code agents that run multi-step workflows, act in connected apps (CRM/Slack/tickets), self-critique; model-agnostic (OpenAI/Anthropic/others, ZDR on third-party models); web-browsing toggle per assistant. Two products: Sana Agents (this record) + Sana Learn (LMS). Founders Joel Hellemark + Anna Nordell Westling; founded 2016 Stockholm Sweden; Chief Scientist Oscar Tackstrom (ex-Google AI); raised >$130M (NEA-led). ACQUISITION FLAG: acquired by Workday for ~$1.1B Sept 2025; now marketed as Sana / Workday Sana / Sana Enterprise; sanalabs.com redirects to Workday messaging; sana.ai still live (Sana Agents free tier). Customers: Merck, Electrolux, Hinge Health, Svea Solar, Polestar, Ahlsell. EVIDENCE (sanalabs.com/assistant + /pricing, support.sana.ai, NEA blog, Josh Bersin Mar 2026, CheckThat.ai): Fulls (5): Int (100+ connectors, permission mirroring, CRMs, custom integrations), Orch (multi-step end-to-end workflows, parallel, sub-agents, self-critique A-4, drag-drop workflow builder), Know (state-of-the-art RAG, universal structured+unstructured search, multimodal, deep-link citations - category standout), Sec (single-tenant, SOC 2 Type I+II, ISO 27001, GDPR, AES-256, TLS 1.2+, SSO/SAML, SCIM Azure/Okta, permission mirroring), Model (LLM-agnostic, select/switch OpenAI/Claude/others, ZDR). Partials (7): HITL (configurable approval/review stages + admin scope controls + web-browse toggle + citations + self-critique; medium confidence, competitor-sourced), Obs (analytics dashboard Team/Enterprise + audit framework + source citations; no dedicated agent-tracing suite), Mem (stores meetings + conversation history + indexed knowledge; no first-class cross-session agent memory), Dep (single-tenant deployment + optional EU/Swedish residency; SaaS-only, no on-prem/BYOC so P not F), Pack (unlimited agents + Workday built-in HR/Finance/IT agent workforce + 400 HR sub-agents in Galileo; build-your-own core, not self-serve template marketplace), Trig (broad channels: web, iOS, Slack, Salesforce, Gmail/Outlook, Teams/Zoom/Meet meetings; event/scheduled triggers not clearly documented), Ext (Enterprise API access + custom integrations documented; no public SDK/MCP). N (2): Eval (runtime self-critique + analytics but no builder-facing agent testing/debugging/optimization framework), Comp (web browsing for retrieval only; acts via API integrations, not by driving a browser/computer - no computer-use/RPA). confidenceLevel high (primary-source Sana docs; HITL the one medium-confidence axis).

Capability coverage

8.5 / 14 capabilities · 61%

Integrations & Tool CallingSana connects to more than one hundred applications with off the shelf and custom connectors, and retrieval mirrors each source system's permissions so agents can both read from and act in connected tools, so full.	Full
Workflow OrchestrationSana builds custom agents that run multi step workflows end to end, execute tasks in parallel, coordinate sub agents, and self critique their output until a task is resolved, with a no code workflow builder for assembling steps, so full.	Full
Knowledge Grounding & RAGSana is grounded in company data through its A-4 retrieval system, runs universal search across structured and unstructured sources, handles multimodal content, and returns answers with citations that deep link to the source, so full.	Full
Human Oversight & GuardrailsSana provides configurable review and approval stages, lets administrators control which sources each assistant can use and toggle web browsing, and cites its sources for verification, but a first class human oversight framework is only partly documented, so partial.	Partial
Security, Identity & GovernanceSana is single tenant, SOC 2 Type I and Type II and ISO 27001 certified, and GDPR compliant, with AES 256 encryption at rest, TLS 1.2 or higher in transit, single sign on, and SCIM provisioning through Azure and Okta, so full.	Full
Observability & AuditabilitySana offers an analytics dashboard on paid tiers and source citations for every answer, and enterprise deployments run inside an audit framework, but a dedicated agent tracing and observability suite is not documented, so partial.	Partial
Memory & State PersistenceSana stores and indexes meetings, documents, and conversation history so agents can draw on prior context, but a first class cross session agent memory system is not documented as such, so partial.	Partial
Deployment & Data ResidencyEnterprise customers can get a single tenant deployment with optional data residency in the European Union and Sweden, but the platform is cloud software as a service only with no on premises or bring your own cloud option, so partial.	Partial
Prebuilt Agents, Templates & PacksSana lets teams create unlimited agents and, under Workday, ships a built in agent workforce for human resources, finance, and information technology, but a self serve marketplace of prebuilt agent templates is not the core model, so partial.	Partial
Triggers & Channel CoverageSana is available across web, an iOS app, Slack, Salesforce, email, and meeting platforms including Teams, Zoom, and Google Meet, and can act on tasks from those channels, but scheduled or event driven triggers are not clearly documented, so partial.	Partial
Model Flexibility & RoutingSana's architecture is agnostic to the underlying large language model and lets enterprise users select and switch between leading providers including OpenAI and Anthropic, with a zero day retention policy applied to third party models, so full.	Full
APIs, SDKs & MCP ExtensibilitySana provides application programming interface access and custom integration building on its enterprise tier, but a public software development kit or Model Context Protocol support for external developers is not documented, so partial.	Partial
Testing, Debugging & OptimizationSana agents can self critique their output at run time and paid tiers include analytics, but a builder facing suite for testing, debugging, and optimizing agents could not be verified, so not documented as first class.	Unable to verify
Browser & Computer UseSana can browse the public web to retrieve information when an administrator enables it, but it acts in other systems through application programming interface based integrations rather than by driving a browser or operating a computer, so not documented as first class.	Unable to verify

Recent platform changes

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Pricing

Free tier; Team ~$30/user/mo

per user / month

Public — partialLow variable cost

Verified 2026-07-02

Data confidence: high