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Aera Technology

Also known as: Aera, Aera Decision Cloud, Decision Data Model, DDM, Cortex, Agentic Ambient Intelligence

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Decision intelligence platform where an always on agent executes business decisions and records every one with its context and outcome, building a decision memory that governs where automation is safe to extend.

Aera Technology sells decision intelligence, a category it has been building since 2017 and which Gartner recognised with an inaugural Magic Quadrant in January 2026, naming Aera a Leader. Its platform, Aera Decision Cloud, is positioned as agentic decision intelligence: real time, always on, and able to execute decisions automatically rather than only recommending them.

The distinctive mechanism is decision memory. Aera captures every decision made in the organisation, whether by a human or by the system, along with its context, the actions taken and the outcome. That record becomes a closed feedback loop the platform learns from, so recommendations improve and the system learns not only how to decide better but when and where automation is safe to extend. Few vendors anywhere in this index document a persistence layer doing that job.

The rest of the architecture supports it. Agentic Ambient Orchestration combines structured and unstructured data, human expertise and agent reasoning through large language models, and agents are configured by prompting and guiding rather than by coding decision rules. The Decision Data Model unifies transactional, analytical, external, unstructured and IoT inputs across more than 100 subject areas. A Cortex engine supplies AutoML, forecasting and optimisation. Decision Engagement exposes all of it through natural language on chat, voice, desktop and mobile.

Oversight is a spectrum rather than a switch. Decision engines support advised, assisted and fully automated decisions, and Aera states that critical actions and high risk recommendations remain subject to human review and approval, while Gartner characterises the platform as audited decision automation that lets systems act while humans review afterwards.

The honest limits are assurance and extensibility. Aera describes its practices as consistent with ISO 27001 and the NIST Cybersecurity Framework and lists SOC 2 among the frameworks it follows, but no certification or attestation is claimed on either its trust centre or its security documentation, which is weaker than every peer in this category. No public API, SDK or MCP surface was retrieved, and deployment is cloud only.

Vendor details

Canonical URL

https://www.aeratechnology.com

Category

Enterprise operations agent

Subcategory

Agentic decision intelligence and decision automation

Funding status

Private, headquartered in Mountain View, California. Co-founded by Fred Laluyaux (President and CEO) and Shariq Mansoor (CTO), which shipped what the company describes as the first decision intelligence agent in 2017. Funding detail not retrieved in this pass.

Company status

independent

Use cases & customers

Primary use cases

autonomous and semi autonomous business decision executionsupply chain planning and resiliencedemand and inventory decisions in consumer goods and retailprocure to pay and commercial decision automationdecision auditing and institutional knowledge capture

Target customers

large enterpriseconsumer packaged goodsretail and fashionsupply chain and logistics organisationsmanufacturing

Deployment options

SaaS in a dedicated VPC or VNET on the customer chosen infrastructure-as-a-service cloud provideravailable via Microsoft Azure marketplace

Integrations

The Decision Data Model unifies transactional data, analytics, external sources, unstructured data and IoT inputs across more than 100 subject areas, which is the integration surface. A partner network spans consulting firms, technology platforms and data service providers. No public API reference, SDK family or MCP support was retrieved in this pass.

In practice

A consumer goods supply chain team lets the platform execute replenishment decisions automatically while reviewing the audit trail afterwards, rather than approving each one in advance.

A planning organisation captures the context and outcome of every decision so that expertise held by individual planners becomes queryable institutional knowledge when they move on.

An operations leader starts a decision type in advised mode, watches the decision memory accumulate outcomes, then promotes it to fully automated once the record supports it.

Agentic Index coverage score

9.5 / 14 capabilities · 68%

Integrations & Tool CallingThe Decision Data Model unifies transactional data, analytics, external sources, unstructured data and IoT inputs across more than 100 subject areas as a single integration layer, and the platform executes actions back into source systems rather than only reporting. Aera decision intelligence FAQ and Decision Cloud page 2026-08-07 Full
Workflow OrchestrationAgentic Ambient Orchestration combines structured and unstructured data, human expertise and agent reasoning through LLMs inside decision processes, with agentic AI orchestrating SPECIALIZED AGENT TEAMS and a Cortex decision engine supplying AutoML, forecasting and optimisation; agents are configured by prompting rather than by coding decision rules. Aera Decision Cloud pages and decision intelligence FAQ 2026-08-07 Full
Knowledge Grounding & RAGAll responses are grounded in the organisation governed enterprise data through a composite AI approach combining proprietary business logic, the Decision Data Model and large language models; agentic AI processes unstructured content including emails, PDFs, images, forms and sensor feeds with minimal performance impact. Aera trust centre and decision intelligence FAQ 2026-08-07 Full
Human Oversight & GuardrailsDecision engines support the full spectrum from ADVISED to ASSISTED to FULLY AUTOMATED per decision type, and Aera states that critical actions and high risk recommendations remain subject to human review and approval; Gartner characterises the platform as audited decision automation enabling systems to act while humans review afterwards, a retrospective review posture rather than a prospective gate. Aera trust centre and Gartner commentary 2026-08-07 Full
Security, Identity & GovernanceALIGNMENT, NOT CERTIFICATION, AND THAT IS THE GRADE. A trust centre lists ISO 27001 and SOC 2 as frameworks Aera FOLLOWS and the security documentation says practices are CONSISTENT WITH best practices INCLUDING ISO 27001 and NIST CSF, but neither page claims a certification or attestation by name. Real controls are documented: VPC or VNET isolation, logical separation of customer data, RBAC, internal and external penetration testing, 72 hour breach notification, secure deletion with written confirmation, responsible disclosure, no training on customer data and stateless ephemeral LLM processing. Both first party pages were read, so this reflects vendor wording rather than failed retrieval. Aera trust centre and security and privacy documentation 2026-08-07 Partial
Observability & AuditabilityThe Decision Data Model captures a full audit trail of every decision with context, rationale and outcome, and all prompts, responses and subsequent actions are encrypted, logged and fully traceable for compliance and governance purposes. Audit is the product mechanism here, not an add on. Aera trust centre and decision intelligence FAQ 2026-08-07 Full
Memory & State PersistenceDECISION MEMORY is a named core mechanism: every decision, whether made by a human or by AI, is recorded with its context, rationale, actions taken and outcome, creating a closed feedback loop that improves accuracy and automation over time and teaches the system not only how to decide better but WHEN AND WHERE TO AUTOMATE. The strongest memory evidence retrieved anywhere in this index. Aera Decision Cloud page and decision intelligence FAQ 2026-08-07 Full
Deployment & Data ResidencyThe service runs in a dedicated VPC or VNET with storage hosted by the applicable infrastructure-as-a-service cloud provider, which gives tenant isolation and some cloud choice, but no self hosted, on premise option and no published regional residency matrix were retrieved. Aera security and privacy documentation 2026-08-07 Partial
Prebuilt Agents, Templates & PacksThe Decision Data Model ships coverage across more than 100 subject areas and the vendor sells packaged industry outcomes in supply chain, consumer goods and retail, but no named library of prebuilt agents, skills or templates was retrieved in this pass. Aera product and resources pages 2026-08-07 Partial
Triggers & Channel CoverageAgentic Ambient Intelligence is an always on engine running continuously in the background, and the platform is described as real time and always on, executing decisions automatically; Decision Engagement exposes it through natural language on chat, voice, desktop and mobile. Aera Decision Cloud page and Microsoft marketplace listing 2026-08-07 Full
Model Flexibility & RoutingA composite AI approach combines proprietary business logic, the Decision Data Model and third party large language models, and the trust centre confirms customer data is never used to train or fine tune those third party LLMs, but no model menu, provider choice or routing configuration is documented. Aera trust centre 2026-08-07 Partial
APIs, SDKs & MCP ExtensibilityNo public API reference, SDK family, developer portal or MCP support was retrieved from any Aera first party page. A partner network of consulting firms, technology platforms and data service providers exists but is a delivery channel rather than an extensibility surface. Honest absence. Aera first party pages 2026-08-07 Unable to verify
Testing, Debugging & OptimizationDecision models compose scenarios and simulations that let outcomes be tested before commitment, and multidimensional simulation integrated with agentic AI is on the published 2026 roadmap, but no agent evaluation harness, scoring or regression testing for agent behaviour is documented. Aera Decision Cloud page and Gartner roadmap commentary 2026-08-07 Partial
Browser & Computer UseAera acts through data integrations and writes decisions back into source systems; no browser control, page navigation, robotic process automation or computer use capability is documented anywhere on the product surface. Aera product documentation 2026-08-07 Unable to verify

The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

Contact sales

not disclosed

Free tierTrial available

Included quota

Not disclosed.

What is public

Nothing on price. The existence of a free Aera Developer offering is confirmed only indirectly, through an exclusion clause in the security documentation.

Billing mechanics

Not publicly disclosed. Sold direct and through a partner network, and also listed on the Microsoft Azure marketplace, which may offer a transactable route.

Cost watchouts

Delivery is partner led, so implementation and consulting cost is likely to be material alongside the licence and should be scoped separately. The security documentation explicitly excludes free evaluation services and Aera Developer from its security commitments, so anything built or tested on those does not carry the same contractual protections as the paid Service.

Variable cost rationale

Nothing commercial is published, so cost cannot be forecast from vendor pages at all, and scoping dominates: the platform integrates across more than 100 subject areas and is delivered through partners, so both licence scope and implementation effort are negotiated per customer. Marked high because the uncertainty is total rather than because a specific usage driver was identified.

Additional watchouts

Note that Aera security and privacy commitments explicitly do NOT apply to free evaluation services or Aera Developer. Do not evaluate on the free tier and assume the paid contractual protections carry over.

Overage / add-ons

Not disclosed.

Sales call required

Yes, required for paid access

Free / trial

Aera Developer is referenced in the security documentation as a separate free evaluation offering, but its scope and terms were not retrieved

Commercial notes

Private company. Named enterprise customers including Hershey, Estee Lauder, Kerry Group and Gallo indicate large account pricing rather than a self serve motion.

Key ambiguities

All commercial terms. No unit of account, tier structure or agent consumption metric was retrieved, so it is unknown whether decision volume, subject area coverage, user count or connected systems drives price.

Missing data

Every commercial detail: list prices, unit of account, tier structure, and the scope and limits of the free Aera Developer offering.

Agentic Index verified 2026-08-07

Alternatives to Aera Technology

The closest documented capability profiles to Aera Technology among enterprise operations agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Siit8.5 / 14A lighter documented profile than Aera Technology
  • Enboarder9.0 / 14Adds documented APIs, SDKs & MCP Extensibility
  • Pelico9.0 / 14Adds documented APIs, SDKs & MCP Extensibility
  • Planned8.0 / 14A lighter documented profile than Aera Technology
  • RedOwl10.0 / 14Adds documented APIs, SDKs & MCP Extensibility
  • Rivvun AI9.0 / 14Fuller documented coverage on Prebuilt Agents, Templates & Packs

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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