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Retell AI

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Entry pricePay as you go from $0 ($10 free credits); voice engine $0.07 to $0.08/min plus LLM and telephony billed separately; Enterprise customFull pricing detail

Voice automation platform with a build-test-deploy-monitor lifecycle, batch calling, public APIs, and SOC 2 / HIPAA / GDPR compliance for contact-center and developer use cases.

Retell AI is a platform for building and running AI voice agents that handle business phone calls, built to be AI-native rather than a layer bolted onto legacy call-center scripting. Founded in 2024, it lets companies replace traditional interactive voice menus with agents that answer and place calls, sound human, respond with low latency, and carry on natural, multi-turn conversations across voice, and also chat, SMS, and email.

The platform is designed for fast, largely no-code setup. Teams build agents in a visual drag-and-drop flow builder, defining conversation paths, branching, and transfer logic, while the underlying language model handles the conversational reasoning, so a high-level goal and a few conditions replace pages of brittle scripting. A proprietary turn-taking model judges when the caller has finished speaking so the agent can respond without awkward pauses, and agents can perform warm transfers or escalate to a human when needed.

Retell handles the telephony as well as the conversation. It connects to existing phone numbers and carriers through SIP trunking or providers like Twilio, supports branded and verified caller ID to reduce spam labeling, and runs outbound batch campaigns. Agents can call tools, fire webhooks, and pull from connected CRMs, knowledge bases, and other systems, including custom Model Context Protocol servers, and they operate in more than thirty languages with automatic detection of the caller's language.

Because quality matters at call-center scale, the platform includes built-in testing to simulate conversations and A/B test flows, dashboards tracking outcomes, latency, sentiment, and customer satisfaction, and an automated quality-assurance capability that monitors live calls and flags improvements without manual spot-checking. It meets enterprise requirements with SOC 2, HIPAA, and GDPR compliance and single sign-on.

Retell is used for inbound support, appointment scheduling and confirmations, lead qualification, outbound sales follow-ups, and survey calls, across industries like healthcare, financial services, and logistics. Its pitch is speed and simplicity: get production-ready voice agents live in days, automate the bulk of routine tier-one calls, and free human agents for the complex or sensitive ones, all on usage-based pricing.

Vendor details

Canonical URL

https://www.retellai.com

Category

Customer support agent

Company status

independent

Use cases & customers

Target customers

CX leadersdevelopersenterprise

Deployment options

SaaSAPI

In practice

Your call center drowns in routine tier-one calls and your old phone menu frustrates callers. Retell lets you build a no-code voice agent that answers naturally, handles the common requests, and warm-transfers anything complex to a human.

Missed calls are lost leads after hours. A Retell AI receptionist answers every call around the clock, collects the caller's details, logs them to your CRM, and notifies you, turning a missed call into a captured lead.

You need to confirm hundreds of appointments without staff on the phone all day. Retell runs an outbound batch campaign of calls that confirm or reschedule, in the caller's own language, and writes the results back to your system.

Agentic Index coverage score

11.0 / 14 capabilities · 79%

Integrations & Tool CallingOfficial docs 2026-06-08 Full
Workflow OrchestrationBuild-test-deploy-monitor docs 2026-06-08 Full
Knowledge Grounding & RAGOfficial docs 2026-06-08 Partial
Human Oversight & GuardrailsOfficial docs 2026-06-08 Partial
Security, Identity & GovernanceSOC2 HIPAA GDPR compliance docs 2026-06-08 Full
Observability & AuditabilityMonitoring docs 2026-06-08 Full
Memory & State PersistenceOfficial docs 2026-06-08 Partial
Deployment & Data ResidencyOfficial docs 2026-06-08 Partial
Prebuilt Agents, Templates & PacksOfficial docs 2026-06-08 Full
Triggers & Channel CoverageBatch calling docs 2026-06-08 Full
Model Flexibility & RoutingMulti-model docs 2026-06-08 Full
APIs, SDKs & MCP ExtensibilityAPI docs 2026-06-08 Full
Testing, Debugging & OptimizationBuild-test docs 2026-06-08 Full
Browser & Computer UseOfficial docs 2026-06-08 Unable to verify

The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-06-15·MCP / tool calling / APIVerified

Retell removed legacy list endpoints and pushed users to versioned v2/v3 list APIs with unified pagination.

Bears on: MCP / tool calling / API

View source
View all 1 change for Retell AI →Tracked since Jun 2026 · Verified from public vendor sources

Pricing

Pay as you go from $0 ($10 free credits); voice engine $0.07 to $0.08/min plus LLM and telephony billed separately; Enterprise custom

usage (per minute across voice engine, LLM, and telephony components)

Free tierTrial available

Included quota

Pay as you go: no subscription, $10 free credits (roughly 67 to 90 minutes of testing), 20 concurrent calls included. Enterprise: custom concurrency (50+), compliance documentation, dedicated support, and volume discounts.

What is public

The $0.07/min voice engine base rate, component rates, $10 free credits, 20 free concurrent calls, $8 per extra concurrent slot, and a usage calculator are public. Enterprise rates are custom.

Billing mechanics

Retell is modular and metered per minute: the voice engine base is $0.07 to $0.08/min (speech to text, orchestration, text to speech), the LLM you pick bills separately (roughly $0.003/min for light models up to about $0.08/min for top models, or bring your own), and telephony runs about $0.015/min. Failed calls are not billed. Concurrency beyond the free 20 is $8 per call per month.

Cost watchouts

The $0.07/min headline is the voice engine only; LLM and telephony stack on top, pushing real cost to $0.13 to $0.31/min. HIPAA and BAA require Enterprise, premium voices cost more, branded caller ID and international calling add fees, and concurrency slots are a separate monthly line.

Variable cost rationale

Cost is fully per minute and split across separately metered components (voice engine, model, telephony), so identical call volumes produce very different bills depending on the model and voice chosen.

Additional watchouts

Model the full component stack (voice plus model plus telephony) before committing; the advertised base rate understates production cost by roughly 2x to 4x.

Overage / add-ons

Everything is metered per connected minute across components; extra concurrency beyond 20 is $8 per concurrent call per month. No charge for calls that fail to connect.

Sales call required

Mixed (some tiers require a call)

Free / trial

$10 in free credits and 20 concurrent calls to build and test, no card

Lowest paid plan

Pay as you go, voice engine from $0.07/min (plus LLM and telephony)

Commercial notes

Developer first, API and SIP focused voice agent infrastructure with a visual builder. Two tiers: self serve pay as you go and Enterprise. HIPAA and BAA, SSO, and role based access are Enterprise only; Enterprise adds dedicated infrastructure and volume discounts.

Key ambiguities

Effective per minute cost is configuration dependent (model and voice choice) and Enterprise rates are not published, so total spend is hard to forecast without call data.

Agentic Index verified 2026-07-07

Alternatives to Retell AI

The closest documented capability profiles to Retell AI among customer support agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Five911.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & GuardrailsRetell AI vs Five9 →
  • Kore.ai12.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & Guardrails
  • Ada11.0 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & Guardrails
  • Aisera11.0 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & Guardrails
  • Bland AI10.0 / 14Fuller documented coverage on Human Oversight & GuardrailsRetell AI vs Bland AI →
  • Botpress11.0 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & Guardrails

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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