Epiminds
Also known as: Lucy, Epiminds Lucy
Multi agent AI marketing team fronted by Lucy, orchestrating 20+ specialized agents that report, optimize, pace budgets, and execute across Google, Meta, and TikTok for agencies, with humans in control.
Epiminds is a Stockholm based company building a multi agent AI marketing team for agencies and in house teams, fronted by Lucy, an AI marketing manager that orchestrates more than twenty specialized agents across reporting, optimization, budget pacing, bidding, and creative. Rather than surfacing insights on a dashboard, Lucy executes: agents pull and process live performance metrics, analyze results, recommend changes, and carry out approved actions across Google, Meta, TikTok, and the rest of the marketing stack, with agencies able to onboard a client in under thirty seconds. The company reports the multi agent framework processes more than sixty million marketing specific data points each day.
Each agent knows what the others are doing, fetching data, analyzing, recommending, and executing as a coordinated team, described by the founders as a living system rather than a dashboard, an operating system for marketing whose visible interface is Lucy. Clients embed their internal best practices, templates, playbooks, and checklists so agents behave like in house staff, and the system proactively monitors accounts to flag risks before they hurt performance. Humans stay in control of strategic decisions while agents handle analysis and execution, and the product emphasizes clear actions with no black box.
The product is built on commercial large language models from OpenAI, Anthropic, and Google with proprietary layers specialized for marketing, and the company plans to build its own marketing specialized model over time; engineering uses the VoltAgent framework with VoltOps for multi agent observability. Founded in 2025 by Elias Malm (ex Google) and Mo Elkhidir (ex Spotify and Kry), Epiminds emerged from the EWOR incubator and raised a six point six million dollar seed led by Lightspeed in October 2025, with more than two hundred forty brands on the platform. Note the Crunchbase framing as a compliance and decision making company is misleading; the shipped product is agentic marketing execution.
Vendor details
Canonical URL
https://epiminds.com
Category
GTM / revenue agent
Subcategory
Agentic marketing automation
Funding status
Six point six million dollar seed led by Lightspeed Venture Partners (Oct 2025), with EWOR, Entourage, and angels; 240+ brands using the platform; Stockholm based
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Integrates with the marketing ecosystem including advertising channels (Google, Meta, TikTok), CRMs, eCommerce, analytics, data warehouses, and trend platforms; agents connect directly to client ad accounts to pull and act on live performance metrics; conversational access via Slack and email; built on VoltAgent with VoltOps observability.
In practice
An agency onboards a new client in under thirty seconds and Lucy's agents immediately begin pulling live campaign data, generating reports, and recommending optimizations across channels
A pacing agent detects a budget overrun risk mid flight and flags it before it hurts performance, while a creative agent proposes new variants
The agency embeds its playbooks and checklists so Lucy's agents execute optimizations that match how the in house team already works, with humans approving strategic calls
Sources & related URLs
Capability coverage
10.5 / 14 capabilities · 75%
| Integrations & Tool CallingLucy integrates with the marketing ecosystem including channels (Google, Meta, TikTok), CRMs, eCommerce, analytics, data warehouses, and trend platforms, with agents connecting directly to client ad accounts to pull and act on live metrics. epiminds.com homepage and Forbes coverage retrieved 2026-07-08. | Full |
|---|---|
| Workflow OrchestrationLucy orchestrates more than twenty specialized agents that work in sync across reporting, optimization, budget pacing, bidding, and creative, each agent aware of what the others are doing, fetching data, analyzing, recommending, and executing as a coordinated team. Forbes and Sovereign Magazine coverage retrieved 2026-07-08. | Full |
| Knowledge Grounding & RAGAgents are trained on live campaign data, industry benchmarks, and each agency's uploaded playbooks, training docs, and client context, so Lucy adapts to the agency's methods and behaves like in house staff. epiminds.com homepage and Forbes coverage retrieved 2026-07-08. | Full |
| Human Oversight & GuardrailsAgents execute approved actions while humans remain in control of strategic decisions, with clear actions and no black box, as confirmed by agency users who say they remain in control of decisions. epiminds.com homepage and Sovereign Magazine coverage retrieved 2026-07-08. | Full |
| Security, Identity & GovernanceEpiminds commits to a no training policy where input data, outputs, and personal information are not used to train foundation models, complies with GDPR, and uses appropriate organizational and technical security measures, but formal certifications were not retrieved. agentaya.com review retrieved 2026-07-08. | Partial |
| Observability & AuditabilityEpiminds uses VoltOps, described as a visual observability console showing how agents, tools, and LLM responses flow in real time to trace why an agent failed, and the product emphasizes clear actions with no black box. voltagent.dev case study and epiminds.com homepage retrieved 2026-07-08. | Full |
| Memory & State PersistenceOver time Lucy learns each agency's playbooks and mirrors how the team thinks and operates, and the multi agent network learns, adapts, and improves with every campaign, but a dedicated agent memory construct is not separately documented. epiminds.com homepage and Forbes coverage retrieved 2026-07-08. | Partial |
| Deployment & Data ResidencyDelivered as a SaaS platform with GDPR compliance for EU and UK users and payments via Stripe, but specific deployment models or data residency options were not retrieved. agentaya.com review retrieved 2026-07-08. | Partial |
| Prebuilt Agents, Templates & PacksShips a prebuilt team of more than twenty specialized agents (data analysts, creative optimizers, media buyers, reporting, bidding, pacing) that agencies access immediately on onboarding a client in under thirty seconds. Forbes and CMOtech coverage retrieved 2026-07-08. | Full |
| Triggers & Channel CoverageAgents work continuously in the background monitoring performance across every channel, surfacing insights and flagging risks before they impact results, and users interact via Slack or email to request analyses or delegate tasks. ewor.com and epiminds.com homepage retrieved 2026-07-08. | Full |
| Model Flexibility & RoutingThe product is built on commercial LLMs including those from OpenAI, Anthropic, and Google with proprietary layers that specialize them for marketing, with a long term plan to build its own marketing specialized model. Forbes coverage retrieved 2026-07-08. | Full |
| APIs, SDKs & MCP ExtensibilityEpiminds is built on the VoltAgent framework enabling rapid prototyping and deployment of new agents, and integrates broadly across the marketing stack, but a documented public API, SDK, or MCP interface for customers to build on was not retrieved. voltagent.dev case study retrieved 2026-07-08. | Partial |
| Testing, Debugging & OptimizationVoltOps provides traceability to debug why an agent failed or gave the wrong answer and coordinate tool calls across agents, but a dedicated pre deployment agent testing or evaluation harness is not documented. voltagent.dev case study retrieved 2026-07-08. | Partial |
| Browser & Computer UseNo browser or computer use capability documented; agents act via direct integrations with ad platforms and the marketing stack. epiminds.com and coverage pages retrieved 2026-07-08. | Unable to verify |
Pricing
Contact sales (pricing not yet public)
What is public
That pricing is processed via Stripe and not yet public is documented; figures are not.
Billing mechanics
Not publicly documented; payments processed through Stripe. Sold to agencies and in house teams with rapid client onboarding.
Cost watchouts
Cost likely scales with the number of clients or brands managed and ad spend or data volume processed; the platform processes more than sixty million marketing data points daily.
Variable cost rationale
Cost plausibly scales with the number of client accounts and brands managed and the volume of ad data processed, but pricing is not yet public so exposure is inferred.
Additional watchouts
Early stage; pricing not yet public. Likely scales with clients or brands managed.
Sales call required
Yes — required for paid access
Free / trial
Closed beta on some surfaces; no public free tier documented
Key ambiguities
Pricing is explicitly not yet public per review sources; billing axis unconfirmed.
Missing data
All pricing figures, billing axis, trial terms.
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