Dialog
Also known as: Dialog AI, askdialog
Ecommerce AI shopping agent that encodes a brand's identity and expertise to advise and sell on the site and inside AI assistants like ChatGPT and Gemini.
Dialog turns a brand's identity, boundaries, and selling expertise into an AI shopping agent that advises and sells wherever customers buy: embedded natively across the brand's homepage, product pages, and search (not a corner chatbot), and inside external AI assistants like ChatGPT, Perplexity, and Gemini. Trained on each brand's catalog, content, tone, and rules, the agent qualifies a shopper's needs, answers product questions in real time, and recommends the right products, mirroring an attentive in store salesperson and, per the company, lifting conversion up to threefold among visitors who engage. An AI Product Recommender replaces static quizzes with dynamic flows driven by personalized questions or even a photo, and dynamic FAQs are auto built from real customer questions. Dialog is positioned for the shift from browsing to asking: its agents can converse directly with other AI agents so that when shoppers ask ChatGPT or Gemini about products, the brand's own agent is the trusted source, keeping those conversations and the resulting sales on brand owned properties. It also turns thousands of conversations into insight, surfacing trends to improve content, products, and campaigns. Developers integrate it through a TypeScript SDK, CDN script, and a Shopify app.
Vendor details
Canonical URL
https://www.askdialog.com
Category
GTM / revenue agent
Funding status
Seed of EUR 3.7M (about $4.4M) led by Galion.exe with Kima Ventures, Weaving, startup studio Hexa, and angels from Criteo, Hugging Face, Decathlon, and AB Tasty (November 2025). Founded 2022 in Paris. Co-founders Antoine Grimal (CEO) and Louis Pinsard (CTO). Reports 300+ brands and 300,000+ add to cart events.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Embeds across a brand's homepage, product pages, and search, with a Shopify app, a TypeScript SDK and CDN script, cart and product hooks (addToCart, getProduct), and assistant events. Also surfaces the brand agent inside external AI assistants such as ChatGPT, Perplexity, and Gemini for agent to agent commerce.
Sources & related URLs
Research sources
Capability coverage
7.5 / 14 capabilities · 54%
| Integrations & Tool CallingEmbeds across homepage, product pages, and search via a Shopify app, a TypeScript SDK, and a CDN script with cart and product hooks (addToCart, getProduct), and surfaces the brand agent inside external AI assistants like ChatGPT, Perplexity, and Gemini. | Full |
|---|---|
| Workflow OrchestrationRuns guided conversational sales flows that qualify a shopper's needs, recommend products with encoded recommendation logic and sequencing, and drive toward purchase, but not complex multi step or multi agent orchestration. | Partial |
| Knowledge Grounding & RAGThe agent is trained on each brand's catalog, content, know how, and tone (including uploading a document to train it), grounds answers in the brand's products and rules, and auto builds dynamic FAQs from real customer questions. | Full |
| Human Oversight & GuardrailsBrands encode their own rules and guardrails and boundaries that constrain what the agent says and recommends, but no runtime human in the loop approval or escalation construct is documented. | Partial |
| Security, Identity & GovernanceDistributed as a Shopify app with disclosed data access and a privacy policy, and brand defined boundaries constrain behavior, but specific security certifications were not retrieved this session. | Partial |
| Observability & AuditabilityTurns conversations into actionable analytics and trend insights, exposes assistant events including positive and negative feedback and add to cart conversions for tracking, and sends periodic reports, but no formal agent action audit log is documented. | Partial |
| Memory & State PersistencePersists the brand's encoded knowledge and configuration and learns from aggregate conversations to build dynamic FAQs, but no documented per session or per shopper memory construct. | Partial |
| Deployment & Data ResidencyDelivered as a cloud SaaS embedded via SDK, CDN, and a Shopify app. No on premise or data residency options are documented on the retrieved pages. | Partial |
| Prebuilt Agents / Templates / PacksOffers prebuilt assistant and recommender modules such as an AI Product Recommender and use case assistants (gift finder, skincare routine, tech setup), but not a broad user composable catalog of packs. | Partial |
| Triggers & Channel CoverageActivates on shopper interaction across on site surfaces (homepage, product pages, search) and inside external AI assistants like ChatGPT, Perplexity, and Gemini, but triggering is interaction based rather than proactive or event driven. | Partial |
| Model Flexibility & RoutingDialog is described as ChatGPT powered and works across external AI assistants as distribution surfaces, but no customer selectable model or multi provider routing is documented. | Unable to verify |
| APIs / SDKs / MCP ExtensibilityProvides a fully typed TypeScript SDK (@askdialog/dialog-sdk) with a CDN option, API key auth, product and cart methods (sendProductMessage, getProduct, addToCart), and an assistant event stream, plus a Shopify app, for programmatic integration. | Full |
| Testing, Debugging & OptimizationPositive and negative feedback events and conversion measurement (uplift measurable in about five days) feed iterative improvement of the agent and product pages, but no formal agent evaluation harness is documented. | Partial |
| Browser / Computer-useDialog is an embedded conversational agent (including photo based multimodal input) but performs no browser automation or general computer use. | Unable to verify |
Pricing
No public list pricing; try today or book a demo. Also available as a Shopify app (plan pricing not retrieved this session).
not disclosed; likely tier plus usage/conversions
Cost watchouts
Shopify app pricing tiers were not captured; cost may scale with traffic, conversations, or GMV. Larger brand deployments are likely quote based.
Variable cost rationale
Likely a plan fee plus usage tied to traffic, conversations, or conversions; exact structure not retrieved, so exposure is moderate and uncertain.
Sales call required
Mixed (some tiers require a call)
Free / trial
Try today or book a demo; Shopify app install
Lowest paid plan
Not retrieved this session
Key ambiguities
No public rate card retrieved. Self serve Shopify install exists alongside a book a demo motion for larger brands, so pricing structure is unclear.
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