Botify

Botify is an AI search optimization company, founded in 2012, that has rebuilt itself from an enterprise technical SEO crawler into what it calls the leading platform for AI discoverability and agentic commerce. The premise: consumers, bots, and AI agents now do the searching, AI crawlers do not render JavaScript, and roughly half of large sites' pages are invisible to them, so brands lose citations, recommendations, and revenue in AI answers. Botify's platform combines analytics, intelligence, and autonomous action to fix that at enterprise scale, serving more than five hundred customers across thirty countries, including Ralph Lauren, EssilorLuxottica, Carolina Herrera, LuisaViaRoma, Singtel, and Bukalapak, with eighty five million dollars in venture funding and a Forrester Wave Strong Performer designation.

The agentic layer is now the core of the product. Botify Assist runs multiple AI agents that automate entire workflows from analysis and insight to creation and deployment, enriched with real time data from the customer's existing tools through an MCP server connection, and generates intent optimized content grounded in real search and AI visibility data. PageWorkers deploys technical optimizations autonomously at scale, with instant, reversible changes and built in split testing, lifting some customers from four optimizations a quarter to more than fifty without engineering queues. SpeedWorkers pre-renders and caches pages at the edge so AI bots see complete content, and AI Visibility measures brand presence across twelve AI bots and platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini. In March 2026 Botify launched Agentic Feeds, automating AI optimized, protocol compliant product feeds for OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol, in tech preview with a major retailer covering more than one million products and general availability planned for the second half of 2026, with AgenticCatalog auto deploying enriched SKU feeds to ChatGPT and Google.

Botify sits in the GTM and revenue lane as the visibility and agentic commerce layer for enterprise brands, backed by managed consulting services for SEO and GEO strategy. It is a strong fit for large retailers and brands with millions of pages that need to be found and selected by AI systems, and a weaker fit for small sites or buyers wanting self serve pricing, since it is a custom priced enterprise platform with a substantial learning curve.