Creatio
Also known as: bpm'online, Creatio Studio, Creatio.ai
No code CRM and workflow platform with agentic AI at its core.
Creatio is an agentic CRM and workflow platform built on a no code foundation with AI at its core, aimed at midsize and large enterprises that want heavy automation and customization without depending on developers. Founded in 2014 in Boston by Katherine Kostereva, with roots in the bpm'online process automation platform, it unifies sales, marketing, and service in one system and serves thousands of customers across more than a hundred countries. It reports revenue growth faster than 50 percent a year and a valuation above $1 billion.
With its version 8.3 release, Creatio rebuilt the platform so AI is native rather than bolted on: every data object, relationship, and workflow is directly accessible to agents, so they understand business context deeply.
A conversational workspace lets users run several agent dialogues in parallel, each keeping its own context, memory, and role based permissions, and a no code agent builder lets business users assemble agents from skills, workflows, and domain knowledge.
Prebuilt agents already handle lead conversion scoring, account research, quote generation, case triage, and knowledge base upkeep, and the agents follow users into Outlook, Teams, and mobile rather than staying inside the CRM. A visual process designer orchestrates it all across sales, marketing, and service.
A notable differentiator is packaging: predictive, generative, and agentic AI come standard in every tier rather than as a premium add on, and since May 2026 an Unlimited plan is priced on the scale of the organization rather than on seats, with Growth and Enterprise keeping per user options. Enterprise controls include role based permissions, audit logs, row and column level security, and multi level approvals.
Creatio AI Studio adds run traces for every agent request, test cases graded on content, latency, cost and tool use, and agent designers that work across Anthropic, OpenAI and Google models. It suits an organization that wants an AI native CRM its own business users can shape and extend without code; teams wanting a very large third party app ecosystem will weigh it against larger incumbents.
Vendor details
Canonical URL
https://creatio.com
Category
GTM / revenue agent
Subcategory
CRM agentic no code
Funding status
Creatio is a privately held, global agentic CRM and no code platform company founded in 2014 in Boston by Katherine Kostereva, with roots in the bpm'online process automation platform. It employs around 850 people across 25 countries, serves thousands of customers in over 100 countries with revenue growing faster than 50 percent a year, and reached a valuation above $1 billion.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Integrates with productivity tools including Outlook, Teams, and Zoom so agents work inside daily tools and sync back to the CRM, and offers a marketplace of connectors, ready to use apps, and templates. The platform is composable and supports adding external model keys such as Google Gemini for certain AI functions.
In practice
Your sales team wastes hours researching accounts and building quotes. Creatio's prebuilt agents research accounts, score and route leads, and generate quotes, learning from your team's past outcomes to sharpen recommendations.
Business users want to automate workflows but wait weeks on developers. Creatio's no code agent builder and visual designer let them build agents and apps in natural language, deploying new CRM workflows in minutes.
You resent paying extra for every AI feature. Creatio includes predictive, generative, and agentic AI in every tier, with only heavy execution volume metered through separate AI Action packages, so basic AI is not an upcharge.
Sources & related URLs
Agentic Index coverage score
12.5 / 14 capabilities · 89%
| Integrations & Tool Calling | Full |
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Named productivity integrations put agents inside Outlook, Teams and Zoom with results syncing back to the CRM, and a marketplace publishes connectors, ready-to-use apps and templates. Agents act as well as read, creating and updating records, generating quotes and triaging cases inside the customer's own system. To add a connection of its own, a customer can use no-code web service integration, which lets a business process call any third-party REST API without code, and developers can build custom RESTful configuration services. Sourceacademy.creatio.com integrations documentation and marketplaceread 2026-09-01 |
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| Workflow Orchestration | Full |
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The platform carries the control flow and has done since its origins as a business process management product. A visual process designer builds multi-step processes with conditional branching, and ProcessEngineService lets an external app start them. Agents are composed from a role, instructions, an explicit skill list and a set of low-level actions, and the conversational workspace runs several agent dialogues in parallel, each holding its own context and permissions. Business processes can call third-party web services mid-flow through no-code integration, so routing extends beyond the platform's own objects. Sourceacademy.creatio.com 8.3 release notes, process designer and integrations documentationread 2026-09-01 |
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| Knowledge Grounding & RAG | Full |
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Agents work from the buyer's own content. Every data object, relationship and workflow in the customer's Creatio instance is natively accessible to agents, so grounding is on their CRM records rather than on generic context, and skills such as record summarization and lead scoring read those objects directly. Separately, customers upload documents for summarization or analysis, with the content held in customer-dedicated storage and extraction performed inside the platform with no external system handling it. A Knowledge agent maintains and generates knowledge base articles from that material. Sourceacademy.creatio.com Creatio.ai data privacy and AI agent documentationread 2026-09-01 |
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| Human Oversight & Guardrails | Full |
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Oversight is configurable at the agent definition itself. The documented anatomy of an AI Agent includes limitations and restrictions, where the customer specifies what the agent must not do and what limits apply to its actions and data access, and a list of available skills and low-level actions where a skill the customer has not added cannot be used by the agent at all. Access to the AI is gated by a system operation permission, role-based access restricts both data and model access, and the platform supports multi-level approvals within business processes. So a buyer defines which actions an agent may take, who may invoke it, and what remains outside its reach. Sourceacademy.creatio.com 8.3 release notes agent components and Creatio.ai permissions documentationread 2026-09-01 |
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| Security, Identity & Governance | Full |
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Access follows least-privileged role-based access control with fine-grained roles restricting both data and model access, plus system operation permissions gating who may invoke the AI at all, and row and column level security. External access uses OAuth-based authorization, and audit logs run across the platform. A published security page describes regular internal and external penetration testing under OWASP methodology and third-party scanning, alongside documented compliance with SOC 1, SOC 2 and ISO 27001 and support for GDPR and HIPAA. Data handling is documented in detail, with a separately deployed LLM instance hosted in the same region as the customer's site, no customer data retained by the provider, no training on customer data, and uploaded files held in customer-dedicated storage. Sourcecreatio.com/our-technologies/security and academy.creatio.com Creatio.ai data privacy documentationread 2026-09-01 |
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| Observability & Auditability | Full |
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Creatio AI Studio records every request an agent handles as a run with a full trace, showing the text sent to the model and the arguments each tool was called with, beside an immutable audit log of who changed what, when and with what result, and per agent spending budgets. Sourceacademy.creatio.com/guides/ai-studio/creatio-ai-studio-overviewread 2026-10-01 |
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| Memory & State Persistence | Partial |
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The conversational workspace runs several agent dialogues in parallel with each holding its own context and permissions, which is real state, but state held inside a dialogue. No memory layer with a stated scope or lifetime beyond the dialogue is documented: nothing says what an agent retains after a conversation ends, for how long, or whether retention is scoped per user, per team or per workspace. The claim that agents learn from a team's actual sales patterns does not appear in the documentation. Sourceacademy.creatio.com 8.3 release notes conversational workspace sectionread 2026-09-01 |
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| Deployment & Data Residency | Full |
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Beyond shared multi-tenant software as a service, on-site deployment has its own documentation section covering installing and running Creatio on the customer's own infrastructure, and a dedicated cloud option is offered on the Unlimited tier. For residency, the vendor documents regional hosting, stating that every cloud instance runs on an audited security foundation with regional hosting and that the separately deployed LLM instance is hosted in the same region as the customer's Creatio site. Sourceacademy.creatio.com on-site deployment documentation and Creatio.ai data privacy pageread 2026-09-01 |
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| Prebuilt Agents, Templates & Packs | Full |
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A browsable list of named agents is published as its own documentation page, describing the agents that ship out of the box according to which apps are installed. The release documentation names a Sales AI assistant consolidating the sales skills, a Productivity agent that finds available time slots across participant schedules, a Case resolution agent that summarizes cases and suggests resolutions, a Knowledge agent that generates case articles, and an Email generation agent for branded marketing emails, alongside prebuilt agents for lead conversion scoring, account research and quote generation. A marketplace of ready-to-use apps, connectors and templates sits alongside them. Sourceacademy.creatio.com AI agent list and 8.3 release notesread 2026-09-01 |
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| Triggers & Channel Coverage | Full |
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Work starts without a person typing, as business processes fire on record events and schedules and can invoke agents as steps, agents run against sales, marketing and service workflows, and the Productivity agent acts on calendar state by finding available slots across participant schedules automatically. The agent reaches people where they already work rather than only in the CRM, following users into Outlook, Teams and mobile, with a conversational workspace as the direct surface. Sourceacademy.creatio.com 8.3 release notes and process designer documentationread 2026-09-01 |
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| Model Flexibility & Routing | Full |
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The Prompt Agent Designer lets the builder choose across several LLM providers, with Anthropic Claude, OpenAI and Google Gemini named, and set temperature and other model specific parameters per agent, inside a registry of approved models. Whether every provider is available on every plan is not stated. Sourceacademy.creatio.com/guides/ai-studio/creatio-ai-studio-overviewread 2026-10-01 |
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| APIs, SDKs & MCP Extensibility | Full |
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A full developer documentation site publishes several external interfaces: OData 4 and OData 3 REST services exposing every Creatio object for CRUD operations with OAuth 2.0 authorization, a DataService for batch and filtered requests, ProcessEngineService for running business processes from an external app, and custom RESTful configuration web services a developer can create. Postman collections of worked CRUD examples are published, and no-code web service integration lets a business process call any third-party REST API without code. Sourceacademy.creatio.com integrations and API documentationread 2026-09-01 |
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| Testing, Debugging & Optimization | Full |
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A documented evaluation harness lets customers test their own agents, with test cases written once and graded on content and on operational checks such as latency, cost and which tools were called, and the live Preview panel shows the full reasoning trace beside each answer while building. Sourceacademy.creatio.com/guides/ai-studio/creatio-ai-studio-overviewread 2026-10-01 |
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| Browser & Computer Use | Not documented |
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No action on an interface the vendor does not control is documented. Agents operate on the customer's own CRM objects through skills and low-level actions such as changing a record, validating data or reading a lookup value, and reach outside systems through OData services, custom web services and no-code web service calls, all programmatic routes. No hosted or local browser, desktop session, remote computer control, web scraping or third-party browser engine is documented. Sourceacademy.creatio.com 8.3 release notes agent actions and integrations documentationread 2026-09-01 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Creatio launched version 10x Unlimited, a major platform update that integrates human-led and AI agentic workflows into a single environment. The release features AI Twin, a conversational interface enabling business users to build personal AI agents without coding skills. It also introduces Creatio AI Studio for centralized agent lifecycle management and an AI app development toolkit that connects with external coding agents like Claude Code and GitHub Copilot via MCP tools.
Bears on: MCP / tool calling / API
View sourcePricing
No figures published: Unlimited priced on organization scale with unlimited users and agents; Growth and Enterprise keep per user options; AI Studio included
platform tier plus AI Action volume
What is public
Creatio publicly positions AI as included in all tiers with optional AI Action packs, and reviewers cite roughly $150 heavy usage packs, but full platform tier pricing is quoted through sales.
Billing mechanics
Platform subscriptions on an Unlimited model priced by automation volume rather than seats, with predictive, generative, and agentic AI included. AI execution is metered separately as AI Actions, purchased in annual packages, with optional packs for heavy usage.
Cost watchouts
AI execution is licensed separately from the platform via AI Action packages, so heavy agent and workflow volume adds cost beyond the base subscription. Estimate action consumption across prompts, agents, and automations before choosing a package.
Variable cost rationale
Core AI is included in tiers, but AI execution is metered through separate AI Action packages, so heavy agent and workflow volume adds consumption cost on top of the platform.
Additional watchouts
Unlimited does not mean unlimited AI: AI Actions are metered separately, and forecasting how many actions your workflows and agents consume is hard early on, so model usage before committing to a package.
Sales call required
Yes, required for paid access
Free / trial
Free demo instance to test, including trying an external model key; no public free production tier
Key ambiguities
creatio.com/pricing now returns 404 and the May 2026 announcement names the plans without figures; the AI Action package price recorded in July can no longer be confirmed and is withdrawn.
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Alternatives to Creatio
The closest documented capability profiles to Creatio among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Gainsight10.5 / 14A lighter documented profile than Creatio
- Amplemarket10.0 / 14A lighter documented profile than Creatio
- AutoRFP.ai11.0 / 14Adds documented Browser & Computer Use
- Custify10.0 / 14A lighter documented profile than Creatio
- HubSpot11.0 / 14Fuller documented coverage on Observability & Auditability
- Planhat10.0 / 14A lighter documented profile than Creatio
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded