Agentic Index
Creatio vs Salesforce (2026)
Creatio and Salesforce frame the no code challenger versus platform incumbent question in AI CRM: Creatio includes predictive, generative, and agentic AI in every tier, metering AI execution through separate annual AI Action packages with heavy usage packs around one hundred fifty dollars, and new Unlimited pricing based on automation volume rather than seats, while Salesforce prices Agentforce through consumption based Flex Credits at roughly five hundred dollars per one hundred thousand credits on top of platform subscriptions. Creatio's bundled AI and no code composability suit mid market process automation; Salesforce's depth and ecosystem suit enterprises already living in it.
| At a glance | Creatio | Salesforce |
|---|---|---|
| Category | GTM / revenue agent | Enterprise operations agent |
| Entry price | Platform tiers with AI included; AI execution metered via separate AI Action packages, heavy usage packs around one hundred fifty dollars; Unlimited model priced by automation volume | Consumption based Flex Credits, about five hundred dollars per one hundred thousand credits, on top of platform subscriptions |
| Free / trial | Free demo instance to test, including trying an external model key; no public free production tier | Trials and pilots through sales; no public self serve free tier for production agents |
| Pricing confidence | public partial | public partial |
| Feature |
C
Creatio
|
|
|---|---|---|
| Action & orchestration | ||
|
Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
Full / Explicit | Full / Explicit |
|
Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
Full / Explicit | Full / Explicit |
|
Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
Full / Explicit | Full / Explicit |
| Knowledge & context | ||
|
Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
Full / Explicit | Full / Explicit |
|
Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
Full / Explicit | Full / Explicit |
| Control & trust | ||
|
Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
Full / Explicit | Full / Explicit |
|
Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
Full / Explicit | Full / Explicit |
|
Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
Full / Explicit | Full / Explicit |
|
Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
Full / Explicit | Full / Explicit |
| Solution readiness | ||
|
Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
Full / Explicit | Full / Explicit |
| Platform extensibility | ||
|
Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
Partial | Full / Explicit |
|
APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
Full / Explicit | Full / Explicit |
|
Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
Partial | Full / Explicit |
| Specialist automation | ||
|
Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
No / Not documented | No / Not documented |
Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing |
C
Creatio
|
|
|---|---|---|
|
Entry price Lowest public entry point |
Platform tiers with AI included; AI execution metered via separate AI Action packages, heavy usage packs around one hundred fifty dollars; Unlimited model priced by automation volume | Consumption based Flex Credits, about five hundred dollars per one hundred thousand credits, on top of platform subscriptions |
|
Pricing confidence How public the numbers are |
Public — partial | Public — partial |
|
Billing Primary billing axis |
platform tier plus AI Action volume | flex credits per action plus platform subscription |
|
Variable cost Workload / overage exposure |
Medium variable cost | High variable cost |
|
Free tier / trial Try before you buy |
No free tierTrial
|
No free tierTrial
|
|
Buying motion Self-serve vs sales call |
Sales call | Sales call |
Choose Creatio if
- AI included in every tier simplifies your cost story.
- No code process composability is how your team wants to build.
- Automation volume pricing beats seat counting for your structure.
Choose Salesforce if
- Your data, integrations, and skills are already Salesforce shaped.
- The Agentforce ecosystem and partner network derisk the roadmap.
- Consumption pricing on agent actions matches your usage philosophy.
Salesforce is categorized under Enterprise operations agents in the Agentic Index; this pair lists in the GTM lane because the buying comparison is CRM centered.