Hightouch

Hightouch is the leading Composable Customer Data Platform and Agentic Marketing Platform, letting brands run always on AI agents directly on top of their data warehouse rather than copying customer data into a separate system. Founded in 2019 in San Francisco by Segment alumni Kashish Gupta and Tejas Manohar, who serve as co chief executives, with Josh Curl as chief technology officer, the company pioneered reverse ETL and rode it into a Series D of one hundred fifty million dollars in April 2026, led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures at a two point seven five billion dollar valuation, with ICONIQ, Sapphire Ventures, and The Trade Desk also participating. It crossed one hundred million dollars in annual recurring revenue in 2025, has grown more than one hundred percent for two straight years, and is a Gartner Magic Quadrant Leader for customer data platforms.

The platform reads from warehouses like Snowflake, Databricks, and BigQuery, then activates that data to more than two hundred destinations across advertising, email, SMS, and web without duplicating it into a vendor database. On top of that foundation sits an enterprise context layer of customer data, brand knowledge, creative assets, and channel performance that grounds its agents. AI Decisioning uses a reinforcement learning approach where marketers set a goal, guardrails, and approved content, and per customer agents then choose the channel, timing, and message that move each person toward higher lifetime value, running experiments and feeding the results back into the context layer. Ad Studio and Lifecycle Studio generate on brand creative, and a model context protocol integration lets agents running in Claude, ChatGPT, or Gemini tap Hightouch directly.

Hightouch reports syncing more than seven trillion records and powering more than ten billion AI decisions, with customers including Domino's, Spotify, DraftKings, Ramp, PetSmart, and Whoop, and more than one thousand one hundred enterprises overall. Because it runs warehouse native, data governance and residency stay anchored in the customer's own cloud, though every activation still copies data out to destination tools. For an enterprise that already invests in a data warehouse and wants agents to research audiences and execute personalized campaigns around the clock on trusted data, Hightouch is a category leading option; a small team without a mature warehouse or that wants a bundled all in one CDP will find the warehouse native model a heavier prerequisite.