HubSpot

Included quota

Breeze Assistant is free on every plan (including free CRM). Customer/Prospecting Agents require Professional or Enterprise. Included credit allowance: 500 (Starter), 3,000 (Professional), 5,000 (Enterprise) - the same allowance now covers ~2x as many resolutions as it did conversations under the old model. Breeze suite spans 20+ Agents/Assistants plus Breeze Intelligence (enrichment) and Breeze Studio/Marketplace (beta).

What is public

HubSpot's agentic AI (Breeze) moved to OUTCOME-BASED pricing on April 14, 2026: Breeze Customer Agent costs $0.50 per RESOLVED conversation (was $1.00 per conversation handled), Breeze Prospecting Agent costs $1.00 per qualified lead recommended for outreach (was a monthly charge per enrolled contact), and Breeze Data Agent costs $0.10 per answer. These agents require a Professional or Enterprise Hub subscription and include a free 28-day trial. Breeze Assistant is free on every HubSpot plan. Total Breeze spend ranges $0 to $4,700+/mo by plan and volume.

Billing mechanics

Outcome-based metering delivered through a shared HubSpot Credit pool: credits cost $10 per 1,000 ($0.01 each; $9/1,000 annual). Customer Agent = 50 credits ($0.50) per resolved conversation; Prospecting Agent = 100 credits ($1.00) per recommended lead (its research task is 10 credits/$0.10); Data Agent = 10 credits ($0.10) per answer. Plans include a baseline credit allowance (500 Starter / 3,000 Professional / 5,000 Enterprise); beyond that you buy more via a capacity pack or pay-as-you-go at $0.01/credit. All Breeze features draw from the same pool.

Variable cost rationale

Purely consumption/outcome-based at the agent layer - spend rises directly with resolved conversations, recommended leads, and data answers (via the credit pool), and the 72-hour reopen rule can inflate resolution counts; it's an on-top cost beyond Hub subscriptions

Additional watchouts

Best when HubSpot is your single system of record - Breeze can't see data in Salesforce/Snowflake/product tools without workarounds; the 72-hour resolution reset can surprise on the bill; agents need a paid Pro/Enterprise Hub; outcome metrics depend on HubSpot's own definitions of 'resolved'/'qualified'

Overage / add-ons

Once the included credit allowance is used, additional credits are purchased via a capacity-pack add-on or pay-as-you-go at $0.01/credit (shared pool). A 'resolution' quirk: if a customer replies >72 hours after the agent's last message, the thread reopens and re-bills - one conversation can trigger 2-3 resolutions ($0.50 each).

Sales call required

Mixed (some tiers require a call)

Lowest paid plan

Outcome-based: $0.50/resolved convo, $1/recommended lead; + credits ($10/1,000); Pro/Enterprise

Commercial notes

Breeze Customer Agent resolves ~65% of conversations and cuts resolution time ~39% across 8,000+ customers; Prospecting Agent activations +57% QoQ; HubSpot follows Sierra/Intercom/Zendesk into outcome-based AI pricing ('pay when it works'); founded 2006, Cambridge MA; Q4 2025 revenue $846.7M (+20% YoY)

Key ambiguities

Total cost depends heavily on volume, which Hub(s)/tier you're on, and how 'resolved'/'qualified' are defined; HubSpot retains credit-based pricing for many other AI features alongside outcome pricing for these flagship agents; figures here cover Breeze AI agents, separate from HubSpot's Hub seat/contact subscriptions

Cancellation / refund

Outcome pricing applies to all customers (no opt-out/grandfathering); free 28-day Breeze agent trial for Pro/Enterprise; credits billed monthly ($10/1,000) or ~10% cheaper annually ($9/1,000); underlying Hub subscriptions carry their own terms

Support SLA / resale

Agents available on Professional/Enterprise Hubs; Breeze is embedded in HubSpot Smart CRM (customer history, deals, tickets, marketing engagement) for context; HubSpot connectors include Anthropic's Claude and ChatGPT deep research; 248,000+ customers in 135+ countries

Missing data

Figures here cover Breeze AI agents (outcome-based + credits); HubSpot's broader Hub seat/contact subscription pricing is separate and not captured here. Seed 'Outcome-based: $0.50/resolved convo, $1/recommended lead; + credits ($10/1,000); Pro/Enterprise' is accurate and current (effective April 14, 2026).