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Toma

Also known as: Toma AI, toma.com

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Voice agentindependentVerified 2026-07-22

AI voice agents for car dealerships: 24/7 inbound answering, live service calendar booking, parts and sales handling, recall outreach, and SMS automation with a One Size Fits One personalized voice per store. a16z and YC backed, 100+ dealerships, $17M Series A per third party reporting.

Toma builds AI voice agents for car dealerships, born from a memorable pivot: the founders were focused on banking and healthcare until dealers came knocking, so they had their agent call essentially every dealership in the country, found calls were answered only 45% of the time, then toured Oklahoma and Mississippi dealerships to learn the business firsthand. The agent answers inbound calls 24/7 for service scheduling (booked against the live service calendar), parts orders and inquiries, sales questions, and recall notifications, handles outbound calls, and automates SMS alongside voice. Its One Size Fits One approach ships a deeply personalized agent that sounds like the specific dealership from day one, with smart escalation to humans when calls require it. Vendor reported outcomes include answering 100% of inbound calls and booking 100+ extra appointments per month. Third party comparisons note the platform is voice first and primarily English, without browser autonomy. Backed by a16z, YC, Scale Angels, and Car Dealership Guy Yossi Levi; in use at 100+ dealerships.

Vendor details

Canonical URL

https://www.toma.com

Category

Voice agent

Funding status

$17M Series A per third party comparison; backed by a16z, Y Combinator (created at YC January 2024), Scale Angels Fund, and Yossi Levi (Car Dealership Guy) per TechCrunch; 100+ dealerships reached through word of mouth before hiring a first salesperson

Company status

independent

Use cases & customers

Primary use cases

24/7 inbound call answering for dealershipsservice appointment schedulingparts orders and inquiriessales lead qualificationrecall notification outreach

Target customers

franchise car dealershipslarge independent dealershipsdealership groupsservice and parts departments

Deployment options

cloud platform

Integrations

Integrates with major automotive platforms including dealership management systems, booking against live service calendars; automates voice and SMS in both directions; fine tuned models tuned for low response latency.

Capability coverage

3.0 / 14 capabilities · 21%

Integrations & Tool CallingVerified compatibility with major automotive platforms including dealership management systems, booking directly against live service calendars, dealership tool directory 2026-07-22 Full
Workflow OrchestrationAgents execute in call tasks end to end (booking against the live service calendar, taking parts orders, qualifying sales leads) with escalation logic, short of cross system workflow orchestration, Toma materials and TechCrunch 2026-07-22 Partial
Knowledge Grounding & RAGNo knowledge grounding or retrieval layer documented, Toma materials 2026-07-22 Unable to verify
Human Oversight & GuardrailsSmart escalation hands calls to humans when needed, per first and third party materials, without documented approval gate mechanics, Toma materials 2026-07-22 Partial
Security, Identity & GovernanceNo security attestations or governance features documented, Toma materials 2026-07-22 Unable to verify
Observability & AuditabilityNo run visibility, analytics, or audit tooling documented in retrieved materials, Toma materials 2026-07-22 Unable to verify
Memory & State PersistenceNo customer or agent memory layer documented, Toma materials 2026-07-22 Unable to verify
Deployment & Data ResidencyCloud platform; no self hosting or data residency options documented, Toma materials 2026-07-22 Unable to verify
Prebuilt Agents, Templates & PacksThe One Size Fits One approach is explicitly anti template, personalizing one agent per dealership; no template or agent library documented, Toma materials 2026-07-22 Unable to verify
Triggers & Channel Coverage24/7 inbound answering plus outbound calls, proactive recall notification outreach, and SMS automation alongside voice, Toma materials 2026-07-22 Full
Model Flexibility & RoutingFine tuned models are internal architecture; no customer facing model choice or routing documented, Toma materials 2026-07-22 Unable to verify
APIs, SDKs & MCP ExtensibilityNo public API, SDK, or MCP surface documented, Toma materials 2026-07-22 Unable to verify
Testing, Debugging & OptimizationNo testing, simulation, or optimization tooling documented, Toma materials 2026-07-22 Unable to verify
Browser & Computer UseThird party comparison explicitly notes no browser autonomy; the agent handles conversations rather than navigating software, third party comparison 2026-07-22 Unable to verify

Pricing

Contact sales

not captured

Contact onlyMedium variable cost

What is public

Nothing: retrieved materials cover the product and funding but no plan structure or rates.

Variable cost rationale

No billing model captured; per store or per call volume economics are typical for the category but not documented for Toma.

Sales call required

Yes — required for paid access

Free / trial

Not published

Verified 2026-07-22

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