Toma
Also known as: toma.com
AI coworkers for car dealerships that answer every call, work every lead and book service directly in Xtime and other dealer systems. Safeguards route frustrated or keyword triggered calls to staff, an inbox holds transcripts and recordings, and Toma IQ learns store policies that managers approve. Toma reports SOC 2 Type II compliance and has announced ISO 27001 and PCI DSS certification.
Toma sells AI coworkers for automotive dealerships and dealer groups. The agent answers every inbound call, works leads and books service appointments directly in the dealer's scheduler, reading the same availability and advisor capacity as Xtime's web scheduler, and sends appointment reminders. It also integrates with CDK, Tekion, PBS, Dealer-FX, myKaarma, Affinitiv, Total Customer Connect and Homenet. Safeguards route calls to staff when frustration or chosen keywords are detected, flag conversations for human follow up with context and reclaim unanswered transfers.
An inbox brings every call, voicemail and text together with transcripts, summaries, recordings and sentiment. Toma IQ analyzes calls to learn each store's policies and recommends changes that managers approve or reject in a My Policies hub, with every change logged and reversible. Toma reports SOC 2 Type II compliance with zero exceptions on its latest audit and has announced ISO 27001 and PCI DSS certification. Its agents have handled more than a million customer interactions.
Vendor details
Canonical URL
https://www.toma.com
Category
Voice agent
Funding status
Not stated on the company's site; founded 2024
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Toma schedules service in Xtime against the dealer's real availability and capacity. It also integrates with CDK, Tekion, PBS, Dealer-FX, myKaarma, Affinitiv, Total Customer Connect and Homenet, and SMS follow up is built in.
In practice
Your service drive phones ring off the hook every Monday morning. Toma answers each call, books the visit straight into Xtime within the shop's capacity, and flags anything it cannot handle for an advisor with the conversation attached.
A customer gets angry about a delayed repair. Toma detects the frustration and transfers the call to staff, and if no one picks up it reclaims the transfer so the caller is not left waiting.
Your loaner policy changed and the AI keeps getting it wrong. Toma IQ spots the pattern in the calls and drafts a policy update, which a manager approves with one click and can roll back later.
Sources & related URLs
Agentic Index coverage score
6.0 / 14 capabilities · 43%
| Integrations & Tool Calling | Full |
|---|---|
|
The agent books service appointments directly in Xtime, joined as a partner in the dealer's Xtime configuration. It sees exactly the availability of the dealer's web scheduler, cannot exceed the shop and advisor capacity set there, and books by VIN when it can. Toma also integrates with Affinitiv, CDK, Dealer-FX, myKaarma, PBS, Tekion, Total Customer Connect and Homenet. SourceToma, kb.toma.com/how-to-integrate-toma-with-xtime and kb.toma.comread 2026-10-06 |
|
| Workflow Orchestration | Partial |
|
Each call runs the agent's own flow, answering, booking service and routing to staff, with transfer triggers on frustration or keywords, follow up alerts and transfer clawback as safeguards, and reminder calls turn a likely cancellation into a rescheduled visit on the same call. Toma names no branching workflow builder or multi agent routing that the dealership operates. SourceToma, toma.com/blog/a-new-chapter-for-toma and /blog/save-service-revenue-with-appointment-remindersread 2026-10-06 |
|
| Knowledge Grounding & RAG | Full |
|
Toma IQ reviews every call for patterns and drafts policy recommendations, and once a manager approves them they join the My Policies hub, the library of every policy the AI coworker operates under, organized by topic such as loaner policy, after hours handling, recall escalation and transfer rules. Admins open it under Team Settings, can also write a policy directly and apply it to the AI coworker, and can remove or revert any policy at any time, with full version history and every change logged. Toma does not say how the agent retrieves from that library or whether dealers can upload their own documents. SourceToma, toma.com/blog/toma-iq-the-ai-that-actually-learns-how-your-dealership-operatesread 2026-10-06 |
|
| Human Oversight & Guardrails | Partial |
|
Safeguards route calls to staff on detected frustration or chosen keywords, flag conversations for human follow up with context and reclaim unanswered transfers so callers are not left waiting. Managers must approve any policy change Toma IQ proposes to the agent's configuration, accepting or rejecting it in one click. Toma names no step where staff approve an agent action on a call before it goes through. SourceToma, toma.com/blog/a-new-chapter-for-toma and /blog/toma-iq-the-ai-that-actually-learns-how-your-dealership-operatesread 2026-10-06 |
|
| Security, Identity & Governance | Partial |
|
Toma reports SOC 2 Type II compliance with zero exceptions on its most recent independent audit. The report is available during evaluation and on request at trust.toma.com. Toma has also announced ISO 27001 and PCI DSS certification. It names no SSO, roles or permissions for dealership users. SourceToma, toma.com/blog/soc-2-type-ii-compliance-dealer-group-automotive-airead 2026-10-06 |
|
| Observability & Auditability | Partial |
|
The Inbox shows every call, voicemail and text in one queue with transcripts, summaries, recordings and sentiment, where teams triage and assign requests with full conversation context. Every Toma IQ policy change is logged with version history. Toma does not say whether teams can see the actions the agent took within a call. SourceToma, toma.com/blog/a-new-chapter-for-toma and /blog/toma-iq-the-ai-that-actually-learns-how-your-dealership-operatesread 2026-10-06 |
|
| Memory & State Persistence | Not documented |
|
The library Toma IQ builds holds dealership policies that guide the agent. Toma does not say whether the agent keeps any memory of individual customers or conversations. SourceToma, toma.com/blog/toma-iq-the-ai-that-actually-learns-how-your-dealership-operatesread 2026-10-06 |
|
| Deployment & Data Residency | Not documented |
|
The product is a hosted service run from the dealer's Toma account. No hosting region is published, and Toma names no region choice or dedicated or customer hosted option. SourceToma, toma.com/blog/soc-2-type-ii-compliance-dealer-group-automotive-ai and /ai-agents-for-dealershipsread 2026-10-06 |
|
| Prebuilt Agents, Templates & Packs | Not documented |
|
Toma deploys one AI coworker personalized to each dealership that answers every call, books service and routes to the team with safeguards specific to the dealer, and publishes no named packaged agents or templates. Toma says its agents have automated more than a million customer calls since launch. SourceToma, toma.com/ai-agents-for-dealerships and /blog/a-new-chapter-for-tomaread 2026-10-06 |
|
| Triggers & Channel Coverage | Full |
|
The agent answers every inbound call and works leads, and reminder calls go out on schedules the dealer configures for all appointments or specific service types, to customers who have opted in, with calls, voicemails and texts in one inbox. Neither kind of call needs a staff member to start it. SourceToma, toma.com/ai-agents-for-dealerships, /blog/save-service-revenue-with-appointment-reminders and /blog/a-new-chapter-for-toma; toma.com/blog/save-service-revenue-with-appointment-remindersread 2026-10-06 |
|
| Model Flexibility & Routing | Not documented |
|
No model provider is named, and Toma does not say whether customers can choose a model. Toma IQ adapts the agent to each store through approved policies. SourceToma, toma.com/blog/toma-iq-the-ai-that-actually-learns-how-your-dealership-operates and /ai-agents-for-dealershipsread 2026-10-06 |
|
| APIs, SDKs & MCP Extensibility | Not documented |
|
The help center covers getting started, general use and integrations into dealer systems. No API, SDK or MCP server for calling Toma is published. Dealers connect Toma to Xtime by entering a partner invitation code, not through an API of Toma's own. SourceToma, kb.toma.com and /how-to-integrate-toma-with-xtimeread 2026-10-06 |
|
| Testing, Debugging & Optimization | Full |
|
Toma IQ reviews every call for scenarios where a human intervened, edge cases that recur and responses that consistently produced a better outcome, then drafts changes that managers accept or reject in one click, with every change logged and reversible. That loop improves the deployed agent. Toma names no test harness for checking the agent before release. SourceToma, toma.com/blog/toma-iq-the-ai-that-actually-learns-how-your-dealership-operatesread 2026-10-06 |
|
| Browser & Computer Use | Not documented |
|
Dealer systems are reached through partner integrations such as Xtime, where Toma reads the web scheduler's availability. Toma names no browser, desktop or computer control. SourceToma, kb.toma.com/how-to-integrate-toma-with-xtimeread 2026-10-06 |
|
The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Contact sales
not captured
What is public
The motion only: a contact form; no plan structure or rates are published.
Variable cost rationale
No billing model captured; per store or per call volume economics are typical for the category but not documented for Toma.
Sales call required
Yes, required for paid access
Free / trial
Not published
Related vendors
- AgentVoice — AgentVoice builds and runs inbound and outbound AI voice agents, and…
- aiola — Voice agents for field teams on Salesforce
- Aircall — Aircall's AI Voice Agents answer and place calls on Aircall's own…
- Allo — Allo is a business phone system for small teams with an AI…
- Autocalls — Autocalls is a no code platform for AI voice agents that place and…
- AviaryAI — Outbound AI voice agents for credit unions, banks and insurers,…
Alternatives to Toma
The closest documented capability profiles to Toma among voice agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Hello Patient5.0 / 14Adds documented Prebuilt Agents, Templates & Packs
- Rauda6.0 / 14Adds documented Prebuilt Agents, Templates & Packs and Model Flexibility & Routing
- Zeeg7.0 / 14Adds documented Prebuilt Agents, Templates & Packs and APIs, SDKs & MCP Extensibility
- Zo (Zocdoc)5.0 / 14Adds documented Prebuilt Agents, Templates & Packs
- AviaryAI6.5 / 14Adds documented Prebuilt Agents, Templates & Packs
- Avoca6.5 / 14Adds documented Prebuilt Agents, Templates & Packs
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded