How much does Toma cost?

Dealership sales motion; no rates published in retrieved materials.

What are the best alternatives to Toma?

Based on documented capability coverage across the Agentic Index 14 point taxonomy, the closest alternatives to Toma among voice agents are Broccoli, Numa, Trapeze, Voxia. Each is graded on the same public evidence, and no vendor pays for placement.

Does Toma require human approval before an agent acts?

Partial under the Agentic Index verification standard. Toma publishes some public evidence of guardrails or oversight, but narrower than a documented human approval step before an agent acts. Evidence basis: Smart escalation hands calls to humans when needed, per first and third party materials, without documented approval gate mechanics, Toma materials 2026-07-22. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Back to vendors

Toma

Q: Who is Toma for?

franchise car dealerships, large independent dealerships, dealership groups, service and parts departments

Also known as: Toma AI, toma.com

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Voice agentindependentVerified 2026-07-22

Entry priceContact salesFull pricing detail

AI voice agents for car dealerships: 24/7 inbound answering, live service calendar booking, parts and sales handling, recall outreach, and SMS automation with a One Size Fits One personalized voice per store. a16z and YC backed, 100+ dealerships, $17M Series A per third party reporting.

Toma builds AI voice agents for car dealerships, born from a memorable pivot: the founders were focused on banking and healthcare until dealers came knocking, so they had their agent call essentially every dealership in the country, found calls were answered only 45% of the time, then toured Oklahoma and Mississippi dealerships to learn the business firsthand. The agent answers inbound calls 24/7 for service scheduling (booked against the live service calendar), parts orders and inquiries, sales questions, and recall notifications, handles outbound calls, and automates SMS alongside voice.

Its One Size Fits One approach ships a deeply personalized agent that sounds like the specific dealership from day one, with smart escalation to humans when calls require it. Vendor reported outcomes include answering 100% of inbound calls and booking 100+ extra appointments per month. Third party comparisons note the platform is voice first and primarily English, without browser autonomy. Backed by a16z, YC, Scale Angels, and Car Dealership Guy Yossi Levi; in use at 100+ dealerships.

Vendor details

Canonical URL

https://www.toma.com

Funding status

$17M Series A per third party comparison; backed by a16z, Y Combinator (created at YC January 2024), Scale Angels Fund, and Yossi Levi (Car Dealership Guy) per TechCrunch; 100+ dealerships reached through word of mouth before hiring a first salesperson

Company status

independent

Use cases & customers

Primary use cases

24/7 inbound call answering for dealershipsservice appointment schedulingparts orders and inquiriessales lead qualificationrecall notification outreach

Target customers

franchise car dealershipslarge independent dealershipsdealership groupsservice and parts departments

Deployment options

cloud platform

Integrations

Integrates with major automotive platforms including dealership management systems, booking against live service calendars; automates voice and SMS in both directions; fine tuned models tuned for low response latency.

Sources & related URLs

Research sources

https://techcrunch.com/2025/06/05/tomas-ai-voice-agents-have-taken-off-at-car-dealerships-and-attracted-funding-from-a16z/ https://www.toma.com/cdg https://www.dealershipaitools.com/tools/toma

Agentic Index coverage score

3.0 / 14 capabilities · 21%

Integrations & Tool Calling	Full
Verified compatibility with major automotive platforms including dealership management systems, booking directly against live service calendars, dealership tool directory 2026-07-22
Workflow Orchestration	Partial
Agents execute in call tasks end to end (booking against the live service calendar, taking parts orders, qualifying sales leads) with escalation logic, short of cross system workflow orchestration, Toma materials and TechCrunch 2026-07-22
Knowledge Grounding & RAG	Unable to verify
No knowledge grounding or retrieval layer documented, Toma materials 2026-07-22
Human Oversight & Guardrails	Partial
Smart escalation hands calls to humans when needed, per first and third party materials, without documented approval gate mechanics, Toma materials 2026-07-22
Security, Identity & Governance	Unable to verify
No security attestations or governance features documented, Toma materials 2026-07-22
Observability & Auditability	Unable to verify
No run visibility, analytics, or audit tooling documented in retrieved materials, Toma materials 2026-07-22
Memory & State Persistence	Unable to verify
No customer or agent memory layer documented, Toma materials 2026-07-22
Deployment & Data Residency	Unable to verify
Cloud platform; no self hosting or data residency options documented, Toma materials 2026-07-22
Prebuilt Agents, Templates & Packs	Unable to verify
The One Size Fits One approach is explicitly anti template, personalizing one agent per dealership; no template or agent library documented, Toma materials 2026-07-22
Triggers & Channel Coverage	Full
24/7 inbound answering plus outbound calls, proactive recall notification outreach, and SMS automation alongside voice, Toma materials 2026-07-22
Model Flexibility & Routing	Unable to verify
Fine tuned models are internal architecture; no customer facing model choice or routing documented, Toma materials 2026-07-22
APIs, SDKs & MCP Extensibility	Unable to verify
No public API, SDK, or MCP surface documented, Toma materials 2026-07-22
Testing, Debugging & Optimization	Unable to verify
No testing, simulation, or optimization tooling documented, Toma materials 2026-07-22
Browser & Computer Use	Unable to verify
Third party comparison explicitly notes no browser autonomy; the agent handles conversations rather than navigating software, third party comparison 2026-07-22

The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

Contact sales

not captured

What is public

Nothing: retrieved materials cover the product and funding but no plan structure or rates.

Variable cost rationale

No billing model captured; per store or per call volume economics are typical for the category but not documented for Toma.

Sales call required

Yes, required for paid access

Free / trial

Not published

Agentic Index verified 2026-07-22

Related vendors

Alternatives to Toma

The closest documented capability profiles to Toma among voice agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

Broccoli5.0 / 14Adds documented Observability & Auditability and Prebuilt Agents, Templates & Packs, among others
Numa5.0 / 14Adds documented Observability & Auditability and Memory & State PersistenceToma vs Numa →
Trapeze4.0 / 14Adds documented Knowledge Grounding & RAG and Prebuilt Agents, Templates & Packs
Voxia3.0 / 14Adds documented Observability & Auditability and APIs, SDKs & MCP Extensibility
FleetWorks5.5 / 14Adds documented Security, Identity & Governance and Memory & State Persistence, among others
Augie6.0 / 14Adds documented Knowledge Grounding & RAG and Observability & Auditability, among others

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

Compare Toma with other vendors →Compare all voice agents →See where Toma ranks →

Data confidence: high

Head to head

Toma vs Numa