Nooks
Also known as: Nooks AI, Nooks ASAP
AI sales platform built around a parallel dialer and virtual salesfloor, expanded into signals, multichannel sequencing, coaching, and AI agents for outbound teams.
Nooks is an AI sales platform built for outbound teams whose primary channel is the phone. Founded in 2020 by Dan Lee and Stanford classmates, it has raised seventy million dollars, including a forty three million dollar Series B led by Kleiner Perkins, and grew by roughly four times year over year. Its two defining innovations were the parallel dialer, which calls up to five numbers at once and routes the first live answer to a rep, and the virtual salesfloor, a shared room where remote reps dial together, shadow each other's calls, and get live coaching. The company has since expanded from a standalone dialer into what it calls an agent workspace, where AI agents work alongside reps to automate prospecting, sequencing, and calling.
The dialer remains the core. It runs high volume parallel sessions or one to one outreach, skips ringing and answering machines, logs calls, takes notes, leaves voicemails, and handles callbacks, and it manages number health with automatic rotation, carrier registration, and reputation monitoring to fight spam flags. Nooks Numbers finds and verifies mobile numbers across Apollo, Cognism, and ZoomInfo and prioritizes the prospects most likely to answer. The virtual salesfloor recreates a bullpen for distributed teams, with shadowing, whisper coaching, call blitzes, and leaderboards that managers and reps consistently single out as the standout feature.
Around the dialer, Nooks now spans the outbound motion. Its signals and intelligence layer researches accounts from the CRM, call transcripts, social, and the web, builds lists from firmographics and live buying signals, and prioritizes the hottest accounts. AI sequencing runs cadences across calls, emails, SMS, and social touches that update automatically as account data and intent shift. An AI coaching layer scores every call, runs roleplay simulations against AI prospects, and surfaces battlecards and analytics to shorten ramp time. Its agents monitor accounts in the background, learn from each rep and prospect interaction, and grow more autonomous over time, aiming to capture a team's outbound judgment and scale it.
Nooks integrates deeply with Salesforce, HubSpot, Outreach, Salesloft, Gong, and data tools like Apollo, ZoomInfo, Cognism, and LeadIQ. It sits at the premium end of its category and does not publish pricing; deals run through a demo and a custom annual quote, with a commonly cited third party estimate around five thousand dollars per user per year and volume discounts above roughly twenty seats. The main trade-offs are inherent to parallel dialing: a brief connection lag that some prospects read as a robocall, spam risk and faster list burnout from high volume dialing, and a phone first center of gravity, so the heaviest value still accrues to teams committed to calling as a primary channel.
Vendor details
Canonical URL
https://www.nooks.ai
Category
GTM / revenue agent
Subcategory
AI parallel dialer and outbound sales workspace
Funding status
Independent, well funded. Raised $70 million total, including a $43 million Series B led by Kleiner Perkins and a $22 million Series A led by Lachy Groom. Founded in 2020 by Dan Lee and Stanford classmates, with roughly 4x year over year growth.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Integrates deeply with Salesforce, HubSpot, Outreach, Salesloft, and Gong, plus data tools including Apollo, ZoomInfo, Cognism, and LeadIQ, and acts within them by running cadences, syncing dispositions, and enriching contacts. Non-CRM users can dial from CSV uploads.
In practice
Your SDRs spend the day waiting through rings and voicemails. Nooks dials five numbers at once, skips the dead ends, and routes the first live answer to a rep with instant account context and a tailored hook.
Your remote SDR team feels isolated and ramps slowly. The virtual salesfloor puts them in a shared room to dial together, shadow calls, and get whisper coaching from managers in real time.
You want reps calling the right accounts, not just more of them. Nooks researches accounts from your CRM, calls, and the web, surfaces buying signals, and prioritizes who to call and when.
Sources & related URLs
Related / legacy domains
Capability coverage
5.5 / 14 capabilities · 39%
| Integrations & Tool CallingIntegrates deeply with Salesforce, HubSpot, Outreach, Salesloft, Gong, and data tools (Apollo, ZoomInfo, Cognism, LeadIQ) and acts within them (runs cadences, syncs dispositions, enriches), strong integration, though concentrated in the outbound and data stack rather than the broadest connector ecosystem. | Partial |
|---|---|
| Workflow OrchestrationOrchestrates the outbound motion across research, list building, multichannel sequencing, dialing, and coaching in one workspace, with agents working in the background and sequences that auto update, real orchestration, though scoped to the outbound sales workflow. | Partial |
| Knowledge Grounding & RAGResearches accounts deeply from the CRM, call transcripts, social, and the web to generate grounded call scripts and battlecards that update after each conversation, a research and grounding capability, though it grounds outreach rather than serving as a document RAG product. | Partial |
| Human Oversight & GuardrailsKeeps humans in the loop by design (reps make the calls, managers live listen and whisper coach) and emphasizes orchestrating outbound while keeping the team in control, a human oversight surface, though there is no runtime guardrail engine. | Partial |
| Security, Identity & GovernanceMaintains a published Trust Center and serves large enterprise sales organizations (including security focused customers), indicating a formal security posture, though specific infosec certifications and identity governance details are not surfaced. | Partial |
| Observability & AuditabilityProvides deep call analytics (transcription, scoring, objection and script analysis), leaderboards, and manager visibility with live listen, strong performance observability, though focused on call and rep analytics rather than full agent execution tracing. | Partial |
| Memory & State PersistenceAgents learn from interactions over time through feedback loops and grow more autonomous, but this is adaptation and personalization rather than a distinct runtime agent memory layer. | Unable to verify |
| Deployment & Data ResidencyDelivered only as a cloud SaaS platform with no self host, on premises, or in VPC deployment option documented. | Unable to verify |
| Prebuilt Agents, Templates & PacksShips prebuilt agents (dialing, prospecting, coaching assistants) plus battlecards, call scripts, talk tracks, and playbooks, reusable building blocks, though configured per team rather than an open marketplace. | Partial |
| Triggers & Channel CoverageRuns AI sequencing across calls, email, SMS, and social, driven by live buying signals and intent that prioritize which accounts to engage and when, comprehensive triggering and multichannel coverage. | Full |
| Model Flexibility & RoutingBuilt on frontier models internally but exposes no user facing model choice, bring your own key, or routing gateway. | Unable to verify |
| APIs, SDKs & MCP ExtensibilityOffers prebuilt integrations and CSV upload for non-CRM users, but no documented public API, SDK, or MCP server for developer extensibility. | Unable to verify |
| Testing, Debugging & OptimizationOffers AI roleplay simulations that let reps practice against AI prospects, plus call scoring and script analytics for optimization, a real testing and optimization capability, though aimed at rep practice rather than agent evaluation. | Partial |
| Browser & Computer UseAgents browse the web to research accounts and a browser extension captures contact data while prospecting, a form of web automation, though not general computer use. | Partial |
Pricing
Not public (quote-based after demo, annual-only) · third-party estimate ~$5,000/user/year (~$417/mo); some deal data lower · free trial
Per-seat annual subscription quoted via sales; packages for AI dialer, sequencing, signals and intelligence, and coaching; volume discounts above ~20 seats
Included quota
No public pricing; quote-based after a demo, billed annually (no monthly option). Third-party estimate ~$5,000/user/year (~$417/mo); some anonymized deal data suggests effective rates can be lower (~$65-$150+/user/mo depending on seats/term). Packages span AI Dialer (parallel dialing up to 5 lines, spam protection), AI Sequencing (calls/email/SMS/social), Signals and Intelligence, AI Coaching (+ virtual salesfloor), and contact data enrichment. Volume discounts ~20+ seats. Free trial. A done-for-you managed service (dialing tech + trained SDRs + list building) is available as a retainer.
What is public
Nothing official on price; only that it is per-seat, annual, and quote-based. Third-party estimates (~$5,000/user/year) and feature scope are public. Free trial confirmed.
Billing mechanics
Per-seat annual subscription quoted via sales; packages by product area; volume discounts above ~20 seats; no monthly option.
Cost watchouts
Annual-only commitment; number-health and usage add cost; managed-service is a larger retainer; multichannel teams may still need other tools despite the new sequencing.
Variable cost rationale
Per-seat annual pricing at a premium price point, scaling with seats and the packages selected. Phone-first usage adds variable costs for number health, data enrichment, and dialing volume, and the annual-only commitment plus opaque quote make total cost hard to predict before a sales conversation. The done-for-you managed service is a larger retainer.
Additional watchouts
Opaque, annual-only pricing with no monthly option is a dealbreaker for some teams. Premium price (~$5K/seat/year estimate) for a phone-centric tool. Parallel dialing brings connection lag, spam risk, and faster list burnout. Built on Twilio infrastructure.
Overage / add-ons
Per-seat annual pricing; cost scales with seats and the packages selected. Number/data enrichment and managed-service options add cost.
Sales call required
Yes — required for paid access
Free / trial
Free trial available. No self-serve pricing; annual-only commitment (no monthly option).
Lowest paid plan
Not public; quote-based after a demo, billed annually. Third-party estimate ~$5,000/user/year (~$417/mo); anonymized deal data suggests effective rates can land lower.
Commercial notes
Premium-priced, phone-first platform. Justifiable when it consolidates dialer + sequencing + signals + coaching; can feel heavy and expensive for teams that only need calling. A done-for-you managed service bundles tech plus trained SDRs.
Key ambiguities
No public pricing; estimates range widely ($65-$417/user/mo). Final cost depends on seats, term, packages, and negotiation, known only after a demo.
Cancellation / refund
Annual commitment (no monthly option); specific cancellation/refund terms not public. Free trial available before commitment.
Support SLA / resale
Enterprise-grade support for large sales orgs; Trust Center published. Done-for-you managed service available.
Missing data
No official tier prices; entry point and exact per-package costs are non-public. Estimates vary widely ($65-$417/user/mo).
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