Nooks
Also known as: Nooks AI, Nooks ASAP
AI sales platform built around a parallel dialer and virtual salesfloor, expanded into signals, multichannel sequencing, coaching, and AI agents for outbound teams.
Nooks is an AI sales platform built for outbound teams whose primary channel is the phone. Founded in 2020 by Dan Lee and Stanford classmates, it has raised seventy million dollars, including a forty three million dollar Series B led by Kleiner Perkins, and grew by roughly four times year over year.
Its two defining innovations were the parallel dialer, which calls up to five numbers at once and routes the first live answer to a rep, and the virtual salesfloor, a shared room where remote reps dial together, shadow each other's calls, and get live coaching.
The company has since expanded from a standalone dialer into what it calls an agent workspace, where AI agents work alongside reps to automate prospecting, sequencing, and calling.
The dialer remains the core. It runs high volume parallel sessions or one to one outreach, skips ringing and answering machines, logs calls, takes notes, leaves voicemails, and handles callbacks, and it manages number health with automatic rotation, carrier registration, and reputation monitoring to fight spam flags. Nooks Numbers finds and verifies mobile numbers across Apollo, Cognism, and ZoomInfo and prioritizes the prospects most likely to answer. The virtual salesfloor recreates a bullpen for distributed teams, with shadowing, whisper coaching, call blitzes, and leaderboards.
Around the dialer, Nooks now spans the outbound motion. Its signals and intelligence layer researches accounts from the CRM, call transcripts, social, and the web, builds lists from firmographics and live buying signals, and prioritizes the hottest accounts. AI sequencing runs cadences across calls, emails, SMS, and social touches with signal based triggers and AI written emails. An AI coaching layer scores every call, runs roleplay simulations against AI prospects, and surfaces battlecards and analytics to shorten ramp time. The vendor says its agents monitor accounts in the background and learn from each rep and prospect interaction.
Nooks integrates with Salesforce, HubSpot, Outreach, Salesloft, Gong, and data tools like Apollo, ZoomInfo, Cognism, and LeadIQ, and publishes a trust center listing SOC 2 Type 2 and ISO/IEC 27001:2022. It does not publish pricing; deals run through a demo and a custom quote across its four products, AI Dialer, AI Sequencing, Signals and Intelligence, and AI Coaching. Its value is greatest for teams committed to calling as a primary channel.
Vendor details
Canonical URL
https://www.nooks.ai
Category
GTM / revenue agent
Subcategory
AI parallel dialer and outbound sales workspace
Funding status
Independent, well funded. Raised $70 million-plus total, including a $43 million Series B led by Kleiner Perkins, its first sales-tech investment in over a decade, and a $22 million Series A led by Lachy Groom. Founded in 2020 by Dan Lee and Stanford classmates. The company describes itself as an applied AI lab building the Agent Workspace for go-to-market, and reports over 1,500 customers including Notion, HubSpot, Cursor and Rippling.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Integrates deeply with Salesforce, HubSpot, Outreach, Salesloft, and Gong, plus data tools including Apollo, ZoomInfo, Cognism, and LeadIQ, and acts within them by running cadences, syncing dispositions, and enriching contacts. Non-CRM users can dial from CSV uploads.
In practice
Your SDRs spend the day waiting through rings and voicemails. Nooks dials five numbers at once, skips the dead ends, and routes the first live answer to a rep with instant account context and a tailored hook.
Your remote SDR team feels isolated and ramps slowly. The virtual salesfloor puts them in a shared room to dial together, shadow calls, and get whisper coaching from managers in real time.
You want reps calling the right accounts, not just more of them. Nooks researches accounts from your CRM, calls, and the web, surfaces buying signals, and prioritizes who to call and when.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
6.0 / 14 capabilities · 43%
| Integrations & Tool Calling | Partial |
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A named connector set spans the outbound stack and the platform acts within it rather than only reading: Salesforce and HubSpot for CRM with dispositions and call outcomes written back, Outreach and Salesloft for sequences, Gong for conversation data, and Apollo, ZoomInfo, Cognism and LeadIQ for contact and mobile-number enrichment, with CSV upload for teams without a CRM. The list is fixed with no customer-facing route to add a connector; no public API, webhook or custom action is documented, so a buyer whose stack sits outside it has no documented path. Sourcenooks.ai integrations pages and the vendor's Series B announcementread 2026-09-01 |
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| Workflow Orchestration | Full |
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The platform carries the motion end to end and routes within it: research and list building from CRM, transcripts, social and web signals; cadences that mix calls, email, SMS and social and update themselves automatically as account data and intent shift; parallel dialing that places up to five simultaneous calls, discards rings and answering machines, and routes the first live answer to an available rep with context attached; and coaching, scoring and callback handling after the conversation. Number health is managed by automatic rotation, carrier registration and reputation monitoring, which is documented error recovery on the channel. Sourcenooks.ai AI dialer, AI sequencing and signals pagesread 2026-09-01 |
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| Knowledge Grounding & RAG | Partial |
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Research is deep and it grounds on the prospect. Agents assemble account context from the customer's CRM and their own call transcripts alongside social and open-web sources, then generate grounded call scripts, hooks and battlecards that refresh after each conversation. The customer's own corpus is not the subject; what is retrieved is intelligence about the target account, and no document or file ingestion, knowledge base or retrieval interface over the customer's own material is documented, so what they supply is their CRM records as research input rather than a maintained corpus. Sourcenooks.ai signals and AI dialer pagesread 2026-09-01 |
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| Human Oversight & Guardrails | Partial |
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Oversight is a property of how the product works rather than a control a buyer configures: a human rep takes every connected call, managers listen live and whisper-coach mid-conversation, and the salesfloor is built around shadowing and supervision. Compliance guardrails on the channel are real, with automatic number rotation, carrier registration and reputation monitoring. Nothing lets a buyer decide which agent actions require sign-off, name who signs off, or hold an action pending approval; the background agents research, build lists and update sequences without a documented gate, and the human control point is the call itself. Sourcenooks.ai virtual salesfloor, coaching and dialer pagesread 2026-09-01 |
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| Security, Identity & Governance | Partial |
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A broad published compliance surface. A SafeBase-hosted trust center publishes SOC 2 Type 2 and ISO/IEC 27001:2022 with the certificate itself, alongside SOC 3, CCPA, GDPR and EU-US Data Privacy Framework coverage, a penetration test attestation, an AI overview report, SIG Lite and CAIQ Lite self-assessments, and published policies including an access control policy and an AI internal use policy, with a self-serve security review flow for gated documents. Those controls govern the vendor's own organization rather than the buyer's users, and no customer-facing access model, SSO or SAML for the customer's own people, or audit surface a customer can inspect is documented. Sourcetrust.nooks.ai document indexread 2026-09-01 |
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| Observability & Auditability | Partial |
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Call-level visibility is thorough: every call is recorded, transcribed and scored, with objection and script analysis, talk-time and disposition analytics, leaderboards, and live listening and whisper coaching so a manager can observe a conversation as it happens. This is visibility into rep performance rather than agent execution, and nothing traces the steps a background agent took, which accounts it researched or which tools it called; no execution log or audit surface for agent activity is documented. Sourcenooks.ai AI dialer, coaching and salesfloor pagesread 2026-09-01 |
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| Memory & State Persistence | Unable to verify |
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What persists is the platform's data: dispositions and call history logged against each prospect and sequences that update as account data and intent shift, which is the application's data model. Nothing is named, scoped or given a lifetime as a memory layer. Nooks says its agents learn from each interaction but documents no mechanism, and what the agents retain and for how long is not published (nooks.ai home and pricing pages). Sourcenooks.airead 2026-10-01 |
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| Deployment & Data Residency | Unable to verify |
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Delivered only as a cloud SaaS platform with no self host, on premises, or in VPC deployment option documented. Sourcenooks.airead 2026-10-01 |
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| Prebuilt Agents, Templates & Packs | Full |
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Four named products ship as the platform's building blocks, each with its own surface and aimed at a named job: AI Dialer for calling, AI Sequencing for cadences, AI Coaching for scoring and roleplay, and Signals and Intelligence for account research and prioritization, with the virtual salesfloor alongside them. Ready-to-use assets ship with them: battlecards, call scripts, talk tracks and playbooks, plus roleplay scenarios reps practice against. Sourcenooks.ai product pages and trust center product descriptionread 2026-09-01 |
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| Triggers & Channel Coverage | Full |
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Work starts on signals rather than on a person typing: the signals and intelligence layer monitors accounts continuously from CRM data, call transcripts, social and the web, surfaces live buying signals and prioritizes which accounts to engage and when, and sequences update automatically as account data and intent shift. Channel coverage spans calls through the dialer, email, SMS and social touches within one cadence, with dispositions written back to the CRM and coaching delivered live into the salesfloor. Sourcenooks.ai signals and AI sequencing pagesread 2026-09-01 |
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| Model Flexibility & Routing | Unable to verify |
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Built on frontier models internally but exposes no user facing model choice, bring your own key, or routing gateway. Sourcenooks.airead 2026-10-01 |
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| APIs, SDKs & MCP Extensibility | Unable to verify |
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Offers prebuilt integrations and CSV upload for non-CRM users, but no documented public API, SDK, or MCP server for developer extensibility. Sourcenooks.ai/pricingread 2026-10-01 |
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| Testing, Debugging & Optimization | Unable to verify |
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What is evaluated is the rep, not the agent: AI Coaching runs roleplay scenarios against AI prospects, scores calls and surfaces battlecards so reps improve. No harness, scored test case, quality gate or controlled comparison for the agents' research, sequencing or emails is documented (nooks.ai pricing and home pages). Sourcenooks.ai/pricingread 2026-10-01 |
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| Browser & Computer Use | Partial |
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Agents research accounts by reading the open web alongside CRM and transcript data, which is web retrieval wired into the product. The browser extension surfaces and captures contact data inside a page for a rep to use, which is displaying data in an interface rather than operating one. No hosted or local browser, desktop session or remote computer control that the agent drives is documented; the dialer places telephony calls, which is a programmatic route. Sourcenooks.ai signals and prospecting pagesread 2026-09-01 |
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The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Not public; custom quote after a demo
Custom quote through sales across four products: AI Dialer, AI Sequencing, Signals and Intelligence, AI Coaching
Included quota
Not published. Products: AI Dialer (parallel dialing, AI answer detection, CRM sync, coaching), AI Sequencing (calls, email, SMS and social with signal based triggers and AI emails), Signals and Intelligence (buying signals, account research, dynamic lists), AI Coaching (roleplay scenarios, call library, live battlecards).
What is public
Nothing on price; the four products and their features are public.
Billing mechanics
Custom quote through sales; terms not published.
Cost watchouts
Cost depends on the products and seats scoped in the quote; number health and data enrichment are part of the dialer package.
Variable cost rationale
No published price; cost scales with the seats and products scoped in a custom quote.
Additional watchouts
No public pricing. The heaviest value accrues to teams that call as a primary channel.
Overage / add-ons
Not published; scoped in the custom quote.
Sales call required
Yes, required for paid access
Free / trial
No free tier or trial published; demo first.
Lowest paid plan
Not public; custom quote after a demo
Commercial notes
Phone first platform consolidating dialer, sequencing, signals and coaching; most valuable when it replaces several point tools.
Key ambiguities
No public pricing or term structure; cost is known only after a demo.
Cancellation / refund
Not public.
Support SLA / resale
Enterprise-grade support for large sales orgs; Trust Center published. Done-for-you managed service available.
Missing data
No plan, seat price, term or trial is published.
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Alternatives to Nooks
The closest documented capability profiles to Nooks among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- AiSDR6.0 / 14A lighter documented profile than Nooks
- Landbase7.5 / 14Adds documented APIs, SDKs & MCP Extensibility
- lemlist9.0 / 14Adds documented APIs, SDKs & MCP Extensibility
- Regie.ai7.0 / 14Fuller documented coverage on Knowledge Grounding & RAG and Human Oversight & Guardrails
- 11x8.5 / 14Adds documented APIs, SDKs & MCP ExtensibilityNooks vs 11x →
- Aktify7.5 / 14Adds documented APIs, SDKs & MCP Extensibility
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded