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SAP

Also known as: Joule, Joule Agents, Joule Studio, SAP SE

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Entry priceContact sales (agentic layer)Full pricing detail

SAP's Joule agents and assistants across its business applications, with Joule Studio for building custom agents and SAP AI Agent Hub for governing agents from any vendor.

Joule is SAP's AI layer across its business applications, delivered as a catalog of ready-to-use Joule Agents and Joule Assistants, browsed by business function, and as Joule Studio, where customers build their own agents, apps, skills and workflows. The agents are grounded in the customer's SAP context, the metadata and data of their SAP solutions and the SAP Knowledge Graph, and assistants direct specialized agents across functions to take on cross-functional work.

Agents do not have to wait for a person. They can be started by system events, API triggers or a schedule, and collaborate with third-party agents over A2A, while MCP connects them to tools across SAP and non-SAP systems. Builders choose from SAP's own models and third-party frontier models through the generative AI hub, and pro-code builds can use frameworks such as LangChain and LlamaIndex.

Governance is the part SAP leans on. SAP AI Agent Hub is a vendor-agnostic command center that inventories agents, models and MCP servers from SAP and other platforms, runs a formal verification workflow so nothing stays in the landscape without a governance record, and traces individual agent sessions down to each tool call and retrieval step. Joule Studio names pre-launch testing and validation among its capabilities and governs identity through SAP Cloud Identity Services.

The SAP Trust Center publishes SOC 1 and SOC 2 reports, ISO 27001 and ISO 42001 certification, C5 and FedRAMP, and customers select the data center location that fits their regional requirements. Joule is included with eligible SAP cloud solutions, with generative AI consumption metered and the agentic layer quoted through sales.

Vendor details

Canonical URL

https://www.sap.com/products/artificial-intelligence/ai-agents.html

Category

Enterprise operations agent

Subcategory

Platform — Joule Agents, Joule Studio and SAP AI Agent Hub

Funding status

SAP SE, headquartered in Walldorf, Germany.

Company status

independent

Use cases & customers

Primary use cases

ready-to-use agents across business functionsbuilding custom agents in Joule Studiogoverning agents across SAP and non-SAP platforms

Target customers

enterpriseSAP customers

Deployment options

SaaS in SAP data centers with a customer-selected location

Integrations

Joule Studio uses MCP and A2A to connect agents across SAP and non-SAP landscapes and connects SAP context, integrations and open development tools; custom agents can be built pro-code on frameworks such as LangChain and LlamaIndex. Agents can be started by system events, API triggers or schedules, and SAP AI Agent Hub inventories and governs SAP, custom and third-party agents, models and MCP servers in one place.

In practice

Your planners and buyers repeat the same calls all day. Ready-to-use Joule agents take on that work across functions, grounded in your own SAP data and processes.

You need an agent SAP does not ship. Joule Studio builds custom agents that can start on a system event, an API call or a schedule, and connect to other systems over MCP and A2A.

Agents are appearing across your estate from several vendors. SAP AI Agent Hub inventories them in one place, verifies each against governance records, and traces individual sessions down to each tool call.

Agentic Index coverage score

12.0 / 14 capabilities · 86%

Integrations & Tool Calling Full

Joule Studio uses MCP and A2A to connect agents across SAP and non-SAP landscapes, connects SAP context, integrations and open development tools, and custom agents can be built pro-code on frameworks such as LangChain and LlamaIndex. Ready-to-use Joule agents act on SAP's own applications across functions.

Sourcesap.com/products/artificial-intelligence/joule-studio.htmlread 2026-09-18

Workflow Orchestration Full

Joule Agents automate workflows end to end and take on cross-functional work, grounded in code, rules and the SAP Knowledge Graph as a foundation for autonomous coordination, with context-aware assistants directing specialized agents across functions.

Sourcesap.com/products/artificial-intelligence/ai-agents.htmlread 2026-09-18

Knowledge Grounding & RAG Full

Joule agents are grounded in the customer's SAP context: answers are grounded on the metadata and data of the customer's SAP solution, agents draw on the SAP Knowledge Graph embedded in code and rules, and Joule Studio embeds the customer's process, data and business context into the agents it builds.

Sourcesap.com/products/artificial-intelligence/ai-models.htmlread 2026-09-18

Human Oversight & Guardrails Partial

Governance sits at the policy layer: SAP AI Agent Hub enforces agent and MCP governance and compliance across the landscape and runs a formal verification workflow so that no agent, model or MCP server stays in the landscape without a verified governance record, and agents are described as operating within their architectural and governance boundaries.

That governs which agents may run, not what a running agent does. No documented approval step holds an agent's action for a person at the node, workflow or policy layer; Joule Studio's workflows are named only as something a customer built approval flows with.

Sourcesap.com/products/artificial-intelligence/ai-agent-hub.htmlread 2026-09-18

Security, Identity & Governance Full

The SAP Trust Center publishes its certifications and attestations with the reports behind them: SOC 1 and SOC 2 reports and bridge letters, ISO 27001 certificates, ISO 42001 for responsible AI management, BSI C5 audit reports, FedRAMP, and a page on EU AI Act governance for Joule Agents. The customer-facing controls are documented in Joule Studio, which governs identity, runtime and agent performance with identity and access controls including SAP Cloud Identity Services.

Sourcesap.com/about/trust-center/certification-compliance.htmlread 2026-09-18

Observability & Auditability Full

SAP AI Agent Hub's AI observability surfaces session health, goal completion rate and tool-call correctness for every agent in the inventory, and lets a team drill into individual sessions to trace each tool call and retrieval step and perform root-cause analysis. It covers SAP, custom and third-party agents in one inventory and ties agent telemetry to business KPIs, and Joule Studio names visibility into agent behavior, decisions and failures among its governance capabilities. The behavior on the record is the agent's.

Sourcesap.com/products/artificial-intelligence/ai-agent-hub.htmlread 2026-09-18

Memory & State Persistence Partial

Joule is a conversational assistant: people describe what they need and Joule carries the request through a session across web, desktop and mobile apps, which is conversation state within a session. The business data agents draw on in SAP applications and Business Data Cloud is the customer's system of record, the application's data model rather than a memory the agent keeps. No memory layer with its own scope and lifetime is documented, so there is no published way to review, edit, delete or scope memories by user, team or workspace.

Sourcesap.com/products/artificial-intelligence/joule-work.htmlread 2026-09-18

Deployment & Data Residency Full

SAP's Trust Center states that customers can select their preferred data center location based on their regional requirements and regulatory needs, with globally dispersed data centers that store and process data within specific geographic locations and replication across sites for recovery.

Sourcesap.com/about/trust-center/data-center.htmlread 2026-09-18

Prebuilt Agents, Templates & Packs Full

SAP ships a catalog of ready-to-use Joule Agents and Joule Assistants that buyers browse by business function, from customer experience onward, described as expert agents encoded with SAP's business-process expertise that automate manual processes across domains, with context-aware assistants directing the ready-to-use agents across functions.

Sourcesap.com/products/artificial-intelligence/ai-agents.htmlread 2026-09-18

Triggers & Channel Coverage Full

Work reaches Joule agents without a person asking. SAP's announcement of the agent builder in Joule Studio reaching general availability names system-triggered agents that activate automatically on system events, API triggers or a schedule, reducing manual intervention. Events, schedules and conversation all start work, with Joule itself as the conversational entry point across SAP applications.

Sourcecommunity.sap.com/t5/artificial-intelligence-blogs-posts/agent-builder-in-joule-studio-is-now-generally-available-build-your-own/ba-p/14289282read 2026-09-18

Model Flexibility & Routing Full

Builders choose the models their solutions use. SAP's generative AI hub lets customers build, test and deploy solutions that draw on many models across providers, combining SAP's own models, including specialized ones such as SAP-ABAP and SAP-RPT, with third-party frontier models, and Joule Studio's custom agents are built on that platform, with pro-code builds using frameworks such as LangChain and LlamaIndex.

Sourcesap.com/products/artificial-intelligence/ai-models.htmlread 2026-09-18

APIs, SDKs & MCP Extensibility Full

Joule agents are callable from outside: SAP's general-availability announcement of the agent builder names API triggers that start an agent and agent-to-agent collaboration that lets third-party agents coordinate tasks and share context with Joule agents, and Joule Studio states it uses A2A to connect agents across SAP and non-SAP landscapes.

Sourcecommunity.sap.com/t5/artificial-intelligence-blogs-posts/agent-builder-in-joule-studio-is-now-generally-available-build-your-own/ba-p/14289282read 2026-09-18

Testing, Debugging & Optimization Full

Joule Studio names pre-launch testing and validation and continuous evaluation and improvement of agent performance among the governance capabilities that help teams secure, test, monitor and improve AI solutions in production, and the generative AI hub is built for teams to build, test and deploy solutions across models. Testing before launch is a named part of the development path.

Sourcesap.com/products/artificial-intelligence/joule-studio.htmlread 2026-09-18

Browser & Computer Use Not documented

With the Joule desktop app, people describe what they need and Joule acts across their local files and applications to deliver the outcome, according to SAP's Joule Work page. That is a present-tense claim of local action, but the mechanism is not documented: nothing shows Joule operating an application or browser interface, as opposed to working through files, connectors and APIs.

Sourcesap.com/products/artificial-intelligence/joule-work.htmlread 2026-09-18

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-09-30·Agent capabilityVerified

Version 3.2.0 of SAP's Joule Work mobile app, formerly SAP Mobile Start, adds an agentic thinking mode for complex multi step processes and @ mentions that call a specific Joule assistant in a conversation. Users can also talk with Joule by voice in the app or through Apple CarPlay, and a new insights view shows the steps Joule took and the sources it used.

Bears on: Agent capability

View source
2026-08-03·Security / enterpriseVerified

SAP detailed the governance capabilities of its AI Agent Hub, which serves as a centralized command center to discover, manage, and govern AI agents, LLMs, and MCP servers. The platform is vendor agnostic and enables organizations to identify agents within their business processes, control associated risks, and enforce compliance rules.

Bears on: Security / enterprise

View source
2026-07-24·IntegrationsPartially Verified

SAP has announced the general availability of its generative AI assistant, Joule, within SAP Cloud ALM for all eligible customers. This initial release embeds a conversational AI assistant directly into the application lifecycle management platform to provide navigation assistance and contextual guidance on features and processes, laying the groundwork for future specialized AI agents.

Bears on: Integrations

View source
View all 5 changes for SAP →Tracked since Jun 2026 · Verified from public vendor sources

Pricing

Contact sales (agentic layer)

hybrid

What is public

SAP (sap.com - the Index-relevant agentic scope is SAP Business AI: 'Joule' (the generative-AI copilot + Joule agents) embedded across S/4HANA Cloud and the SAP suite, with AI capabilities/consumption on SAP Business Technology Platform (BTP)) sells enterprise/quote-based. Joule is positioned as included with eligible SAP cloud solutions; generative-AI consumption on BTP is metered in 'AI units.' There's no simple public price for the agentic layer.

Billing mechanics

Enterprise subscription (S/4HANA Cloud + suite, quote-based) with Joule largely INCLUDED in eligible cloud solutions; incremental generative-AI / agent consumption metered via BTP 'AI units' (capacity-based). Real deployments are negotiated. No single public agentic price.

Cost watchouts

Large implementation/integration costs typical of SAP; AI-unit consumption (BTP) is separate and capacity-metered; premium/agent features may require higher-tier subscriptions

Additional watchouts

Joule is bundled (not a clean standalone price); AI-unit consumption (BTP) billed separately; heavy implementation; agentic capabilities tied to cloud-suite subscriptions

Sales call required

Yes, required for paid access

Commercial notes

Enterprise-software giant; agentic push = Joule copilot + Joule agents + Business AI across the suite; competes with Oracle, Microsoft Dynamics/Copilot, Workday, Salesforce Agentforce, Infor

Support SLA / resale

SAP enterprise support; sold direct + via a large SI partner ecosystem; Joule embedded across S/4HANA, SuccessFactors, Ariba, etc.; BTP for custom AI/agents

Missing data

Joule is included with eligible SAP cloud solutions, and BTP AI consumption is metered in 'AI units,' but real pricing is quote-based and the agentic layer has no simple public price.

Agentic Index verified 2026-06-25

Alternatives to SAP

The closest documented capability profiles to SAP among enterprise operations agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Boomi12.5 / 14Fuller documented coverage on Human Oversight & Guardrails
  • Fabrix.ai12.5 / 14Fuller documented coverage on Human Oversight & Guardrails
  • Salesforce12.5 / 14Fuller documented coverage on Human Oversight & Guardrails
  • Atomicwork12.0 / 14Fuller documented coverage on Human Oversight & Guardrails
  • Beam AI12.0 / 14Fuller documented coverage on Human Oversight & Guardrails
  • Glean12.0 / 14Fuller documented coverage on Human Oversight & Guardrails

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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