Haptik

Haptik is the AI agent platform of Jio Haptik Technologies, a Reliance Jio Platforms subsidiary and one of India's longest running conversational AI companies, with a team of more than two hundred and over a decade of building custom conversational AI for enterprises. Now evolved into an agentic AI platform, Haptik serves large brands including Jio, CRED, Ola, PVR, Adani, Zepto, Unilever, HP, and Axis Max Life across retail, eCommerce, fintech, insurance, travel, and healthcare, alongside a fast growing small business arm called Interakt used by more than fifty thousand businesses.

At its core is a no code and low code AI Agent Builder where teams design workflows, ground an agent on proprietary data, and customize responses through a conversational interface. Prebuilt agent types cover the main customer journeys: an AI Support Agent that resolves queries across complexity with multi turn context, an AI Sales Agent that guides purchases with catalog aware recommendations, and an AI Booking Agent for reservations and scheduling. Agents plan and execute tasks by integrating with more than a hundred systems, taking real actions like ticket creation, inventory checks, payment links, and appointment scheduling, and Haptik reports early adopters automating up to eighty percent of repetitive queries.

Channel reach is a defining strength. Agents deploy across web, chat, and voice, including WhatsApp, RCS, Instagram, and Messenger, with inbound and outbound telephony, and they converse in more than a hundred languages including twenty two Indian languages, which matters in tier two and tier three markets. Agents ground on enterprise knowledge bases spanning documents and websites using multiple retrieval systems, so answers stay based on provided information, and teams can choose among leading models like GPT, Llama, and Claude. Agent Analytics and an Insights Agent track key metrics, sentiment, and standard operating procedure compliance.

Security is comprehensive and independently validated. Haptik complies with ISO 27001 and 27701, GDPR, CCPA, CPRA, HIPAA, FIPS 140-2, and NIST SP 800-53, undergoes penetration testing by a CREST certified third party, and publishes a trust center audited by BDO India. Guardrails keep agents on track and grounded, and complex cases escalate to human agents through live chat. The main gaps are persistent agent memory, self host deployment, and a formal testing framework, which are not yet first class. Haptik straddles customer experience and general agent building, with omnichannel reach and a strong security posture as its standout traits.