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Haptik

Also known as: Interakt, Contakt

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Entry priceContact for enterprise; SMB from about Rs 10,000 for 2,000 conversationsFull pricing detail

No code builder for enterprise customer experience AI agents from Reliance Jio owned Haptik, spanning web, chat, and voice across more than a hundred languages and channels.

Haptik is the AI agent platform of Jio Haptik Technologies, a Reliance Jio Platforms subsidiary and one of India's longest running conversational AI companies, with a team of more than two hundred and over a decade of building custom conversational AI for enterprises. Now evolved into an agentic AI platform, Haptik serves large brands including Jio, CRED, Ola, PVR, Adani, Zepto, Unilever, HP, and Axis Max Life across retail, eCommerce, fintech, insurance, travel, and healthcare, alongside a fast growing small business arm called Interakt used by more than fifty thousand businesses.

At its core is a no code and low code AI Agent Builder where teams design workflows, ground an agent on proprietary data, and customize responses through a conversational interface.

Prebuilt agent types cover the main customer journeys: an AI Support Agent that resolves queries across complexity with multi turn context, an AI Sales Agent that guides purchases with catalog aware recommendations, and an AI Booking Agent for reservations and scheduling.

Agents plan and execute tasks by integrating with more than a hundred systems, taking real actions like ticket creation, inventory checks, payment links, and appointment scheduling, and Haptik reports early adopters automating up to eighty percent of repetitive queries.

Channel reach is a defining strength. Agents deploy across web, chat, and voice, including WhatsApp, RCS, Instagram, and Messenger, with inbound and outbound telephony, and they converse in more than a hundred languages including twenty two Indian languages, which matters in tier two and tier three markets. Agents ground on enterprise knowledge bases spanning documents and websites using multiple retrieval systems, so answers stay based on provided information, and teams can choose among leading models like GPT, Llama, and Claude. Agent Analytics and an Insights Agent track key metrics, sentiment, and standard operating procedure compliance.

Security is comprehensive and independently validated. Haptik complies with ISO 27001 and 27701, GDPR, CCPA, CPRA, HIPAA, FIPS 140-2, and NIST SP 800-53, undergoes penetration testing by a CREST certified third party, and publishes a trust center audited by BDO India. Guardrails keep agents on track and grounded, and complex cases escalate to human agents through live chat. The main gaps are persistent agent memory and self host deployment, which are not yet first class. Haptik straddles customer experience and general agent building, with omnichannel reach and a strong security posture as its standout traits.

Vendor details

Canonical URL

https://haptik.ai

Category

Agent builder

Subcategory

Omnichannel conversational agent builder for enterprise customer experience, strongest in Indian-market channels and languages

Funding status

Acquired subsidiary operating under its own brand. Founded August 2013 by Aakrit Vaish and Swapan Rajdev; Reliance Industries acquired a majority stake in 2019 for a reported $100M, and the company now operates as Jio Haptik Technologies Limited under Reliance Jio Platforms, led by CEO Ahshad Jussawalla. More than 200 staff. Enterprise customers include Jio, CRED, Ola, PVR Inox, Adani, Zepto, Unilever, HP, Kotak Life, Pepperfry and Axis Max Life, alongside an SMB arm, Interakt, cited at more than fifty thousand businesses. Sales-led at enterprise tier with per-conversation pricing; Interakt has public entry pricing.

Company status

independent

Use cases & customers

Primary use cases

Resolving customer queries on WhatsApp and voice in twenty-two Indian languages across tier-two and tier-three marketsDeploying support, sales and booking agents that take real actions like ticket creation, inventory checks and payment linksEmbedding conversational agents inside a company's own web, iOS and Android applications through published SDKsGrounding agents on enterprise documents and an existing knowledge management system through documented KMS connectorsMeeting Indian regulated-sector review with ISO 27001 and 27701, CREST-certified penetration testing and BDO India audits

Deployment options

SaaS

Integrations

More than a hundred integrations, documented individually rather than asserted as a total, spanning commerce (Shopify, Magento, WooCommerce, Fynd), payments (Stripe, PayPal, PayU, Razorpay, SETU), service and knowledge management (Zendesk, Zendesk Guide, Freshdesk, Salesforce, USU Unymira), CRM (HubSpot, LeadSquared, Microsoft Dynamics 365), communications (Twilio, Exotel, Helo VivaConnect), engagement (CleverTap) and credit data (CIBIL). The Indian-market rails, SETU, Razorpay, Exotel, CIBIL and Fynd, are the distinguishing set. Agents take real actions including ticket creation, inventory checks, issuing payment links and appointment scheduling, with Code Step and Static Step Integration for custom logic. Channels are Web SDK, WhatsApp, Facebook, Instagram, Sunshine Conversation, LINE, Google Business Messages, Telegram, Microsoft Teams, Bot as an API, iOS SDK and Android SDK, plus voice with inbound and outbound telephony, across more than a hundred languages including twenty-two Indian languages. Models are selectable across GPT, Llama and Claude. Knowledge grounding combines multiple RAG systems over PDFs, DOCX, PPTX, CSVs, websites and a product catalog, with connectors into third-party knowledge management systems.

In practice

A retailer wants round the clock support on WhatsApp. A Haptik agent resolves queries, checks inventory, and shares payment links in the customer's language, automatically handling up to eighty percent of repetitive requests and escalating complex cases to human agents.

A clinic has no receptionist after hours. A Haptik voice agent understands context, answers questions, and books appointments autonomously through inbound and outbound telephony, conversing in the local language across tier two and tier three markets.

A brand needs consistent, grounded answers. Using Haptik's no code builder, a team grounds an agent on product catalogs and documents with multiple retrieval systems, then tracks sentiment and standard operating procedure compliance through Agent Analytics.

Agentic Index coverage score

10.5 / 14 capabilities · 75%

Integrations & Tool Calling Full

The vendor's documentation covers individually named integrations including Shopify, Magento, WooCommerce and Fynd for commerce, Stripe, PayPal, PayU, Razorpay and SETU for payments, Zendesk, Zendesk Guide, Freshdesk and Salesforce for service and knowledge, HubSpot, LeadSquared and Microsoft Dynamics 365 for CRM, Twilio, Exotel and Helo VivaConnect for communications, CleverTap for engagement and CIBIL for credit data, with the vendor citing more than a hundred integrations overall.

Documented agent actions include ticket creation, inventory checks, issuing payment links and appointment scheduling. Code Step Integration and Static Step Integration allow custom logic within agent flows.

Sourcedocs.haptik.ai integration documentation, haptik.ai AI agent platform announcement and home pageread 2026-08-31

Workflow Orchestration Full

The vendor documents a flow surface the bot builder configures: steps on a graph joined by Connections that represent the path a conversation takes, with each connection mapped to the user inputs, entity presence or entity values that route to the next step, alongside Static, Code and Output step types, Code Step and Static Step integrations for custom logic, and rules for supported and unsupported transitions. Agentic bots plan and execute tasks by calling APIs and databases, taking actions such as ticket creation, inventory checks, payment links and appointment scheduling.

Sourcedocs.haptik.ai connections, debug-logs and agentic-bot pagesread 2026-09-29

Knowledge Grounding & RAG Full

The vendor documents grounding agents on an enterprise knowledge base spanning PDFs, DOCX, PPTX, CSVs and the customer's website, combining multiple retrieval-augmented generation systems to improve accuracy, with a product catalog as a structured source for recommendations, and states answers remain based solely on provided information.

Knowledge Base Integration is separately documented as connecting agents to third-party knowledge management systems, with individually documented integrations for Zendesk Guide, Freshdesk KMS, Salesforce KMS and USU Unymira. No per-answer citation or source attribution is documented.

Sourcehaptik.ai home page, docs.haptik.ai knowledge base integration documentation, haptik.ai AI agent platform announcementread 2026-08-31

Human Oversight & Guardrails Partial

The vendor documents agents collaborating with human counterparts for high-touch scenarios through flexible live chat solutions, with centralized agent support so no interaction is missed and agents able to jump in to resolve queries, supported by a documented Agent Inbox, Live Traffic section and Teams section.

Guardrails are named as keeping agents on track and grounded, and Insights Agent tracks standard operating procedure compliance. Agents are stated to answer solely based on provided information. No approval step, checkpoint, pause-for-confirmation before an action, or pending-action queue is documented, and no mechanism is described for what the guardrails enforce.

Sourcehaptik.ai AI agent platform announcement and home page, docs.haptik.ai agent inbox and live traffic documentationread 2026-08-31

Security, Identity & Governance Full

The vendor operates a published trust center and states compliance with ISO 27001 and ISO 27701, GDPR, CCPA, CPRA, HIPAA, FIPS 140-2, NIST SP 800-53 and CyberGRX, with independent penetration testing performed by a CREST-certified third party and independent security audits by BDO India. Data security and privacy policy, GDPR readiness and CCPA readiness are stated across product pages. Named enterprise customers span regulated sectors including banking, insurance and healthcare. Single sign-on, role-based access control and retention configuration are not documented.

Sourcetrust.haptik.ai, haptik.ai home and ai-agent-assist pages, haptik.ai AI agent platform announcementread 2026-08-31

Observability & Auditability Partial

Agent Analytics is documented as integrated with an Insights Agent, allowing customers to track key performance indicators using custom dashboards, measure customer sentiment from the start to the end of a conversation, and ensure agents' compliance with standard operating procedures. The documentation site confirms Analytics, Live Traffic, Archives and MyChats sections within the platform. No execution trace, integration call record, run history across agents, or reconstruction of an agent's decision path is documented.

Sourcehaptik.ai AI agent platform announcement, docs.haptik.ai analytics and live traffic documentationread 2026-08-31

Memory & State Persistence Not documented

The vendor states agents retain context for personalized experiences and resolve queries with multi-turn context, which is within-conversation state, and the documentation confirms an Archives section preserving conversation records.

The vendor's comparative argument describes large language models as responding to prompts rather than actively executing tasks or learning from interactions, implying but not documenting that its own agents learn from interactions. No cross-session memory, persistent user profile, session identity or capability that accumulates across conversations is documented. The enterprise knowledge base persists and is graded on knowledge grounding.

Sourcehaptik.ai AI agent platform announcement and home page, docs.haptik.ai archives and agent documentationread 2026-08-31

Deployment & Data Residency Partial

Third party pricing material states that Haptik's negotiated Enterprise tier includes multi-region data residency, alongside custom retrieval on enterprise knowledge bases and BDO India independent security audits.

No self-hosting, on-premises installation, virtual private cloud option, customer-managed key or documented region-selection capability appears on the vendor's own product pages, documentation site or trust center summary.

The vendor is a Reliance Jio subsidiary operating principally in India under sector rules that commonly require local data residency, but no first-party statement of data center location or region choice has been found.

Sourcetrust.haptik.ai, haptik.ai product pages, docs.haptik.ai, third-party enterprise pricing analysisread 2026-08-31

Prebuilt Agents, Templates & Packs Full

The vendor documents three prebuilt agent types covering the main customer journeys: an AI Support Agent resolving queries across complexity with multi-turn context, an AI Sales Agent guiding purchases with catalog-aware recommendations, and an AI Booking Agent handling reservations and scheduling, alongside a no-code and low-code AI Agent Builder for creating others.

AI Agent Assist is documented as a prebuilt capability for named live-agent platforms including Zendesk, Freshdesk and Salesforce. No browsable template library or catalog of cloneable agents is documented, and the product is sold sales-led at enterprise tier.

Sourcehaptik.ai AI agent platform announcement, haptik.ai home and ai-agent-assist pages, docs.haptik.airead 2026-08-31

Triggers & Channel Coverage Full

The vendor documents Proactive Messaging that starts conversations without a user message: campaigns sent to a selected audience immediately or at a scheduled custom date, and event-based triggers, with SMS available to US users and WhatsApp HSM templates designed for outbound use.

Channels documented individually are Web SDK, WhatsApp, Facebook, Instagram, Sunshine Conversation, LINE, Google Business Messages, Telegram, Microsoft Teams, Bot as an API, iOS and Android SDKs, plus voice with inbound and outbound telephony. The scheduled wake is an outbound message campaign rather than a scheduled agent task, and SMS is US-only.

Sourcedocs.haptik.ai proactive messaging and deployment sectionsread 2026-09-29

Model Flexibility & Routing Full

The vendor states teams choose between top AI models including GPT, Llama and Claude based on their needs for performance, security and ability to handle scale, and separately invites customers to experiment with leading models including GPT, Llama and Claude to find the best fit for their business. Model selection is presented as a platform capability of the AI Agent Builder rather than a fixed configuration. Third-party pricing analysis indicates premium model access is billed as pass-through, so selection carries a cost consequence.

Sourcehaptik.ai home page and AI agent platform announcement, docs.haptik.airead 2026-08-31

APIs, SDKs & MCP Extensibility Full

The vendor's documentation site publishes a Web SDK, an iOS SDK and an Android SDK as supported channels, alongside Bot as an API. Code Step Integration and Static Step Integration are documented for inserting custom logic into agent flows. The documentation covers individually named integrations including Shopify, Stripe, PayPal, PayU, Razorpay, SETU, Exotel, Twilio, CIBIL, Freshdesk, Zendesk Guide, Salesforce, HubSpot, Microsoft Dynamics 365, Magento, WooCommerce, LeadSquared, CleverTap and Fynd. No Model Context Protocol server is documented.

Sourcedocs.haptik.ai channel and integration documentation, haptik.ai platform pagesread 2026-08-31

Testing, Debugging & Optimization Full

The vendor documents a Bot QA Tool for regression testing a bot: a Generate API turns mock conversations covering the testing scenarios into a test-case CSV based on step traversal, and a Run API executes those cases and returns a result CSV with success or failure for every case, run each time a bot goes live so failures can be fixed.

A functional testing guide sets out test-case preparation across flows, APIs, error handling and multilingual behavior, and the Test bot section shows per-message debug logs of the steps and code steps triggered and entities captured. That is a harness that scores the bot's behavior against recorded cases, documented for step-based bots through staging API endpoints.

Sourcedocs.haptik.ai testing sectionread 2026-09-29

Browser & Computer Use Not documented

The documentation enumerates channels as Web SDK, WhatsApp, Facebook, Instagram, Sunshine Conversation, LINE, Google Business Messages, Telegram, Microsoft Teams, Bot as an API, iOS SDK and Android SDK, all conversational surfaces, and documents actions through named integrations including ticket creation, inventory checks, payment links and appointment scheduling, with Code Step Integration for custom logic.

All are programmatic interfaces. Real-time web data retrieval described in third-party material is retrieval over fetched content rather than operation of an interface. No browser control, navigation, form filling, session automation or screen interaction appears anywhere in the vendor's documentation or product pages.

Sourcedocs.haptik.ai channel and integration documentation, haptik.ai home page and AI agent platform announcementread 2026-08-31

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-08-27·Memory / stateVerified

Haptik introduced a Parameter Store to serve as a centralized variable store for customer identifiers, verification flags, and preferences. The feature provides deterministic state control with real-time read and write capabilities, cross-channel session persistence, and Time-to-Live expiration rules.

Bears on: Memory / state

View source
View all 1 change for Haptik →Tracked since Aug 2026 · Verified from public vendor sources

Pricing

Contact for enterprise; SMB from about Rs 10,000 for 2,000 conversations

Agentic Index verified 2026-09-29

Alternatives to Haptik

The closest documented capability profiles to Haptik among agent builders tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Airtable11.0 / 14Adds documented Memory & State Persistence
  • Make11.0 / 14Adds documented Memory & State Persistence
  • Moveo.AI12.0 / 14Adds documented Memory & State PersistenceHaptik vs Moveo.AI →
  • SnapLogic12.0 / 14Adds documented Memory & State Persistence
  • OutSystems12.5 / 14Adds documented Memory & State Persistence
  • Retool11.5 / 14Adds documented Memory & State Persistence

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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