Agentic Index
Haptik vs Teneo (2026)
Haptik and Teneo are both mature enterprise builders for customer facing AI agents, and the split is market center and scale profile: Haptik, owned by Reliance Jio, is strongest in India and emerging markets with coverage across a hundred plus languages and channels, with SMB entry around 10,000 rupees and enterprise via sales, while Teneo is the contact center heavyweight known for LLM orchestration, output control, and very high volume deployments, contact sales. Choose by geography, channel mix, and the scale of your contact center.
| At a glance | Haptik | Teneo |
|---|---|---|
| Category | Agent builder | Agent builder |
| Entry price | Contact for enterprise; SMB from about Rs 10,000 for 2,000 conversations | Contact for pricing |
| Free / trial | — | — |
| Pricing confidence | contact only | contact only |
| Feature |
H
Haptik
|
T
Teneo
|
|---|---|---|
| Action & orchestration | ||
|
Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
Full / Explicit | Full / Explicit |
|
Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
Full / Explicit | Full / Explicit |
|
Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
Full / Explicit | Full / Explicit |
| Knowledge & context | ||
|
Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
Partial | Partial |
|
Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
No / Not documented | Partial |
| Control & trust | ||
|
Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
Partial | Full / Explicit |
|
Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
Full / Explicit | Full / Explicit |
|
Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
Partial | Partial |
|
Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
No / Not documented | Partial |
| Solution readiness | ||
|
Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
Partial | Partial |
| Platform extensibility | ||
|
Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
Partial | Full / Explicit |
|
APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
Partial | Full / Explicit |
|
Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
No / Not documented | Partial |
| Specialist automation | ||
|
Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
No / Not documented | No / Not documented |
Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing |
H
Haptik
|
T
Teneo
|
|---|---|---|
|
Entry price Lowest public entry point |
Contact for enterprise; SMB from about Rs 10,000 for 2,000 conversations | Contact for pricing |
|
Pricing confidence How public the numbers are |
Contact only | Contact only |
|
Billing Primary billing axis |
— | — |
|
Variable cost Workload / overage exposure |
High variable cost | Medium variable cost |
|
Free tier / trial Try before you buy |
No free tier
|
No free tier
|
|
Buying motion Self-serve vs sales call |
— | — |
Choose Haptik if
- India and emerging market deployments with local language depth are your context.
- WhatsApp and messaging first customer bases match Haptik's strengths.
- An accessible SMB entry point matters alongside enterprise depth.
Choose Teneo if
- Very high volume contact center automation is the job.
- LLM orchestration with strict output control fits your risk posture.
- Global enterprise deployments across voice and digital channels are your reality.