Glia
Also known as: SaleMove
Customer interaction platform for banks, credit unions, and insurers that unifies voice, digital, and video with responsible AI through a ChannelLess architecture.
Glia is a customer interaction platform built specifically for banks, credit unions, and insurers, unifying voice, digital messaging, video, and AI so a customer conversation can move across channels without losing context. Founded in 2012 in New York as SaleMove by Dan Michaeli, Justin DiPietro, and Carlos Paniagua, and rebranded Glia in 2019, the company has raised about one hundred fifty two million dollars, reaching a one billion dollar valuation with its forty five million dollar Series D in March 2022 led by Insight Partners. It has partnered with more than five hundred financial institutions, facilitated over ten billion interactions, and strengthened its banking AI by acquiring conversational AI company Finn AI in 2022.
The heart of the platform is a ChannelLess architecture that lets a customer shift from chat to voice to video without reauthenticating or repeating their issue, which Glia pairs with Glia Cortex, a responsible AI layer purpose built for financial services. Cortex spans Customer AI, with a Glia Virtual Assistant that automates up to sixty percent of interactions across phone and digital, Agent AI that raises representative productivity by more than twenty percent, and Manager AI that scans interactions and generates insights on demand. Glia Voice handles more than a thousand banking tasks out of the box with low latency, Glia AI Outreach runs automated outbound voice and SMS campaigns to grow deposits and reduce delinquencies, and every AI assistant is grounded in a Glia Knowledge Bank of institution approved answers so it only says what the bank has sanctioned.
Glia treats its AI like a capable intern that is never left unsupervised, keeping a human within easy reach at every step, and it markets a predictable pricing model with no metering on seats, minutes, or AI usage. Because everything is engineered for regulated banking, from core and online banking integrations to compliance and approved knowledge, it fits community and regional institutions that want to leave legacy contact center platforms behind. For a bank, credit union, or insurer that wants a single AI powered interaction platform tuned to financial services, Glia is a category leading option; a general business outside financial services will find it narrower than a horizontal customer support tool.
Vendor details
Canonical URL
https://www.glia.com
Category
Customer support agent
Subcategory
Financial services customer interaction
Funding status
Independent, headquartered in New York, founded in 2012 as SaleMove by Dan Michaeli, Justin DiPietro, and Carlos Paniagua, and rebranded Glia in 2019. Has raised about one hundred fifty two million dollars across seven rounds, reaching a one billion dollar valuation with a forty five million dollar Series D on March 21, 2022 led by Insight Partners, with Tola Capital, Wildcat Capital Management, and Entrepreneurs Roundtable Accelerator also backing it. Acquired banking conversational AI company Finn AI in 2022, partners with more than five hundred financial institutions, and has facilitated over ten billion customer interactions.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Integrates deeply with financial services systems including core banking and online banking platforms, and embeds across a bank's digital properties, phone lines, and mobile apps. Grounds its assistants in a Glia Knowledge Bank of institution approved content, offers embed SDKs and APIs for its interaction widgets and CoBrowsing, and connects into more than five hundred financial institutions' environments.
In practice
Members call, then chat, then get bounced to a human and have to reauthenticate and re explain everything. Glia's ChannelLess architecture carries the full context across voice, digital, and video so the conversation never restarts.
Your contact center is buried in routine balance and card questions. Glia's Virtual Assistant automates up to sixty percent of interactions across phone and digital, grounded only in answers your institution has approved.
You need to grow deposits and reduce delinquencies without adding headcount. Glia AI Outreach runs automated outbound voice and SMS campaigns to renew certificates, convert borrowers, and reengage members.
Sources & related URLs
Research sources
Research notes
Added via Crunchbase agentic discovery CSV, enriched full fidelity 2026-07-07. Crunchbase org slug is salemove (former name).
Capability coverage
10.5 / 14 capabilities · 75%
| Integrations & Tool CallingIntegrates with core banking and online banking systems and embeds across a financial institution's digital properties, phone lines, and mobile apps to act on customer requests, Glia docs 2026-07-07 | Full |
|---|---|
| Workflow OrchestrationOrchestrates interactions across voice, digital, video, and SMS with ChannelLess routing and automated outbound campaigns, shifting volume between channels within one flow, Glia docs 2026-07-07 | Full |
| Knowledge Grounding & RAGBuilds assistants on top of a Glia Knowledge Bank, a single source of institution reviewed and approved answers, so responses stay grounded in sanctioned content, Glia docs 2026-07-07 | Full |
| Human Oversight & GuardrailsDesigned so AI is never left unsupervised, keeping a human within easy reach, with seamless handoff to a live agent and assistants limited to institution approved answers, Glia docs 2026-07-07 | Full |
| Security, Identity & GovernancePurpose built for regulated financial services as a responsible AI platform emphasizing safety, security, and privacy for banks, credit unions, and insurers, Glia docs 2026-07-07 | Full |
| Observability & AuditabilityManager AI scans interactions, answers questions about them, generates call center analytics on demand, and benchmarks performance against hundreds of financial institutions, Glia docs 2026-07-07 | Full |
| Memory & State PersistenceThe ChannelLess architecture preserves full customer context across channels so no reauthentication or repetition is needed, and the AI learns from every interaction over time, Glia docs 2026-07-07 | Full |
| Deployment & Data ResidencyDelivered as cloud SaaS with financial services grade security, but on premise or explicit customer controlled residency options are not documented, Glia docs 2026-07-07 | Partial |
| Prebuilt Agents, Templates & PacksShips turnkey assistants with more than a thousand banking tasks out of the box, plus prebuilt Glia Banker, CoPilot, and Analyst tools tuned for financial institutions, Glia docs 2026-07-07 | Full |
| Triggers & Channel CoverageCovers inbound phone, chat, video, and messaging plus proactive outbound voice and SMS campaigns through Glia AI Outreach, always on across channels, Glia docs 2026-07-07 | Full |
| Model Flexibility & RoutingRuns on the proprietary Glia Cortex AI layer and does not document customer choice of underlying model or routing across external model providers, Glia docs 2026-07-07 | Unable to verify |
| APIs, SDKs & MCP ExtensibilityProvides embed SDKs and APIs for its interaction widgets and CoBrowsing and connects to core systems, but a broad public developer platform or MCP surface is not documented, Glia docs 2026-07-07 | Partial |
| Testing, Debugging & OptimizationOffers cognitive quality management and interaction analysis through Manager AI, but a dedicated agent testing, evaluation, or debugging surface is not documented, Glia docs 2026-07-07 | Partial |
| Browser & Computer UseOperates as a customer interaction platform across voice and digital channels rather than driving a browser or operating a computer interface as an agent, Glia docs 2026-07-07 | Unable to verify |
Pricing
Not public; quoted through sales under a predictable model with no metering on seats, minutes, or AI usage
flat platform subscription, not metered by seats, minutes, or AI
What is public
No list pricing. Glia quotes through sales but publicly positions a transparent, predictable pricing model without seat, minute, or AI metering.
Billing mechanics
Flat platform subscription for the interaction platform and Glia Cortex AI, sized to the institution rather than metered per interaction.
Cost watchouts
Core and online banking integration work and professional services can sit outside the platform subscription.
Variable cost rationale
Glia markets a predictable pricing model with no metering on seats, minutes, or AI usage, so cost stays largely flat as interaction volume grows rather than scaling per action.
Additional watchouts
The predictable pricing claim still requires a quote, so confirm what is included across Voice, Cortex, and AI Outreach and how implementation and core integration are priced.
Sales call required
Yes — required for paid access
Free / trial
Demo and consultation on request; no public free tier
Key ambiguities
No public rate is published despite the transparent pricing positioning, so actual figures require a quote.
Related vendors
- Decagon — AI agent platform purpose-built for customer support, with deep…
- Ada — Enterprise customer-experience automation that resolves inquiries…
- Aisera — Enterprise agentic AI platform that orchestrates specialized agents…
- ASAPP — Generative AI for enterprise contact centers, with human-in-the-loop…
- Assembled — AI customer support orchestration platform that unifies autonomous…
- Bland AI — Enterprise-focused voice agent platform for regulated-industry…