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Tidio

Also known as: Lyro, Lyro AI, Tidio LLC

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Entry priceFrom $29/moFull pricing detail

SMB customer service platform whose Lyro agent answers and takes action across live chat, Messenger, Instagram, WhatsApp and email, grounded in a unified knowledge base, with a browsable Action template library and MCP connections into external systems.

Tidio's Lyro AI handles FAQ and actions for SMB customer support, with Shopify and Wix integrations. It offers a free tier with paid plans from around $29/month.

Vendor details

Canonical URL

https://tidio.com

Category

Customer support agent

Subcategory

Support — SMB AI agent

Company status

independent

Use cases & customers

Primary use cases

customer supportFAQ automation

Target customers

SMBe-commerce

Deployment options

SaaS

In practice

As a small business you can't staff support around the clock. Tidio's Lyro AI handles FAQ and actions, so customers get answers when no one's at the desk.

A customer question often needs a small action, not just a reply. Lyro takes actions, not only answers, so it can actually handle the request.

Your store runs on Shopify or Wix and you want support that fits. Tidio integrates with both, so Lyro works against your store out of the box.

Agentic Index coverage score

9.5 / 14 capabilities · 68%

Integrations & Tool Calling Full

Two routes out, one bounded and one general. Actions call external services over their APIs for third-party data and write back to them, with native Shopify support and coexistence alongside an existing helpdesk such as Zendesk.

Above that, Tidio documents Model Context Protocol support: connect Lyro once to a CRM, billing platform or database and it can use every tool that system exposes, with named servers including Shopify, Guru and Stripe and the option to ship your own for product search, bookings or order status. Tidio states every call is scoped, authenticated and auditable. That makes breadth bounded by what the customer connects rather than by a catalog.

Sourcetidio.com/ai-agent/lyro-actionsread 2026-09-05

Workflow Orchestration Full

Lyro executes rather than answers. Actions let the agent retrieve and modify information in external systems dynamically mid-conversation over their APIs, checking order status and shipment details, managing address changes, updating databases, creating tickets and scheduling appointments, with an API call or a sequence of calls triggered when Lyro determines a customer needs external information.

Tidio positions this explicitly against rigid scripted flows, and the extent of what is possible is bounded by the external system's API rather than by a fixed action list. The Smart Actions and Simple Actions distinction is now legacy and survives only on a small number of older projects; the current product presents a single Actions tool.

Sourcehelp.tidio.com/hc/en-us/articles/20344365583132-lyro-actionsread 2026-09-05

Knowledge Grounding & RAG Full

A maintained retrieval structure the operator curates and scopes. A unified knowledge base feeds both customer-facing automation and agent assistance from one source, adding a website URL automatically extracts and structures the content into searchable knowledge, and operators control which sources serve customer responses versus internal assistance.

Tidio documents that Lyro normally depends on the knowledge uploaded into it and does not improvise outside it, with Actions existing precisely to cover cases that need third-party data the knowledge base cannot supply, which is an unusually clean statement of where grounding ends.

Sourcehelp.tidio.com/hc/en-us/articles/20344365583132-lyro-actionsread 2026-09-05

Human Oversight & Guardrails Full

Control sits with the operator at configuration time and at the handoff. Guidance lets operators author behavioral instruction scoped to the Lyro agent covering tone, style and escalation rules, operators retain complete control over which Actions Lyro can perform and which systems it can access, individual Actions can be tested before activation and enabled or disabled manually, and unresolved queries hand off instantly to a human.

The vendor states the limit plainly: Tidio documents that Lyro does not validate or roll back integrations, instructs customers to test in a safe environment, and states that unintended changes to external systems are irreversible by Tidio, with a further note that the customer's security team should evaluate the risk of data exposure. That is a real boundary on the oversight the platform provides, and it is the customer's configuration rather than a Tidio gate that stops a bad write.

Sourcehelp.tidio.com/hc/en-us/articles/20344365583132-lyro-actionsread 2026-09-05

Security, Identity & Governance Full

Attestation plus named customer-facing controls, published through a live trust portal covering Tidio services including the Lyro AI Agent. An independent third party completed a SOC 2 Type II audit covering Security, Availability and Confidentiality, and the report, an annual penetration test confirmation letter and a HECVAT-Lite are all available on request through the portal. Tidio also cites GDPR, CCPA and the EU voluntary AI Pact, and its Responsible Disclosure Policy offers safe harbor for good-faith security testing.

Data is protected by TLS 1.2+ in transit and AES-256 at rest, accounts support two-factor authentication via TOTP with backup codes, a DPA is folded into the terms, and a version-controlled subprocessor list is published and updated at least thirty days before any change, which is a strong disclosure commitment. Tidio states plainly that it is not HIPAA compliant and will not sign a BAA.

Sourcetrust.tidio.comread 2026-09-05

Observability & Auditability Partial

Call-level auditability is claimed and run-level reconstruction is not described. Tidio states that every Action and MCP call is scoped, authenticated and auditable, the Actions list reports an execution count per action over the trailing thirty days, and advanced analytics ship from the Growth tier. No agent decision trace, reasoning log or configuration audit trail is documented, and auditable is asserted without a described surface, so a buyer cannot see where the record lives or what it contains.

Sourcetidio.com/ai-agent/lyro-actionsread 2026-09-05

Memory & State Persistence Not documented

In-session only, stated by the vendor rather than inferred. Tidio's security documentation states that Lyro works in session only, so no state persists between conversations, and the Actions and MCP mechanisms retrieve CRM notes, past tickets and subscription state from external systems at request time, which is live retrieval against the customer's own systems rather than agent memory. Reading a record the customer's CRM holds is not a memory layer, whoever writes it. Here the absence is documented by the vendor rather than concluded from silence.

Sourcehelp.tidio.com/hc/en-us/articles/20344365583132-lyro-actionsread 2026-09-05

Deployment & Data Residency Partial

A residency commitment exists and no customer selection does. Tidio documents that all customer data is stored on servers located in European Economic Area member countries, hosted on AWS in ISO-certified EU data centers, which is a stated location rather than a silence.

It is a single fixed region with no customer choice of where data sits, and no self-hosted, private-cloud or single-tenant option is published. This bears on what the commitment is worth: the parent entity Tidio LLC is US incorporated, so EU storage does not by itself remove US legal reach, and the trust portal covers Tidio services including Lyro under one policy.

Sourcetrust.tidio.comread 2026-09-05

Prebuilt Agents, Templates & Packs Full

A browsable template library ships in the product, templates can be added alongside custom Actions, and Actions can be cloned and exported for reuse across projects, so the customer adopts packaged assets by selection rather than authoring each one. Tidio also drops in ready MCP servers including Shopify, Guru and Stripe as adoptable units. The unit adopted is an Action or a server rather than a whole agent, and no catalog of prebuilt agents exists.

Sourcehelp.tidio.com/hc/en-us/articles/20344365583132-lyro-actionsread 2026-09-05

Triggers & Channel Coverage Full

Lyro runs on the live chat widget by default and is switched on per channel for Facebook Messenger, Instagram, WhatsApp and incoming email, with connected mailboxes listed automatically and tickets answered from the same inbox; the multichannel product connects email, WhatsApp, Messenger, Instagram and live chat into one place, and Lyro audiences can branch on which channel a visitor arrived through. Voice and SMS are not among the channels.

Sourcehelp.tidio.com/hc/en-us/articles/9003475527196-lyro-the-conversational-ai-agentread 2026-09-05

Model Flexibility & Routing Not documented

Lyro's documented configuration surface covers channels, audiences, knowledge sources and behavioral guidance, with no model selection, routing or bring-your-own-model control anywhere in it, and the underlying provider is not named.

Sourcehelp.tidio.com/hc/en-us/articles/9003475527196-lyro-the-conversational-ai-agentread 2026-09-05

APIs, SDKs & MCP Extensibility Full

Callable from outside, the platform extends in more than one direction: documented Model Context Protocol support connects Lyro to a system once so it can use every tool that system exposes, with customers able to ship their own MCP servers for product search, bookings or order status rather than only consuming Tidio's; an OpenAPI surface is available on the Plus tier; Actions are authored directly against external APIs; and Actions can be exported for portability between projects. Tidio notes the Actions tooling is intended for developers, which is a statement about audience rather than availability.

Sourcetidio.com/ai-agent/lyro-actionsread 2026-09-05

Testing, Debugging & Optimization Partial

A component-level gate is documented; an agent-level scored evaluation is not. Individual Actions can be tested inside the editor before deploying to a live site, drafts are flagged in the Actions list, and Tidio instructs customers to test in a safe environment because it does not validate or roll back integrations.

No scored evaluation, scenario set or readable comparable verdict on a proposed agent change is documented, so a team can exercise an action but not compare two versions of an agent. Secondary guides citing Tidio's help center describe a Playground sandbox for testing Lyro on chat and email before going live, with the ability to add a Q and A pair on the spot when it answers wrong. Neither that sandbox nor the action test produces a score.

Sourcehelp.tidio.com/hc/en-us/articles/20344365583132-lyro-actionsread 2026-09-05

Browser & Computer Use Not documented

No browser control, hosted session or computer use appears anywhere in Tidio's product or help documentation. Lyro works programmatically, acting through Actions and Model Context Protocol connections against external APIs, with every call scoped and authenticated, and it reaches customers through the widget and its messaging channels rather than by operating an interface.

Sourcetidio.com/ai-agent/lyro-actionsread 2026-09-05

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

From $29/mo

conversations

Free tierTrial available

Included quota

Starter (entry paid, $29/mo): ~100 billable conversations and core live chat/automation — but real AI (Lyro) is NOT included; it's a separate $39/mo add-on. Free: 50 billable conversations/mo + a one-time 50 Lyro AI conversations (lifetime, not monthly).

What is public

Tidio is a customer-service suite (live chat + Lyro AI agent + Flows) billed mainly by conversations, not seats. Tiers: Free ($0, 50 billable conversations, 50 one-time Lyro AI conversations), Starter $29/mo, Growth $59/mo (scaling to ~$349 by volume, up to 2,000 conversations), Plus/Tidio+ from $749/mo (custom limits, unlimited seats, Lyro bundled), and Premium (contact-only; third parties cite ~$2,999/mo, with a 50% Lyro-resolution SLA). Annual saves ~17%.

Billing mechanics

Self-serve plans bill by 'billable conversations' (chats where a human replies; AI-only replies don't count). Three parallel quotas: billable conversations, Lyro AI conversations, and Flow triggers (reached visitors — you pay even if the visitor ignores the popup). The real AI agent, Lyro, is a separate add-on on Free/Starter/Growth (from $39/mo for 50 AI conversations) and only bundled into Plus/Premium; Lyro can also run standalone at ~$0.58/AI conversation. Free/Starter/Growth cap at 10 agents; the 11th seat forces Tidio+ ($749). Auto-upgrade triggers near ~95% usage unless disabled.

Cost watchouts

Lyro AI is a separate add-on (+$39/mo) on all but Plus/Premium — advertised prices exclude real AI; Flows add-on (from $29/mo); 10-agent cap forcing the $749 Tidio+ jump; the $59→$749 cliff with no mid-tier; auto tier-upgrades at ~95% usage; a Lyro+handoff conversation can count against two quotas

Variable cost rationale

Three parallel metered quotas (conversations, Lyro AI, Flow triggers) plus auto tier-upgrades make real spend often 2–3x the advertised base and hard to predict as volume grows

Additional watchouts

Advertised entry prices are misleading once Lyro AI and Flows add-ons are included (real cost often 2–3x); the 10-seat cap and $59→$749 cliff strand mid-market teams

Overage / add-ons

On plans with overage options, extra conversations bill (~$10 per 100); on fixed plans the widget can go unavailable until upgrade/next cycle. Tidio auto-upgrades tiers near ~95% usage unless disabled. Exceeding the Lyro add-on quota stops AI replies until you buy more.

Sales call required

Mixed (some tiers require a call)

Free / trial

Free tier

Lowest paid plan

Free; from ~$29/mo

Commercial notes

~300K+ businesses; modular — Customer Service, Lyro AI, and Flows can be bought separately or bundled; Lyro learns from help-center/website/PDF/CSV content, claims up to 67% resolution; branding removal +$20/mo on Growth (included Plus+)

Key ambiguities

Premium is contact-only (~$2,999/mo cited by third parties); Lyro overage rates and Tidio+ limits are partly private; conversation/seat rules vary across sources and plan versions

Cancellation / refund

Self-serve monthly or annual (~17% off); upgrade/downgrade at next billing cycle; Premium has a contractual 50% Lyro-resolution money-back guarantee; Tidio+/Premium on custom terms

Support SLA / resale

Plus adds dedicated CSM and custom limits; Premium adds managed AI, a 50% Lyro-resolution SLA, and the highest quotas; no implementation/onboarding fees on any tier

Missing data

Premium pricing is contact-only (~$2,999/mo per third parties); exact Lyro overage tiers and Tidio+ custom limits aren't fully public. Seed '$29/mo' (Starter) is accurate but excludes the separate Lyro AI add-on needed for real AI.

Agentic Index verified 2026-06-25

Alternatives to Tidio

The closest documented capability profiles to Tidio among customer support agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Freshworks10.0 / 14Fuller documented coverage on Deployment & Data Residency
  • Gorgias10.0 / 14Adds documented Model Flexibility & RoutingTidio vs Gorgias →
  • Glia10.5 / 14Adds documented Memory & State Persistence
  • Fin11.0 / 14Adds documented Memory & State Persistence
  • Maven AGI8.0 / 14A lighter documented profile than Tidio
  • Assembled8.5 / 14Fuller documented coverage on Observability & Auditability

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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