Techtouch
Also known as: TechTouch, Techtouch Inc, Tech Touch Co Ltd
Japan leading digital adoption platform overlaying real time in app guidance on enterprise systems, now extending into an AI Hub and agents.
Techtouch is the leading digital adoption platform in Japan. It overlays real time, no code guidance and navigation directly on top of the web business systems a company already uses, so employees can complete complex operations without manuals or switching tabs, with input validation that surfaces business rules and reduces errors. Founded in 2018, it serves large enterprises, government and municipalities, and other SaaS companies, and has surpassed 2 million active users. Its guidance content is resilient to underlying system UI changes, and a built in analytics layer visualizes system utilization and where users struggle so teams can refine workflows. More recently Techtouch has layered on Techtouch AI Hub, an AI utilization platform, and has piloted a data strategy AI agent with municipalities such as Kobe and Osaka to support evidence based policy management, which is the agentic direction the company is extending its DAP into.
Vendor details
Canonical URL
https://techtouch.jp
Category
Enterprise operations agent
Funding status
Series B of 1.78 billion yen (announced early 2023), bringing total funding to over 2.4 billion yen per Dealroom and PRNewswire. The Crunchbase export lists a later Series C in June 2023 whose amount was not retrieved this session. Founded 2018 in Tokyo, Japan by Naka Imuta (also cited as Naoichi Ide) and Jun Hibino. Surpassed 2 million active users in December 2022 and holds the leading DAP market share in Japan.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Overlays on top of web business systems such as Salesforce, SAP, Concur, SuccessFactors, Box, and Coupa, and is available through cloud marketplaces including the Coupa App Marketplace and AWS Marketplace.
Sources & related URLs
Capability coverage
7.5 / 14 capabilities · 54%
| Integrations & Tool CallingOverlays and integrates on top of web business systems such as Salesforce, SAP, Concur, SuccessFactors, Box, and Coupa, and is distributed through the Coupa App Marketplace and AWS Marketplace per Macnica, Coupa coverage, and AWS Marketplace. | Full |
|---|---|
| Workflow OrchestrationProvides real time guidance and automation that can follow complex operations spanning tabs and windows, which is guided workflow support rather than a full autonomous orchestration engine, per the AWS Marketplace listing. | Partial |
| Knowledge Grounding & RAGThe Techtouch AI Hub provides AI assisted guidance grounded in system context and guidance content, but a documented retrieval knowledge base was not detailed this session. | Partial |
| Human Oversight & GuardrailsAs a guidance overlay, the human performs the operation with real time assistance, an inherently human in the loop model, though a formal agent action approval gate was not detailed this session. | Partial |
| Security, Identity & GovernanceDeployed across enterprises and government with trusted security posture and controls such as masking to restrict unintended document or AI use based on confidential labels, but no named infosec certification was retrieved this session. | Partial |
| Observability & AuditabilityA built in analytics layer visualizes system utilization and shows where users struggle, feeding a loop where teams tweak workflows and guidance based on actual behavior per the AWS Marketplace listing and Coupa coverage. | Full |
| Memory & State PersistenceGuidance content and usage state persist and remain stable even when the underlying system UI changes, though this is content and analytics state rather than a general agent memory store. | Partial |
| Deployment & Data ResidencyDelivered as cloud SaaS and available on AWS Marketplace, serving enterprise and government customers; no self hosted or explicit data residency option was retrieved this session. | Partial |
| Prebuilt Agents / Templates / PacksOffers comprehensive solutions tailored to use cases and industries plus reusable guidance content, a template based approach rather than a self serve agent catalog, per the AWS Marketplace listing. | Partial |
| Triggers & Channel CoverageGuidance triggers contextually based on the screen and user actions inside business systems, an event driven trigger, but there is no multichannel communication coverage. | Partial |
| Model Flexibility & RoutingThe AI Hub uses AI, but no customer selectable model or model routing was documented this session. | Unable to verify |
| APIs / SDKs / MCP ExtensibilitySupports no code content creation and integrates through cloud marketplaces, implying an integration surface, but no public developer API, SDK, or MCP endpoint was documented this session. | Partial |
| Testing, Debugging & OptimizationA built in feedback loop tracks usage data and lets teams tweak workflows and guidance so content keeps evolving based on actual behavior, an optimization loop rather than a formal agent evaluation framework. | Partial |
| Browser / Computer-useTechtouch operates directly on web application screens, overlaying guidance and following operations that span tabs and windows, a partial in browser computer use rather than a fully autonomous browser driving agent. | Partial |
Pricing
Custom (contact sales)
Cost watchouts
Pricing is contract based and likely scales with active users or systems covered; implementation and consulting services may add cost, and AWS infrastructure costs may apply.
Variable cost rationale
Contract based enterprise pricing that likely scales with active users and covered systems, with implementation and consulting services as additional cost.
Sales call required
Yes — required for paid access
Key ambiguities
No public entry price; contract duration and terms determine cost, and public material is largely Japan specific.
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