What are the best alternatives to Sprinklr?

Based on documented capability coverage across the Agentic Index 14 point taxonomy, the closest alternatives to Sprinklr among customer support agents are Ada, Five9, ASAPP, Assembled. Each is graded on the same public evidence, and no vendor pays for placement.

Does Sprinklr have SOC 2, SSO and role based access control?

Full under the Agentic Index verification standard. Sprinklr publishes public evidence of enterprise security and identity controls, covering a compliance posture such as SOC 2 or ISO 27001, single sign on (SSO or SAML), and role based access control (RBAC). Evidence basis: AI powered or keyword based PII masking applied in real time, access controls, zero retention data policies and next generation compliance controls shipped as DRP 2.0 in Spring 26; named third party attestations such as SOC 2 or ISO 27001 w. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Does Sprinklr give you tracing and observability into agent runs?

Full under the Agentic Index verification standard. Sprinklr publishes public evidence of tracing, observability and audit logging into agent runs, so a team can see what an agent did and why. Evidence basis: In depth monitoring dashboards, usage logs and feedback tracking are provided expressly so teams can audit decisions, explain outputs and govern models, with real time conversation monitoring and AI telemetry added to AI+ Studio in Spring 2. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Does Sprinklr require human approval before an agent acts?

Full under the Agentic Index verification standard. Sprinklr publishes public evidence of human approval steps and guardrails, so an agent action can be held for review before it executes. Evidence basis: Input and output guardrails are configurable through pro code or no code workflows, approval workflows gate AI output, AI+ Studio is the single place to adjust guardrails and monitor performance, and agents escalate to human agents when nee. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

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Sprinklr

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Customer support agentindependentVerified 2026-06-28

Entry priceContact sales (self-serve discontinued Apr 30, 2026)Full pricing detail

Omnichannel customer support with social monitoring and resolution.

Sprinklr (NYSE: CXM) is a publicly traded American software company whose AI-native Unified Customer Experience Management (Unified-CXM) platform brings social media management, marketing and advertising, customer feedback, and omnichannel contact center operations together in one system. The pitch is consolidation: instead of stitching point tools together, customer-facing teams across marketing, service, and insights work from shared data on a single platform.

Sprinklr infuses generative and agentic AI throughout that platform. Its AI Agents operate across chat, social, voice, messaging, and email, and retain context as a customer moves between channels, so people do not have to repeat themselves. The agents are grounded in a company's business rules, enterprise data, and guardrails to limit hallucinations, and they handle not only support but outbound sales and commerce journeys across industries like banking, telecom, travel, and retail, escalating to humans when needed.

Teams build and manage these agents in AI+ Studio, a centralized no-code workspace, with bulk testing and AI telemetry to evaluate behavior before and after deployment. A family of copilots assists human teams: Sprinklr Copilot as an always-on companion, a proactive Agent Copilot that nudges service reps on metrics like first-call resolution, plus Marketing and Customer Feedback copilots. On the listening side, Sprinklr Insights mines millions of online conversations and unifies solicited and unsolicited feedback into governed customer profiles.

Sprinklr leans heavily on governance, reflecting the reality that enterprise AI adoption is often gated by oversight rather than capability. The April 2026 Spring 26 release added Autonomous Evaluation, which produces explainable, test-backed logs of how AI agents behave so teams can trust and refine them, along with PII masking, monitoring dashboards, audit logs, and DRP 2.0 compliance controls. Integrations run through the Sprinklr Marketplace and its connector ecosystem.

More than 1,900 enterprises, including Microsoft, P&G, and Samsung, use Sprinklr, and the company was named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms. Its stated ambition is to be an operating system for modern customer experience rather than a collection of tools.

Vendor details

Canonical URL

https://sprinklr.com

Subcategory

Support — omnichannel + social

Company status

independent

Use cases & customers

Primary use cases

customer supportsocial monitoringomnichannel support

Target customers

enterpriseCX teams

Deployment options

SaaS

In practice

A customer starts on social, switches to chat, then calls. Sprinklr's AI Agents retain context across channels, so the customer never repeats themselves and the conversation continues where it left off.

Your marketing, service, and listening tools are separate systems with separate data. Sprinklr's Unified-CXM platform runs all of them on shared data, so teams act on the same view of each customer.

Leadership won't scale AI agents they can't see into. Sprinklr's Autonomous Evaluation produces explainable, test-backed logs of agent behavior, with PII masking and audit trails, so you can trust automation before expanding it.

Agentic Index coverage score

10.5 / 14 capabilities · 75%

Integrations & Tool CallingSpring 26 added unified integration management through the Sprinklr Marketplace and CRON based automated ingestion via the UDC Connector, alongside named third party integrations including the TikTok Commercial Music Library and Canva digital asset management, Sprinklr Spring 26 release 2026-04-07	Full
Workflow OrchestrationAI+ Studio is a centralized no code workspace to build, manage and scale generative AI agents and workflows, with embedded workflows that align agents to business logic and multi step handling across support, sales and commerce tasks before escalating to a human, Sprinklr AI Agents platform page and Spring 26 release 2026-04-07	Full
Knowledge Grounding & RAGAgents are grounded in the customer's knowledge base and business context to improve output accuracy and maintain compliance, backed by more than 1,250 industry specific in house AI models spanning over 100 languages, Sprinklr AI platform and AI+ overview 2026-07-30	Full
Human Oversight & GuardrailsInput and output guardrails are configurable through pro code or no code workflows, approval workflows gate AI output, AI+ Studio is the single place to adjust guardrails and monitor performance, and agents escalate to human agents when needed, Sprinklr AI Agents platform page 2026-07-30	Full
Security, Identity & GovernanceAI powered or keyword based PII masking applied in real time, access controls, zero retention data policies and next generation compliance controls shipped as DRP 2.0 in Spring 26; named third party attestations such as SOC 2 or ISO 27001 were not retrieved on the pages reviewed, Sprinklr AI platform page and Spring 26 release 2026-04-07	Full
Observability & AuditabilityIn depth monitoring dashboards, usage logs and feedback tracking are provided expressly so teams can audit decisions, explain outputs and govern models, with real time conversation monitoring and AI telemetry added to AI+ Studio in Spring 26, Sprinklr AI Agents platform page and Spring 26 release 2026-04-07	Full
Memory & State PersistenceSpring 26 introduced unified customer profiles that persist context across touchpoints and the platform unifies data across channels, but this is customer record state rather than a documented agent memory layer and no cross session agent memory is described, Sprinklr Spring 26 release 2026-04-07	Partial
Deployment & Data ResidencyNo deployment model, region selection, sovereign hosting or data residency commitment was documented on the platform, AI or release pages reviewed; the product is presented purely as a managed cloud platform, Sprinklr platform pages 2026-07-30	Unable to verify
Prebuilt Agents, Templates & PacksA named prebuilt copilot portfolio ships across the suite including Marketing Copilot, Customer Feedback Copilot, Agent Copilot and Sprinklr Assist, on top of more than 1,250 industry specific prebuilt AI models, Sprinklr Spring 26 release 2026-04-07	Full
Triggers & Channel CoverageAgents engage customers across voice, chat, email and social within an omnichannel contact center, and the UDC Connector adds CRON based scheduled ingestion as a non conversational trigger path, Sprinklr AI Agents platform page 2026-07-30	Full
Model Flexibility & RoutingSprinklr AI+ productizes a dual model architecture combining Sprinklr's proprietary in house models with the OpenAI enterprise API, so more than one model family is in play, but model selection is made by Sprinklr rather than exposed as customer facing routing or bring your own model, Sprinklr AI+ overview 2026-07-30	Partial
APIs, SDKs & MCP ExtensibilityPro code configuration of agent guardrails and workflows is documented alongside unified integration management through the Sprinklr Marketplace and the UDC Connector, but no public API reference, SDK or MCP surface was retrieved on the pages reviewed, Sprinklr AI Agents platform page and Spring 26 release 2026-07-30	Partial
Testing, Debugging & OptimizationAutonomous Evaluation shipped in Spring 26 simulates thousands of customer interactions before and after deployment, stress tests agents against edge cases and surfaces gaps in real time, giving explainable test backed validation of agent behaviour, with bulk testing and AI telemetry added to AI+ Studio, Sprinklr Spring 26 release 2026-04-07	Full
Browser & Computer UseNo browser control or computer use capability documented; agents act through channel surfaces and platform integrations rather than by operating a browser or a human interface, Sprinklr platform pages 2026-07-30	Unable to verify

The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-07-15·MCP / tool calling / APIPartially Verified

Sprinklr launched its Summer '26 Release, introducing Voice AI agents with sub-second response times and agentic AI for autonomous issue resolution. The update includes built-in testing, simulation, and quality scoring tools to validate agent behavior prior to deployment, alongside a beta Model Context Protocol connector.

Bears on: MCP / tool calling / API

View source

2026-06-27·Security / enterpriseVerified

Sprinklr added platform-wide AI governance controls: a global kill switch to bulk-disable generative AI features, a default-off posture for newly released AI capabilities, and AI+ reporting for visibility into where AI is active across the platform.

Bears on: Human approval / guardrails

View source

View all 2 changes for Sprinklr →Tracked since Jun 2026 · Verified from public vendor sources

Pricing

Contact sales (self-serve discontinued Apr 30, 2026)

hybrid

What is public

Sprinklr (sprinklr.com - unified CXM platform, 4 suites: Service (CCaaS across 30+ channels, AI routing/IVR, 'Digital Twin' AI agents), Social, Insights, Marketing) is now enterprise/quote-based. IMPORTANT: Sprinklr SUNSET its self-serve plans on April 30, 2026 (confirmed by Sprinklr's own statement) - the former self-serve Service/Social tiers (~$199-$249/seat/mo, bundled Social+Service from ~$299/seat/mo; G2 listed Service at ~$3,600/$4,200/$5,100 per seat/year) are discontinued, forcing all buyers into enterprise sales. No standardized public per-seat pricing remains.

Billing mechanics

Enterprise modular pricing (sales-led, quote-based): scoped by named users (by role), modules selected (Service/Social/Insights/Marketing), channel/message volume, and contract term. Annual/multi-year; highly negotiable (Vendr: avg ~32% off list). AI features run on third-party LLMs under a BYOK model - Sprinklr charges a platform fee and you pay your LLM provider separately for token consumption.

Cost watchouts

Year-1 commonly 15-30% above base licensing (implementation/training/integrations); professional services ~15-30% of contract value; BYOK LLM token costs billed separately; watch 90-day renewal-repricing clauses + 5-15% annual escalators - negotiate multi-year locks/caps.

Variable cost rationale

Cost scales with users x modules x channel/message volume; separate BYOK LLM token spend adds variable AI cost.

Additional watchouts

Self-serve path eliminated (April 30, 2026) - enterprise-only from day one; $50K+ Year-1 minimum; opaque, negotiable modular pricing; BYOK LLM costs extra

Sales call required

Yes, required for paid access

Commercial notes

Enterprise CXM leader (large enterprises, $100M+ revenue); competes with Salesforce Agentforce/Service Cloud, Khoros, Emplifi, Hootsuite Enterprise, Sprout Social

Key ambiguities

Post-April-2026, the self-serve published prices ($199-$299/seat/mo) no longer apply; aggregators may still show stale figures. Enterprise ACV commonly $50K-$750K+ (Vendr; median ~$129K).

Cancellation / refund

Self-serve 30-day trial ENDED with the program's discontinuation (April 30, 2026); enterprise annual/multi-year; negotiate renewal caps. No refund of pre-paid fees on self-serve termination.

Support SLA / resale

Enterprise support + professional services; sold direct; modular CXM suite; new (Spring 2026) 'Autonomous Evaluation' for AI-agent decision explainability

Missing data

Self-serve plans were sunset April 30, 2026; the platform is now enterprise quote-based (Vendr ~$50K-$750K+ ACV, median ~$129K, ~32% average discount off list). The former self-serve published prices ($199-$299/seat/mo) no longer apply, though aggregators may still show stale figures.

Agentic Index verified 2026-06-25

Official pricing page

Related vendors

Alternatives to Sprinklr

The closest documented capability profiles to Sprinklr among customer support agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

Ada11.0 / 14Fuller documented coverage on APIs, SDKs & MCP Extensibility
Five911.5 / 14Adds documented Deployment & Data Residency
ASAPP11.0 / 14Fuller documented coverage on Memory & State Persistence and Model Flexibility & Routing
Assembled10.0 / 14Fuller documented coverage on APIs, SDKs & MCP Extensibility
Kustomer11.0 / 14Fuller documented coverage on Memory & State Persistence and APIs, SDKs & MCP Extensibility
Lorikeet11.0 / 14Adds documented Deployment & Data Residency

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

Compare Sprinklr with other vendors →Compare all customer support agents →See where Sprinklr ranks →

Data confidence: high

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