Agentic Index
Khoros vs Sprinklr (2026)
Both are enterprise platforms for the conversations a large brand has in public, and they start from different assets. That verdict is the Agentic Index coverage score, graded from each vendor's own published materials.
Sprinklr is a unified customer experience suite that puts social media management, marketing, listening and an omnichannel contact center on one platform. Its AI Agents work across chat, social, voice, messaging and email, keep context as a customer moves between channels, and are built in AI+ Studio with bulk testing and evaluation logs. Khoros starts from the brand community. Its Aurora AI agents post cited answers to unanswered community questions and moderate posts on their own, Iris AI handles social publishing, listening and replies that agents send, and Flow bots answer on messaging channels. Choose Sprinklr when one vendor should run social, marketing and the contact center together, voice included, and Khoros when an owned community is where your customers already help each other.
This comparison is published by Agentic Index, an independent agentic AI vendor research platform. Khoros and Sprinklr are each graded against the same 14 capability Agentic Index taxonomy, from the vendor's own public materials under the Agentic Index verification standard, alongside 955 researched vendors. No vendor pays for placement and no vendor has reviewed this page. How this evidence is graded
Choose Khoros if
- Your owned community is a major support channel, and agents should post cited answers and moderate inside it.
- You want to bring your own LLM keys and choose primary and fallback models.
- Hosting has to follow your region, in the US, Ireland or Australia.
- You are moving off another community platform, and a switching discount on a three year term changes the math.
Choose Sprinklr if
- Voice belongs on the same platform as social, chat, messaging and email, with agents that carry context across all of them.
- Marketing, advertising, listening and customer feedback should share one customer record with service.
- Agents should be built and governed in one no code workspace, with bulk tests and explainable evaluation logs before and after launch.
- Agents should run sales and commerce journeys in banking, telecom, travel or retail as well as support.
| Feature | K Khoros |
S Sprinklr |
|---|---|---|
| Action & orchestration | ||
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Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
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KhorosIntegrations & Tool Calling Aurora AI connects a community to Salesforce natively and to HubSpot, Microsoft Dynamics, ServiceNow, Zendesk and Freshdesk, and streams engagement data to Google Analytics, Amplitude and Mixpanel. Iris AI names Salesforce, Dynamics 365 and HubSpot for CRM and Brandwatch, NetBase and Talkwalker for listening, and it publishes, replies, hides and deletes on Facebook, Instagram, X, LinkedIn, TikTok, YouTube and Pinterest. Khoros Flow bots reach other systems through webhook actions and code actions that call an API or query a database, take payments through Stripe, and connect to Dialogflow CX and Zapier. Sourcekhoros.ai/aurora/technical-overviewread 2026-10-09 |
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SprinklrIntegrations & Tool Calling The Sprinklr Marketplace provides unified integration management, and the UDC Connector adds CRON-based automated ingestion, alongside named third-party integrations including the TikTok Commercial Music Library and Canva for digital asset management. Behind the marketplace sits an API with RESTful endpoints for delivering messages to dashboard streams, pushing and pulling profile data, handling digital asset management and working with reporting and listening insights, authenticated by OAuth 2.0, plus webhooks for event delivery. The marketplace supplies named connectors and the API supplies the custom route, with authenticated reads and writes against systems on both sides of the boundary. Sourcesprinklr.com Spring 26 release, dev.sprinklr.com API listingread 2026-09-06 |
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Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
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KhorosWorkflow Orchestration An unanswered community question runs through a chain of steps. Answer Assist waits out the admin's window so members can reply first, retrieves from the community's knowledge and posts a cited answer when it is confident enough, while Answer Requests routes questions to subject experts, skipping experts who opted out of that topic. Orchestrator, the no code rules engine, chains conditions and actions into welcome sequences, onboarding prompts, milestone recognition and expert invitations. In Iris AI, label, priority and queue rules written in plain language decide where each conversation goes. Flow bots follow designed flows with conditions and branches, and pass the conversation to a care agent when they cannot finish. Sourcekhoros.ai/auroraread 2026-10-09 |
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SprinklrWorkflow Orchestration AI+ Studio is a centralized no-code workspace to build, manage and scale generative AI agents and workflows, with embedded workflows aligning agents to business logic and multi-step handling across support, sales and commerce tasks before escalation to a person. Guardrail configuration is available in pro-code as well as no-code, so the same workflow layer is open to developers, and the studio keeps build, guardrails, monitoring and evaluation together. No runtime is named, and no branching, retry or multi-agent handoff construct is described. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
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KhorosTriggers & Channel Coverage Events start the work. A post left unanswered past the admin's waiting period wakes Answer Assist, and every new post, reply, poll and clarification answer enters AI Moderation as it arrives. Orchestrator rules fire on registrations, first posts, accepted solutions, granted roles and expert identification, and scheduled rules run daily, weekly or monthly against audience conditions such as rank, kudos or last visit. On the care side, the Automation Framework pushes message and conversation events to registered bots by webhook across Apple Messages for Business, Facebook Messenger, Instagram, WhatsApp, SMS, Google Business Messages, LinkedIn DMs and Khoros Messaging, with Khoros Communities in beta. Sourcecommunity.khoros.com/blog/release-notes/khoros-communities-26-5-release-notes/775218read 2026-10-09 |
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SprinklrTriggers & Channel Coverage Agents engage customers across voice, chat, email and social inside an omnichannel contact center, each an independent inbound queue, and from its origin as a social suite Sprinklr also covers public social channels. The UDC Connector adds CRON-based automated ingestion, so work also reaches the platform on a schedule, and webhooks give an event path. No catalog of subscribable event types is published. Outbound campaigns belong to the marketing side of the suite. Sourcesprinklr.com AI Agents platform page, Spring 26 release, dev.sprinklr.comread 2026-09-06 |
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| Knowledge & context | ||
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Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
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KhorosKnowledge Grounding & RAG Answers come from the Community Language Model, built over each community's own content. It ingests posts and articles, retrieves with hybrid semantic and keyword search ranked by author authority, scores candidates on several trust signals and learns from feedback. Admins choose the boards it draws on, it favors knowledge base articles and blog posts over forum replies, and each answer cites the authors and posts behind it. Flow bots answer from a separate knowledge project of Q&A pairs, community pages, web pages and terminology, through personas that set the prompt template and sources. Answers drawn from federated outside knowledge bases are announced as the next step. Sourcekhoros.ai/aurora/technical-overviewread 2026-10-09 |
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SprinklrKnowledge Grounding & RAG Agents are grounded in the customer's knowledge base and business context to improve output accuracy and maintain compliance, so answers rest on material the customer controls. The platform is backed by more than 1,250 industry-specific in-house AI models spanning over 100 languages, so grounding can be industry-shaped and the corpus can be queried in the customer's own languages. No ingestion surface, index type, retrieval mechanism or refresh cadence is described. Sourcesprinklr.com AI platform and AI+ overview pagesread 2026-09-06 |
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Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
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KhorosMemory & State Persistence Khoros Flow keeps conversation state in sessions that close after 15 minutes without a message, and the next message opens a fresh one. Inside a flow, code actions save parameters such as an email address for later steps and can update profile attributes for an anonymous visitor. There is no agent memory with its own scope and lifetime that a team can inspect or clear for one customer. What the Community Language Model learns becomes part of the community's knowledge, and care conversations carry the customer record held in Khoros Care. Sourcedeveloper.khoros.com/khoros-flow/docs/sessionsread 2026-10-09 |
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SprinklrMemory & State Persistence Unified customer profiles carry context across touchpoints, and the platform's founding proposition is unifying data across channels, so a person recognized on social is the same person recognized in the contact center. Conversation state within an interaction follows from the omnichannel contact center. A unified profile is the application's data model, not a memory layer, and deleting it for one customer would delete the business record itself. Nothing states what an agent retains between separate conversations, at what scope, for how long, or how an operator inspects or clears it. Sourcesprinklr.com Spring 26 release and AI Agents platform pageread 2026-09-06 |
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| Control & trust | ||
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Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
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KhorosHuman Oversight & Guardrails Community teams decide how far the AI goes. Answer Assist waits an admin set period before replying, and its confidence threshold is set per community and board as Moderate, High or Extreme. AI Moderation approves or blocks only clear cases and holds gray area content for human review; it runs board by board under a global kill switch, admins can exempt roles, and members can appeal any rejection. In Iris AI, generated replies stay drafts until an agent sends them, publishing passes through multilevel approval chains with a one click pause on all publishing, and admins switch each AI feature on or off by team or channel. Sourcecommunity.khoros.com/blog/release-notes/khoros-communities-26-3-release-notes/774978read 2026-10-09 |
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SprinklrHuman Oversight & Guardrails Input and output guardrails are configurable through either pro-code or no-code workflows, so a team limits what reaches the model and what leaves it. Approval workflows gate AI output before it goes out, as a review and approve step. AI+ Studio is the single place to adjust guardrails and monitor performance, and agents escalate to human agents when needed. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
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KhorosSecurity, Identity & Governance Access runs through single sign on and roles. Aurora AI supports several identity providers on one community, and role based permissions decide which teams can deploy, modify or override AI behavior. Iris AI has granular roles for marketing, service and administration, a unified user directory with provisioning and separation of duties across regions, and Khoros Care supports SAML SSO. The trust center shows SOC, ISO 27001, ISO 27701, ISO 22301 and PCI DSS badges, and the Aurora overview names SOC 2 Type II and ISO 27001 for the product, while the trust center's written SOC 2 Type II line describes AWS, the host. Reports come through the account team, and data is encrypted at rest and in transit. Sourcekhoros.ai/trust-centerread 2026-10-09 |
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SprinklrSecurity, Identity & Governance Sprinklr maintains SOC 1 Type II, SOC 2 Type II, PCI DSS and ISO 27001 certifications as well as FedRAMP authorization, is regularly audited by third-party assessments, and runs a dedicated security team with a 24x7 detection and response function. Its SafeBase trust portal publishes the artifacts, covering ISO/IEC 27001, PCI DSS, SOC 1, SOC 2 and SOC 3, TISAX and C5, CSA STAR Level 1, LGPD and VCDPA, and a VPAT, alongside CAIQ and SIG Lite self-assessments, an audit logging document, access monitoring, credential management, data erasure and a responsible AI statement, with bulk download through an access request. OAuth 2.0 invokes the existing user-level governance and security model built into Sprinklr, so a named permissions model governs programmatic access. The platform ships real-time PII masking, AI-driven or keyword-based, configurable access controls, zero-retention data policies and DRP 2.0 compliance controls. A third-party cyber-rating site asserts Sprinklr holds no SOC 2, ISO 27001 or PCI DSS, which Sprinklr's own trust portal contradicts document by document. Sourcetrust.sprinklr.com, sprinklr.com trust page, dev.sprinklr.com API overviewread 2026-09-06 |
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Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
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KhorosObservability & Auditability Aurora AI keeps an audit trail of AI actions, decisions and escalations. Each moderated item carries the AI's verdict and confidence, which moderators filter on in the queue, and boards show when AI moderation was disabled or skipped. Orchestrator Run Logs record each execution as success, failure, skipped or stopped, filterable by date, trigger and action. Iris AI keeps audit trails of every user action for investigations and regulatory reporting. In care, bot health reads healthy, degraded or down from the last two minutes of deliveries, and every bot to agent handoff is tagged standard, automatic or maintenance. Sourcecommunity.khoros.com/blog/release-notes/khoros-communities-26-5-release-notes/775218read 2026-10-09 |
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SprinklrObservability & Auditability Teams get in-depth monitoring dashboards, usage logs and feedback tracking to audit decisions, explain outputs and govern models, and AI+ Studio has real-time conversation monitoring and AI telemetry. The trust portal lists an audit logging document and access monitoring among its control materials, so the audit surface covers platform access as well as agent behavior. How outputs are explained is not described, so whether that shows retrieval sources, tool calls or model reasoning is not published. Sourcesprinklr.com AI Agents platform page, Spring 26 release and trust portalread 2026-09-06 |
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Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
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KhorosDeployment & Data Residency Khoros runs on AWS, with the region set by where the customer is. Communities and Khoros Care sit in AWS US for US and Canadian customers, AWS Ireland for EMEA and AWS Australia for APAC; APAC communities created before July 2024 stay in the US unless the customer pays to move. The optional Vertex AI service behind Flow bots and Agent Assist follows the same split across Oregon, the UK and Australia. Care keeps login data in the US for every region, the older marketing product runs only in the US, and Iris AI lists regional residency without naming regions. There is no on premises or customer cloud option. Sourcecommunity.khoros.com/kb/supportinformation/what-companies-are-subprocessors-to-khoros/207777read 2026-10-09 |
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SprinklrDeployment & Data Residency Sprinklr runs as a managed cloud platform, with no region selector, data residency commitment, VPC, single-tenant option, on-premises build or customer-tenant deployment published. It holds FedRAMP authorization, which it lists alongside its SOC and ISO certifications. The trust portal gates its documents behind an access request, and a network diagram and a data security document are listed among them. Sourcesprinklr.com trust page, trust.sprinklr.com listing, Sprinklr platform and Spring 26 pagesread 2026-09-06 |
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| Solution readiness | ||
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Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
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KhorosPrebuilt Agents, Templates & Packs Aurora AI ships agents that each do their own job and switch on board by board, as early access features a customer success manager enables. Answer Assist answers questions members leave unanswered, AI Moderation screens posts, replies, polls and images against guidelines in plain language, Clarification Questions asks a member up to six optional follow up questions, and Orchestrator runs community automations from branded templates. CommunityGuard screens AI crawlers and scrapers before they reach the community, free for 60 days. Member Growth Agents, AI Brand Watch and an AI data analyst are on the roadmap. Sourcekhoros.ai/auroraread 2026-10-09 |
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SprinklrPrebuilt Agents, Templates & Packs Marketing Copilot, Customer Feedback Copilot, Agent Copilot and Sprinklr Assist are distinct copilots shipped across the suite, each doing its own job. Beneath them sit more than 1,250 industry-specific prebuilt AI models spanning over 100 languages, which a customer adopts as delivered rather than trains, and AI+ Studio supplies the build route for anything the prebuilt set does not cover. There is no browsable template gallery. Sourcesprinklr.com Spring 26 release and AI+ overviewread 2026-09-06 |
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Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
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KhorosModel Flexibility & Routing Teams choose the models behind the AI. Aurora AI works across several LLM providers so a community can swap foundation models without rearchitecting, and its AI Settings hold model selection, API keys and configurable vision models for image moderation. A community can bring its own keys or run on keys Khoros manages, which hides the model choice. Iris AI runs multiple providers with a primary and a fallback model and supports bring your own key. Google's Vertex AI is the optional model service for Flow bots and Agent Assist. Sourcekhoros.ai/iris/capabilitiesread 2026-10-09 |
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SprinklrModel Flexibility & Routing AI+ combines Sprinklr's own in-house models, of which it claims more than 1,250 industry-specific variants, with the OpenAI enterprise API, so the platform is not single-provider and customers know which providers are in play. Sprinklr makes the selection, and no model selector, per-agent assignment, bring-your-own-model path or per-workflow override is published, so the customer relies on Sprinklr's judgment about which model suits a task. Sourcesprinklr.com AI+ overview and AI platform pagesread 2026-09-06 |
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APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
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KhorosAPIs, SDKs & MCP Extensibility The developer portal publishes the Khoros Care API reference with Basic and JWT authentication and rate limits, plus an Analytics Reports API for warehouse exports. Bot API v3 lets an outside bot register a webhook, respond in a conversation, pass control to an agent, change priority, tag, move work queues, resolve and update CRM attributes. Marketing has Conversations, Publishing and Notifications APIs, Flow has a Socket API, and Brand Messenger SDKs cover web and mobile. Aurora AI adds a self documenting GraphQL API, an SDK and a CLI, and Iris AI lists a REST API, webhooks and OAuth 2.0. Community API guides sit behind a sign in, and no MCP server is documented. Sourcedeveloper.khoros.com/khoroscaredevdocs/docsread 2026-10-09 |
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SprinklrAPIs, SDKs & MCP Extensibility Sprinklr publishes RESTful web service APIs in JSON at dev.sprinklr.com so developers can build applications that interact directly with data in Sprinklr. Authentication is OAuth 2.0, supporting authorization code grant, client credentials grant and JWT certificate-based token generation, and a portal manages API documentation and API keys. Named API surfaces include delivering messages to dashboard streams, pushing and pulling profile data, digital asset management, and reporting and listening insights, alongside webhooks and an API changelog that records every endpoint change so consumers are not broken silently. OAuth 2.0 invokes the existing user-level governance and security model built into Sprinklr, so API access inherits the platform's permissions. Sourcedev.sprinklr.com API overview and API listingread 2026-09-06 |
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Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
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KhorosTesting, Debugging & Optimization Admin Review Mode lets a community try Answer Assist on live questions before members see anything. Switched on per board, it sends generated answers to the Answer Queue marked REVIEW MODE instead of posting them, with each answer's cited titles, snippets and links shown so admins can judge quality before going live. Aurora AI also runs staging environments with Git based workflows, so AI features can run in staging while staying off in production. Flow bots are tested by chatting with them in a Try it out panel. No scored test set or accuracy measure for agent answers is offered. Sourcecommunity.khoros.com/blog/release-notes/khoros-communities-26-4-release-notes/775173read 2026-10-09 |
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SprinklrTesting, Debugging & Optimization Autonomous Evaluation simulates thousands of customer interactions both before and after an agent goes live, stress tests it against edge cases and surfaces gaps in real time, giving explainable, test-backed validation of behavior. Bulk testing and AI telemetry were added to AI+ Studio alongside it. It scores simulated cases, gates release and keeps testing after deployment, all on the customer's own agent. No pass threshold, published benchmark or named scoring rubric accompanies the simulation. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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| Specialist automation | ||
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Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
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KhorosBrowser & Computer Use The agents work through the community platform and the messaging and social channel connections Khoros runs, not by driving a browser or a desktop. CommunityGuard works the other way, screening the AI crawlers, scrapers and agents that visit a community with allow, rate limit and block policies per named AI service. Sourcekhoros.ai/aurora/communityguardread 2026-10-09 |
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SprinklrBrowser & Computer Use Agents act through the channel surfaces the platform already owns, namely voice, chat, email and social, and through integrations reached via the marketplace, the UDC Connector and the REST APIs. No browser, desktop or remote computer control is described. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing | K Khoros |
S Sprinklr |
|---|---|---|
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Entry price Lowest public entry point |
Quoted by request · Switchers from another community platform get 50% off year one and 25% off years two and three on a three year term | Contact sales. The self serve plans are discontinued, so every deal is an enterprise quote. |
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Pricing confidence How public the numbers are |
Public, partial | Contact only |
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Billing Primary billing axis |
Annual contract sized on committed community volume such as total visits; usage above commitment, professional services and third party pass through costs are quoted separately | Hybrid. Each quote is scoped by named users by role, the modules selected, channel and message volume, and contract term. AI token use is paid separately to the customer's own LLM provider. |
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Variable cost Workload / overage exposure |
Medium variable cost | Medium variable cost |
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Free tier / trial Try before you buy |
No free tier
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No free tier
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Buying motion Self-serve vs sales call |
Mixed | Sales call |
IgniteTech acquired Khoros in May 2025, Iris AI replaces Khoros's older Care and social media products, and the Aurora AI agents ship as early access features a customer success manager switches on. Sprinklr is publicly traded (NYSE: CXM) and has discontinued its self serve plans. Both price by quote.
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