Agentic Index
Nectar Social vs Sprinklr (2026)
Both run AI agents in social conversations for big consumer brands, and the scope is the difference. That verdict is the Agentic Index coverage score, graded from each vendor's own published materials.
Sprinklr is a unified customer experience suite: social media management, marketing and advertising, listening and an omnichannel contact center on one platform, with AI Agents across chat, social, voice, messaging and email that keep context between channels. Nectar Social is built around social. Its agent replies one on one in the brand's voice across DMs, comments and creator conversations, runs giveaways and product drops, and captures opt ins, while listening reaches posts, stories, video and audio that never tag the brand, and attribution follows each conversation to sales. Choose Sprinklr when social is one part of a contact center and marketing estate you want on one vendor, and Nectar Social when a consumer brand wants an agent selling inside DMs and comments, with attribution, without buying the whole suite.
This comparison is published by Agentic Index, an independent agentic AI vendor research platform. Nectar Social and Sprinklr are each graded against the same 14 capability Agentic Index taxonomy, from the vendor's own public materials under the Agentic Index verification standard, alongside 955 researched vendors. No vendor pays for placement and no vendor has reviewed this page. How this evidence is graded
Choose Nectar Social if
- Your brand sells to consumers on Instagram and TikTok, and DMs and comments are where buyers ask before they purchase.
- Autopilot should be set by channel and by topic, with every hand off to a person explained.
- Proof should come before launch, with candidate settings replayed against your real message history and scored for accuracy.
- Social conversations should be tied to orders and lifetime value, then carried into Klaviyo and Attentive.
- Your own AI assistant should be able to read Nectar's content and analytics through its MCP server.
Choose Sprinklr if
- Social care has to sit with voice, chat, email and messaging in one contact center, with context carried between channels.
- Marketing, advertising and customer feedback teams should work from the same customer data as service.
- Agents should handle sales and commerce journeys in banking, telecom, travel or retail as well as support.
- Governance needs PII masking, audit logs and test backed evaluation logs for every agent.
| Feature | N Nectar Social |
S Sprinklr |
|---|---|---|
| Action & orchestration | ||
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Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
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Nectar SocialIntegrations & Tool Calling The agents take authenticated action inside systems Nectar does not own. They reply one on one in DMs, comments and stories on the connected platforms, moderate and triage those conversations, and run giveaways, product drops and opt in capture that turn engagement into subscribers. Official data partnerships across Meta, TikTok, LinkedIn, Reddit and X carry comments, DMs, stories, video frames and audio into one engine, and deep integrations with Klaviyo and Attentive handle retargeting downstream. CRM and revenue attribution sync ties conversations to sales and lifetime value, so the reach extends beyond the social channel into email and SMS marketing and into CRM. Sourcenectarsocial.com Engage, Deploy and platform sectionsread 2026-09-01 |
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SprinklrIntegrations & Tool Calling The Sprinklr Marketplace provides unified integration management, and the UDC Connector adds CRON-based automated ingestion, alongside named third-party integrations including the TikTok Commercial Music Library and Canva for digital asset management. Behind the marketplace sits an API with RESTful endpoints for delivering messages to dashboard streams, pushing and pulling profile data, handling digital asset management and working with reporting and listening insights, authenticated by OAuth 2.0, plus webhooks for event delivery. The marketplace supplies named connectors and the API supplies the custom route, with authenticated reads and writes against systems on both sides of the boundary. Sourcesprinklr.com Spring 26 release, dev.sprinklr.com API listingread 2026-09-06 |
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Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
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Nectar SocialWorkflow Orchestration The brand configures a flow across several agents and people. Teams adjust workflows with the AI Assistant and set autopilot modes for specific channels and topics, and Collaborative AI Routing hands conversations between agents and people with the reason for each hand off. Agents run engagement, moderation, campaigns and giveaways side by side. Sourcenectarsocial.comread 2026-10-01 |
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SprinklrWorkflow Orchestration AI+ Studio is a centralized no-code workspace to build, manage and scale generative AI agents and workflows, with embedded workflows aligning agents to business logic and multi-step handling across support, sales and commerce tasks before escalation to a person. Guardrail configuration is available in pro-code as well as no-code, so the same workflow layer is open to developers, and the studio keeps build, guardrails, monitoring and evaluation together. No runtime is named, and no branching, retry or multi-agent handoff construct is described. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
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Nectar SocialTriggers & Channel Coverage Inbound messages from the brand's audience start the agents. They answer DMs and comments one on one in real time across the connected social platforms, and campaign automation runs giveaways and product drops without a person starting each one. Sourcenectarsocial.comread 2026-10-01 |
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SprinklrTriggers & Channel Coverage Agents engage customers across voice, chat, email and social inside an omnichannel contact center, each an independent inbound queue, and from its origin as a social suite Sprinklr also covers public social channels. The UDC Connector adds CRON-based automated ingestion, so work also reaches the platform on a schedule, and webhooks give an event path. No catalog of subscribable event types is published. Outbound campaigns belong to the marketing side of the suite. Sourcesprinklr.com AI Agents platform page, Spring 26 release, dev.sprinklr.comread 2026-09-06 |
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| Knowledge & context | ||
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Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
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Nectar SocialKnowledge Grounding & RAG Replies are grounded in maintained structures the brand curates, not assembled for each request. A brand voice studio with tone calibration holds the voice the agent writes in, custom topic classification and auto tagging give it the brand's own taxonomy instead of a generic one, and customer history and prior conversation records are read at reply time. Feeding all of it is a real time engine that takes in every comment, message, story, video frame and audio clip across the connected platforms, including untagged mentions, so the agent answers from what is actually being said about the brand, down to the SKU, not from tagged content alone. Nectar says its agents are trained on tone, content and customer history, which reads as fine tuning, not retrieval. There is no public knowledge base, ingestion or retrieval configuration, since the product documentation needs a login. Sourcenectarsocial.com Engage and listening sectionsread 2026-09-01 |
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SprinklrKnowledge Grounding & RAG Agents are grounded in the customer's knowledge base and business context to improve output accuracy and maintain compliance, so answers rest on material the customer controls. The platform is backed by more than 1,250 industry-specific in-house AI models spanning over 100 languages, so grounding can be industry-shaped and the corpus can be queried in the customer's own languages. No ingestion surface, index type, retrieval mechanism or refresh cadence is described. Sourcesprinklr.com AI platform and AI+ overview pagesread 2026-09-06 |
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Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
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Nectar SocialMemory & State Persistence Agents read the platform's own data at reply time, meaning customer history, community profiles and conversation records, along with the brand voice configuration. Real time learning appears as a single bullet under the Train stage with no mechanism, scope or retention attached, and elsewhere Nectar says agents are trained on tone, content and customer history, which is training, not memory at run time. Apart from that data, the public product material describes no memory feature with its own scope and lifetime, and the product documentation needs a login. Sourcenectarsocial.com Engage sectionread 2026-09-01 |
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SprinklrMemory & State Persistence Unified customer profiles carry context across touchpoints, and the platform's founding proposition is unifying data across channels, so a person recognized on social is the same person recognized in the contact center. Conversation state within an interaction follows from the omnichannel contact center. A unified profile is the application's data model, not a memory layer, and deleting it for one customer would delete the business record itself. Nothing states what an agent retains between separate conversations, at what scope, for how long, or how an operator inspects or clears it. Sourcesprinklr.com Spring 26 release and AI Agents platform pageread 2026-09-06 |
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| Control & trust | ||
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Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
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Nectar SocialHuman Oversight & Guardrails Autonomy is configurable per channel and per topic as a setting in the shipped product. Autopilot modes for specific channels and topics let a brand decide where the agent may act unattended and where it may not, and that decision rests on accuracy scoring and confidence thresholds set during the Test stage. Around it sit validation by people before deployment, a Copilot that drafts replies and translations in the brand's voice for a person to send, brand safety guardrails on all automated interactions, and Collaborative AI Routing that hands off to a named person with the reason attached. Sourcenectarsocial.com Engage section, Train, Test and Deploy stagesread 2026-09-01 |
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SprinklrHuman Oversight & Guardrails Input and output guardrails are configurable through either pro-code or no-code workflows, so a team limits what reaches the model and what leaves it. Approval workflows gate AI output before it goes out, as a review and approve step. AI+ Studio is the single place to adjust guardrails and monitor performance, and agents escalate to human agents when needed. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
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Nectar SocialSecurity, Identity & Governance Nectar states SOC II Type 2 compliance as its attestation and names single sign on and role based access control as controls for customers, and elsewhere describes the platform as built with compliance, data integrity and role based access controls. These claims sit in a badge row on the marketing homepage. There is no trust center, security page, named audit firm, report request path or sub-processor list, and the SOC 2 Type 2 report itself is not public. Sourcenectarsocial.com security sectionread 2026-09-01 |
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SprinklrSecurity, Identity & Governance Sprinklr maintains SOC 1 Type II, SOC 2 Type II, PCI DSS and ISO 27001 certifications as well as FedRAMP authorization, is regularly audited by third-party assessments, and runs a dedicated security team with a 24x7 detection and response function. Its SafeBase trust portal publishes the artifacts, covering ISO/IEC 27001, PCI DSS, SOC 1, SOC 2 and SOC 3, TISAX and C5, CSA STAR Level 1, LGPD and VCDPA, and a VPAT, alongside CAIQ and SIG Lite self-assessments, an audit logging document, access monitoring, credential management, data erasure and a responsible AI statement, with bulk download through an access request. OAuth 2.0 invokes the existing user-level governance and security model built into Sprinklr, so a named permissions model governs programmatic access. The platform ships real-time PII masking, AI-driven or keyword-based, configurable access controls, zero-retention data policies and DRP 2.0 compliance controls. A third-party cyber-rating site asserts Sprinklr holds no SOC 2, ISO 27001 or PCI DSS, which Sprinklr's own trust portal contradicts document by document. Sourcetrust.sprinklr.com, sprinklr.com trust page, dev.sprinklr.com API overviewread 2026-09-06 |
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Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
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Nectar SocialObservability & Auditability Routing explanations are the one real view into the agents, and the rest is reporting. Collaborative AI Routing explains every hand off, so when an agent passes a conversation to a person or another queue the reason is shown. Everything else is campaign measurement, covering sentiment shifts, emerging topics, community health, share of voice, virality, earned media value, unified KPI and revenue dashboards and attribution from conversation to purchase. There is no audit log, agent run history, action trail for each conversation or record of what an agent did and when, and the product documentation needs a login. Sourcenectarsocial.com Engage and Performance sectionsread 2026-09-01 |
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SprinklrObservability & Auditability Teams get in-depth monitoring dashboards, usage logs and feedback tracking to audit decisions, explain outputs and govern models, and AI+ Studio has real-time conversation monitoring and AI telemetry. The trust portal lists an audit logging document and access monitoring among its control materials, so the audit surface covers platform access as well as agent behavior. How outputs are explained is not described, so whether that shows retrieval sources, tool calls or model reasoning is not published. Sourcesprinklr.com AI Agents platform page, Spring 26 release and trust portalread 2026-09-06 |
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Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
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Nectar SocialDeployment & Data Residency Nectar is cloud SaaS with nothing the customer selects. There is no region choice, residency commitment, data center disclosure, sub-processor list, VPC, private tenancy, self hosted or on premises option, and the privacy policy covers sharing, cookies and children's privacy without saying where processing happens. Nectar does not publish where conversation data is processed and stored. Sourcenectarsocial.com and nectarsocial.com/privacy-policyread 2026-09-01 |
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SprinklrDeployment & Data Residency Sprinklr runs as a managed cloud platform, with no region selector, data residency commitment, VPC, single-tenant option, on-premises build or customer-tenant deployment published. It holds FedRAMP authorization, which it lists alongside its SOC and ISO certifications. The trust portal gates its documents behind an access request, and a network diagram and a data security document are listed among them. Sourcesprinklr.com trust page, trust.sprinklr.com listing, Sprinklr platform and Spring 26 pagesread 2026-09-06 |
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| Solution readiness | ||
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Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
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Nectar SocialPrebuilt Agents, Templates & Packs Capability is ready to use, but there are no packaged assets to adopt. The Nectar Agent, the Copilot and the Community Hub ship working, and Campaigns and Opt-Ins provides automated replies, giveaways and product drops as named capabilities, so a brand gets agent output without building anything. There is no library of prebuilt agents, template gallery, importable starting configurations or browsable catalog, and the customization Nectar emphasizes is a brand voice studio with tone calibration and custom topic classification the customer defines. Sourcenectarsocial.com Engage section and platform overviewread 2026-09-01 |
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SprinklrPrebuilt Agents, Templates & Packs Marketing Copilot, Customer Feedback Copilot, Agent Copilot and Sprinklr Assist are distinct copilots shipped across the suite, each doing its own job. Beneath them sit more than 1,250 industry-specific prebuilt AI models spanning over 100 languages, which a customer adopts as delivered rather than trains, and AI+ Studio supplies the build route for anything the prebuilt set does not cover. There is no browsable template gallery. Sourcesprinklr.com Spring 26 release and AI+ overviewread 2026-09-06 |
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| Platform extensibility | ||
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Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
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Nectar SocialModel Flexibility & Routing Customers get no choice of underlying model or routing across outside model providers, since Nectar runs on its own multimodal AI stack. Sourcenectarsocial.comread 2026-10-01 |
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SprinklrModel Flexibility & Routing AI+ combines Sprinklr's own in-house models, of which it claims more than 1,250 industry-specific variants, with the OpenAI enterprise API, so the platform is not single-provider and customers know which providers are in play. Sprinklr makes the selection, and no model selector, per-agent assignment, bring-your-own-model path or per-workflow override is published, so the customer relies on Sprinklr's judgment about which model suits a task. Sourcesprinklr.com AI+ overview and AI platform pagesread 2026-09-06 |
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APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
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Nectar SocialAPIs, SDKs & MCP Extensibility An MCP server from Nectar publishes its discovery document. The RFC 9728 protected resource metadata on mcp.nectarsocial.com declares the endpoint https://mcp.nectarsocial.com/mcp, an OAuth authorization server at beta-api.nectarsocial.com, bearer authentication by header and two scopes, content:read and analytics:read. No tool list is published, and the declared scopes are read only, so no tool is shown creating or changing the platform's own objects. The product documentation needs a login, and there is no public API reference. Sourcemcp.nectarsocial.com/.well-known/oauth-protected-resourceread 2026-10-01 |
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SprinklrAPIs, SDKs & MCP Extensibility Sprinklr publishes RESTful web service APIs in JSON at dev.sprinklr.com so developers can build applications that interact directly with data in Sprinklr. Authentication is OAuth 2.0, supporting authorization code grant, client credentials grant and JWT certificate-based token generation, and a portal manages API documentation and API keys. Named API surfaces include delivering messages to dashboard streams, pushing and pulling profile data, digital asset management, and reporting and listening insights, alongside webhooks and an API changelog that records every endpoint change so consumers are not broken silently. OAuth 2.0 invokes the existing user-level governance and security model built into Sprinklr, so API access inherits the platform's permissions. Sourcedev.sprinklr.com API overview and API listingread 2026-09-06 |
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Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
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Nectar SocialTesting, Debugging & Optimization Customers can evaluate a change before deployment. A dedicated Test stage sits between Train and Deploy, and historical message replay validates training, so a candidate configuration runs against the brand's own real message history before it goes live. Accuracy scoring and confidence thresholds apply to the result, and autopilot modes for specific channels and topics then decide where the agent may act unattended. What is replayed and scored is the agent's own responses, so the check covers the agent, not the campaign. Nectar frames it as validating response quality and building confidence with people in the loop before deployment. Sourcenectarsocial.com Engage section, Test stageread 2026-09-01 |
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SprinklrTesting, Debugging & Optimization Autonomous Evaluation simulates thousands of customer interactions both before and after an agent goes live, stress tests it against edge cases and surfaces gaps in real time, giving explainable, test-backed validation of behavior. Bulk testing and AI telemetry were added to AI+ Studio alongside it. It scores simulated cases, gates release and keeps testing after deployment, all on the customer's own agent. No pass threshold, published benchmark or named scoring rubric accompanies the simulation. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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| Specialist automation | ||
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Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
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Nectar SocialBrowser & Computer Use The agents engage through social platform integrations, not by driving a browser or operating a computer interface. Sourcenectarsocial.comread 2026-10-01 |
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SprinklrBrowser & Computer Use Agents act through the channel surfaces the platform already owns, namely voice, chat, email and social, and through integrations reached via the marketplace, the UDC Connector and the REST APIs. No browser, desktop or remote computer control is described. Sourcesprinklr.com AI Agents platform page and Spring 26 releaseread 2026-09-06 |
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Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing | N Nectar Social |
S Sprinklr |
|---|---|---|
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Entry price Lowest public entry point |
Not public; enterprise pricing quoted through sales, scoped to brand, channels, and conversation volume | Contact sales. The self serve plans are discontinued, so every deal is an enterprise quote. |
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Pricing confidence How public the numbers are |
Contact only | Contact only |
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Billing Primary billing axis |
enterprise subscription scoped to brands, channels, and conversation volume | Hybrid. Each quote is scoped by named users by role, the modules selected, channel and message volume, and contract term. AI token use is paid separately to the customer's own LLM provider. |
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Variable cost Workload / overage exposure |
Medium variable cost | Medium variable cost |
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Free tier / trial Try before you buy |
No free tierTrial
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No free tier
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Buying motion Self-serve vs sales call |
Sales call | Sales call |
Nectar Social raised a $30 million Series A led by Menlo Ventures in May 2026, and its figures of more than ten million conversations a week and over $100 million in revenue attributed to social are its own. Sprinklr is publicly traded (NYSE: CXM) and has discontinued its self serve plans, so both vendors quote prices through sales.
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