Play

Play, formerly Spring, is an AI workspace platform that industry analysts including Gartner have begun tracking under the label AI work hub. It brings together three components that historically belonged to separate product categories: a workspace for teams, a no code builder that teams use to develop enterprise grade business applications, and an AI coworker layer that runs AI agents with administrative controls over the data and actions those agents are permitted to access, all administered together. The pitch is that people write in plain English what they need and Play turns it into a secure workspace, letting non technical teams build custom applications and run AI coworkers alongside human employees while consolidating data and workflows that are usually scattered across many SaaS tools. Play ships prebuilt templates such as Winning for CRM and relationship management, Prism for engineering and data dashboards built from raw rows with KPIs, charts, filters, and computed fields, Clarity for a flexible work operating system with tasks, subtasks, Gantt timelines, calendars, forms, and dashboards, and Communicate for channels, threads, huddles, and clean inboxes, spanning sales, marketing, engineering, people ops, and support. Positioned as an AI safety net that CISOs approve and teams love, Play replaces scattered tools with one governed system without shadow IT, supporting enterprise identity, provisioning, deployment, and procurement, and it is built on Google Cloud with Claude. Early customers have used it to consolidate work that previously required collaborative work management software, CRM add ons, spreadsheets, and standalone AI productivity tools.