PeppercornAI

PeppercornAI is a UK insurtech that built Pipr, described as the world's first conversational AI platform designed specifically for insurance. Rather than a FAQ chatbot, Pipr is transactional: policyholders use natural language to get quotes, buy cover, adjust policies, access documents and resolve issues across web, tablet and mobile at any hour, replacing forms and call center hold times. Under the conversation, Pipr runs automated pre sale underwriting using dynamic underwriting rules and tailored clarifying questions it calls switches, triggering data enrichment and validation calls, and it can provide its own highly configurable rating and pricing engine driven by data analysis and predictive modelling for more accurate pricing to risk. A Single Customer View exposes the full quote journey and any manipulation, and optional integrations with fraud products help identify innocent or intentional misrepresentation before a policy is bought. Because it operates in a regulated market, Pipr is built for compliance with UK insurance rules, with built in audit trails and evidence based outcomes, it recognizes and adapts to vulnerable customers in line with the FCA Consumer Duty, and it hands over to human agents when appropriate. Pipr acts as an overlay on existing technology, integrating with current policy administration systems through a six step implementation programme and, via a partnership with ICE InsureTech, its Open Business APIs. PeppercornAI proved the platform by running its own motor insurance MGA, Peppercorn Insurance, achieving an agent to policyholder ratio of about one to five thousand, and now offers Pipr as SaaS to insurers, brokers and MGAs. Founded by serial insurtech entrepreneur Nigel Lombard, the company won the Celent Model Insurer Award for Digital and Emerging Technology in 2024 and has raised roughly £5 million.