Fura
Also known as: Fura Logistics, Surround, Donna, Fura Pulse
AI powered freight brokerage platform whose agents automate pricing, carrier sourcing, booking, and appointments, with real time shipment visibility through its Surround product.
Fura is an AI powered logistics platform and freight brokerage network that automates the repetitive work of freight brokering and consolidates independent brokerages onto a shared automation platform. Its AI agents handle manual work across the freight lifecycle: automated pricing, automated carrier sourcing and booking (including the AI Carrier Sales Agent Donna), quote automation, appointment setting, and an AI Bidding Bot that works inside TMS systems and email. The end to end platform lets teams quote, tender, plan, ship, and bill while tracking every load in real time. Surround, Fura's visibility product, leverages driver apps, ELD connections, and third party apps to monitor each shipment in real time, surface documents, and manage exceptions automatically for shippers, their vendors, and their customers, through both login and no login experiences. Fura Pulse adds analytics. Customers report material gains such as higher on time delivery and large drops in shipment status inquiries. Fura pairs experienced brokerage operators with this automation so acquired teams can grow their book of business without adding incremental cost.
Vendor details
Canonical URL
https://fura.com
Category
Enterprise operations agent
Funding status
Raised $7M in seed funding (2021). Revenue grew from $18M to $36M in 2025 with a ~$50M run rate, cited at 541 percent three year growth. Executing a roll up strategy with acquisitions including Chaos Logistics, AOK Freight, Organized Transport, Pinwheel Logistics, Barton Logistics, and LG Logistics. Founders include CEO Phil (a digital freight brokerage founder) and CRO/CIO Jeff Dangelo (founder of Turvo); team from Amazon, Google, Uber, TQL, and Turvo.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Surround integrates driver apps, ELD connections, and third party apps for real time shipment visibility, and the AI Bidding Bot automates within TMS and email. The platform connects shippers, carriers, and their vendors and customers.
Sources & related URLs
Capability coverage
7.0 / 14 capabilities · 50%
| Integrations & Tool CallingSurround integrates driver apps, ELD connections, and third party apps for real time visibility, and the AI Bidding Bot automates work within TMS systems and email, connecting shippers, carriers, and their vendors. | Full |
|---|---|
| Workflow OrchestrationThe platform runs the end to end freight lifecycle (quote, tender, plan, ship, bill, track) and coordinates multiple AI agents that automate pricing, carrier sourcing, booking, appointment setting, and bidding across the brokerage workflow. | Full |
| Knowledge Grounding & RAGAI powered pricing and the Fura Pulse analytics platform ground decisions in freight and shipment data, but no explicit retrieval augmented generation or knowledge base construct is documented. | Partial |
| Human Oversight & GuardrailsFura runs an operator led model where experienced brokerage teams handle day to day operations while AI automates the repetitive work and exceptions are managed by staff, but no formal in product approval or guardrail construct is documented. | Partial |
| Security, Identity & GovernanceNo security certifications, identity, or data governance posture is documented on the retrieved pages. | Unable to verify |
| Observability & AuditabilitySurround provides real time visibility for customers, their vendors, and their customers, surfacing shipment location, status, condition, and documents, managing exceptions, and offering automated reporting, with Fura Pulse adding analytics. | Full |
| Memory & State PersistenceThe platform persists shipment records, customer and carrier relationships, and pricing and analytics history, but no explicit per agent memory construct is documented. | Partial |
| Deployment & Data ResidencyDelivered as a cloud SaaS logistics platform. No on premise or data residency options are documented on the retrieved pages. | Partial |
| Prebuilt Agents / Templates / PacksShips a set of prebuilt freight specific AI agents and bots (the Donna carrier sales agent, an AI Bidding Bot, and an AI shipment tracking bot), but not a user composable catalog of templates or packs. | Partial |
| Triggers & Channel CoverageReal time tracking via ELD and driver app signals drives event driven exception detection and management, the AI Bidding Bot is triggered through email and TMS, and stakeholders receive automated updates and reporting. | Full |
| Model Flexibility & RoutingNo customer selectable model or multi provider routing is documented on the retrieved pages. | Unable to verify |
| APIs / SDKs / MCP ExtensibilityIntegrates with third party apps, TMS, and ELD systems, but no public API, SDK, or MCP surface for building on Fura is documented on the retrieved pages. | Partial |
| Testing, Debugging & OptimizationNo agent testing, evaluation harness, or optimization tooling is documented on the retrieved pages. | Unable to verify |
| Browser / Computer-useFura automates through platform workflows, TMS, and email. No browser automation or general computer use capability is documented. | Unable to verify |
Pricing
No public software pricing; freight is priced per shipment with upfront, transparent quotes, and no contract to onboard.
per shipment freight rate (usage)
Cost watchouts
Cost is dominated by per shipment freight rates, which vary by lane, mode, and market. Concierge service and platform access are bundled into the brokerage relationship.
Variable cost rationale
Cost tracks per shipment freight rates and shipping volume, which dominate total spend and vary with lane, mode, and market conditions.
Sales call required
Mixed (some tiers require a call)
Free / trial
No free tier; onboard with no contract, pay per freight move
Lowest paid plan
Not public; per shipment quote
Key ambiguities
No public rate card. As a brokerage plus platform, pricing is per shipment freight cost rather than a software subscription, and specific terms are quote based.
Related vendors
- Akro AI — On premise operational intelligence that automates document heavy…
- Algebra AI — Delivery led provider that builds and runs human governed AI agents…
- Alloy.ai — Commerce intelligence system for consumer brands that unifies four…
- Apaleo — Open, API first hospitality property management platform pivoting…
- Apprentice.io — AI native manufacturing platform for pharma, biotech, and cell and…
- Archimetis — AI operational reasoning system for refineries and heavy industrial…