Default
Also known as: Default.com, Default 2.0, Dot by Default
Inbound revenue orchestration platform that unifies CRM, forms, and enrichment into one control layer and runs AI routing, scheduling, qualification, and workflows.
Default is an inbound revenue orchestration platform that positions itself as the control layer beneath a company's go to market stack. Revenue teams typically stitch together separate point tools for forms, routing, scheduling, enrichment, and qualification, which Default calls the Frankenstack, and the result is fragmented data, broken handoffs, and lost pipeline.
Default replaces that with one system that unifies data from the CRM, website, forms, enrichment vendors, ad platforms, and conversation tools into a single identity resolved model in real time, then runs the workflows that act on it. It runs on top of Salesforce, HubSpot, and existing tools rather than replacing them, and reports raising an additional four million dollars led by 8VC alongside the launch of its Default 2.0 platform.
In one pass, a Default workflow can enrich a form submission with waterfall data, qualify and score the lead, route it to the right rep by territory and segment, and present a calendar for instant booking, then write the result back to the CRM. The same governed logic powers inbound demo routing, product led signup qualification, outbound handoffs, and event follow up, so rules do not have to be rebuilt in ten places.
Its Object Manager acts as the source of truth for how revenue objects and fields are defined across every integration and workflow, and a no code builder pushes changes across all connected workflows at once. Six named motions ship as solutions: inbound automation, data enrichment, meeting scheduling, lead routing, outbound automation, and nightly CRM hygiene.
Default has moved toward an agentic model. Dot turns plain language requests into working systems, building tables, views, and workflows for reps, admins, and leaders, and an AI routing agent lets teams define territories and segments in natural language once and apply them everywhere, making assignment decisions in under four hundred milliseconds. Workflows are agent built, human reviewed, and team deployed: agents propose changes a human approves before they ship, and any action rolls back in one click.
Underneath sits governance: versioning, guardrails, and end to end observability with logs, traces, and alerts across forms, schedulers, signups, and campaigns, with routing logs recording which rule decided an assignment and audit logs on every CRM change. Default even watches for what did not happen, alerting reps when a high intent visitor abandons the scheduler. A Default MCP server lets a customer's own agents trigger workflows, run enrichment jobs, and pull audit logs.
Default began as a strictly inbound product and has since added outbound: its outbound automation prospects, enriches, assigns, and sequences on first party signals, with reps in the loop. It is not a conversational chatbot, and third party enrichment such as Clearbit or Apollo is billed separately. Pricing is published: Growth at $1,250 a month and Scale at $3,000 a month, billed annually, plus seats, with a demo to start.
Vendor details
Canonical URL
https://www.default.com
Category
GTM / revenue agent
Subcategory
Inbound revenue orchestration and routing platform
Funding status
Independent, venture backed. Raised an additional $4 million led by 8VC alongside the launch of Default 2.0, its inbound orchestration platform.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Unifies and acts on the revenue stack as an orchestration layer, with bi directional integrations to Salesforce, HubSpot, Marketo, and Attio, enrichment vendors (Clearbit, Apollo), ad platforms, calendars, website forms, warehouses, Slack, and tools like Clay and Amplemarket via webhook, running on top of existing systems rather than replacing them.
In practice
A prospect submits your demo form. Default instantly enriches it, qualifies and scores the lead, routes it to the right rep by territory, and presents a calendar to book, all in one pass.
Your routing rules live in five tools and keep breaking. In Default you define territories in plain language once, and the AI routing agent applies them everywhere, with changes you approve and can roll back.
A high intent visitor signs up for your product but never talks to sales. Default enriches and qualifies the signup, then alerts an SDR in Slack to reach out within minutes.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
9.0 / 14 capabilities · 64%
| Integrations & Tool Calling | Full |
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Default unifies and acts on a broad set of revenue tools (Salesforce, HubSpot, Marketo, Attio, Clearbit, Apollo, ad platforms, calendars, forms, warehouses, Slack) as an orchestration layer with bi directional sync and webhook actions. Sourcedefault.com/product/platformread 2026-09-01 |
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| Workflow Orchestration | Full |
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Default's core product is a no code workflow engine that enriches, qualifies, routes, schedules, and updates the CRM in one pass with conditional logic, powering inbound routing, PLG qualification, and handoffs as the orchestration layer for revenue teams. Sourcedefault.comread 2026-10-01 |
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| Knowledge Grounding & RAG | Full |
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Buyers point the agents at their own material, which is retrieved at run time, and that ingestion is the product itself. Data is published as a unified data layer for every go-to-market agent, drawing records from Salesforce, forms, website sessions, enrichment vendors, ad platforms and warehouses into one identity-resolved model, and Tables present unified views over it with saved views and per-source provenance showing which provider contributed each field. The Dot agent answers plain-language questions against that model, and a Deep Research node with a research trace runs against accounts within a workflow. Sourcedefault.com/data and homepage tables sectionread 2026-09-01 |
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| Human Oversight & Guardrails | Full |
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Oversight is a documented stage in the deployment path rather than a property of one workflow. The vendor summarizes its Workflows product in exactly those terms: agent-built, human-reviewed, team-deployed. Agents propose changes and a human approves them before they ship, any action rolls back in a single click, and the Outbound Automation product is described as running with reps in the loop. Around the gate sit versioning and deployment guardrails, and role-separated editor and admin seats determine who can push a change. If nobody signs off, nothing deploys. Sourcedefault.com/product/sales-workflow-software and homepage platform sectionread 2026-09-01 |
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| Security, Identity & Governance | Partial |
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Access controls are documented: workspace admins verify their email domain and set up SSO through the customer's identity provider, such as Okta or Microsoft Entra, beside encryption in transit and at rest and logged, reviewed production access. The security page attributes SOC 2 only to the hosting providers and says a trust center with certifications is coming soon, while a company blog post claims SOC 2 for Default itself. Default's own SOC 2 report is not published. Sourcedefault.com/legal/securityread 2026-10-01 |
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| Observability & Auditability | Full |
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Default provides end to end observability with logs, traces, and alerts across forms, schedulers, signups, and campaigns, tracking every enrichment run and routing decision and even alerting on what did not happen. Sourcedefault.com/product/platformread 2026-10-01 |
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| Memory & State Persistence | Partial |
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State persists across runs and is the platform's foundation: an identity-resolved data model holds companies, people and meetings continuously, records carry source breakdowns and field coverage over time, saved views persist and are timestamped, and nightly CRM hygiene fuzzy-matches, merges and backfills records with audit logs on every change. What is documented is a data layer with governance rather than a memory layer with a stated scope and lifetime for the agent; nothing describes what an agent retains between runs, for how long, or a store it writes to and reads back distinct from the shared tables. Sourcedefault.com/data and homepage CRM hygiene sectionread 2026-09-01 |
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| Deployment & Data Residency | Not documented |
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Delivered only as a cloud SaaS control layer; it connects to warehouses but offers no self host, on premises, or in VPC deployment option. Sourcedefault.comread 2026-09-01 |
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| Prebuilt Agents, Templates & Packs | Partial |
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Packaged motions ship named and are browsable from the site navigation: inbound automation, data enrichment, meeting scheduling, lead routing, outbound automation and CRM hygiene, each with its own solutions page describing the workflow it replaces. Named agents ship too, Dot for building tables, views and workflows from plain language, and an AI routing agent for territory and segment assignment. No library of adoptable templates is documented; the solutions pages are marketing descriptions of motions rather than configurations a buyer can install. A Store item appears in the application navigation, and whether it is a browsable catalog is not published. Sourcedefault.com/solutions index and homepage navigationread 2026-09-01 |
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| Triggers & Channel Coverage | Full |
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Work reaches the agent on events rather than on a person typing, and the trigger set is shown in the product itself: a New Form Submission trigger running whenever a visitor submits a demo form, a Website Intent Signal trigger firing when a target account shows buying intent, a Signals section in the application navigation, product signups, scheduler abandonment, and inbound webhooks. It reaches people where they already work rather than in a console of its own, posting accounts to a Slack revenue channel, writing assignments and records into Salesforce and HubSpot, and presenting branded calendars for booking. Sourcedefault.com homepage trigger nodes and solutions indexread 2026-09-01 |
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| Model Flexibility & Routing | Not documented |
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Its AI agents use models internally but no user facing model choice or routing gateway is documented. (Routing here refers to lead routing, not model routing.) Sourcedefault.comread 2026-09-01 |
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| APIs, SDKs & MCP Extensibility | Full |
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MCP is a shipped first-class surface, not an add-on. Default MCP has its own solutions page, its own item in the application navigation under Automation, and is described as letting a customer trigger workflows, run enrichment jobs and pull audit logs from a terminal or from their own agents, with the homepage illustrating calls such as form.submitted, enrich, branch and slack.post. The navigation asset describes requests traveling between Default and connected agents. Alongside it sit webhooks in both directions, reaching Clay and Amplemarket, and an integrations catalog. Sourcedefault.com/solutions/default-mcp and homepage automation sectionread 2026-09-01 |
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| Testing, Debugging & Optimization | Partial |
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Change control is documented: every workflow edit is tracked and every version can be rolled back, and runs are logged and reversible, with workflows described as agent built, human reviewed and team deployed. No test run, scored check or experiment that evaluates a change before or after it ships is described. Sourcedefault.com/product/sales-workflow-softwareread 2026-10-01 |
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| Browser & Computer Use | Not documented |
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No action inside an interface the vendor does not control is documented. Everything runs over programmatic routes: bi-directional CRM sync, webhooks, enrichment provider APIs, calendar integrations and an MCP server. The browser extension surfaces routing and record context inside a page for a rep to use, which is displaying data in an interface rather than operating one. No hosted or local browser, desktop session, remote computer control, scraping or third-party browser engine appears anywhere on the site. Sourcedefault.com homepage and integrations sectionread 2026-09-01 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Default announced the launch of its new inbound orchestration platform, Default 2.0. Alongside the major product release, the company secured an additional $4 million in funding led by 8VC.
Bears on: Workflow orchestration
View sourceDefault launched version 2.0 of its revenue orchestration platform, introducing embedded website intent data and conversion tracking. The release also adds new AI routing agents and waterfall enrichment capabilities to capture top-of-funnel activity.
Bears on: Workflow orchestration
View sourcePricing
Growth $1,250/mo ($15,000 a year) · Scale $3,000/mo ($36,000 a year) · seats: routing and scheduling $45, scheduling $20 per user a month
annual platform fee by plan, with enrichment credits and workflow runs bundled, plus per seat pricing by seat type
Included quota
Growth: 24,000 enrichment credits a year with workflow runs bundled. Scale: 60,000. Seats: routing and scheduling $45, scheduling $20 per user a month.
What is public
Default's pricing page publishes Growth at $1,250 a month ($15,000 a year) with 24,000 enrichment credits and Scale at $3,000 a month ($36,000 a year) with 60,000, seats at $45 per user a month for routing and scheduling or $20 for scheduling only, and extra enrichment credits at $0.10; Enterprise terms beyond Scale are not published.
Billing mechanics
Annual plan fee with bundled enrichment credits and workflow runs, plus per seat charges by seat type; prospects start with a demo.
Cost watchouts
Seats are priced on top of the plan fee, and enrichment beyond the annual allowance costs $0.10 a credit.
Variable cost rationale
The plan fee and seats are predictable; enrichment beyond the included credits is the variable part.
Additional watchouts
The entry plan is $15,000 a year before seats, and third-party enrichment such as Clearbit or Apollo is billed separately. Outbound automation is a newer addition to a product built inbound first.
Overage / add-ons
Each plan includes an annual enrichment credit allowance; extra credits cost $0.10 each at any time.
Sales call required
Yes, required for paid access
Free / trial
No public free tier or self-serve trial; demo-led. Editor/admin seats are free within a paid account.
Lowest paid plan
Growth $1,250 a month, $15,000 a year billed annually, plus seats
Commercial notes
Positioned as a consolidation play, replacing separate routing, scheduling, forms and enrichment tools with one control layer.
Key ambiguities
The pricing page publishes the Growth and Scale plans and seat prices; Enterprise terms beyond Scale are not published, and third-party enrichment such as Clearbit or Apollo is billed separately at rates Default does not state.
Cancellation / refund
Not detailed publicly; demo-led commercial terms.
Support SLA / resale
Demo-led onboarding; governance features (versioning, testing, guardrails) and observability are part of the platform. Editor/admin seats free.
Missing data
Enterprise terms beyond Scale are not published.
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Alternatives to Default
The closest documented capability profiles to Default among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Instantly8.0 / 14A lighter documented profile than Default
- Warmly8.0 / 14A lighter documented profile than Default
- 11x8.5 / 14Fuller documented coverage on Prebuilt Agents, Templates & Packs
- Actively AI7.5 / 14A lighter documented profile than Default
- CommerceIQ8.5 / 14Fuller documented coverage on Security, Identity & Governance
- Tribble9.5 / 14Adds documented Model Flexibility & Routing
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded