Augie
Also known as: Augment logistics, goaugment.com
Freight operations AI teammate that runs the order to cash lifecycle across phone, email, text, portals and the TMS, from quoting, carrier selection and dispatch to tracking, document collection, billing and collections. Augment has raised $110 million and has $85 billion of aggregate freight under management.
Augment builds Augie, an AI teammate for freight and logistics operations that works across phone, email, text, portals, chat apps and the customer's TMS to carry a shipment from order to cash. It handles quoting, load building, carrier selection, appointment scheduling, tracking, POD and document collection, billing and collections. Augie books loads and updates the TMS, connects to CRM, WMS and ERP systems through APIs, webhooks and connectors (project44, DAT, Truckstop and Macropoint among them), and runs browser tasks on carrier and shipper websites that have no API. Six workflows are sold and priced separately per completed outcome.
Operations teams build workflows in plain language in the Workflow Builder, which mixes fixed rules with AI reasoning, previews changes and simulates them against real scenarios, and Augie writes and runs SOP tests before changes ship. SOP guardrails block an email or call that breaks a rule and explain why.
Every verification, negotiation decision and booking is visible in an activity view with the reasoning behind each call and email, Knowledge Hub answers questions from a brokerage's documents, SOPs and shipment data, and Augie remembers each user's preferences. Augment is SOC 2 Type II and SOC 1 Type I audited, supports SAML SSO and role based permissions, and runs on AWS. Deliverr co founder Harish Abbott founded the company. It raised an $85 million Series A led by Redpoint and acquired Merlin to extend into wholesale distribution.
Vendor details
Canonical URL
https://www.goaugment.com
Category
Enterprise operations agent
Funding status
$110M total raised in five months after emerging from stealth, including an $85M Series A led by Redpoint Ventures with 8VC, Shopify Ventures, and Autotech Ventures; founded by Deliverr co-founder Harish Abbott with co-founders Justin Hall and Art; supports $35B+ in freight under management, adopted by dozens of top 3PLs and shippers; Penske Logistics moved to production after a six-month pilot; acquired Merlin (wholesale distribution) to enter that market
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Augie works across the systems and channels logistics teams already use, integrating with TMS platforms, load boards, shipper portals, email, phone, and chat. It carries a shipment from order to cash, handling exceptions proactively and reducing manual back and forth. It integrates with transportation management systems, as in the Penske deployment.
In practice
A freight brokerage's reps spend the day on carrier calls and emails. Augie verifies carriers, negotiates and books loads, and every verification, negotiation decision and booking event shows in the Augment Portal activity view with the reasoning behind it.
A carrier's site has no API, so tracking updates are copied by hand. Augie's browser tasks visit the site, enter data, extract tracking and submit forms from step by step instructions, and Augie updates the TMS with what it finds.
An operations lead wants every SOP followed the same way. The team writes the workflow in plain language in the Workflow Builder, simulates it against real scenarios before it goes live, and SOP guardrails block an email or call that breaks a rule and explain why.
Sources & related URLs
Research sources
Agentic Index coverage score
10.5 / 14 capabilities · 75%
| Integrations & Tool Calling | Full |
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Augie books loads, collects PODs and updates the TMS, uploads documents into it, and connects to any TMS plus CRM, WMS and ERP systems through REST APIs, webhooks and pre built connectors, with project44, DAT, Truckstop, Macropoint, Highway and Carrier411 named. SourceAugment, goaugment.com homepageread 2026-09-28 |
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| Workflow Orchestration | Full |
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Operations teams build and change workflows in plain language in the Workflow Builder, which combines deterministic rules for steps that must run the same every time with AI reasoning for the rest, across quoting, load building, carrier selection, scheduling, tracking, documents and collections. SourceAugment, goaugment.com Workflow Builder page and homepageread 2026-09-28 |
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| Knowledge Grounding & RAG | Full |
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Knowledge Hub holds the operational documents, SOPs and communications a brokerage uploads, surfaces answers from them when reps ask, and lets Augie query shipment data conversationally. The retrieval mechanism is not described. SourceAugment, goaugment.com Knowledge Hub product update and homepageread 2026-09-28 |
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| Human Oversight & Guardrails | Partial |
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SOP guardrails check rules before key actions such as sending an email or placing a call, block the action and explain why, and Augie escalates or asks for clarification in unfamiliar situations. There is no step where a person approves an action before it commits. SourceAugment, goaugment.com SOP guardrails update and homepageread 2026-09-28 |
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| Security, Identity & Governance | Full |
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SOC 2 Type II comes with an unqualified opinion from Prescient Assurance, alongside SOC 1 Type I, role based permissions and enterprise authentication through SAML SSO. SourceAugment, goaugment.com Security pageread 2026-09-28 |
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| Observability & Auditability | Full |
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An activity view in the Augment Portal shows every verification, negotiation decision, transfer and booking event for a load, and each email thread and call recording carries the reasoning behind Augie's actions. SourceAugment, goaugment.com product update on auditable carrier selectionread 2026-09-28 |
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| Memory & State Persistence | Partial |
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Each user's conversation preferences are remembered by Augie, scoped to that user, and the user can ask to see, change or delete them. How long they are kept is not stated. SourceAugment, goaugment.com product updateread 2026-09-28 |
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| Deployment & Data Residency | Not documented |
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Augment runs the service on AWS in its own private VPCs, with no region choice, customer cloud or on premises option. Enterprise customers control retention periods, which is not residency. SourceAugment, goaugment.com Security pageread 2026-09-28 |
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| Prebuilt Agents, Templates & Packs | Full |
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Six packaged workflows are activated and priced independently, each doing its own job: Load Building, Carrier Selection, Appointment Scheduling, Track and Trace, Document Management and Customer Support. SourceAugment, goaugment.com pricing pageread 2026-09-28 |
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| Triggers & Channel Coverage | Full |
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Work reaches Augie across phone, email, text, portals, APIs and enterprise systems, and in Slack, Microsoft Teams and Google Chat, so an inbound email, call or document starts a workflow without an operator prompting it. SourceAugment, goaugment.com homepageread 2026-09-28 |
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| Model Flexibility & Routing | Not documented |
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The LLMs Augment uses are not named, and no customer choice of model or provider is described. SourceAugment, goaugment.com Security pageread 2026-09-28 |
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| APIs, SDKs & MCP Extensibility | Partial |
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Augment says Augie has an API interface and bidirectional integrations over REST APIs and webhooks, but no API reference, endpoint list or developer portal is published. SourceAugment, goaugment.com homepage FAQ and sitemapread 2026-09-28 |
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| Testing, Debugging & Optimization | Full |
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SOP tests are written, run in batch and evaluated, and when one fails Augie decides whether to fix the test or revise the SOP. The Workflow Builder previews changes and simulates them against real scenarios before they go live. SourceAugment, goaugment.com SOP tests update and Workflow Builder pageread 2026-09-28 |
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| Browser & Computer Use | Full |
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Browser tasks let Augie work websites the way a person would, visiting carrier sites, clicking, entering data, extracting tracking and submitting forms from step by step instructions, with no API required. Whether the browser is hosted or local is not stated. SourceAugment, goaugment.com product updateread 2026-09-28 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Product updates
Augie introduced self-serve chat integrations within its portal. Users can now connect Slack, Microsoft Teams, or SharePoint directly in minutes without needing to submit a support ticket.
Bears on: Integrations
View sourcePricing
Not published. Priced per completed workflow and quoted after a demo.
Per completed workflow outcome, with Knowledge Hub priced per seat.
What is public
Augment publishes its billing units, the six priced workflows, the volume tiering and the no minimum terms, but not its rates.
Billing mechanics
Each of six workflows (Load Building, Carrier Selection, Appointment Scheduling, Track and Trace, Document Management, Customer Support) is activated and priced on its own per completed unit, with volume tiers and no minimums. Adding a workflow needs no long term contract. Knowledge Hub is priced per seat.
Variable cost rationale
Each workflow is metered per completed unit: a load booked, a carrier selected, an appointment set, a document filed. The bill grows with the freight volume the workflows handle and with each workflow a customer switches on. Knowledge Hub adds a per seat charge. Volume tiers lower the unit price as usage grows, and there are no minimums, so a quiet month costs less. No rates, tier thresholds or caps are published.
Sales call required
Yes, required for paid access
Free / trial
None published
Lowest paid plan
Not published
Key ambiguities
Per unit rates for each workflow and the volume tier thresholds are not published.
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Alternatives to Augie
The closest documented capability profiles to Augie among enterprise operations agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- ketteQ9.5 / 14Fuller documented coverage on Human Oversight & Guardrails
- Artos9.0 / 14Adds documented Deployment & Data Residency
- Bretton AI10.0 / 14Adds documented Deployment & Data Residency
- Celonis9.0 / 14Fuller documented coverage on APIs, SDKs & MCP Extensibility
- FinOpsly10.0 / 14Adds documented Deployment & Data Residency
- Gem8.0 / 14A lighter documented profile than Augie
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded