Augie
Also known as: Augie, Augment logistics, goaugment.com, Augment AI
Freight-native AI teammate that owns the full order-to-cash lifecycle across phone, email, portals, and TMS: quoting, dispatch, tracking, document collection, billing, and collections. Founded by a Deliverr co-founder; $110M raised, $35B+ freight under management, in production at Penske Logistics.
Augment is the AI productivity platform for logistics, and its flagship product Augie is a freight-native AI teammate that operates across the full order-to-cash lifecycle rather than addressing narrow tasks like legacy RPA tools, voice bots, or point solutions. Augie works across phone, email, messaging, portals, and transportation management systems, understanding the context of every shipment, proactively resolving issues, and acting across systems to get work done, from quoting and dispatch to tracking, appointment scheduling, document and proof-of-delivery collection, billing, and collections. The design goal is to take full ownership of a shipment end to end without dropping the thread, reducing load touches, shortening cycle times, and freeing human operators for higher-value work. Founded by Deliverr co-founder Harish Abbott, the company raised $110M in five months (an $85M Series A led by Redpoint), supports over $35B in freight under management across dozens of top 3PLs and shippers, and moved Penske Logistics to production after a successful six-month pilot. It has since acquired Merlin to extend into the $8T+ US wholesale distribution market. Phone is one first-class channel in a multimodal, cross-system teammate; the freight-voice adjacency places it alongside other logistics voice vendors, with a secondary enterprise-operations classification reflecting its full order-to-cash scope.
Vendor details
Canonical URL
https://www.goaugment.com
Category
Voice agent
Funding status
$110M total raised in five months after emerging from stealth, including an $85M Series A led by Redpoint Ventures with 8VC, Shopify Ventures, and Autotech Ventures; founded by Deliverr co-founder Harish Abbott with co-founders Justin Hall and Art; supports $35B+ in freight under management, adopted by dozens of top 3PLs and shippers; Penske Logistics moved to production after a six-month pilot; acquired Merlin (wholesale distribution) to enter that market
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Works across the systems and channels logistics teams already use, integrating with TMS platforms, load boards, shipper portals, email, phone, and chat; takes full ownership of a shipment from order to cash, proactively handling exceptions and reducing manual back-and-forth; seamless integration with leading transportation management systems (as in the Penske deployment).
Sources & related URLs
Research sources
Capability coverage
6.0 / 14 capabilities · 43%
| Integrations & Tool CallingIntegrates with TMS platforms, load boards, shipper portals, and communication channels and acts across systems, with seamless TMS integration confirmed in the Penske production deployment, FreightWaves and PR Newswire materials 2026-07-22 | Full |
|---|---|
| Workflow OrchestrationAugie takes full ownership of a shipment across the entire order-to-cash lifecycle (quoting, dispatch, tracking, scheduling, document collection, billing, collections), proactively resolving exceptions without dropping the thread, Business Wire and FreightWaves materials 2026-07-22 | Full |
| Knowledge Grounding & RAGAugie understands the full context of every shipment and gets smarter as it learns how the business runs, a context-grounding capability short of a documented knowledge base or retrieval layer, PR Newswire and FreightWaves materials 2026-07-22 | Partial |
| Human Oversight & GuardrailsAugie frees human operators for higher-value work and supplements existing operating teams, implying humans retain oversight of higher-value decisions without documented approval-gate mechanics, PR Newswire and intelligence360 materials 2026-07-22 | Partial |
| Security, Identity & GovernanceNo security attestations or governance features documented in retrieved materials, Augment materials 2026-07-22 | Unable to verify |
| Observability & AuditabilityEarly adopters report quantifiable gains in cash flow, throughput, and margin implying outcome reporting, and Penske uses it to capture up-to-date freight status, short of a documented run-observability or audit dashboard, Inbound Logistics and PR Newswire materials 2026-07-22 | Partial |
| Memory & State PersistenceAugie maintains the context of every shipment end to end without dropping the thread and learns how the business runs, implying retained per-shipment and learned state short of a documented memory layer, FreightWaves and PR Newswire materials 2026-07-22 | Partial |
| Deployment & Data ResidencyCloud platform; no self hosting or data residency options documented, Augment materials 2026-07-22 | Unable to verify |
| Prebuilt Agents, Templates & PacksAugie ships as a productized freight-native teammate covering defined logistics workflows out of the box, short of a self-serve template or agent library, Augment materials 2026-07-22 | Partial |
| Triggers & Channel CoverageAugie works across phone, email, messaging, portals, and chat, handling both inbound and proactive outbound exception resolution across the shipment lifecycle, Business Wire and DC Velocity materials 2026-07-22 | Full |
| Model Flexibility & RoutingNo customer facing model choice or routing documented, Augment materials 2026-07-22 | Unable to verify |
| APIs, SDKs & MCP ExtensibilityRich TMS and portal integrations exist but no public API, SDK, or MCP surface for customer extension is documented, Augment materials 2026-07-22 | Unable to verify |
| Testing, Debugging & OptimizationNo customer facing testing, simulation, or optimization tooling documented, Augment materials 2026-07-22 | Unable to verify |
| Browser & Computer UseAugie acts across shipper portals to get work done, portal interaction adjacent to computer-use, though autonomous browser control is not explicitly documented, aiagentstore and Augment materials 2026-07-22 | Partial |
Pricing
Contact sales
enterprise contract
What is public
The motion is public (enterprise sales to 3PLs, shippers, and carriers, pilot-to-production as with Penske); a third party profile confirms pricing is contact-only and no rates are published.
Variable cost rationale
No billing model published; freight-under-management or per-load economics are plausible for the category but not documented for Augment.
Sales call required
Yes — required for paid access
Free / trial
Not published
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