Attention vs Laxis (2026)

A named catalog holds more than two hundred integrations, eighteen of them surfaced directly in the site navigation with their own pages.

They include Salesforce, HubSpot, GoHighLevel and Snowflake for data, Zoom, Microsoft Teams and Google Meet for call capture, Gmail, Outlook and Slack for communication, plus Aircall, Clay, Gong, Outreach, SalesLoft, OpenAI, Airtable and Linear. The agent acts in these systems, not only reads them.

CRM Auto-Update writes notes, next steps and fields into Salesforce and HubSpot, and Follow-up Automation sends email. Other systems can be reached through the MCP server and open API.

Sourceattention.com/integrations and product pages for CRM auto-update and follow-up automationread 2026-09-01

Meeting notes, action items and deal updates sync into HubSpot and Salesforce. The AI SDR syncs both ways with HubSpot, Salesforce and Wealthbox and sends email, phone and LinkedIn touches from connected accounts. On the Business plan, CRM Automation reaches more than 7,000 apps through Zapier, so a customer can connect systems beyond the native list.

Sourcelaxis.com/ai-sdrread 2026-10-01

Customers configure their own flows in the Workflow Builder, with triggers, action steps and workflow runs. So a customer assembles multi step automations that start on an event and act across Attention and connected apps, beside the action engine that executes post call moves.

Sourcedocs.attention.com/builder-101/getting-startedread 2026-10-01

The AI SDR runs a multi step sequence across channels on set days. It sends a personalized email, places a follow up phone call through the Jenny dialer and sends a LinkedIn connection, and every touch is logged to the CRM. After each call the meeting assistant handles capture, summary and CRM sync. Laxis sets the sequence itself and names no branching, conditions, cooperating agents or flow the customer configures.

Sourcelaxis.com/ai-sdrread 2026-10-01

Work reaches the agent without a person starting it. Workflows start on Attention events such as Conversation Analyzed, on changes in Gmail, Salesforce, HubSpot or Google Sheets, on schedules from every few minutes to weekly, and on incoming webhooks from any app, and call completion drives post call drafting.

Sourcedocs.attention.com/builder-101/triggersread 2026-10-01

Calendar invited capture joins scheduled Zoom, Google Meet and Microsoft Teams meetings without a person starting it. Auto Sync then pushes the outcomes to the CRM. The AI SDR places its sequence touches on set days after enrollment.

Sourcelaxis.comread 2026-10-01

A maintained store holds the customer's own content. Super Agent ingests the customer's calls, CRM records, emails and connected sources, and the API manages knowledge base sources (create, upload, update, list and delete), so the corpus persists and is queried at run time through Ask Attention.

Sourcedocs.attention.com/api-reference/knowledge-base/create-kb-sourceread 2026-10-01

Users ask questions and retrieve facts and decisions from across their entire meeting history. Retrieval runs over the customer's own conversations. The AI SDR also gathers real time web context for outreach.

Sourcelaxis.comread 2026-10-01

State persists across deals, not just within a session. The platform keeps conversations as an operating memory the agent recalls when asked about a deal, surfacing stakeholder context and where the team left off, and Super Agent holds the customer's accumulated call, CRM and email history as a standing corpus. Attention does not say whether memory is scoped per user, per team or per workflow, how long it is kept, or how a customer inspects or edits it.

Sourceattention.com homepage and super-agent product pageread 2026-09-01

The meeting history persists indefinitely and can be retrieved. Laxis names no agent memory and does not say whether an agent keeps context from one campaign or outreach sequence to the next. Custom data retention on the Enterprise tier sets how long stored records are kept.

Sourcelaxis.com meeting history and AI chat pagesread 2026-09-01

A person approves before the agent acts. The action engine works as you approve, Attention executes, follow up emails are drafted for the rep, and the API lets a user confirm CRM intelligence before it is written and list or dismiss proposed actions.

Sourceattention.comread 2026-10-01

Summaries, action items and AI Writer drafts come back to the user. CRM sync runs through an Auto Sync setting the user turns on, which controls what the product writes. Laxis names no step where a person approves an agent action before it commits. The AI SDR sends sequences and places calls with no approval or review mode named.

Sourcelaxis.comread 2026-10-01

Attention has SOC 2 Type II after an independent audit, HIPAA safeguards with a BAA, role based access controls, logged staff access and annual penetration tests. It also offers single sign on, SCIM provisioning through Okta, and managed users, roles and seats, with SCIM and role endpoints in the API.

Sourcedocs.attention.com/workspace-setup/single-sign-onread 2026-10-01

The Enterprise plan includes SSO integration and the Business plan includes team administration, so the customer's own identity provider governs sign in. Laxis says it has achieved SOC 2 certification after an audit by accredited third party assessors and keeps it through regular audits. Its role based access controls cover Laxis's own staff. Laxis names neither the report type nor the auditor.

Sourcelaxis.com/blog/soc2read 2026-10-01

Each automation run is on the record. Workflow runs show when the trigger fired, which steps executed and any errors or failures, filterable by time range, and the API exposes conversation workflow logs. Attention says all actions are auditable and traceable. It does not say whether the run log shows each step's inputs and outputs.

Sourcedocs.attention.com/builder-101/workflow-runsread 2026-10-01

Every meeting is transcribed in full and retained. Transcripts are structured into summaries, decisions and action items and can be reviewed afterwards for coaching, and campaign performance is reported alongside. The record shows what was said and what a campaign achieved, not what an agent did. Laxis names no trace of the steps an agent took or the tools it called, and no execution log or audit view. The coaching view examines the human conversation, not the agent's reasoning.

Sourcelaxis.com meeting assistant and sales coaching pagesread 2026-09-01

Delivery is cloud SaaS only, with no self host, on premises or in-VPC deployment option.

Sourceattention.comread 2026-10-01

The Enterprise tier offers data residency options, custom data retention and private AI model instances. Laxis names no regions and describes no single tenant or private cloud architecture. There is no self hosted or on premises option.

Sourcelaxis.com/pricing Enterprise tier feature listread 2026-09-01

A browsable library of named agents is its own product surface. The AI Sales Agents entry in the site navigation leads to an agents directory for automating sales workflows. Alongside it sit named template sets aimed at named jobs, coaching scorecards prebuilt against BANT, MEDDIC and other methodologies and applied automatically to the right calls, and follow-up email templates generated by meeting outcome.

Sourceattention.com agents directory and AI coaching scorecards product pagesread 2026-09-01

Premium includes the AI Writer's 40 plus Pro Templates. The AI SDR has one named agent, Jenny, the phone dialer. Laxis does not list the templates by name and names no set of agents a customer can pick from.

Sourcelaxis.com/pricingread 2026-10-01

LLMs run internally, with no model choice or routing exposed to the user as a configurable capability.

Sourceattention.comread 2026-10-01

Private AI model instances come with the Enterprise tier as a privacy feature. There is no user facing model choice, bring your own key option or routing gateway.

Sourcelaxis.com/pricingread 2026-10-01

Outside callers can drive Attention through a Claude Connector, an MCP server, an open API and more than two hundred integrations. A customer can do almost everything available in the platform through the Connector and MCP server, and complex pipeline questions can be asked from Slack. Attention serves its own MCP server, not only calling others, and developer documentation is published at docs.attention.com.

Sourceattention.com homepage and docs.attention.comread 2026-09-01

The Enterprise plan includes full API access. Premium includes an MCP connector that lets users query their meetings from inside Claude and ChatGPT. There is no public API reference, endpoint list or authentication guide. The MCP connector queries meetings for reading only, and Laxis names no endpoint, auth scheme or tool list for it.

Sourcelaxis.com/pricingread 2026-10-01

No user facing agent testing, debugging or evaluation product is offered. Scorecards evaluate rep performance, and the system learns from outcomes internally.

Sourceattention.com/solutions/sales-repsread 2026-10-01

Sales coaching reviews recorded calls to improve human technique. Campaign analysis reports outreach performance after sending. Laxis names no way to test a change before it reaches anyone, such as a preview or dry run of a sequence, an A/B framework the customer configures, a scored comparison between message or agent versions or a sandbox.

Sourcelaxis.com sales coaching and AI SDR pagesread 2026-09-01

No agent acts inside another product's interface. Call capture runs through native integrations with Zoom, Microsoft Teams and Google Meet, CRM updates are written through the Salesforce and HubSpot integrations, and everything else moves over the open API, the MCP server or the two-hundred-plus connector catalog, all of which are programmatic routes. There is no hosted or local browser, desktop session, remote computer control, web scraping or third-party browser engine.

Sourceattention.com/integrations and homepageread 2026-09-01

The AI SDR gathers real time intelligence from across the web to personalize outreach, including news mentions, job posts, blog updates, funding events and partnership announcements. It also sends LinkedIn connection requests and InMail by a means Laxis does not state. Laxis names no hosted browser or desktop control.

Sourcelaxis.com/ai-sdrread 2026-10-01