Synthflow
Synthflow is a voice agent platform with a visual flow designer, a template marketplace, per contact memory, simulation testing, US and EU data regions and a full platform API.
Synthflow is a platform for building and running AI voice agents that handle inbound and outbound phone calls, as well as chat and WhatsApp conversations. Founded in 2023 and headquartered in Berlin, it has been especially popular with agencies that resell voice agents under their own brand, with subaccounts, custom domains, branding and rebilling built in.
Agents are built in a visual flow designer from conversation, branch, jump, custom action, transfer and booking nodes, can hand off between agents in a multi agent system, and are published under version control.
Customers choose the language model from OpenAI's GPT families or Synthflow's own models, pick voices including ElevenLabs, and ground agents in a knowledge base of documents, URLs and scheduled website crawls searched semantically during the call. Memory of past calls keeps a summary of each contact's earlier conversations and brings it into the next call, SMS or WhatsApp thread. A marketplace offers ready made agents for jobs such as real estate appointment scheduling, insurance claims reception and recruitment reminders.
Simulation suites generate test cases from an agent's configuration and actions, judge each against success criteria and are rerun after every change, and logs show each call's transcript, the actions the agent took and every API request it made. Custom actions and integrations connect agents to Salesforce, HubSpot, Zendesk, Stripe, Cal.com and contact center systems over SIP, and a platform API and MCP server manage agents, calls, campaigns, knowledge and memory. Workspaces run on a US, EU or Global data cluster chosen at creation; access runs through Super Admin, Admin and Member roles with SSO and two factor authentication, and Synthflow states SOC 2, HIPAA, PCI DSS, GDPR and ISO 27001.
Pricing is now sales led, with each package scoped on volume, telephony, integrations and support and enterprise contracts starting at $30,000 a year. Synthflow suits agencies and operations teams that want a full featured voice agent platform without writing code.
Vendor details
Canonical URL
https://synthflow.ai
Category
Voice agent
Company status
independent
Use cases & customers
In practice
An agency builds white labeled voice agents in Synthflow's visual designer, resells them to clients under its own brand with subaccounts and billing, and launches each new agent in under a week.
A team picks its own language model and ElevenLabs voice in Synthflow, builds a multi branch call flow, then runs it through the Test Center against accuracy targets before putting it in front of customers.
A regulated enterprise creates its Synthflow workspace on the EU cluster, which keeps all data and processing in the European Union, and runs outbound campaigns over its own session initiation protocol trunks while meeting data residency requirements.
Agentic Index coverage score
12.5 / 14 capabilities · 89%
| Integrations & Tool Calling | Full |
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Custom actions call the customer's APIs during a call, with several chained per turn, real time booking writes to calendars, and integrations cover Salesforce, HubSpot, Zendesk, Freshworks, Stripe, Cal.com, GoHighLevel, Make, Zapier and SIP connections to Five9, Genesys Cloud, RingCentral, Talkdesk and others. SourceSynthflow, docs.synthflow.ai (Custom Actions, Real-Time Booking, Integrations overview)read 2026-09-28 |
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| Workflow Orchestration | Full |
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In a visual flow designer, flows combine conversation, message, branch, jump, custom action, transfer and booking nodes, a multi agent system passes calls between agents, workflows automate steps around calls, and version control governs publishing. SourceSynthflow, docs.synthflow.ai (Flow Designer, Branch Node, Multi-Agent System, Version Control, Workflows)read 2026-09-28 |
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| Knowledge Grounding & RAG | Full |
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Knowledge base sources are PDFs, documents, URLs, website crawls on a sync schedule and imports from connected services, retrieved by semantic search during the conversation (RAG), and knowledge bases and their sources are created, attached and deleted through the API; new knowledge is added as a new source. SourceSynthflow, docs.synthflow.ai (Knowledge Base, Knowledge Bases API)read 2026-09-28 |
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| Human Oversight & Guardrails | Partial |
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Calls transfer to people by phone number, SIP or dynamic rules, business hours bound when the agent works, and PII redaction limits what is kept. Synthflow does not describe a step that holds an agent action for a person's sign off before it commits. SourceSynthflow, docs.synthflow.ai (Call Transfers, Business Hours, Security and Compliance)read 2026-09-28 |
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| Security, Identity & Governance | Full |
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Super Admin, Admin and Member roles separate access, with admins controlling SSO, allowed email domains and two factor authentication, plus PII redaction and a 30 day retention option. Synthflow says it is "certified across SOC 2, HIPAA, PCI DSS, and GDPR" and lists ISO 27001, and the Trust Vault at security.synthflow.ai holds the report types and dates. SourceSynthflow, docs.synthflow.ai (Team members, Security and Compliance) and synthflow.airead 2026-09-28 |
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| Observability & Auditability | Full |
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Each call's details show the transcript and metadata, an Actions tab with the steps triggered and their results, and every outbound API request an agent made with request and response and when in the call it fired, alongside status and end call reasons; retention follows the plan and logs export. SourceSynthflow, docs.synthflow.ai (Logs, Export Call Data)read 2026-09-28 |
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| Memory & State Persistence | Full |
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Memory Groups keep summaries of an agent's past interactions with each contact (questions, solutions, preferences) and inject them into each new voice, SMS or WhatsApp conversation keyed on the phone number, with a retention window setting; memory stores are created, attached to agents and have contacts attached or detached through the API. Synthflow does not state the retention window values. SourceSynthflow, docs.synthflow.ai (Memory of Past Calls, Memory Stores API)read 2026-09-28 |
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| Deployment & Data Residency | Full |
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A workspace is created on the US cluster (storage and compute in the United States), the EU cluster (all data and processing in the European Union) or the Global cluster (data stored in the EU, live processing in the US or EU), chosen at creation and fixed afterward. Synthflow does not describe an on premises deployment. SourceSynthflow, docs.synthflow.ai (Clusters and Regions)read 2026-09-28 |
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| Prebuilt Agents, Templates & Packs | Full |
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The marketplace offers ready made agents, among them a real estate buying appointment scheduler, an insurance customer support agent, a hospitality event demand generator, an insurance claims receptionist, a recruitment appointment reminder and a buyer lead qualifier, free to deploy, and lets builders publish and sell their own templates. SourceSynthflow, synthflow.ai/marketplaceread 2026-09-28 |
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| Triggers & Channel Coverage | Full |
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Agents answer inbound calls on Synthflow numbers, forwarded lines or SIP trunks, inbound call webhooks fire at the start of calls, campaigns dial contact lists and can be created, paused and resumed through the API, and agents also run over chat and WhatsApp Business calling. SourceSynthflow, docs.synthflow.ai (Campaigns, Inbound Call Webhooks, Telephony overview, WhatsApp Business Calling)read 2026-09-28 |
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| Model Flexibility & Routing | Full |
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The AI Model selector offers OpenAI models (GPT-4o, GPT-4.1, GPT-5, 5.1, 5.2 and 5.4 families) beside Synthflow's own LLMs so each agent matches its latency, cost and quality needs, and voices can come from ElevenLabs. OpenAI is the only third party LLM provider listed, and Synthflow does not describe a bring your own keys option. SourceSynthflow, docs.synthflow.ai (General Configuration, ElevenLabs)read 2026-09-28 |
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| APIs, SDKs & MCP Extensibility | Full |
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Synthflow's Platform API creates, updates and deletes assistants, places calls and batch campaigns, manages chats, simulation cases and suites, actions, knowledge bases, memory stores, contacts, phone numbers and subaccounts, with webhook logs and analytics export, and a Synthflow MCP server sits beside it. SourceSynthflow, docs.synthflow.ai (Platform API introduction, API reference, Synthflow MCP server)read 2026-09-28 |
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| Testing, Debugging & Optimization | Full |
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Simulation suites generate test cases from the agent's configuration, behavior and actions, judge each against success criteria (all or any), and are rerun after every update as a regression suite before real customers are reached; custom evaluations score live calls, and simulations run through the API. SourceSynthflow, docs.synthflow.ai (Simulations, Custom Evaluations, Simulations API)read 2026-09-28 |
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| Browser & Computer Use | Not documented |
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IVR handling navigates a phone menu by keypad, the only interface the agent operates, and the website and app integration embeds calls in the customer's own product. Synthflow does not describe browser, desktop or computer control. SourceSynthflow, docs.synthflow.ai (IVR Handling, Integrate into Website and Apps)read 2026-09-28 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Synthflow announced official integrations with Claude and Five9, alongside new capabilities for live call monitoring, WebSocket media, and background audio. The release coincided with Synthflow being named a Pioneering company in the CMP Prism for Voicebot and Conversational IVR. The company also migrated its status page to a new platform for improved incident reporting.
Bears on: Integrations
View sourceSynthflow introduced the ability to play background audio while custom actions and individual Model Context Protocol (MCP) tools are running. This feature provides callers with auditory feedback while slower requests are processing.
Bears on: MCP / tool calling / API
View sourcePricing
Sales led; enterprise contracts from $30,000/yr
contract scoped on call volume, concurrency, telephony, integrations and support
Sales call required
Yes, required for paid access
Free / trial
Agents can be started free from templates; paid use is scoped with sales
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Alternatives to Synthflow
The closest documented capability profiles to Synthflow among voice agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Gnani.ai11.5 / 14A lighter documented profile than Synthflow
- Phonely11.5 / 14A lighter documented profile than Synthflow
- Vapi11.5 / 14A lighter documented profile than SynthflowSynthflow vs Vapi →
- PolyAI11.0 / 14A lighter documented profile than Synthflow
- Smallest AI11.0 / 14A lighter documented profile than Synthflow
- Regal10.5 / 14A lighter documented profile than Synthflow
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded