Minoa
AI Value Engineer that turns a company's structured value framework and deal context into credible, CFO ready ROI and business cases in minutes, then tracks promised versus realized value through renewal.
Minoa is an AI Value Engineer for B2B revenue teams. It codifies how a product creates value, use cases, outcomes, metrics, and financial impact, into a structured, living value framework, then uses AI to generate credible, CFO ready business cases and ROI models in minutes rather than days. The agent pulls deal context automatically from call transcripts, CRM data, and customer evidence, recommends the right value stories from the company's own use case library, and assembles a business case anchored in defined business logic rather than unguarded model output, with guardrails set by the value engineering team. Humans review and refine the AI's extracted assumptions, and the framework sharpens over time as institutional knowledge compounds across deals. Beyond the sale, Minoa connects product telemetry to track promised versus realized value, helping teams defend renewals and drive expansion. Revenue teams at companies including Snowflake, Vanta, Pendo, and Personio use it to standardize and scale value selling. Founded in San Francisco by Max Elster and Richard Einhorn, it is venture backed.
Vendor details
Canonical URL
https://www.minoa.io
Category
GTM/revenue agent
Funding status
Venture backed (Seed stage)
Company status
private
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Connects to Salesforce, Gong, Zoom, Chorus, Fathom, Momentum, Attention, Snowflake, HubSpot, Slack, and product telemetry, plus MCP and custom sources; business cases are created on and linked to Salesforce opportunities.
Sources & related URLs
Related / legacy domains
Capability coverage
8.0 / 14 capabilities · 57%
| Integrations & Tool Callingconnects to Salesforce, Gong, Zoom, Chorus, Fathom, Snowflake, HubSpot, Slack, product telemetry, and custom sources (minoa.io) | Full |
|---|---|
| Workflow Orchestrationthe AI value engineer pulls deal context, analyzes transcripts, recommends use cases, and assembles a business case, then tracks realization post sale (minoa.io) | Full |
| Knowledge Grounding & RAGgrounds outputs in a structured value framework and reads call transcripts, CRM data, and customer evidence rather than producing unguarded AI output (minoa.io) | Full |
| Human Oversight & GuardrailsAI extracts and validates value assumptions and the team reviews and refines them, with guardrails set by value engineering (minoa.io) | Full |
| Security, Identity & Governanceserves enterprise customers and links to Salesforce permissions, but specific security certifications, single sign on, or governance controls are not documented in reviewed sources (minoa.io, g2) | Unable to verify |
| Observability & Auditabilityprovides adoption visibility and analytics on which value stories win and value driver resonance; agent action audit logging is not detailed (minoa.io) | Partial |
| Memory & State Persistencecaptures every metric, assumption, and proof point into a living value framework that compounds and sharpens over time (minoa.io) | Full |
| Deployment & Data Residencyweb based SaaS only; no self host or data residency options are documented (minoa.io, softwarefinder) | Unable to verify |
| Prebuilt Agents / Templates / Packsa library of templated use cases and frameworks including BANT, MEDDICC, and SPICED, plus benchmark defaults and summary templates (minoa.io, solutionsengineering.tools) | Full |
| Triggers & Channel Coveragebusiness cases are triggered from a Salesforce opportunity or discovery call and the agent pulls deal context automatically, with proactive pre renewal tracking (minoa.io) | Partial |
| Model Flexibility & Routingno user facing model choice or routing is documented (minoa.io) | Unable to verify |
| APIs / SDKs / MCP Extensibilitysupports MCP and custom source connections; a public API or SDK is not documented (minoa.io, softwarefinder) | Partial |
| Testing, Debugging & Optimizationtracks promised versus realized outcomes and which value stories win to improve recommendations over time; a formal agent evaluation framework is not detailed (minoa.io) | Partial |
| Browser / Computer-useno agentic browser or computer use is documented (minoa.io) | Unable to verify |
Pricing
SaaS subscription scaled to team size; official pricing not public (a third party site estimates roughly one hundred to five hundred dollars per month)
SaaS subscription scaled to team size and features; sales led.
Cost watchouts
Official pricing is not published; a third party estimate of about one hundred to five hundred dollars per month is unverified and cost scales with seats and adoption.
Variable cost rationale
Priced as a subscription scaled to team size and features, so cost grows with seats and organizational adoption. No official public rate is available.
Sales call required
Yes — required for paid access
Free / trial
Book a demo; no public free tier.
Lowest paid plan
Not officially listed; a third party estimate suggests roughly one hundred dollars per month.
Key ambiguities
Official pricing is not public; the only price figures come from a third party estimate rather than Minoa, so they are unverified.
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