lemlist
Also known as: lempire, lemAgent, lemwarm, Lemskills, Intent Signal Agents, Data Enrichment Agents, lemlist MCP server, Claap
Bootstrapped French multichannel outbound platform with three named agents, a ten provider enrichment waterfall, an official MCP server exposing sequences that execute, and forty plus free Claude skill files.
lemlist is a bootstrapped French multichannel outbound platform that has built one of the more complete agent layers in the GTM lane. Founded in Paris in 2018 and reporting roughly 20,000 customers and 50 million dollars of ARR, it consolidated further by acquiring Claap, a conversation intelligence tool, which now feeds call recordings into its personalisation.
Three named agents do the work. lemAgent takes a prompt and builds the lead list, writes the messages and assembles the sequence. Intent Signal Agents track buying signals and, notably, add leads to campaigns at the right moment rather than merely flagging them. Data Enrichment Agents research each lead across their website, LinkedIn profile, CRM history and Claap call recordings to generate icebreakers, lead scores and segmentation tags, running a waterfall across up to ten data providers.
Underneath sits a 650 million contact database with real time intent filtering, multichannel sequencing across email, LinkedIn, calling, SMS and WhatsApp with behaviour based branching, a unified inbox, and lemwarm, the warmup engine, which is bundled free on every plan rather than metered.
Two distribution choices stand out. lemlist ships an official MCP server exposing its database and sequences to Claude, ChatGPT and any agent, and it publishes a library of more than forty free Claude skill files covering the outbound workflow.
The honest limits are consistent across reviews. There is no built in CRM, so pipeline management needs a separate tool. And the pricing model has a sting: AI variable generation consumes enrichment credits, so the credits rather than the plan become the real scaling constraint.
Vendor details
Canonical URL
https://www.lemlist.com
Category
GTM / revenue agent
Subcategory
Multichannel outbound agents with waterfall enrichment
Funding status
Private and bootstrapped, founded in Paris in 2018 as part of the lempire group. Reports roughly 20,000 customers, 50 million USD ARR and 150 employees. Acquired Claap, a conversation intelligence and call recording platform, with sources dating the deal to either October 2025 or 2026. Rated 4.6 on G2 across 1,342 to 1,841 reviews depending on source and date, and 4.5 on Trustpilot across roughly 156.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Salesforce, HubSpot and Pipedrive CRM integrations with API access, VoIP integrations and a call dialer, and the ability to run lemlist from inside Gmail and LinkedIn. An official MCP server exposes the 600 million plus lead database, verified contacts and multichannel sequences to Claude, ChatGPT and any other agent. ElevenLabs voice cloning is integrated for personalised LinkedIn audio messages, and enrichment runs a waterfall across up to ten data providers.
In practice
A rep describes an ideal customer profile in one prompt and lemAgent returns a complete multichannel sequence with the lead list and messages already built.
An intent signal agent notices a prospect showing buying behaviour and enrols them into the right campaign automatically, rather than adding them to a report a human reads later.
A team runs lemlist directly from Claude through the MCP server, querying leads and launching sequences without opening the platform.
Sources & related URLs
Research sources
Agentic Index coverage score
10.0 / 14 capabilities · 71%
| Integrations & Tool CallingSalesforce, HubSpot and Pipedrive with API access, VoIP integrations and a call dialer, ElevenLabs voice cloning for personalised LinkedIn audio, enrichment across up to ten data providers, and the ability to run lemlist from inside Gmail and LinkedIn. An official MCP server exposes the platform to Claude, ChatGPT and any agent. G2 listing and independent reviews 2026-08-08 | Full |
|---|---|
| Workflow OrchestrationlemAgent takes a single prompt and builds the lead list, writes the messages AND assembles the sequence; multichannel sequences then execute email, LinkedIn and call steps autonomously with BEHAVIOUR BASED BRANCHING and conditional logic for large lead pools with different engagement signals. Independent reviews and G2 listing 2026-08-08 | Full |
| Knowledge Grounding & RAGA 650 million contact database with ICP filtering and real time intent signal filtering, plus DATA ENRICHMENT AGENTS that research each lead across their website, LinkedIn profile, CRM history AND CLAAP CALL RECORDINGS to generate icebreakers, lead scores and segmentation tags, running a waterfall across up to ten data providers. Grounding agent output in the customer own past calls is unusual. Independent reviews and G2 listing 2026-08-08 | Full |
| Human Oversight & GuardrailsEvery reply routes to a unified inbox where a human engages, and sequences are configured before launch, but NO approval gate, review step or autonomy setting governing agent output was documented - notably weaker than instantly, which offers an explicit autopilot or human approval switch. Given intent agents enrol leads automatically and AI writes the copy, this is a real gap rather than a technicality. Independent reviews 2026-08-08 | Partial |
| Security, Identity & GovernanceFLAGGED FOR VERIFICATION AND LIKELY AN UNDERGRADE. SOC 2 Type II is claimed only by a RIVAL DIRECTORY, with a separate third party describing GDPR compliant European infrastructure. Neither is first party and no trust centre or DPA was retrieved. Given the Sec rule is nine for nine on re checked grades, check lemlist.com trust pages and correct. Third party directory and review listings 2026-08-08 | Partial |
| Observability & AuditabilityThe Deliverability Hub provides real time monitoring with alerts and an independent tester describes the warmup ramp as WELL INSTRUMENTED, and the unified inbox tracks interactions across every channel and sender in one thread, but no agent decision log, reasoning trace or output audit surface was documented. Independent reviews 2026-08-08 | Partial |
| Memory & State PersistenceEnrichment output, lead scores and segmentation tags persist per contact, and the Claap acquisition gives agents access to accumulated call history as durable context, but no agent memory or learned context layer distinct from the CRM style data store is documented. Independent reviews 2026-08-08 | Partial |
| Deployment & Data ResidencySaaS only, but a third party specifically describes GDPR compliant EUROPEAN infrastructure and native GBP billing, which is a genuine residency signal in a category where almost every rival is US hosted. No self hosting or published residency matrix was retrieved. Third party review 2026-08-08 | Partial |
| Prebuilt Agents, Templates & PacksThree named prebuilt agents ship ready to run - lemAgent, Intent Signal Agents and Data Enrichment Agents - alongside dynamic image and video personalisation assets, sequence templates, and notably a LEMSKILLS LIBRARY OF MORE THAN FORTY FREE CLAUDE SKILL FILES covering the workflow from ICP definition onward. Independent reviews and directory listing 2026-08-08 | Full |
| Triggers & Channel CoverageINTENT SIGNAL AGENTS track buying signals and ADD LEADS TO CAMPAIGNS AT THE RIGHT MOMENT - autonomous enrolment rather than a flag a human acts on. Channel coverage spans email, LinkedIn, calling, SMS and WhatsApp with every reply landing in one unified inbox thread, and sequences branch on behaviour. G2 listing and independent reviews 2026-08-08 | Full |
| Model Flexibility & RoutingA third party reports lemlist integrating BOTH Anthropic Claude and OpenAI GPT architectures for sequence generation, plus ElevenLabs voice cloning for audio messages - genuine model plurality across named providers - but no customer facing model selection, routing configuration or bring your own model capability was documented. Third party review 2026-08-08 | Partial |
| APIs, SDKs & MCP ExtensibilityAn OFFICIAL MCP SERVER gives Claude, ChatGPT and any AI agent access to the 600 million plus lead database, verified contacts AND MULTICHANNEL SEQUENCES THAT RUN THEMSELVES - exposing executable process rather than a lookup catalogue. Plus API access on every plan, CRM integrations, and a library of forty plus free Claude skill files. G2 listing and directory listing 2026-08-08 | Full |
| Testing, Debugging & OptimizationThe lemwarm ramp runs a full 21 day window before live traffic with instrumentation an independent tester praised, and deliverability monitoring provides ongoing signal, but this tests the SENDING INFRASTRUCTURE rather than agent output - and no evaluation of AI generated copy quality exists, which matters given that copy consumes credits. Independent reviews 2026-08-08 | Partial |
| Browser & Computer UseLinkedIn automation drives actions inside a third party interface on the user behalf, which is closer to computer use than most vendors in this lane manage, and lemlist can be run from inside Gmail and LinkedIn directly - but no general browser control, page navigation or agent driven computer use is documented. Graded partial on that basis. G2 listing and independent reviews 2026-08-08 | Partial |
The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Email 55 USD per month annual for unlimited users; Multichannel 87 USD per user
workspace flat on Email tier, per user on Multichannel, plus enrichment credits
Included quota
Email tier: 50,000 emails per month, unlimited users on one workspace, 200 enrichment credits on the entry plan per one source. Multichannel: 5 senders per user, unlimited emails and messages, roughly 400 monthly credits. lemwarm included free on every plan.
What is public
A public pricing page exists. All figures here are third party reported and checked July 2026 by their sources rather than read first party.
Billing mechanics
Monthly or annual billing with a 20 percent annual discount. The Email tier is flat per workspace regardless of user count; Multichannel switches to per seat. Enrichment, intent signals and phone verification all draw on a shared credit pool. Native GBP billing is supported alongside USD.
Cost watchouts
**THE CREDIT TRAP IS THE REAL WATCHOUT AND IT IS A NEW SHAPE: AI VARIABLE GENERATION CONSUMES ENRICHMENT CREDITS. An independent reviewer states it plainly - a campaign leaning on AI generated opening lines can burn the 400 monthly credits on Multichannel Expert faster than a mid market SDR would expect, and CREDITS BECOME THE ACTUAL SCALING CONSTRAINT, NOT THE SEQUENCE LIMIT. Every other agent consumption unit in this index meters the agent ACTIONS; this one meters the agent OUTPUT QUALITY, so the better the personalisation the faster the budget burns.** Credits reset monthly with NO ROLLOVER and extra packs run 50 USD per 5,000. Verified email costs 5 credits, a phone number 20, and intent signals range from 20 up to 400 plus for LinkedIn engagement data. Add ons stack further: WhatsApp 20 USD per user per month, extra senders 9 USD, calling numbers 15 USD. **A competitor calculates a realistic five rep Multichannel team at 550 to 725 USD per month all in, against a 435 USD base.**
Variable cost rationale
Graded high despite transparent published rates, because the consumption driver is perverse: AI generated personalisation - the reason to buy the product - is what burns the credits, so cost rises with exactly the behaviour the vendor encourages. Credits also cover enrichment, phone lookup and intent signals from the same pool, reset monthly without rollover, and intent signals alone range from 20 to over 400 credits per lead. A competitor calculates a five rep team landing 25 to 65 percent above the base subscription once credits and add ons are included.
Additional watchouts
Model the credits, not the seats. Personalisation quality and credit burn are the same dial, so the campaigns that perform best cost the most to run, and unused credits are forfeited monthly rather than banked.
Overage / add-ons
Credits reset monthly with NO rollover; unused credits are forfeited and heavy months require extra packs at 50 USD per 5,000. Enrichment is pay per success - roughly 0.05 USD per verified email and 0.20 USD per phone number.
Sales call required
No, self serve available
Free / trial
Not retrieved; lemwarm is bundled free on every plan
Lowest paid plan
Email, 55 USD per month billed annually, unlimited users
Commercial notes
**LEMWARM IS BUNDLED FREE ON EVERY PLAN AND IS ALSO SOLD STANDALONE TO NON CUSTOMERS AT 29 TO 49 USD PER INBOX PER MONTH. THAT STANDALONE PRICE IS AN UNUSUALLY CLEAN REFERENCE POINT FOR WHAT A BUNDLED CAPABILITY IS ACTUALLY WORTH - most vendors bundle without ever revealing the standalone value. Worth looking for this pattern elsewhere.** Bootstrapped, reporting roughly 20,000 customers and 50 million USD ARR. Pricing rose about 10 USD per seat in 2025.
Key ambiguities
Credit allowances differ across sources (200 on Email Pro, 400 on Multichannel Expert) and the exact database size is variously 600M and 650M. Neither changes the structure but both should be checked first party.
Missing data
First party confirmation of every figure, and the credit allowance per tier.
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Alternatives to lemlist
The closest documented capability profiles to lemlist among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
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Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded