Jasper
Also known as: jasper.ai, Jasper IQ, Jasper Studio, Jarvis.ai, Conversion.ai
Marketing content platform built around brand governance, where a Jasper IQ layer holds brand voice, style rules and company knowledge, and 100+ prebuilt marketing agents plus content pipelines produce on-brand work at scale.
Jasper is a marketing content platform built around brand governance: the point is not that it writes, but that what it writes stays on-brand at volume. Jasper IQ is the layer that makes that work, holding brand voice, style guide and visual guidelines with an explicit forbidden-words list, audience definitions, product knowledge and a knowledge base fed with text, video, image, data or audio the company uploads, and every agent run reads from it.
On top sit more than a hundred purpose-built marketing agents a team browses and turns on, with named agents for optimization, research and translation, and a GEO agent that measures how the brand appears across AI answer engines, tracks citation rates and generates governed content to close the gaps. Content Pipelines turn that into a repeatable workflow from brief to published asset, Jasper Grid runs the same at scale in a spreadsheet-style surface, and AI Studio lets a Business customer build their own no-code agents.
Underneath, Jasper routes across several large language models it curates and maintains itself, so marketers do not manage models, and the platform publishes APIs, an MCP server and image APIs for teams that want to drive it from their own systems. Governance is the through-line: SOC 2 Type II, SSO with SAML and SCIM, role-based permissions, a separate AI audit log distinct from the general activity log, and an explicit commitment that customer data is never used to train models and that outputs remain the customer's. Pro is $59 a month per seat billed yearly; Business is quoted, adds the no-code builder, API access and enterprise governance, and meters agent and GEO usage in credits against a published rate card.
Vendor details
Canonical URL
https://jasper.ai
Category
GTM / revenue agent
Subcategory
Marketing — content + agents
Funding status
Private. States over 100,000 businesses as customers, with Wayfair, SentinelOne and iHeartMedia named on the pricing page. Runs a partner ecosystem covering solutions and technology partners.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
An integrations marketplace named on the pricing page covering Webflow, Google Docs and Slack, with API-powered integrations for BigQuery, Google Sheets, Zapier and Make on the Business plan. A Chrome and Edge browser extension carries the editor into Gmail, WordPress, Docs, HubSpot, LinkedIn and other surfaces. Outbound, the platform publishes Jasper APIs, a Jasper MCP server and Image APIs as first-class products, with API access gated to Business.
In practice
Your team produces marketing content faster than anyone can keep it on-brand. Jasper applies brand governance, so AI-generated content stays consistent with your voice and rules.
You want marketing agents tailored to your workflows, not generic content tools. Jasper's no-code Agent Builder lets teams assemble agents in Studio for specific marketing tasks.
Locking to one model limits what your content engine can do. Jasper runs on a multi-model engine, so it isn't tied to a single provider.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
9.5 / 14 capabilities · 68%
| Integrations & Tool Calling | Full |
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A named catalog across classes with write action at the end of it. The integrations page lists exports that write into the customer's systems, Google Drive, Microsoft SharePoint and Box ("Export content from Jasper directly to Box as.docx files"), Adobe Workfront, Monday.com items and Asana projects, generation and revision inside Webflow, data connections to Google BigQuery, Salesforce and Semrush that feed generation and the Optimization Agent, in-app surfaces in Slack, Google Docs, Google Sheets, Word and Chrome, and Zapier, Make and Pabbly Connect for further apps. That spans documents, project management, web, data warehouse, CRM, SEO and chat, with the automation platforms and the API as the route to add more. Sourcejasper.ai/integrations and jasper.ai/pricingread 2026-10-01 |
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| Workflow Orchestration | Full |
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Multi-step execution from brief to published asset, with the loop closing. Content Pipelines are described as a structured workflow system connecting data, creativity and distribution into one automated system that delivers on-brand assets from idea to publication, built for repeatability and scale, and Jasper Grid runs systematic content execution across a spreadsheet-style surface. Agents are positioned as executing end-to-end marketing workflows rather than answering prompts, and the GEO Agent released June 2026 runs a continuous analyze, influence and improve loop, measuring brand performance across AI answer engines, prioritizing actions and generating governed content in response, rather than a single pass. AI Studio lets a customer design and deploy their own context-rich no-code agents and workflows on the Business plan. Sourcejasper.ai/content-pipelines, jasper.ai/geo and jasper.ai/pricingread 2026-09-02 |
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| Knowledge Grounding & RAG | Full |
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A purpose-built context layer over the customer's own material, with named components and published entitlements. Jasper IQ carries Brand IQ holding brand voice, style guide and visual guidelines including an explicit forbidden words list, Marketing IQ holding audience insight and marketing best practice, Product IQ, and a Knowledge Base taking multi-modal company knowledge uploaded as text, video, image, data or audio for Jasper to ingest and reference. The pricing matrix meters it as an entitlement, two brand voices, five knowledge assets and three audiences on Pro against unlimited on Business, which is what a maintained structure looks like rather than a marketing claim, and audiences are described as transforming static personas into dynamic inputs applied across every asset. Every agent run reads from it, so grounding is standing rather than assembled per request, and the material is the customer's own. This layer is the only durable state the product keeps. Sourcejasper.ai/jasper-iq, jasper.ai/brand-iq and jasper.ai/pricingread 2026-09-02 |
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| Human Oversight & Guardrails | Partial |
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Constraints on what may be produced, and no approval step the vendor ships. Brand IQ governs every output, enforcing brand voice, style guide rules and visual guidelines with an explicit forbidden words list, and the plan matrix names admin controls that toggle features such as image generation off, secure group settings, role based permissions over who may change Brand Voices, Style Guide rules and Visual Guidelines and who may publish Studio agents, project status labels marking what is ready for review, and an AI audit log; a brand compliance diagnostic scores published content against the rules. Those are constraints and permissions the customer controls. No point where a person approves before an action commits is documented: the Content Pipelines page describes a self running system without naming a review or approval gate, and status labels are a project convention rather than a gate the product enforces. Sourcejasper.ai/governance, jasper.ai/content-pipelines and jasper.ai/pricingread 2026-10-01 |
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| Security, Identity & Governance | Full |
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The plan matrix lists the security controls one by one. The security program, aligned to AICPA Trust Services Principles, carries SOC 2 Type II certification, compliance with GDPR, CCPA, PCI and DPA requirements, annual third-party penetration testing and a published sub-processor list, and the SOC 2 report and supporting documentation can be requested through a compliance portal at security.jasper.ai. Controls, all named: single sign-on supporting SAML 2.0 with Okta, Azure AD and Google Workspace, SCIM provisioning, role-based permissions across admin, manager and member roles governing who may create Groups, Brand Voices, Audiences, Knowledge, Style Guide rules and Visual Guidelines and who may publish Studio agents, advanced admin controls able to toggle core features off at workspace level, and an in-app AI audit log. Data protection: TLS 1.2 or higher in transit, AES-256 at rest, workspace-level access isolation. Notable for a content platform: an explicit commitment that customer data is not used to train models, that third parties are never permitted to train on it, and that the customer retains full ownership of outputs. Sourcejasper.ai/pricing and jasper.ai/securityread 2026-09-02 |
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| Observability & Auditability | Full |
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The standout is a separate AI audit log, first party. The security page lists Audit log and AI audit log as two entries rather than one, and the pricing FAQ states that role-based access controls and an in-app AI audit log are included so admins can govern who has access and how the platform is used. Isolating what the AI did from what users did is uncommon: a general activity log answers who clicked, and an AI log answers what the system generated. Around it sit team usage and analytics covering total generations, active users and hours saved, personal usage analytics, document history restoring previous versions for seven days, and the GEO Agent's outcome visibility monitoring citation rates across AI answer engines and surfacing content gaps. No per-agent reasoning trace is documented, so a buyer can see that the AI acted and what it produced, not the chain it followed. Sourcejasper.ai/pricing and jasper.ai/securityread 2026-09-02 |
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| Memory & State Persistence | Not documented |
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The only durable state is the grounding layer. Jasper IQ persists brand voice, style guide, visual guidelines, audiences, product knowledge and uploaded multi-modal knowledge assets organization-wide, and every agent run reads from it. Beyond that layer, nothing persists. Jasper IQ is authored by people rather than written by agents, being uploaded assets and configured rules; document history and backups restore previous versions of a document for seven days, which is version control rather than agent state; and usage analytics count generations rather than accumulate context. No cross-session agent memory, no per-agent state across runs, no learned preference carried between campaigns and no retention or forgetting control at the agent level appears anywhere on the property or in the plan matrix. The GEO Agent accumulates citation tracking, but it is documented as reporting, not as state a later agent run reads back. Sourcejasper.ai/jasper-iq, jasper.ai/knowledge-base and jasper.ai/pricingread 2026-09-02 |
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| Deployment & Data Residency | Partial |
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A fixed US location plus an undefined options line. The pricing FAQ states that customer data is hosted in US based data centers, encrypted in transit at TLS 1.2 or higher and at rest with AES-256, a fixed disclosed location. The Business plan adds "Secure and flexible deployment options", a one sentence claim that deployment choices exist; no region list, VPC, private tenancy, on premises route or selection surface is published behind it. Sourcejasper.ai/pricing and jasper.ai/securityread 2026-10-01 |
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| Prebuilt Agents, Templates & Packs | Full |
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A browsable library of named agents a buyer turns on. The pricing feature matrix names 100-plus purpose-built marketing agents, pre-built and fine-tuned for marketing use cases and ticked on both plans, and the site navigation carries a View All Agents link pointing at an agent library, with individual agents published on their own pages for optimization, research and translation. Alongside them sit Content Pipelines and Image Pipelines as repeatable workflows, Jasper Grid, Canvas, Jasper Chat and a published prompt library. On Business a buyer can also build their own in the no-code agent builder. Agents for core marketing workflows and the 100-plus catalog are on Pro; the complex agents for GEO, translation and deep research plus the builder are on Business. Sourcejasper.ai/agents and jasper.ai/pricingread 2026-10-01 |
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| Triggers & Channel Coverage | Partial |
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Continuous operation without a documented trigger surface. The GEO Agent monitors brand appearance across AI answer engines continuously rather than on demand, tracking citation rates and surfacing content gaps, and Content Pipelines provide repeatable multi-stage execution, so work does proceed without someone starting it each time. Nothing documents how else work reaches the agents: no event framework, no scheduling engine, no inbound webhook and no signal subscription appears on the product pages or in the plan matrix. Channel coverage is also narrow, and differently shaped: Jasper produces content for channels rather than dispatching to them, with the browser extension placing the editor into Gmail, WordPress, Docs, HubSpot and LinkedIn and 30-plus languages supported, so the reach is where marketers work rather than a set of delivery channels the platform sends through. Sourcejasper.ai/geo, jasper.ai/content-pipelines and jasper.ai/pricingread 2026-09-02 |
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| Model Flexibility & Routing | Partial |
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Several models, all of them chosen by the vendor. The pricing feature matrix names the mechanism in its own heading, LLM Routing and Maintenance, and describes Jasper's AI Engine leveraging several large language models fine-tuned for marketing-specific needs to deliver output quality and uptime, ticked on both plans. The security page puts the same thing as the selling point: Jasper curates top LLMs so marketers can focus on marketing, not model maintenance, and the vendor's engineering blog describes how it evaluates candidates against Chatbot Arena creative-writing and hard-prompt categories and AgentBench before adopting them. Jasper runs that routing layer itself, and its stated pitch is that the customer does not have to choose a model. The enterprise page states Jasper works across a wide range of models from all the big players to your custom LLMs, but no mechanism for the customer to select one appears in the feature matrix, the security page or the plan detail. Sourcejasper.ai/pricing, jasper.ai/security and jasper.ai/blog/llm-optimized-architectureread 2026-09-02 |
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| APIs, SDKs & MCP Extensibility | Full |
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Three first-party interfaces published as products in the vendor's own navigation: Jasper APIs, Jasper MCP and Image APIs, each with its own page, alongside AI Studio for building custom AI applications and agentic workflows without code and a browser extension for Chrome and Edge. The pricing matrix confirms them as entitlements: API access on Business, and API-powered integrations named for BigQuery, Google Sheets, Zapier and Make, so the interface is documented as an entitlement rather than only as a marketing surface. API access is limited to the Business tier, a restriction on availability rather than an absence. Sourcejasper.ai/mcp, jasper.ai/api and jasper.ai/pricingread 2026-09-02 |
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| Testing, Debugging & Optimization | Partial |
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Strong measurement of the content, none of the agent. The GEO Agent measures how the brand performs across every major AI answer engine, tracks citation rates and prioritizes which actions matter, which is genuine closed-loop measurement of what the agents produced, and a public GEO diagnostic and brand compliance diagnostic let a buyer score their own content against those same rules before committing. Content Pipelines are built for repeatability, and document history restores previous versions for seven days so a change can be reversed. All of that measures content performance rather than agent behavior: no test environment, no simulation harness, no scored evaluation of an agent before deployment, and no way to compare one agent configuration against another before it runs. That gap matters less here, since Jasper produces drafts a person publishes rather than actions that reach a customer unreviewed, but it is the same gap. Sourcejasper.ai/geo, jasper.ai/diagnostics/geo and jasper.ai/pricingread 2026-09-02 |
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| Browser & Computer Use | Not documented |
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No browser control or computer use documented. The Jasper browser extension for Chrome and Edge brings the platform into Gmail, WordPress, Docs, HubSpot, LinkedIn and other tabs so a person can invoke Jasper where they are already working, which is an editor placed inside a surface rather than an agent operating one. Everything else runs through Jasper's own canvas, pipelines, APIs and MCP. Nothing on the product pages, the plan matrix or the platform navigation describes an agent driving an interface, controlling a browser or operating software with no programmatic route. Sourcejasper.ai/chrome-extension and jasper.ai/pricingread 2026-09-02 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Jasper released its August 2026 update, featuring general availability of Product IQ for governed product catalogs, a Claude Connector over the Model Context Protocol, Google Search Console data feeding the GEO Agent, zero data retention for transient images, and a native Webflow integration that publishes optimized pages straight to a live site or saves them as drafts.
Bears on: Agent capability
View sourceJasper integrated Semrush into its platform to supply live search data to its Generative Engine Optimization (GEO) Agent. The integration enables the agent to base its content recommendations on real-time keyword, competitive, and SERP data.
Bears on: Integrations
View sourcePricing
Pro $59 per seat per month billed yearly, or $69 billed monthly, including 1 seat. Business is custom-priced.
per seat subscription plus credits on Business
Included quota
Pro: 1 seat, Canvas, agents for core marketing workflows, the 100-plus prebuilt agent catalog, chat, marketing editor, remix, plagiarism checker, image generation and editing, integrations marketplace, browser extension, personal usage analytics, 7-day document history, and IQ capped at 2 brand voices, 5 knowledge assets and 3 audiences. Business: everything in Pro plus large-team logins, complex agents for GEO, translation and deep research, AI Studio no-code builder, custom agents and workflows built by Jasper's team, Jasper Grid, unlimited IQ customization including style guide and visual guidelines, the full image suite, API access and API-powered integrations, SSO, SCIM, role-based permissions, advanced admin controls, team usage analytics, dedicated CSM and priority support.
What is public
One published price and a complete feature matrix. Pro is listed at $59 per seat per month yearly and $69 monthly with a 7-day free trial; Business shows custom pricing behind a contact-sales route. Everything else is unusually well disclosed: a full side-by-side matrix covering Jasper IQ entitlements with explicit caps, platform features, imaging, extensions and API, account management, and data security including SSO, SCIM and role-based permissions, plus an FAQ setting out the trial, the annual discount, commitment lengths, the pause option, accepted payment methods, the non-profit discount and how credits work, with rates on a linked credits rate card.
Billing mechanics
Seat-based subscription with a usage layer on the upper tier. Pro is a single seat at a published rate, monthly or annual with roughly 20 percent off for annual and a 12-month commitment. Business is quoted, priced on seats plus scope, with a 12-month commitment, and adds a credit mechanism: GEO Hub reports and agent runs consume credits alongside seat pricing, with rates on a published credits rate card and workspace allocation visible and governable by admins. Payment is by card with 3D Secure; PayPal, prepaid cards and cash apps are not accepted. Prices are in USD with exchange applied at purchase.
Cost watchouts
Pro includes exactly one seat, so any team at all means Business and a quote. The IQ caps are the other pinch: 2 brand voices, 5 knowledge assets and 3 audiences on Pro against unlimited on Business, and a company with several brands or a real knowledge base will hit them quickly. On Business, GEO Hub reports and agent runs draw on credits alongside seats, so the more the agents are used the more the bill moves, with rates on a separate published card rather than in the plan table. The features an enterprise buyer usually needs, SSO, SCIM, role-based permissions, the AI audit log, API access and the no-code builder, are all Business-only.
Variable cost rationale
Pro is a fixed single-seat subscription with no usage layer, so exposure there is nil. On Business the variable is credits consumed by GEO Hub reports and agent runs, which scales with how much the agents are actually used, and the rates sit on a separate card rather than in the plan table.
Additional watchouts
The one-seat ceiling on Pro is the real gate: any collaboration at all requires a quote. Buyers should also read the IQ caps rather than the headline price, since brand voices, knowledge assets and audiences are the things that make the product work and are the things metered on Pro. On Business, model the credit consumption separately from seats, because agent and GEO usage is where the variable cost sits.
Overage / add-ons
Not published as an overage. On Business, usage-based features consume credits from a workspace allocation admins can view and govern, with per-action rates on the published credits rate card; standard content creation in Chat and Canvas is stated not to drive credit usage.
Sales call required
Mixed (some tiers require a call)
Free / trial
7-day free trial on the Pro plan, no card required per the vendor's messaging. No permanent free tier.
Lowest paid plan
Pro, $59 per seat per month billed yearly, 1 seat included.
Commercial notes
Over 100,000 businesses claimed, with Wayfair, SentinelOne and iHeartMedia named on the pricing page. Positioned against generic assistants on brand governance rather than price, and the plan split is drawn to match that: individuals get the content tooling, organizations get the governance, identity and API surface. A 20 percent non-profit discount is offered on application. A partner ecosystem covers solutions and technology partners.
Key ambiguities
Business pricing is not published and neither is the seat rate above one user, so the step from Pro to any team size is unquoted. Credit rates sit on a separate rate card rather than in the plan table, so total cost on Business depends on agent and GEO usage that cannot be sized from the pricing page alone. Secure and flexible deployment options is listed as a Business entitlement without definition, and no region selection is documented, so what the flexibility consists of is unclear.
Cancellation / refund
Pro monthly can be canceled at any time with access continuing to the end of the billing cycle, and can be paused for 30 days. Annual Pro is a 12-month commitment paid up front. Business plans begin at a 12-month commitment. A 7-day free trial on Pro precedes any commitment.
Support SLA / resale
Business adds SSO, enterprise security, dedicated account management, team training, and tech support; published customer outcomes (e.g., Cushman & Wakefield 10,000+ hours saved/yr); marketing-specific knowledge layer atop general LLMs
Missing data
Published first party: both plan prices and billing terms, the trial, the annual discount and commitment, the full feature matrix across IQ, platform, imaging, integrations, account management and security, the credit mechanism and what does and does not consume credits, and the non-profit discount. Not published in the plan table: Business pricing, the per-seat rate above one user, and the credit rates themselves, which sit on a separate rate card page that was not read.
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Alternatives to Jasper
The closest documented capability profiles to Jasper among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Amplemarket10.0 / 14Adds documented Memory & State Persistence
- Arphie9.0 / 14Adds documented Memory & State Persistence
- AutoRFP.ai11.0 / 14Adds documented Memory & State Persistence and Browser & Computer Use
- Creatio11.0 / 14Adds documented Memory & State Persistence
- HubSpot11.0 / 14Adds documented Memory & State Persistence
- Momentum9.0 / 14Fuller documented coverage on Integrations & Tool Calling and Triggers & Channel Coverage
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded